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How to transform your intranet
into a dynamic employee communication tool
Presented by:
Wm. Amurgis | Mgr. internal communication, American Electric Power
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
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Purpose: Enhance employee productivity
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
Purpose: Reinforce corporate messages
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
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Purpose: Provide a place for all to meet
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
Purpose: Have a personality
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5.2 million electricity
customers
20,000 employees
across 11 states
Scope: Corporate
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
Alignment: with company values
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
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Philosophy: Design
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
Philosophy: Build, don’t buy
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
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Philosophy: Respect
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
Source: Wikimedia Commons, Andreas Rümpel photographer.
Philosophy: Push boundaries
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
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Research: Consumer technology
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
Benchmark: other intranets
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
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Measure: Audience intimacy
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
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News reactions: Praise, encouragement
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
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News reactions: Advice, assistance
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
News reactions: Attempts at humor
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
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News reactions: Political debates
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Myth: Youth is wasted on the young
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
Myth: Waste of time
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Myth: Can’t trust employees
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
Myth: Resource constraints
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
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Myth: Need training
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
Challenge: Pushback
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
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Challenge: Irrelevance
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
Redesign: Coming October 1, 2010
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Redesign goal: Fully mobile
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
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Wikimedia Commons, Roy Levien photographer
Redesign goal: More Now
AEP Now - IABC World Conference 2010 – Session T11 - Wm. Amurgis
Redesign goal: Pervasive alert system
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Questions?
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Thank You
Contact information:
Wm. Amurgis | [email protected] | Twitter: @wamurgis
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