National Conference on Marketing Halal & Funding Solutions 2014 19th & 20th August 2014, Tuesday & Wednesday, MATRADE Exhibition & Convention Centre, Kuala Lumpur There is a single biggest market in the world that has been largely overlooked by many - the Halal market - a new economy. Introduction The concept of Halal itself is very little understood. Most people think it only refers to prohibited meats but halal is a lot more holistic than that and once one understands Halal Toyyibban (what is permissible and wholesome), one will realize that Halal as a concept could be appealing to both Muslims and Non Muslims. The estimated global Halal trade exceeded US$2.1 trillion and this emerging global market offers enormous opportunities for Halal producers and service providers, but the Halal business, as it stands today, is still its infancy. The 9th Malaysia Plan (RMK9) and 3rd Industrial Malaysia Plan (IMP3) have identified the Halal industry as the new growth area, which will significantly contribute towards Malaysia’s economic development. Although differing in size and behaviour across the world, the Halal markets provide many business opportunities across all product and service categories, including Process Food & Beverage, Pharmaceutical, Cosmetics and personal care, Primary Meat, financial services and logistics.Halal trade is currently contributed to less than 10% of global trade. What that means is that there are many Muslims, as well as nonMuslims worldwide who still do not have access to Halal products and services.  CEO’s & General Managers  Government Agencies & Trade Associations  Researcher & Quality Controller  Academicians & Students Program Program: Day 1 08.00 am Registration and Networking 09.00 am Welcome Address Dato' Hj Abdul Fattah Hj Abdullah, President of ANGKASA 09.15 am Official Opening and Speech by Guest of Honor YB Dato Sri Hasan Bin Malek, Minister of Domestic Trade, Co-Operatives and Consumerism 09.30 am MOU signing between Angkatan Koperasi Kebangsaan Malaysia Berhad (Angkasa) via MyAngkasa, AYS Sdn Bhd and Koperasi Rakyat Indah Kuala Lumpur (KRIM) 09.40 am Tea Break & Press Conference 10.00 am Marketing Malaysia Halal to the World: Opportunities and Challenges Awaiting Malaysian Companies Dr Abd Malik Musharat, CEO Vice President, Industry Development,Halal Industry Corporation, Malaysia 10.45 am Opportunities of Malaysia Cooperatives in the Halal Economy Mr.Shaharuddin Mohamed,GCEO of MyAngkasa Holdings Sdn Bhd 11.30 am Marketing Halal: Creating New Economy. New Wealth Mr.RJ.Liow, Founder & CEO, AYS 12.15 pm Creating Multimillion Dollar Business by Marketing through Social Medias Ms. Fione Tan, CEO, eOneNet.com 1.00 pm Lunch Break & Networking 2.00 pm Halal Certification as a Competitive Advantage for Companies Competing in the Global Markets Tuan Haji Wan Johari, Halal Expert Halal needs to be properly marketed, and perhaps rebranded. It’s not just a religious thing and it is not just meant for Muslims. It is a symbol of quality. Objectives  To highlight the challenges & opportunities available in the halal industry  To provide strategies for marketing halal  To provide information on the global halal industry  To explore cross - border trade opportunities in the halal sector HRDF /SBL Claimable Target Audience  Business Entrepreneurs  Food Importers & Exporters  Wholesalers & Retail Sector  Manufacturers & Service providers 2.45 pm Panel Discussion: Critical Success Factors in Managing A Successful Halal Operation – The Industry Experience Moderator: Mr.RJ.Liow, Founder & CEO, AYS Panelists: 1. Tuan Haji Wan Johari, Halal Expert 2. Director, Hub Halal Division, Jabatan Kemajuan Islam Malaysia (JAKIM) 3.30 pm Tea Break 3.45 pm How Can The Food Industry Leverage On The Trends And Opportunities in the Halal New Economy? Dato’ Nelson Kwok: Founder of Nelson Franchise & Immediate Past President of Malaysia Retail Chain Association 4.30 pm Panel Discussion: Critical Success Factors When Marketing Halal – The Industry Experience Moderator: Mr. Yunus Ali, Associate Professor,Monash University Panelists: 1. Dato’ Nelson Kwok: Founder of Nelson Franchise & Immediate Past President of Malaysia Retail Chain Association 2. Mr. Zubair, CEO of AlHuda Centre of Islamic Banking and Economics, Pakistan 5.15 pm End of Day 1 Program: Day 2 8.30 am Registration 9.00 am Marketing Halal Travel: The New Wave in Halal Industry? Mr. Foo Kok Teng, General Manager, Kris International Traveltours Sdn Bhd 1.00 pm Lunch Break & Networking 2.00 pm Personal Data Protection Act (PDPA) on Marketing Initiative Mr. Stevie Heong, Director of PKF Avant Edge Sdn Bhd 2.45 pm Development Programmes for SMEs Ms. Muneswari, SME CORP 3.30 pm Tea Break 3.45 pm Financial Services and Facilities for SMEs Mr Wan Ahmad, SME Development Bank Malaysia Berhad 4.30 pm Financial Services and Facilities for SMEs Mr. Fazlan Abu Bakar Head of Marketing & Product Development of Malaysian Industrial Development Finance (MIDF) Berhad 5.15 pm Closing Remarks, End of Day 2 Participation Fees Normal Rate: RM 1,100.00 (Inclusive of lunch & tea breaks) Early Bird: RM 980.00 per person (by 25th July 2014) * HRDF –SBL Claimable Registration Kindly fill the enclosed registration form & fax it to +603 – 6262 0564 (secretariat office) OR Email the form to [email protected] (secretariat office) The Do’s and Don’ts when Marketing Halal Consumer Products to NonMuslim Majority Markets Datin Prof Dr Clara L. Chee, Clara International Beauty Group Sdn Bhd Deadline For Registration 10.30 am Tea break 10.45 am Halal E-commerce - A Neglected Global Market Opportunity! Mr. Mikkel Bjoedstrup, CEO & Founder of Halal Tech Venture Builder, Denmark AYS Lifestyle Sdn. Bhd. 8trium, M1-16-06 Menara 1, Jalan Cempaka SD 12/5 Bandar Sri Damansara 52200 Kuala Lumpur Malaysia 11.30 am Marketing Islamic Finance 9.45 am 12.15 pm Mr. Zubar, CEO of AlHuda Centre of Islamic Banking and Economics, Pakistan Sustainable Marketing of Halal Products Dr. R. L. Bhatia, Chief Editor & Founder of World CSR Day, India All registration must be submitted by 8th August 2014. Jointly Organised By Contact Person: Izzatti Tel: +603-626 38550 Fax: +603-626 20564 Email: [email protected] National Conference on Marketing Halal & Funding Solutions 2014 19th & 20th August 2014, Tuesday & Wednesday, MATRADE Exhibition & Convention Centre,Kuala Lumpur REGISTRATION FORM Please Fax this form to Attn: Izzatti +603-626 20564 Conference Participant/s Details: Names Designation 1)_______________________________________________ ___________________________________ 2)_______________________________________________ ___________________________________ 3)_______________________________________________ ___________________________________ Company Details: Company/Organization: ______________________________________________________________________ Address: __________________________________________________________________________________ __________________________________________________________________________________________ Tel: __________________ Fax: __________________ Email: ______________________________________ Contact Person: _________________________ Designation: _______________________ Date: ___________ PARTICIPATION FEES Normal Rate: RM 1,100.00 Early Bird Rate: RM 980.00 per person (by 25th July 2014) INVOICING & PAYMENT Once we have received your registration form, we will send you the invoice. # All Cheques must be crossed and made payable to "AYS Lifestyle Sdn Bhd" or bank in to account number 217-201-201000-6, AmBank(M) Berhad # Remittance to be in Malaysian Ringgit (MYR) only & kindly fax the bank remittance slip to 03-6262 0564 # Any cancellation after July 31st, 2014 is not refundable.