EU-Russia Industrialists`s Round Table (IRT) Sales territorial Exclusivity Sales territorial Exclusivity Tomsk, 24.&25. May 2011 A tradition of excellence in executive search Susanne Doenitz, Managing Partner How to find good specialists and how to keep them? 1 How to find good specialists.... ... and how to keep them? To find in Russia • Положительное развитие на российском рынке труда • Хорошее образование (школы, вузы, университеты) • „nächste“ Generation To keep in Russia • Стало еще тяжелее после кризиса • Растущие зарплаты, нехватка выпускников (поколения 90ых) • Уход в течение 14х дней • недоразвитое чувство лояльности 2 How to find good specialists.... What is different on Russian labor market? • Historical different understanding of HR tasks and development («кадровое делопроизводство» vs. T&D, C&B, Talent Management) • 2000-2008 - ”Russian speed” in yearly growth, automatical growth • Shortness of specialists and top managers • No systems for “measuring effectiveness in the job” • No experience with a financial crisis like the last one • Complicated labor legislation 3 How to find good specialists.... Wikipedia 18.04.2011 «Подбор персонала» «Методы поиска нового сотрудника Выделяют следующие методы поиска нового сотрудника[1]: • поиск среди родственников и знакомых или по рекомендациям близких людей; • привлечение сотрудников из других организаций, «переманивание» персонала; • поиск через печатные средства массовой информации и Интернет; • привлечение выпускников вузов или студентов старших курсов; • обращение в рекрутинговые организации (кадровые или консалтинговые агентства). Затем кандидаты выбранного пула обзваниваются, уточняются некоторые детали резюме и назначается собеседование. Далее технологии различны. Многие ограничиваются собеседованием и по его результатам отбирают кандидата. Иногда необходима более серьезная методология оценки: тесты, деловые игры, ассессмент-центр и другие.“ 4 How to find good specialists.... Forms of Recruitment Selection Networking CV Screening Outstaffing Middle Management Recruitment Mass Recruitment Executive Search Recruitment HeadHunting 5 How to find good specialists.... Internal and external search Internal Recruitment Recruitment Active External Recruitment Passive 6 How to find good specialists.... How do you search externally for new people? Most important question: Retained Executive Search / on mandatory g or Contingency Search / Success fee or Selection? 7 How to find good specialists.... No 5-10 Yes Yes Yes 2-4 2-4 weeks 4-6 weeks Confidentiality Yes / No weeks Exclusivity Yes / No 1-2 Open for market 10+ Guarantee No Pre-payment No No 3 Yes No No 3 Yes Yes / No Yes / No 6-12 No Yes Yes References No Speed Final Candidates Retained Search (direct search on exclusivity) Regular Reports Selection Long List Contingency Search (success fee) Market analysis В чем разница? No On request Yes / No Yes Yes months months months 8 Case study How to find good specialists.... Long-list Automotive Companies in Russia (Search of new General Director Russia for a French automotive producer) Companies identified: 52 Person identified: 186 timeline: 4 weeks CEOs, General Managers, Managing Directors Business Development Directors 53 17 VPs responsible for Business Units 40 Plant and Production Director Sales and Marketing Directors 44 32 9 Case study How to find good specialists.... Long List HR Director Russia – Food producer People identified: 186 Shortlisted : 4 Not interested: 90 1,1% 4,3% 6,5% 4,3% 7,5% SHORTLIST NOT INTERESTED OVERQUALIFIED 49,5% 20,4% DOESN'T MEET SPEC CONTACT IN PROGRESS REJECTED AH INTERVIEW 6,5% REJECTED CV FROM CLIENT REJECTED CV 10 Case study How to find good specialists.... Mapping pharmazeutical company in Russia Total positions to identify: 14 Total companies identified: 41 Total Person identified: 802 Timeline: 5 Wochen Sales Directors Marketing Directors CFOs Regulatory Affairs Directors Supply Chain Directors HRDs National Retail (Sales) Manager, Mass… Category Managers Area Sales Managers Customer Service Managers Dental Details Sales Managers Brand Managers and Senior Brand… 109 60 75 50 45 110 112 19 76 18 9 119 11 How to find good specialists.... Motivation in Russia 1 Material Motivation • Money, Money, Money?! • Retention programs • Indexation (more in Russian companies) Ideal Motivation • Show carrier perspectives inside the company! • Market reputation of the company • Safety during crisis («уверенность в завтрашнем дне» ) • Talent management • Teamwork oriented company 12 How to find good specialists.... Motivation in Russia 2 What is important for the employee after the crisis? As before: • • Money, but … average growth of salaries, more transperancy Training and career perspectives More important: • Corporate culture, interesting tasks, working in teams • Rotation systems, international career development • Reputation and corporate brand of the company More and more important: • Who is the Chief and how he/she is leading (leadership abilities, teambuilding, strategically issues) the team?! 13 How to find good specialists.... Expatriates to Russia – yes or no?! • Question mostly of interest in multinational corporations in Russia • Different approaches: French, German, US companies (more expats in leading positions, rotation system), Spanish, Italian companies (multicultural approach) • Who is more expensive? • Expatriate packages (local or Expat contract) • Russian legislation • How to find?! 14 How to find good specialists.... MBA – yes or no?! • The need to have it. • Russian or foreign MBA? • Who will pay for it? (part of the salary package, problem of retention after graduating) • What MBA (General, Marketing, Finance… what are the recruiters looking for?!) • MBA = more money?! 15 How to find good specialists.... My recommendations 1. Take the needed time for job description, include future superiors into the process. 2. Don`t forget to care about your current employees. (… or take care to have always “stand-by candidates” available) 3. Cooperate with universities and colleges permanently. 4. Do long-term perspective planning. 5. Choose carefully an external partner for HR searches. 6. «Мы не настолько богаты, чтобы покупать дешевые вещи.» 16 How to find good specialists.... Outlook Russian labor market 2012-2015 • Market growth always means also salary growth. • Top Manager will keep short. • Poor performance managers will be terminated. • Growing readiness for migration inside Russia and more transition of Russian managers to other countries. • What will you get?! … a new generation of crisis experienced well-educated managers . 17 How to find good specialists.... CONTACT ...YOUR с нами Вы их находите! ... let us help you to find them! BUSINESS MANAGER RUSSIA/CIS Dr. Susanne Doenitz Alexander Hughes CIS GSM: +7 903 55 00 975 Email: [email protected] Posledniy pereulok, 6, bld.1 107 045 Moscow Russia Tel.: +7495 926 98 22 www.alexanderhughes.com
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