HAMILTON BUSINESS LEADER Richard Koroscil President and CEO of the JOHN C. MUNRO HAMILTON INTERNATIONAL AIRPORT p9 HAMILTON/HALTON www.BUSINESSLINKNEWSPAPER.com VOLUME 5, ISSUE 7, SEPTEMBER 2010 THOUGHT DEDICATION. YOU DECIDE WHAT TO THINK, AND HOW TO REACT. Hamilton Makes Canadian Investment Top 10 BY JEFFREY GITOMER BY MICHAEL R. MARINI, MA, CERT. PR, APR W H SALES MOVES WITH JEFFREY GITOMER hat is the importance of attitude? Every person, you included, wants to achieve more, earn more, find happiness, be successful, and be fulfilled. At the root of all these elements is attitude. Positive attitude. Your positive attitude. Every person, you included, instinctively knows that. Yet most people, you included, don’t really possess a positive attitude. Oh, you may think you do, but I promise you, you don’t. • Most people don’t read about attitude. • Most people don’t study attitude. • Most people don’t practice attitude. • Most people don’t live the essence of attitude. • Most people don’t live the principles of attitude. • Most people are not dedicated to attitude. You included. In fact, you may have never read a book on the subject of attitude. PAGE 5 BUILDING HAMILTON COMMUNITY SPOTLIGHT Mechanical Contractors Association of Hamilton The City of Burlington Proudly serving since 1966! This up-and-coming city has become one Canada’s most attractive place to work and live. PAGE 10 PAGE 14 amilton is once again one of the top places in Canada to invest according to American based Site Selection Magazine. Consistency in corporate project attraction, job creation, regional partnership, proactive programming and quality data and web resources distinguishes Site Selection’s Top Canadian Economic Development Groups of 2010; placing Hamilton directly in the Top 10. This ranking derived from tracking private-sector facility projects around the world with Site Selection’s proprietary Conway Data New Plant Database, which tallies projects when they qualify according to one of three criteria: at least $1 million invested, at least 50 new jobs created, or at least 20,000 sq. ft. of space from June 1, 2009, through May 31, 2010. “The City of Hamilton has displayed its prowess in cultivating corporate projects, and there’s every reason to believe the city’s success derives in part from the other factors we examine,” said Adam Bruns, managing editor of Site Selection. “The Hamilton Calling program is a first-rate example of what business retention really means. The Web data and assistance offered by the Economic Development & Real Estate Division is deep, broad and to the point. Perhaps most important, the array of programs and projects the team has a hand in shaping from streamlined permitting to the Innovation District truly displays regional partnership in action.” Michael R. Marini, MA, Cert. PR, APR, Coordinator, Marketing Economic Development & Real Estate Division, Planning & Economic Development Department, City of Hamilton Located at 71 Main St. West, 7th Floor, Hamilton, On L8P 4Y5 Phone: (905) 546-2424 ext. 1781 Fax: (905) 546-4107 [email protected] Independently Owned and Operated PUBLISH E R The Business Link Niagara Ltd. 13 Secord Dr., Unit #3 St. Catharines, ON L2N 1K9 Tel: 905-646-9366 Fax: 905-646-5486 email: [email protected] www.BusinessLinkNewspaper.com CO-PUBLIS H E R S Jim Shields, Adam Shields DIRECTOR OF AD V E RT I S I N G Julie Shields SALES MAN A G E R Dave Hicks CONTRIBUTING W R I T E R S J. Gitomer, M.R. Marini, J. Singer, B. Weatherdon S. Leirsch, N. Thornton, B. Banner, S. Leslie, G. Visca M.C. Vanderschouw CIRCULAT I O N The Business Link—Hamilton-Halton’s Business Newspaper is published 12 times per year and distributed to 26,000 businesses throughout the Hamilton and Halton regions via Canada Post. For a detailed distribution list please email: [email protected] SUBSCRIPTIO N R AT E S $39.99 for 12 issues. Send cheque or money order to above address. Any reproduction or use of the content within this publication without permission is prohibited. Opinions and comments within this publication reflect those of the writers and not necessarily that of The Business Link Hamilton-Halton. All advertising is accepted subject to the Publishers’ discretion. The Publishers will not be responsible for damages arising out of errors in advertisements beyond the amount paid for the space occupied by that portion of the advertisement in which the error Occurred. Any design, artwork, copyright or typesetting supplied by The Business Link Hamilton-Halton is for the exclusive use by the Publishers. Any other use not authorized is an infringement of copyright. No part of this publication may be reproduced or transmitted in any form or by any means, without prior permission of the Publishers. Follow us on 2 DEVELOP THE MINDSET OF A CHAMPION IN YOUR SALES CAREER Proven Techniques to Skyrocket Your Performance, Even During Uncertain Times behaviors and actions. Therefore, negative, pessimistic thoughts will ultimately lead to procrastination and poor sales outcomes. Such thoughts actually convince your mind that you will fail. Action Plan 1: Keep a written journal of negative thoughts that enter your mind regarding your sales performance and notice the patterns. Then, use rational thinking to counterpunch each negative thought with a healthy, positive thought. Example: Change “This economy will drive my customers away now.” to “I don’t have to be successful with every client. This is a numbers game. I am a sharp, creative person and I’ll find new markets/customers for my product, despite the economy. I’ll keep my eyes open for opportunities, which I really believe will present themselves.” BY JACK SINGER, PH.D. W hy is it that some salespeople with the most talent are often not the most successful? What gets in their way? How can some sales people with less natural talent over-achieve and reach much more sales success than their more talented colleagues? Are there specific mental skills that can lead anyone toward championship levels of sales performance? What separates the mindset of a champion from that of the also-rans? Traditional sales training programs ignore the biggest obstacles to success. Instead, they focus on specific sales and closing techniques. But the biggest obstacles are not sales talent, motivation or knowledge of techniques. The biggest obstacles, like those overcome by champion athletes, are the internal, mental and emotional barriers that sales professionals face on a daily basis. Below are three powerful components of the mindset of a champion. Put them into action today and watch your sales performance skyrocket! Take Charge of Your Internal Dialogue: Engage the linguistic nutrition of championship performance Your self-talk is the foundation of your belief system and your belief system determines your attitudes about your success or lack of it in your sales career. Inner thoughts either set you up for success or failure. So often, people unconsciously use self-limiting thoughts which prevent them from being successful. It’s a form of unintended self-sabotage. Examples of such self-talk phrases, are: “The economy will make this a tough sell now” or “I’ll be lucky if I make half the sales I made last year.” These kinds of thoughts are like eating junk food once you decide that a healthy eating lifestyle is just too difficult to maintain. Your thoughts set you up for failure. Your thoughts determine your beliefs and your beliefs develop your attitudes, which determine your THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER Unleash the Power of Your Mind: Plow through the mental road blocks to championship performance Your subconscious mind takes orders from you without judging success or failure. You always have the choice in what you feed to your subconscious mind. Therefore, you must believe in yourself and in the value of the products you are selling. Eliminate “imposter fears,” which are the belief that you really are not good at what you do or your products are really not as valuable to potential customers as you propose they are. So often, salespeople focus on their failures and what they did not achieve. Instead, you need to focus on what you have achieved. You can actually program your mind to believe in your strengths and your ultimate success. Just as athletes focus on their strengths, you can focus on yours. Always remember that your product knowledge, your customer service skills and your sincere concern that the customer is satisfied and better off having purchased your products or services will overcome any deficiencies you see in yourself. Action Plan 2: Practice presenting a positive attitude toward everyone you meet, not just prospective clients and customers. Constantly pat yourself on the back with positive self-talk, such as, “I provide a valuable service to my clients” and “I help people achieve their goals.” Focus on good results you have achieved in your sales career and pat yourself on the back. Learn from results you were not pleased with in the past and move on. Keep a SUCCESS JOURNAL. Record times you were on a roll and situations where you were really proud of what you accomplished. Each day put at least one item on your list. Review the list of successes regularly, especially when you are having a worrisome day. Fill Your Mind with Optimistic Expectations: Unleash the most powerful mental tool that drives championship performance Research conducted over 30 years with over one million participants has determined that there is a single, powerful predictor of sales achievement-optimistic expectations. Ability and motivation in ones’ sales career are not always enough to guarantee consistent results. Expectations of success or failure are self-fulfilling prophecies that often determine the outcomes, regardless of ability and motivation. The research also shows that people who develop learned optimism live longer and healthier lives, so there are major benefits that go far beyond your career. The key here is to believe that you will succeed, despite the challenges, obstacles and setbacks that are inevitable in your sales career. Continue to believe you will succeed, even in the face of resistance, rejection and hostility. How you explain to yourself and react to setbacks in your sales career is a crucial determinant of how successful you will ultimately be. Training yourself to look at setbacks as temporary challenges and minimizing those setbacks with the knowledge that you can find a solution and overcome them, predicts ultimate success. Action Plan 3: Developing optimistic expectations can be learned! Even if you are a chronic pessimist and your parents or spouse is a pessimistic thinker, you can absolutely learn ways to overcome the negative beliefs that underlie your pessimistic explanatory style. Revisit Action Plan 1 (above) because the best way to develop an optimistic explanatory style is by understanding your own negative thinking patterns and practicing changing them. You can also get cognitive training from a professional psychologist or by attending training seminars directed at teaching you learned optimism. Such training will do wonders for your career and in your life! Dr. Jack Singer is a professional speaker, trainer and licensed psychologist. He has been speaking for and training Fortune 1000 companies, associations, CEO’s, sales forces and elite athletes for 34 years. Dr.Jack is a frequent guest on CNN, MSNBC, GLENN BECK, FOX SPORTS and countless radio talk shows across the U.S. and Canada. He is the author of “The Teacher’s Ultimate Stress Mastery Guide,” and several series of hypnotic audio programs—some specifically for athletes and others for anyone wanting to raise their selfconfidence, self-esteem and optimism. To learn more about Dr. Singer’s speaking and consulting services, please visit www.drjacksinger.com , email him at: [email protected] or call him directly at: (800) 497-9880. www.BusinessLinkNewspaper.com SEPTEMBER 2010 SEPTEMBER 2010 www.BusinessLinkNewspaper.com THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER 3 BUSINESS LETS YOU CHOOSE YOUR SEASON AND THE EXPERIENCES YOU WANT TO ENJOY “Obstacles can become rocket-fuel to create the life and retirement you choose!” BY BRIAN WEATHERDON MA, CFP, CLU, MDRT R ecently I heard from an advisor in Oakville asking how we do what I mentioned in a recent article. I appreciate this, because you’ve found my writing helpful and you’ve shared it with an advisor you trust. Kudo’s to you! I welcome hearing from you directly on any question, and this includes having your advisor reach me for clarity you may need. I’m excited to share ideas with you to enhance your financial security—so you can be free from anything that held you back from enjoying life. I want you to be more secure and resourceful, and boost your optimism and opportunities to fully enjoy the life you choose. So if you’ve been celebrating summer this year, what would it be like if you could extend it another few months? ...or even into next year? ....or permanently? What if your financial security allowed you to “control the seasons”... ie. enjoy exactly the activities you choose year-round? Putting your LIFE, BUSINESS and FINANCIAL PLANS into a zone where you have total and permanent control over the season is part of the magic and goodness you can enjoy. With a bit of travel and some secure, lifelong income guarantees, this is possible. Many are wishing to retire in the next year or two. Or arrange a succession while keeping a foot in the business. Without proper preparation it might never work out the way you wanted. So your team is here to make it easier, less taxing, and let you focus on getting on with your dreams. Can you imagine anyone ever delayed retirement, and I don’t want to talk about this here but it could have been fear of running out of money, or because life, activity, and even our identity can be wrapped up in our business and career? But what if your identity and joy aren’t from the business itself, but the personal values you’ve built within your business? So we address this to prepare and capture the opportunities that await you. So back to YOU! Let’s discuss how you want to enjoy life, and the experiences you desire and deserve. If any hesitation or concerns, we’ll address these. Obstacles can become rocket-fuel to create the life and retirement you choose! Don’t let money be an obstacle! Don’t be in the position where you would worry how long your money would last. A trusted certified advisor will link your financial assets to your personal life & dreams to ensure safety and happiness through the years ahead. Guarantees? Absolutely! 1. First you want a process that assures strong value from your business (and assets / pensions linked to your financial future). The hours you put into this process with your advisor(s) can be your most lucrative hours ever! 4 THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER 2. Second, especially with a business, we want you to crystallize asset values tax-effectively. Without proper attention, you could sell a business below its potential, and wind up paying too much tax. 3. Third, selling a business gives you money that needs to be invested. This column in past has shown how to create high income and lifelong guarantees —so you avoid worries and remain secure for life! It could be like getting a 50% bonus on the FMV of your business! “A trusted certified advisor will link your financial assets to your personal life & dreams to ensure safety and happiness through the years ahead.” 4. Fourth, your money is like a statement of lifevalues, a window to your true legacy for family and community. Together we focus income—and estate-plans on your personal values. This lets you live “bigger than life” and seals your impact on the world and those dearest to you. When a lump-sum event happens such as selling a business, making pension options, downsizing a house or disposing of cottage or other properties, the four areas above can give you the highest personal satisfaction. Brian Weatherdon, MA, CFP, CLU, MDRT. of SOVEREIGN WEALTH MANAGEMENT INC can be reached at (905) 637-3500 x 223 or email [email protected] Disclaimer: This column is presented as a general source of information only and is not intended as a solicitation nor is it intended to provide professional advice including, without limitation, investment, financial, legal, accounting or tax advice. The publishers assume no responsibility in the correct or incorrect use of this information. For more information on this topic or any other investment or financial matters, please contact your financial consultant. www.BusinessLinkNewspaper.com SEPTEMBER 2010 SALES MOVES WITH JEFFREY GITOMER THOUGHT DEDICATION. YOU DECIDE WHAT TO THINK, AND HOW TO REACT. Continued from page 1 I believe I was born with a positive attitude, and I believe you were born with a positive attitude. It took 24 years for me to discover mine. I wonder if you have found yours yet. Everyone, you included, has heard the expression, “Attitude Is Everything!” Let me break down the elements of that expression for you—maybe for the first time. Attitude controls, rules, affects, and directs your career, your family life, your personal life, and you. It affects or can impact your relationships, your business success, and your health. Attitude has power. Personal power. And the best part is: YOU CONTROL IT. You determine the way you think about, develop, and deliver your attitude. In my Little Gold Book of YES! Attitude I explain the simple difference between “positive” and “YES!” When something great happens to you, you don’t scream “POSITIVE!” When something great happens to you, you scream, “YES!” It’s subtle, but powerful, language when you come to that mental and verbal understanding. What language do you speak? No, I don’t mean Spanish, French, or English. I mean positive or negative. Attitude language. The other day I was looking out the window at the pouring rain. “It’s gonna be a rotten day,” I said to my partner. “I don’t think so,” said Jessica, in a soft, reassuring tone. You see, from where she was sitting, she couldn’t see the rain, and was thinking about “the day” not “the weather.” It’s the small wording of expressions like that, that lead to a “bad day” for anyone. Even you. A rotten day starts with the way you think about it, and the way you talk about it. It’s not about the weather outside. It’s about the weather inside— inside your mind. • How’s the weather where you live? • How’s the weather where you work? • How’s the weather where you play? • How’s the weather where you think? SEPTEMBER 2010 www.BusinessLinkNewspaper.com One of the definitions of a positive attitude is: The way you dedicate yourself to the way you think. And you are in complete control of it. Thinking positive is a self-discipline. A daily selfdiscipline. You control it. You make it happen. Or not. Taking positive actions is dependent on positive thought. If you don’t THINK positive, you will not BE positive, and you will not DO positive. There are many definitions of attitude, and there are many ways to look at attitude. Books have been written on attitude that you have not exposed yourself to. All of them are helpful, all of them are good, and all of them must be studied if you want to achieve your positive attitude. Books like How to Win Friends and Influence People or The Power of Positive Thinking contain the philosophies, strategies, and the connected stories of men and women who have achieved their positive attitude—and can help you achieve yours. You should own them and read a few pages every day. (That’s one of the secrets of attitude: read and study attitude for 15 minutes a day). Positive attitude is yours for the taking, all you have to do is read, study, and apply—every day. The challenge of positive attitude is for you to decide that you’re willing to dedicate the time, and that you have the desire to make it happen for yourself. If you want some ideas for the achievement of attitude, go to www.gitomer.com and enter the words ATTITUDE STARTERS in the GitBit box. Using Social Media Marketing as a Sales Tool BY SAM LEIRSCH M any companies are successfully using social media marketing (SMM) as a sales tool, and rightfully so. When used properly, social media connects you with existing and potential customers. It allows you to create a relationship with a broad range of people that otherwise you could never contact. You are gaining exposure to these customers by joining the ranks of friends, families, hobbies and interests on their social media networks. Successful social media marketing is more than generating sales from customers/friends/followers you gain online. It’s about establishing a presence, creating and maintaining a relationship and gaining their trust. One of the biggest misconceptions with social media is that it is only the younger crowds that use it. There are over 500 million users on facebook, and the age group for users is quite surprising. Facebook reports a growing demographic of users aged 35 and older, Twitter’s median user age is 31 years old, and LinkedIn’s reported median user age is 41 years old. With social networking and multimedia reaching more than 80% of the North American population, chances are your target audience is already online. One of the strongest points about SMM is the viral capability. The active user has an average of over 100 friends in their network. Each time they interact with your company’s profile, page or event those 100 friends can view this activity. If even 5 of their friends take the same action, each of their 100 or so friends can see this activity and do the same. This causes a chain reaction within the networks, providing your company with an outstanding level of exposure. In order to create a successful online following and take advantage of all that potential, you need to be personable and conversational. Posting sales pitch after sales pitch on your networks is only going to deter people from following your page. Interesting facts, helpful information regarding your industry, and things consumers should know are all good topics to be posting about online. Make them want to listen to what you have to say. Be the answer to their questions, and a resource for information. While social media is an effective and fast growing way of communicating with your customers, it is important to remember that this is a sales tool, not a miracle. It can take anywhere from 6-12 months to build a strong social media/online presence. Much like other forms of sales and marketing, you will only get out of social media what you put into it. It will take time, energy and effort to build and maintain your SMM successfully, but the rewards are well worth it. For more information call 905-333-5576 or visit us at 1439 Caroline Street in Burlington, Ontario. www.graphicattic.ca Jeffrey Gitomer is the author of The Sales Bible and The Little Red Book of Selling. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts Internet training programs on selling and customer service at www.trainone.com. He can be reached at 704/333-1112 or e-mail to [email protected]. © 2010 All Rights Reserved - Don’t even think about reproducing this document without written permission from Jeffrey H. Gitomer and Buy Gitomer, Inc. 704/333-1112 THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER 5 ASK THE EXPERT WANT SAGE ADVICE? YOU’LL GET IT HERE! Darryl A. Willer B.A., LL.B. FAMILY LAW EXPERT BRANDING AND MARKETING EXPERT QUESTION QUESTION What obligations do I have to support my children when they are attending college or university? Is it time for a new website? ANSWER Here are 7 questions you need to ask yourself when determining whether it’s time for a new website. Jim Albanese ANSWER The obligation to pay child support exists as long as the child is a “dependent.” Children who are enrolled in post–secondary education are generally, but not always, considered dependents. In situations where the child is only enrolled part–time, is doing a second or third degree, or is not pursuing the program efficiently, courts have held that these children are not dependents and therefore no support of any kind is owing. If a child is over 18 and is found to be a dependent, there are two types of child support potentially owing. First, there is the regular monthly child support based on the income of the parent with whom the child does not primary reside. This amount is often reduced during the school year if the child is residing away from home while attending school. Second, there is the potential requirement of a parent to contribute to the actual costs of post– secondary education. This includes such things as tuition, books and meal plans. This amount is reduced by a portion of the child’s summer earnings, loans, and scholarships. The revised amount is then generally pro-rated between the parents in proportion to their respective incomes. This support is usually paid to the parent with whom the child primary resides, but in certain cases it can be paid directly to the child or the school. 1. What kind of message is your website sending to existing and potential customers? 2. Is your design and branding consistent with your other marketing materials? 3. Does your website stand above your competition? 4. Is it Search Engine friendly and are all the links working? 5. Is your content up to date and organized? 6. Is your navigation logical and efficient? 7. Is your website generating opportunities? Don’t let your online presence undermine your strengths. We can help. tel: 905.634.3155 [email protected] 4200 South Service Rd., Suite 101 Burlington, ON www.jaskotfamilylaw.ca tel: 905.526.0067 x 14 [email protected] 435 York Blvd., Hamilton, ON www.albanesebranding.com CULINARY EXPERT ADVERTISING EXPERT QUESTION QUESTION Does a Chef have to be a businessman? Why should I buy a long-term advertising plan? ANSWER ANSWER Our students work with our Red Sealed Murline Mallette Chefs daily to develop exceptional Liaison College—Hamilton Campus knife skills and are able to work hands on in any genre they choose. However, we at Liaison College understand that a Chef who dreams of owning his/her own restaurant must also become a businessman. There are many things to consider when opening up your own business that we discuss in our program. Equipment, establishing your menu, wages, furniture, costs, are just a few things to consider when starting your own business. It isn’t just about being a great Chef that will make your restaurant a success. It is also about running a great restaurant that will make you a great Chef. Advertising is a frequency industry. You need to say the same message to the same people over a long period of time in order to achieve the greatest amount of success. By investing in a long-term advertising campaign you will receive a number of benefits: Adam Shields Gives you a set advertising plan – By setting an advertising campaign in place you won’t have to worry every month about where you should advertise. Many consumers tend to brush off a single advertisement no matter how incredible it might be. This is because people are bombarded day after day with thousands of ad impressions. It has been said that the average person will see over 5,000 ads in one day. One way to overcome this obstacle is to invest in a long-term ad campaign where people will consistently see your ad time and time again stamping its place in their minds. Lets you focus on YOUR business – Each time the ad is published you know you your message is getting out to prospective clients enabling you to invest your time into other important aspects of your business. Create Top-Of-Mind-Awareness – Long-term advertising makes you a household name. People will see your company name on an on-going basis, which will build trust with your target audience. Advertising is a statement of confidence: little advertising equals little confidence, much advertising equals much confidence. When potential clients go to buy, you want them to be thinking of your company and not the competition. Increases your Branding – This is a very important aspect of business that people often overlook. By placing the same ad throughout the year will help you create a brand name for your company, which in turn will also lead to a larger share of market in your industry. Advertising effectiveness is cumulative, in fact studies have shown that readers must see an ad six or seven times before they recall the product being advertised. Saves you money – The longer you sign up for, the more cost effective your advertising will be. Advertising mediums, in most cases, give discounts to advertisers who commit to them for a longer term. The Business Growth Coach Dennis O’Neill once stated 2 key points to remember when advertising and they are: 1. MAKE IT SIMPLE 2. SAY IT OFTEN By keeping the message in your ad simple, you will increase the chance of people reading it and by stating your message over and over again you ensure people will remember who your company is and what it is you do. Liaison College Culinary Arts Hamilton Campus 2 King Street West # 260 (Upper Level) Hamilton ON L8P 1A1 Advertising is an INVESTMENT in your company, not an expense. *Note* Adjacent to the Farmer’s Market (Upper Level) [email protected] http://www.liaisonhamilton.com tel: 905-308-9333 tel: 905.635.0583 [email protected] www.BusinessLinkNewspaper.com ADVERTORIAL 6 THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER www.BusinessLinkNewspaper.com SEPTEMBER 2010 THE DISCIPLINE OF INTENTION AND EFFORT “What is one thing missing for you; that if it were in place, would make all the difference?” BY NEIL THORNTON R ecently I was at a local Starbucks waiting for a client meeting. I always like to arrive early, enjoy a beverage and reflect upon my day. I sat at a table close to the Barista and watched the social interaction unfold before me. Human interaction and observation has always fascinated me. On this particular day, I was to observe an interaction that I felt important to share with you. I watched as a professionally dressed young lady waited patiently in line for her turn at the counter. Upon approaching, she gestured by handing her resume over to the cashier, and I could hear her say the typical. ‘Could I please drop off my resume for any possible openings?’ The cashier accepted the resume with a smile. The young girl glanced away nervously, turned and was gone as quickly as her brief interaction. I watched with amazement as the store manager approached the cashier and asked what had just happened. The resume was exchanged and the cashier commented on the image of the young girl and how she may impact the team if interviewed and hired. The manager, who looked quite busy and distracted by the crowd, took the resume and ran off into the back. SEPTEMBER 2010 www.BusinessLinkNewspaper.com My initial thought was how the resume would have probably been tossed onto a large in-box pile to quickly be lost in the endless pit of loose papers and never looked at again; or worse yet placed in the infamous ‘resume’ file with all the other numerous applications. The positive image and impression explained by the cashier would be quickly forgotten. I thought about what I had just observed and what this young girl could have done differently. Every month I have a habit of listening to the famous Earl Nightingale audio recording, “The Strangest Secret”. (If you do not have a copy of this, please get one as soon as you can.) In the 1950’s, Mr. Nightingale talked about being aware of your daily planning and actions and how your results are a direct reflection of your thoughts. One key factor of success comes down to ‘intentionally doing more each day’, and holding yourself accountable for this action. Reflecting on the interaction with the young girl, I thought about how her results and possibility of employment could have been improved significantly if only she made a choice to stay one more moment, influence the cashier even more, and quite possibly met the manager in person. At that time she could have requested an interview and influenced her destiny by choice. This would have required ‘one more step’ that could have changed her career and life. It is safe to bet that the same girl dropped off numerous resumes that day, working through the same routine and ultimately getting the same disappointing results. Now this is where you come in. Please think of your intentions and actions for today and what is one area of your career and life that you could do ‘one more action’ that will make all the difference for you, your career, your results and your success. In my coaching work I often ask, “What is one thing missing for you; that if it were in place, would make all the difference?” Though coaching thousands of leaders, the answer inevitable always comes down to action and effectiveness. It is my intention that this article will drive even a few people to take that extra step and reap in the guaranteed results. For more ideas about coaching, business strategy and communications, please visit us at www.thorntongroup.ca. Neil Thornton is the Lead Executioner of the Thornton Group of Companies. Neil can be reached at 905.401.1434 or neil@thorntongroup. ca. © 2010 All Rights Reserved—Don’t even think about reproducing this document without written permission from Neil A. Thornton and 1707021 Ontario Limited—The Thornton Group THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER 7 TAKE YOUR BUSINESS TO THE NEXT LEVEL CONTEST WINNER! Jim Ervin, President of Canadian I.S., is the winner of a contest held by FocalPoint Coaching of Hamilton and The Business Link. BY BILL BANNER M.B.A., P. ENG. T he contest sponsored by The Business Link and FocalPoint Coaching of Hamilton has been won by Jim Ervin, President of Canadian I.S.—an on-site Information Technology service provider. (www. canadianis.com). Congratulations Jim! Over the next few months I will be working with Jim through the first module of the FocalPoint Coaching program. This module, entitled “Gain Power through Clarity” focuses on the fundamentals of the business and its owner. We start with a behaviour style assessment of the owner (called a DISC assessment) and get to understand not only his/her style but also the characteristics of each of the predominant styles (D, I, S, and C.). The great benefit of understanding DISC is that it is a very important tool in support of effective communications with our Customers, Employees, and virtually anyone we come in contact with. By understanding the different behavioural styles, how to recognize them and how to communicate with them, we can become much more effective in delivering our message—whether it is in the sales process with clients, communicating with our team members or negotiating with suppliers. Making “As the coaching subtle adjustments in our communication style can mean progresses, the business the world of difference in the results we achieve. owner is learning The next areas we focus on involve where the business owner is today and where they want to get to. Not only new techniques and do we look at the business per se, but we also consider strategies that build on the owners aspirations for their personal and family goals. those from previous Success is all about balance both inside and outside of the business. We review where the owner would like to take sessions. We continue the business—what will it look like in 3 to 5 years—and to fine tune the what will their role be? It’s amazing how this exercise can business model and really cause the owners to think and re-think about how they see themselves in their business future. We examine implement techniques their personal strengths and preferences and clarify the and actions that will vision. We will be getting into an analysis of the business, competitors and customers—but more on that later. ensure success.” Along with all of this analysis we are of course developing strategic plans to achieve the goals that are being set out. In addition to longer term strategies, we set short term goals to implement actions that will have immediate positive impact on the business and its owner. Effective business coaching will provide the owner enough input and guidance to enable them to apply at least some of what they have reviewed within 24 hours of the meeting. The effective coach will also keep the owner accountable to make sure that they in fact do apply the material! As the coaching progresses, the business owner is learning new techniques and strategies that build on those from previous sessions. We continue to fine tune the business model and implement techniques and actions that will ensure success. In the coming months we will review more aspects of the content we are reviewing in the coaching process and Jim will also be giving his take on what he is getting out of Business Coaching and how it is impacting him and his business. Bill is a Certified Business Coach with FocalPoint Coaching. He can be reached at 905.627.9285 or via email at: [email protected]. Learn more at his website: www.billbanner.ca 8 THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER www.BusinessLinkNewspaper.com SEPTEMBER 2010 HAMILTON BUSINESS LEADER RICHARD KOROSCIL President & CEO JOHN C. MUNRO HAMILTON INTERNATIONAL AIRPORT 905.679.1999 | rkoroscil@flyhi.ca | www.flyhi.ca BY SCOTT LESLIE The Business Link SL: How did you first become involved with the John C. Munro Hamilton International Airport? RK: I was previously with Vancouver Airport Services (YVRAS) in their head office in Vancouver. YVRAS was one of the original partners in Tradeport International, which is the operating company of Hamilton International Airport. I moved to Hamilton in 2003 when YVRAS purchased the majority shareholding of Tradeport. Hamilton International Airport is one of YVRAS’ most important assets. SL: What are some of the major challenges you’ve had to deal with since coming on board at the airport? RK: The ongoing changes in the airline industry—including bankruptcies, mergers and acquisitions, particularly during this last economic recessionary period. There have been many other challenges including SARS, wild fluctuations in fuel costs, limited fuel capacity, low consumer awareness and brand recognition, and issues relating to road access, terminal capacity and equipment. I’m very happy to report that we’ve worked our way through these issues and are successfully moving Hamilton International Airport forward. We have much more to do and are very optimistic about the airport’s future. SL: Hamilton International has become the largest inter-modal freighter airport in Canada and provides daily service to more than 30 destinations worldwide. What are a few of the initiatives the airport has planned to enhance its existing services? RK: Significant investments in growing our air cargo business have resulted in attracting most of the largest operators in the world. Going forward we’ll continue to add new passenger and cargo airlines and new destinations. Our current priorities include Ottawa, Montreal, Florida, the U.K. and a U.S. hub airport. We expect to see further expansion of our passenger terminal, cargo facilities, runway, taxiway and apron areas. SL: You’ve spent over 30 years in airport management in both the public and private sectors. What is it about your field that you find attractive? RK: No two days are the same. Things are always changing, new challenges and opportunities to deal with. It’s a very exciting and dynamic industry and I get to work with amazingly talented and dedicated people. SL: You sit on several community boards such as Theatre Aquarius, St Joseph’s Hospital Foundation and the Hamilton Chamber of Commerce. What advice would you give someone looking to become more active in their local community? RK: First and foremost, don’t just talk about it, get out and do it! Find something you can be passionate about or that you can make a contribution to. Play to your strengths and use those strengths to add value to the organization you’re volunteering with. SEPTEMBER 2010 www.BusinessLinkNewspaper.com THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER 9 BUILDING HAMILTON “WE’RE COMMITTED TO DEVELOPING PROGRAMS AND INITIATIVES THAT WILL HELP ENHANCE THE PRODUCTIVITY AND PROFITABILITY OF MECHANICAL CONTRACTORS…” – Wanda Heimbecker, Association Manager MECHANICAL CONTRACTORS ASSOCIATION OF HAMILTON Leading contractors association provides strength, resources and stability their members can count on. BY SCOTT LESLIE The Business Link B eing a success in today’s mechanical contracting industry takes hard work and determination. But most of all it takes real leadership—like the kind being offered through the initiatives and selfless efforts of the Mechanical Contractors Association of Hamilton. For nearly 40 years now, their association has been serving the greater Hamilton’s unionized mechanical contractor industry while helping members reach their fullest potential. “We’re committed to developing programs and initiatives that will help enhance the productivity and profitability of mechanical contractors,” says Wanda Heimbecker, Association Manager at the Mechanical Contractors Association of Hamilton. “We work hard to help our members meet the challenges of our industry while providing the best service possible.” The Mechanical Contractors Association of Hamilton (MCAH) is a not-for-profit organization. Located at 370 York Boulevard, the MCAH is the accredited bargaining agency with the Ontario Labour Relations Board representing all unionized mechanical contractors working with the United Association Ontario Provincial Pipe Trades Council (U.A. Local 67). The MCAH represents unionized contractors and industry suppliers throughout Hamilton and the surrounding area including Wentworth, Halton, Lincoln, Wellington, Brant, Haldimand and Norfolk counties—and currently has over 70 life and associate member companies. “We provide our members with a wide range of initiatives and benefits that can help them grow their business and realize significant cost savings,” Wanda explains. “We’re also committed to providing several 10 annual social networking opportunities for our membership resulting in new relationships and opportunities. This includes our Pub Night, Christmas Party, AGM, new Trade Show and annual Golf Tourney.” Education and Training Since the MCAH’s inception, one of the greatest strengths of the association has been their belief in providing educational opportunities for their membership. In 1995 for instance, the association formed the MCAH Education Committee who plan their annual training programs, many to address changing legislation, industry trends and also determine member cost-saving subsidies for training participants. Topics might include LEED (Leadership in Energy & Environmental Design), an internationally recognized green building certification system, Gold Seal Certifications, supervisory and project management, productivity, scheduling, and soft skill building such as negotiations. “Many employers in the contracting and construction fields attract, keep staff and maintain their competitive edge in today’s changing marketplace by investing in professional development courses,” Wanda notes. “We always strive to offer the most innovative and effective training courses for our members.” Recent programming for instance, the MCAH Education Committee offered a free Building Information Modeling (BIM) Information Session. This workshop attracted over 30 construction managers that were committed to learning more about integrating engineering, construction and architecture workflows for their construction projects. As a planning partner and sponsor of the new Supervisory Program, annual member subsidies offset attendee education costs. This also includes the Project Management Program. “We’re committed to improving our members’ THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER ability to offer quality workmanship through the delivery of the highest industry standards and practices,” Wanda explains. “We help our members to stay on the cutting edge by offering exclusive member rates and free education seminars.” Earlier this year supplier members (associates) also offered pioneering ideas to utilize their expertise and equitable goodwill. The Member Plus Program was launched and designed to save companies money, and build new business relationships while increasing MCAH membership benefits. To date, 49 new free education seminars are now in the planning stage, many offered by certified instructors with specific programming targeted to meet current skill and training needs. Cost-saving, preferred member discounts are also being offered. This has established a new market penetration of suppliers’ product and services with measured increases in the areas of recruitment of new associate members, event registrations and sponsorship, not to mention the synergy and teambuilding acceleration. This “peer mentoring” model has been recognized through the national MCA network. Looking Ahead To The Future With the demand for skilled trades people expected to rise, encouraging today’s students to become the trades of tomorrow has become a pressing issue. In order to help address this challenge, the MCAH has launched a number of initiatives over the years, which include working with economic development departments, national lobbying and mentoring. “Our U.A. Local 67 partnership also governs our industry’s next generation of plumbers, and steamfitters through the Joint Apprenticeship and Training Committee’s annual apprenticeship intake program attracting the best and brightest,” Wanda says. In 1995 for instance, the association established the MCAH Scholarship Program. This initiative provides financial support to children of employees of member companies to help them further their postsecondary education in the construction industry and other career fields. The program has become tremendously popular in helping cultivate the next generation of leaders in the skilled trades. Scholarships matched last year’s record-breaking 42 submissions again this year. “Through the generosity of our members, our scholarship program has provided over $302,000 in scholarships,” Wanda says. “The selection process is always a challenge because the calibre of applicants is extremely high.” The MCAH recently entered a partnership with McMaster University, the Hamilton & District Heavy Construction Association and several other industry partners to create an endowed Chair in Heavy Construction. This establishes a new faculty position in the McMaster’s Department of Civil Engineering and will be heavily involved in their applied Bachelor of Technology (B.Tech) program—a joint venture between McMaster and Mohawk College. The faculty position will be filled this fall. This new endowed Chair receives an annual $125,000 gift over five years. The Chair will be responsible for several areas including graduate recruitment, courses and workshops, and developing research strategies for the industry. “We’re extremely proud to be funding this program and have been taking an active role on the Advisory Committee,” Wanda says. “Our participation is critical if we want to ensure the Civil Engineering program remains strong and produces graduates that are fullyequipped to meet opportunities in our industry.” The MCAH has also taken their commitment to our young people a step further, forming a student chapter with McMaster University. The MCAH McMaster University Student Chapter (MCAHSC) is one of only two MCA student chapters in all of Canada, and takes part in several annual activities including site tours, networking events and industry conferences. The MCAHSC offers internship and employment opportunities with MCAH members and is now leading a national mentoring program. Caring For The Community The MCAH is also strongly committed in terms of supporting their community. Over the years, their association has donated funds and resources to a wide range of worthy charities, events and organizations including the Good Shepherd Centre, the Hamilton Catholic Youth Organization and the CHML/Y108 Children’s Fund. Recently, the MCAH and the U.A. Local 67 formed a new community partnership to help raise monies for McMaster Children’s Hospital. Funds were raised through member donations and several fundraising events such as the U.A. Local 67 Awards Night. “Our member companies and employees are dedicated to maintaining our reputation for delivering the highest quality standards and practices in the industry, but they’re just as committed to helping the communities we serve,” Wanda says. Since 1990, MCA Hamilton employer members have contributed $18,248 to various Hamilton Health Sciences Foundation campaigns, which include McMaster Children’s Hospital, St. Peter’s Hospital, and the Juravinski Cancer Centre. This fall, MCAH’s generous donor history will be formally acknowledged and celebrated at the annual Hamilton Health Sciences Foundation donor recognition ceremony. Driven By Volunteers The MCAH is governed by their members through an appointed, volunteer Board of Directors. “We wouldn’t be where we are today without the dedication and leadership of our exceptional team,” Wanda says. “We’re grateful to all our board directors, volunteers and members for their extraordinary commitment and teamwork.” The association recently announced their new slate of officers for 2010-2011. Their new Board includes Vice-President Lorraine Waller (Aker Construction Canada Limited), Past President Doug Cormier (BML Multitrades Group), Treasurer Jason Campbell www.BusinessLinkNewspaper.com SEPTEMBER 2010 BUILDING HAMILTON THE MECHANICAL CONTRACTORS ASSOCIATION OF HAMILTON The Mechanical Contractors Association of Hamilton and U.A. Local 67 make a gift of $2,968 to the McMaster Children’s Hospital and the Hamilton Health Sciences Foundation. From left to right: Mechanical Contractors Association Hamilton President, Paul Shewfelt, Hamilton Health Sciences Foundation Development Officer Corporate and Community Initiatives, Parker Neale, and U.A. Local 67 Business Manager, Mark Ellerker. (Black & McDonald Limited), Director Mike DiLallo (Alberici Constructors Limited), Director George Furness (Geonis Mechanical), Director Dominic Fazio (E.S. Fox Limited), and Director Bill Patterson (Comstock Canada Limited). Paul Shewfelt of the TESC Shewfelt Contraction Corporation is now serving his third term as President of the MCAH. Although the current economic climate has been a challenging one for the MCAH’s membership, Paul is encouraged by what he sees. “The business climate in Hamilton and the surrounding regions continues to improve,” he says. “Right now, MCAH members are actively involved in a number of infrastructure projects that are helping offset the impact of the economic downturn on our local manufacturing base.” The MCAH’s membership has continued to rise. In 2009, membership increased substantially with the addition of 16 new members. There have also been significant increases in revenue through new paid event registrations and sponsorship. “Even though many of our member contractors felt the pressures of the economic downturn, our reported man hours actually rose in 2009 from 2008,” Paul says. “Our partnership with U.A. Local 67, the JATC, and all Labour Relations initiatives are stronger than ever. The result is stability and strength in our association that our member contractors can count on.” The MCAH always has their sights set on the future—whether it’s fostering a dialogue between various members and agencies or raising awareness of industry issues in their community. And with its growing membership and sharp vision, the MCAH’s future looks as strong as ever. Mechanical Contractors Association Hamilton 370 York Blvd, Suite 105, Hamilton, ON tel: 905.522.1965 www.mcahamilton.org SEPTEMBER 2010 www.BusinessLinkNewspaper.com Mechanical Contractors Association of Hamilton Membership List Contractor Members: Aecon Industrial Aker Construction Canada Ltd. Alberici Constructors Bennett Mechanical Installations 2001 Ltd. Black & McDonald Ltd. BML Multitrades Group Bramkal Contractors Inc. Comstock Canada E.S. Fox Ltd Geonis Mechanical GLC Contracting Ltd Gowing Contractors Ltd. Hoffer Mechanical Co. Ltd. Johnson Controls Lockerbie & Hole Eastern Inc. Mainway Industrial Installations Onyx Mechanical R.D. Stewart Mechanical TESC Shewfelt Contracting Corporation Siemens Bldg. Tech. S.N. Agnew Mechanical Ltd. The State Group Trade-Mark Industrial Inc. Urban Mechanical Contracting Ltd. Varan Mechanical Cont. Ltd. Vette Mechanical Western Plumbing & Heating Associate Members: Advantage Featherstone Travel Ainsworth Inc. Allison F. Gowling Professional Corporation Aluma Systems Anvil Canada Aon Reed Stenhouse Inc. BMF Fabrications Ltd. BOC Gases Canada BDO Canada LLP Brant Steel Products Ltd. Control Chem Crane Supply Engineered Air Federated Insurance Company of Canada Harsco Infrastructure Hub International Ontario Ltd. It Works Promotions IPEX Inc. Lefroy Management Training Inc. Levitt Training & Consulting Marin & Associates Marks Supply Inc. McGowan Insulations Ltd. McKeough Supply Inc Minuteman Press Pearson Dunn Insurance Proval Equipment (Hamilton) Ltd. Robbinex Business Intermediaries Stepright Capital Planning Inc. The Printing House (Hamilton Branch) Ultra Torq Victaulic Company of Canada Ltd. Viega LLC Wellington At Work Inc. Wentworth Financial Services Inc. Westlake Industries Wolseley Mechanical Group J.H. Young & Sons Ltd. THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER 11 BUILDING HAMILTON 12 THE MECHANICAL CONTRACTORS ASSOCIATION OF HAMILTON THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER www.BusinessLinkNewspaper.com SEPTEMBER 2010 SEPTEMBER 2010 www.BusinessLinkNewspaper.com THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER 13 COMMUNITY SPOTLIGHT: BURLINGTON All Photo credits to Tourism Burlington Compass at Waterfront Discovery Landing Patios Downtown The Joseph Brant Museum Promenade at Waterfront Hendrie Park Gates THIS UP-AND-COMING CITY HAS BECOME ONE CANADA’S MOST ATTRACTIVE PLACE TO WORK AND LIVE. BY SCOTT LESLIE The Business Link A ccording to MoneySense Magazine, Burlington was recently named the third best city in Canada to live. That may be news to some people. But it’s no surprise to companies that have decided to locate there, not to mention all the residents that have chosen to call this burgeoning community home. Located in the heart of the Golden Horseshoe, 14 Burlington is the largest municipality in the Halton Region with a population of 165,000. With the stabilizing effect of Lake Ontario and the shelter of the Niagara Escarpment, Burlington enjoys a moderate climate, making it ideal for agriculture, enjoying the outdoors or year-round living. The city is a prime location for both industry and tourism with its extensive network of major highways and close proximity to the U.S. border. Burlington has commuter rail access to much of the Greater Toronto Area and North American market THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER through GO Transit and VIA Rail. It even has rail cargo service with Canadian Pacific and Canadian National Railway. Burlington has become a popular bedroom community for residents working in nearby Hamilton and Toronto. But the city offers many diverse industries of its own such as food processing, packaging, electronics, financial services, chemicals and pharmaceuticals, process automation, software and metal finishing. The city’s major employers include Boehringer Ingleheim, the Joseph Brant Memorial Hospital, the Halton District Board of Education, Evertz Microsystems, EMC2 and Cogeco Cable. Something For Everyone Through the years, the city has launched a wealth of community events—and one of its most popular mainstays is Burlington’s Sound of Music Festival that takes place every June. Named one of the Top 100 Festivals in Ontario by Festivals and Events Ontario for the eighth consecutive year, this fourday music festival presents dozens of acclaimed www.BusinessLinkNewspaper.com SEPTEMBER 2010 COMMUNITY SPOTLIGHT: BURLINGTON Celebrating Joseph Brant Day Laking Garden Niagara Escarpment in the Fall Lasalle Marina in the winter musicians and a wide range of genres including jazz, folk, pop, big band, country, blues, Latin and children’s music. Another of Burlington’s biggest annual events is Canada’s Largest Ribfest. Organized by the Rotary Club of Burlington—Lakeshore, this food extravaganza has been running for the past fifteen years. Many teams come to this event from across North America to compete for the Best Ribs Title. The festival even boasts an exciting line-up of musicians, activities and games for children of all ages. Nature lovers will find a lot to enjoy in the city of Burlington with its 75 parks and over 800 acres of parkland. The city’s most notable park area is LaSalle Park. Located on a scenic hilltop, the park offers spectacular views of Burlington Bay and the LaSalle Marina, and features a wading pool, baseball diamonds, picnic areas, nature trails and a playground. There’s even a impressive replica of the 1917 pavilion that once stood on the site and is now available for weddings and other special events. In terms of attractions, outdoors enthusiasts will enjoy the Royal Botanical Gardens. Open year round, this sprawling 2,700-acre property is Canada’s largest botanical garden with several lush gardens and nature sanctuaries. One of Burlington’s most popular attractions, the botanic gardens features a 20 km network of walking trails and more than 1,100 distinct kinds of plants. The site is also an ideal venue for special SEPTEMBER 2010 www.BusinessLinkNewspaper.com events and corporate functions with its many tea houses, garden areas and meeting rooms. Burlington also features several museums for visitors to explore including the Joseph Brant Museum and the Ireland House at Oakridge Farm. Dedicated to preserving Burlington’s past, the Joseph Brant Museum features a number of artefacts and exhibits that detail the founding, settlement and development of the Burlington area. Named after the legendary Mohawk Chief Joseph Brant, the museum also presents a number of travelling exhibitions from various public and private collections across Ontario. Built in the 1830s, the Ireland House at Oakridge Farm was originally the home of Joseph Ireland, one of Burlington’s first settlers. In 1987, the city acquired the property and converted it into a museum that now features historical exhibits and demonstrations, special events and educational programs as well as four acres of woodland, gardens and picnic areas. the Crown during the American Revolutionary War—and the name “Burlington” was adopted. Following The War of 1812 and the end of hostilities between Britain and the United States, the land began to open up for settlement and Burlington’s population grew accordingly. In Burlington’s formative years, agriculture played a lead role in driving the area’s economy. With its rich soil, pleasant climate and strategic location as a water port, Burlington became a haven for wheat production which was shipped out through the neighbouring lakeside docks of Port Nelson, Wellington Square and Port Flamborough. By the late 1800s, however, increased competition from wheat farmers in the Prairies forced local farmers to shift their crops into other areas like fruits and vegetables. But Burlington’s era as a farming belt wasn’t to last. Over the years, residential development, businesses and light industry began to take over and by 1967, the last remaining farm within the city limits was levelled to make way for the Burlington Mall. Continued on page 16 Historic Beginnings History has always played a key role in the life of the city of Burlington. The city’s name goes all the way back to 1792 when John Graves Simcoe, the lieutenant governor of Upper Canada, named the harbour area “Burlington Bay” after the small seaside port of Bridlington in Yorkshire, England. By 1798, the British government had deeded the adjacent lands to Joseph Brant for his service to THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER 15 COMMUNITY SPOTLIGHT: BURLINGTON Continued from page 15 Burlington’s growth has led to a great deal of organization over the years. In 1873 for example, the hamlets of Port Nelson and Wellington Square were amalgamated to create the village of Burlington. By 1914, Burlington became a town—but its growth didn’t stop there. By the 1960s, Burlington had continued to grow, building on its two key strengths: affordable local electricity from Niagara Falls and convenient transportation via highways like the QEW. In 1974, Burlington was officially incorporated as a city and a new era had begun. Building For The Future Burlington has a long storied past—but the city is not standing still by any means. In 2009 for instance, Burlington issued a total of $301,002,290 in new building permits. One of the city’s largest new construction projects is the multi-million dollar Ron Joyce Centre—the home of McMaster University’s MBA program. Located on 4350 South Service Road of the QEW, the nine-acre site was recently completed and features a four storey 90,000 square foot building housing state-ofthe-art classrooms, meeting spaces and lecture facilities. Burlington also began construction on the new $36.2-million Burlington Performing Arts Centre. Designed by Diamond + Schmitt Architects Inc., the new centre will boast a 730-seat main stage theatre, a 225-seat studio theatre, an atrium space and an event patio. Slated to open in 2011, the building includes a six-storey fly tower that will allow the city to host a wide variety of major productions. Due to recent investments from the federal, provincial and municipal governments through programs like the Infrastructure Stimulus Fund (ISF), the city has been busy making enhancements to a number of its municipal buildings, outdoor venues and recreation facilities. These include the redevelopment of Mountainside Park, the improvements of the Duncaster, Hidden Valley and Nelson Park trails, and an upgrade of the soccer field at Orchard Park. The federal and provincial governments are also helping to fund the $10-million expansion of the Appleby Ice Centre which will include the addition of two new 200 by 85 foot ice rinks to the existing building. This newly-renovated facility is expected to be opened later this fall. Burlington has seen more than its share of development in recent years. But with their attractive business climate and world-class amenities, the city’s status as one of Canada’s fastest growing communities is assured. BURLINGTON PURSUING INTERNATIONAL INVESTMENT “This year BEDC has enlisted the support of public and private community partners to assist with securing these investment opportunities.” PRESS RELEASE T o residents and employers it’s not a secret that Burlington is a great community, having been ranked as the best city in the GTA in which to live and as the third best in Canada in a recent study done by Money Sense magazine. Building on its strong reputation, Burlington is now taking this message to the world. Earlier this year the Burlington Economic Development Corporation (BEDC) launched their Investment Attraction Strategy to target its direct marketing efforts. “Attracting foreign investment to a community is a highly competitive game”, said Kyle Benham, BEDC’s Executive Director, “to be successful you need to be very focused on strategic opportunities that are right for both the investor and the community.” The first step toward engaging international investors was to showcase the community’s unique attributes—why Burlington would be of interest to a foreign company. Extensive interviews with foreign-owned businesses highlighted their increasing interest in being close to their customer base. Burlington’s main competitive advantage is driven by the overlapping opportunities its key economic sectors create for a company looking to grow and diversify. BEDC’s strategy targets international companies that serve a combination of advanced manufacturing, financial/business services, information technology, and earth/life sciences sectors. A software development company specializing in internet security would be a perfect example. The company would easily find local financial and health service customers and be able to partner with established technology partners in the area to grow. “We believe that our sector convergence opportunities will give a foreign company a unique chance to successfully launch their North American business”, noted Benham, “access to a highly skilled workforce, education and research facilities, and central transportation network in the region will guarantee their ability to continually expand their operations across Canada and the United States. “ BEDC, utilizing this focused approach, has already identified twenty-five international investment leads. These potential investments are spread around the globe and evenly split between the U.S., Europe and Asia, and are being actively pursued. They include such business operations as financial services software-providers, wastewater treatment solutions, supply chain solutions software, telecomm and heath care electronics suppliers. This year BEDC has enlisted the support of public and private community partners to assist with securing these investment opportunities. A formal “Rapid Response Team” has been developed to ensure that potential investors will receive the essential information and support they need to make their investment decision. “The City of Burlington is currently on the short list for a Fortune 500 company looking for a new location”, said Benham, “the rapid response team approach gives us the in-depth resources that we need to address the potential investor’s requirements and ideally choose Burlington as their location of choice.” For more information about BEDC and their plans for International Investment please visit www.bedc.ca or call 905.332.9415. 16 THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER www.BusinessLinkNewspaper.com SEPTEMBER 2010 COMMUNITY SPOTLIGHT: BURLINGTON SEPTEMBER 2010 www.BusinessLinkNewspaper.com THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER 17 THE INNOVATION GAP™ – CULTIVATING CREATIVITY IN LIFE AND BUSINESS BY GERRY D. VISCA International Speaker C reative Law No. 6—Building Momentum Innovation is more than problem solving, it is about continually maintaining an eye on the end prize. Wayne Gretsky (a famous Canadian hockey player) said it well, “The key to my success is guessing where the puck was headed and getting their in advance to play it”. Greatness requires innovation and leadership with a clear vision for the future. So many of us have the ability for greatness, to push our current potential and achieve goals we have set forward for ourselves. How do you know what you would fail at, if you never take the first step? So many companies have an inherent fear of change. Change is innovation and at the root of it. Innovation is problem solving through creativity and intuition, it’s about guessing where the puck will be before it is there and moving yourself to be there at the right time. Momentum is crucial the moment that you decide to think like an entrepreneur. Typically, entrepreneurs are engrained with a sense of urgency. Successful entrepreneurs get an idea and quickly want to act. They prepare in far less time than non-entrepreneurs. They fire, aim and then re-adjust their target and modify their plan accordingly. This approach allows the entrepreneur to build momentum quickly and more efficiently than their competitors. The essence of innovation and progression is based on learning from failure. To become successful you will need to fail in order to strengthen your approach and grow into your greatness. This does not mean that planning is not required or an essential part of the process, however, it should not prevent you from moving forward and achieving your goals. What is your biggest challenge facing Innovation? • Is it a lack of collaboration among departments? • Is it speed to market? Over seventy five percent of companies have a similar challenge in that they can not get their ideas through the innovation chain fast enough. New innovation concepts that have evolved as a result of the market changes are based on building momentum; based on ‘gut feeling’. This process involves quickly incubating an idea or prototype and getting it to market faster through a small select group of brand enthusiasts. One of the greatest things in this world is not where you are at the present moment but the direction that you are heading in. ‘Be the one that drives change and take the first step in creating your life’. Recognize that discomfort is growth and a signal to help move you in the direction that you need to be heading in. Getting to comfortable in your life is a sign to introduce discomfort and move yourself into action. This is what I love most about inspired action as a creative vehicle to drive you forward. When you continually fixate on the end prize you help bridge the gap between the starting point and the end destination. The following tips will help you apply this principle to your business: • Use simple gut checks and quick analysis in order to bring a new idea to market. • Bring your team (various departments) together on a regular basis in order to streamline the innovation process and strengthen collaboration. • Avoid lengthy and costly studies that will delay your ability to get to market. • Build momentum by taking the first step. • Have a clear vision of the end result—what it is that you want to create. Then chunk down the major steps to help you build momentum. Article Reference Source: The Innovation Gap™ written and published by Gerry D. Visca – Sept. 2010 18 THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER www.BusinessLinkNewspaper.com SEPTEMBER 2010 WHO OWNS YOUR STRATEGY? BY MARTIN C. VANDERSCHOUW, PMP L ook at the executive program at almost any major business school and it becomes quickly apparent that having a good, and hopefully a great, strategy is critical to organizational success. A quick search of Amazon.com for business strategy resources shows more than 1,270 items. Many of these tomes provide fantastic instruction on developing a basic strategy, building strategy maps, and other similar topics. However, even with all these resources most organizations largely fail to successfully implement their strategy. Why? The answer can be found in who actually owns the strategy. In most organizations the senior leadership team, or their official designees, come together for a series of meetings with the help of a high priced consultant and a “winning” strategy is developed. With much fanfare the strategy is then rolled out to the organization where things begin to fall apart. Oh sure, everything seems fantastic at the start. Leadership is excited and everyone is saying the right things, but those good feelings just don’t last for very long. The problems begin to surface at both ends of the workforce spectrum. For most in the senior leadership ranks, keeping a daily focus on strategy is tough. How can you find an hour a day, as many authors suggest, focusing on your strategy as well as the 100+ e-mails, phone calls, meetings and hundreds of other things you are supposed to get done. For the rank and file members of the organization it is a question of change. SEPTEMBER 2010 www.BusinessLinkNewspaper.com To a large number of our resources these ideas represent change. Changing the way they do their daily work, changing the way they interact with each other, or maybe changing the way they think about their job. No matter what it is. Many of these people have learned that if they just keep their head down long enough they will be ignored and they can keep doing things the way they always have. This notion has a massive implication on your organization’s ability to achieve its strategy. To understand why doing things the way they have always been done impacts strategy, begin with a simple premise: strategy only achieves value to the organization if it leads to results, specifically the desired organizational results. This notion creates a dichotomy within most organizations. There is the perceived strategy, or the formally documented strategy supported by senior management, and there is the actual strategy or the one actually being executed by the organization. To better understand this concept imagine you are leading an average organization with 40-60 initiatives being worked on at any one time in addition to all the standard operational efforts. These initiatives have been initiated for reasons such as new product or service development, product or service expansion, process improvements, regulatory requirements, or several other reasons. Many of these initiatives are critical to the organization’s success and are tagged as A1 priorities. So what’s the problem? The problem comes from two issues. Firstly, if you are like most organizations the leaders of each of these 40-60 initiatives have planned their work using a perfect resourcing assumption. This means whenever their schedule says the work should be done the resource is magically available to start on time without consideration for all their other work. In the real world this never works as most resources are tasked with multiple tasks on multiple projects as well as operational responsibilities. A delay in one area will impact all other. Yet, rarely does management have visibility to these impacts so they can make informed, proactive decisions. This means everything will be on schedule till the last possible second when suddenly it isn’t and we manage by fire drill. In the end, the assumption of perfect resourcing means your strategy will not be achieved. The second issue is simply deciding what will be completed first? If the scenario described is anywhere close to your organization you have a very serious problem. What should your people be working on first, second or third and how do they know? If the organization does not have priorities set by the senior leadership team that align to the strategy individual resources are controlling the organizational strategy based on the work they are completing. The way most resources do this is by using either the squeaky wheel principle (whomever is yelling the loudest gets theirs first), or they work on what they like the best. Neither of these has anything to do with achieving the organization’s strategy. Furthermore, if the organization has more than one A1 priority, has several priorities with the same ranking, or regularly is changing priorities you have NO priorities. Prioritization is the single most difficult thing for more leadership teams to do. It means ranking all the work of the organization from one to the end and then making hard decisions based upon those priorities. So you are concerned about addressing these issues what should you do? The following steps should help: with input from all levels of the organization and reviewed, not just presented, to everyone. 2. Establish a portfolio management committee that will own responsibility and authority for setting the organizational priorities based upon the approved strategy. 3. Establish quantifiable metrics to evaluate all members of the team against their ability to achieve the most important work first, and hold ALL members of the organization accountable to the same standards. 4. Do not allow the organization to constantly flipflop priorities. Remember stuff will always happen. Great leaders drive results and do not allow the results to drive them. Succeeding with strategy is a messy process, and it should be. However, with a little practice senior leadership can ensure proper strategic ownership and success. Martin VanDerSchouw, PMP currently serves as President & CEO of Looking Glass Development, LLC., and he is the author of the book “Flavor of the Month.” Martin regularly makes more than 50 presentations per year to groups in the areas of leadership, performance management, and program / project management. He has lectured at the Daniels School, the Kellogg School, the Krannert School, the Price School and many other colleges and universities throughout the United States. For more information, please visit www.lookingglassdev.com. 1. Make sure you have a well thought out strategy with a strategy map that includes clear measureable objectives. The strategy should have been developed THE BUSINESS LINK HAMILTON/HALTON BUSINESS TO BUSINESS NEWSPAPER 19
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