WHITE PAPER How to Easily Create and Analyze Charts and Graphs to Improve Your Customer Service Lorem Ipsum Dolor Sit Amet Etra Notros: Lorem Ipsum Dolor Sit Amet Et Alla Notros www.parature.com | 1.877.GO.PARATURE Parature White Paper How to Easily Create and Analyze Charts and Graphs to Improve Your Customer Service Actionable Information for Forward-Thinking Decisions, Customer Retention and Business Growth Things happen fast and furious in business. Economic conditions seem to change on a dime — especially in today’s uncertain climate. Customer enthusiasm for your product can wax and wane, and customer perception of your support and service can change — what worked last year may have you missing your satisfaction and retention targets today. To address the issue, your business needs to be proactive and agile. You need insight, actionable intelligence, and a strategic plan that will have you ready to respond and make informed, smart decisions and changes, and not be at the mercy of the market and your competitors. Act quickly and decisively. If a process isn’t working, alter it. If a strategy is faulty, shift it. However, it is not always easy to know what works and what does not. Many companies have not figured out a way to store, measure, analyze and report on all of the needed information to determine strengths, weaknesses, opportunities and threats to and within their businesses. Some rely on anecdotal, spotty and insufficient information from customer service representatives (CSRs), or delay decisions until the end of the quarter for detailed sales reports and deal analysis. Processes like that are not efficient, not complete and not strategic. And, in today’s rough-and-tumble social media marketplace, it means your whole business, including your customer retention and acquisition strategies can be undercut and be reduced to devastatingly ineffective. One unhappy customer blowing off steam on Facebook or angrily tweeting away on Twitter can be all it takes to damage your organization’s hard-earned reputation and bottom and top lines. To discover what is truly working for your customers and to make intelligent, informed business decisions, you need more than data, you need actionable information. Sometimes it’s a 360-degree view of your organization to determine what is lacking. Other times you must hone in on specific functions or areas of your support organization to identify inefficient workflows. Detailed information like this helps you take the necessary steps to make your business more customer-centric, which will drive customer retention, acquisition, and evangelism. To help you collect and analyze vital information for making better and more timely decisions, there is Parature Customer Service software, a completely integrated suite of service and support products, including Parature Report, which spans every customer communication channel available today through a Web-based service. Parature empowers companies to deflect service issues, facilitate customer self-service and manage one to one customer interactions through multiple channels when escalation occurs. Also, Parature provides the tools you need for clear visibility into your organization that will allow for astute planning and smart, proactive decision-making — all in the name of pleasing your customers and driving new business. Powerful Analytics to Guide Your Organization to Success Parature Report™ is a fully integrated, support-focused application that allows you to analyze all of your Parature support data — from average ticket resolution times to customer feedback from chat sessions to trends in customer issues. Parature gives you the analytical power to see what you’re getting for your efforts, and it makes it easy to measure customer satisfaction and keep tabs on quality assurance in real time. www.parature.com | 1.877.GO.PARATURE Parature White Paper How to Easily Create and Analyze Charts and Graphs to Improve Your Customer Service Parature not only empowers you to make dynamic changes that will bolster and inspire your support team, raise customer retention rates, and increase business, but it also provides the metrics that can guide your organization toward success. With Parature’s in-depth, detailed reporting, you can ensure that your Service Level Agreements (SLAs) are being met, tickets are being handled in a timely and efficient process, resources are being managed wisely, and your team is proactive and continually working to improve customer satisfaction, and, as a result, your top and bottom lines. Parature integrates everything you need to manage your support needs, end-to-end, in one dynamic, tightly unified system. Parature enables businesses to extend support activity to every channel available to customers today, so companies can be where their customers are, and give them the power to choose when and how they conduct their interaction. Parature supports channel communications through the Web, e-mail, phone, Web- based product embedding, Facebook, Twitter, Chat and more. Today’s customer support organizations must evolve to survive. They have to act and react to changing market conditions and consumer response, and they have to gauge the performance of support teams and the value and effectiveness of their knowledgebases. Parature Report enables you to measure and analyze data to produce valuable information that can direct your overall business plan and growth strategy. It does this by mining and analyzing the nitty-gritty details and presenting you with a holistic picture of how your business is faring. Parature can tell you whether your ticket resolution times are too long, your selfservice is underutilized, or additions to the service and support team are not needed — critical information for making important decisions that affect the fiscal health, brand perception, and the overall future of your organization. Features and Benefits Parature Report With Parature Report, iWin Knows Where It’s Been — and Where It’s Going With Parature Report, iWin.com’s customer care team pulls extensive metrics on self-service traffic and tickets. Team members know the type of self-service content that subscribers access most; overall ticket volumes; ticket volume by time, agent, or specific games; and response times, among other metrics. “If we don’t have metrics, we don’t know where we’ve been or where we’re headed,” said iWin.com’s director of customer care. “Parature reports help me with things like staffing forecasting.” For e-MDs, Better Service, Same Staffing With Parature Report, e-MDs’ support team runs metrics such as total tickets, average resolution times, tickets per agent, trends in types of issues, and peak days and times. With that, e-MDs makes decisions regarding staffing, training or knowledgebase content, while also supporting continuous improvement. “Parature gives us really good data for Development to address in future releases, said e-MDs’ Client Operations Manager.” Parature Report provides a fully integrated means of ordering up analyses and reports from multiple individualized support channels to give you a full and detailed view of your customer support operation for more-informed decision making. www.parature.com | 1.877.GO.PARATURE Parature White Paper How to Easily Create and Analyze Charts and Graphs to Improve Your Customer Service For example, such information can enable you to improve your issue resolution rates and reduce costs by continually growing and improving the content of the knowledgebase. It also can help you cross sell and upsell products so you can improve revenue generation from existing customers. Plus, Parature is secure — all data is safeguarded by state-of-the-art security technology. Parature Report empowers you with the information you need to reshape and redefine what you do, become more customer-focused and increase customer satisfaction. “The reporting and trend analysis aspects [of Parature] have played key roles in justifying the addition of resources to the support team and demonstrating concrete results to company management.” Chief Technology Officer BuilderMT Precise Measuring and Readings: Get the hard facts and numbers you need to improve your support organization and make adjustments wherever and whenever they’re needed. For example, get a better reading on overall usage of the support portal, measure average response times for all service requests, track CSR performance, and monitor the ratings and number of views for articles and downloads you’re providing. Proactive Monitoring: Monitor the activity level for each support module to develop and improve support programs that best reflect the needs and preferences of your end users. Better anticipate and plan for high support volume times by tracking ticket submissions in real time or over time, daily, weekly, monthly or during any time period you designate. Ensure your support portal has the right balance of topics by keeping tabs on the articles published. Customization of Reporting and Analysis: Build custom ticket reports to meet your precise needs. Easily export reports to Microsoft Excel or enterprise-grade business process optimization (BPO) programs for further analysis, summarize statistics based on specific groupings in the report list view, and provide management with a twodimensional matrix view of support data to pinpoint inefficient areas. Convert data into a chart or graph to illustrate a scenario and provide a visual for quick comprehension. Premium Reporting Parature Premium Report, a fully customized, fully integrated solution, is powered by Business Objects, which some of the largest enterprises in the world rely on for providing critical business intelligence. Parature Premium Report gives you valuable intelligence across each Parature module and provides even greater insight into key performance areas with extra tracking, and more advanced analytics and reporting power through sophisticated queries and filters. With Premium Report, you can slice and dice data to identify bottlenecks in your support process, examine ticket trends to gauge the success of your self-service efforts, and analyze the ROI on your support endeavor. Configurable Report Creation: Customize reporting on trends, growth, performance and ticket activity with the Premium Report Designer. For example, combine results from various support areas into a single report, rank the value of knowledgebase articles, and see how long each ticket remains in each state of workflow. Schedule reports to run at specific times and export them to Microsoft Excel and convert them into PDFs. Enjoy drag-and-drop capabilities for data such as columns and other visuals when creating reports. Real-Time Data: Parature’s Real-Time Data feature produces real-time updates on critical support issues and metrics throughout the day. You always have the information you need, when you need it—business intelligence to support timely decisions and to present during critical business meetings and presentations. www.parature.com | 1.877.GO.PARATURE Parature White Paper How to Easily Create and Analyze Charts and Graphs to Improve Your Customer Service Executive Summary Packaged Reports: Organize your real-time Premium Report data into easy-to-read Executive Summary Packaged Reports for key members of your support organization. Use the Resolution Time Trend Chart to show how your support organization is performing regarding ticket resolution. Determine how your organization is managing ticket volume by referring to the Open vs. Closed Chart. Identify your most active support accounts using the Top Accounts by Open Issues Table. Track all of the tickets in your Parature system and determine their progression using the Tickets by Status Table. Ticket Workflow and Permissions Packaged Report: Map out your entire ticket workflow, enabling you to easily understand each step in your ticketing process. Ensure efficient ticket processes, including workflow transitions, action permissions and statuses. Multi-Language & Multi-Browser Support As with all Parature modules, Parature Report is completely browser-based with no plug-ins required, making deployment fast, easy and global. Compatibility for Microsoft Internet Explorer, Apple’s Safari, and opensource Firefox is supported. Also, both singleand double-byte languages are supported in multiple communication channels allowing global linguistic customization. Complete, End-to-End Solution Parature Report is completely integrated with the whole of the Parature Customer Service software suite, which is delivered in a Web-based global model. Parature Report can be used in conjunction with all other Parature application modules including Parature Chat, Parature for Facebook and others. When used together, organizations enjoy a total view of all support interactions, improving productivity, boosting customer retention and satisfaction rates, and lowering support costs. Conclusion Knowledge is powerful. Knowing exactly what is going on in your customer service organization is vital to keeping costs low, customers happy and your business growing and moving forward. Plus, it gives you the upper hand in today’s highly competitive marketplace. Informative, in-depth reporting and greater visibility into your customer service organization are potent, effective tools for the decision-making process. And the knowledge you achieve from Parature Report can drive and shape your business strategy, serving as a true asset in your overall business plan, and, in beating the competition. Parature Report, part of a completely integrated suite of on-demand customer service software, arms you with the critical information you need to make productive changes and improvements to how your support organization operates. With Parature, you’ll be consistently increasing ROI, extending business development and providing the top-tier service your customers expect. www.parature.com | 1.877.GO.PARATURE ABOUT PARATURE Parature is the industry’s leading provider of cloud-based customer engagement solutions and is used to support more that 40 million end users worldwide. Parature empowers customer service organizations to monitor, manage, resolve and respond to a high volume of service issues across multiple communication channels, including the growing number of service-related conversations that are happening every day within social media channels. With more than a decade of experience, Parature delivers support and social media engagement and management solutions to mid-size and enterprise organizations across a wide variety of industries. Parature is among Inc. Magazine’s Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. Parature is used by some of the world’s most innovative organizations, federal agencies and companies, including Evernote, the EPA, Tagged and Threadless. Parature is headquartered in Herndon, Virginia. For more information, visit www.parature.com. our Facebook page at www.facebook.com/parature or follow @parature on Twitter. HEADQUARTERS 13625 Suite B Dulles Technology Drive Herndon, VA 20171 Phone: 703.564.7758 Fax: 703.564.7757 www.parature.com Lorem Ipsum Dolor Sit Amet Etra Notros: Lorem Ipsum Dolor Sit Amet Et Alla Notros
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