WHY HP Storage Media March 2012 1 © 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice – confidential - internal use only HP is the leader in Tape #1 HP leads the worldwide tape drive market with 64% share of the market. #1 HP is the number one LTO Ultrium drive manufacturer accounting for 60% of all shipments. HP has shipped more than 2 million LTO tape drives. #1 HP leads the Tape Media Market, holding a 34% share of all LTO Ultrium tape media shipped in Q4 2011 #1 HP leads the DDS/DAT tape drive manufacturer market accounting for more than 90% of all shipments Source: factory exit data, IDC Tape Market Report SCCG Tape Tracker Q4 CY11 2 Why choose HP LTO? • Technology − Unique features that make HP LTO experience better • Only HP LTO drives have real time data rate matching − • IBM LTO drives have a rudimentary stepped function with only a few discreet speeds available, and selectable only at certain times during the tape motion − Flexibility − Multiple drive and library − Wide range of connectivity options HP patented „Radius Roller‟ provides better tape guidance and reduces edge damage Market leader with a proven track record of reliability 3 The „BIG DATA‟ challenge Requires increased everything: performance, capacity, connections, objects, demand... “ Every two days we create as much information as we did from the dawn of civilization up to 2003” — Eric Schmidt, Google 4 Why choose HP Storage Media? “HP stands behind their products and HP storage media was a natural choice for Deloitte. HP storage systems have demonstrated that our data can be restored in an emergency. This is critical in our industry where losing data is not an option.” Angel Mosquera, IT Manager Grupo Deloitte 5 How does HP ensure LTO media reliability? • Continuous quality control program • 170,000 tests and 1 million test hours each year • Deeper and wider than industry standards • Unique test facilities with 20 custom environmental chambers • Unmatched access to resources View of hp test laboratory − HP drive manufacturing gives real life testing • Extreme testing for maximum reliability Custom test chamber panel 6 How does HP ensure LTO media reliability? N U M B E R + + + HP Brand Specification + O F T E S T S _ + _ Failed and rejected T I M E + – 12 M O N T H S • HP tests media continuously through the year • Any failures are detected and rejected • Multiple sourcing allows HP to only select the best 7 _ _ HP IN-HOUSE TEST FACILITIES • Access to factory means constant testing • Drives and media replaced to examine fresh production • 24 x 7 x 365 – it‟s what we do Drive Type Number of Test Units In Use* LTO-2 50-60 LTO-3 60-70 LTO-4 130-140 LTO-5 90-100 Total 350 approx Drives are replaced every week. Media every four weeks. 8 * Typical figures, actual splits may vary depending on production Why choose HP LTO branded media? • HP testing applies to every batch before it is shipped to customers − Failed media is stopped, even if it would pass normal industry standards HP testing relates to how drives and media are used in real life, not just in laboratories 9 HP LTO Testing Goes Above and Beyond Industry Standards Test Industry Standard Requirements To Qualify for HP Brand Environmental Interchange Environmental tests are conducted at five conditions HP tests at five conditions with cartridges tested a minimum of 24 hours at each condition. Drop Testing No test required Cartridges are dropped from a height of .75m at least six times on all surfaces. (top face, bottom face, and four sides). Load/Unload No test required Over 25,000 automated mechanism cycles prove the reliability of the leader pin assembly, and the cartridge loading process. Locate, Rewind, Append A tape section is run through the tape system 250 times to check repeated stress ability HP requires 2,500 passes. Rev: 11_21_11 10 HP LTO Testing Goes Above and Beyond Industry Standards Test Industry Standard Requirements To Qualify for HP Brand Thermal Aging No test required Tests require cartridges to be kept at 120F 80%RH for 7 days. Tape performance is verified using drive based tests. Ship and Store Tapes are stored at low humidity conditions before being used with a tape system to verify write/read capabilities Tapes are stored at extreme environmental conditions (including 50°F 10%RH, 120°F 15%RH and 84°F 80%RH), before drive based tests verify write/read capabilities. Shoeshine No test required The “shoeshine” test simulates excessive repositioning on a short section of tape, before it is rewound and read for 25,000 cycles. Green Tape Test* This test is conducted to assess drive/tape performance, when multiple brand new tapes are used successively. HP conducts ongoing Green Tape Tests, using different tape coating lots. *A "Green Tape" is a tape cartridge that has never been used and still in the same condition as when it was manufactured. Brand new, unused tapes are typically at their most abrasive – once used, the tape abrasivity decreases. “Green Tapes” are typically used for archival. 11 Unique HP LTO Ultrium reliability features • Data rate matching feature improves reliability as well as performance • Simple, smooth tape path means less wear and tear on the drive and media • Reverse tape-reel and radius roller designs for better tracking control, and minimal damage to tape or tape-edges Contact Force Fc Guide Roller Guiding Force Fg Radial Force Fr Micro-radius Tape 12 Tape edge rides in micro-radius Tape LTO-5 has LTFS (Linear Tape File System) LTFS was introduced with LTO-5 and enables tape to behave like a disk 13 • LTFS provides a self-describing file system on an HP LTO-5 cartridge, enabling application independence, transportability, and protection from obsolescence. • LTFS enables sharing data across platforms, as you would with a USB drive. Simply load a tape into the drive, mount it into the file system, and it becomes visible as a disk. • LTFS provides the ability to use standard file operations on LTO-5 tape media for accessing, managing, and sharing files with an interface that looks just like a hard disk. • LTFS is ideal for data intensive companies that need storage solutions that simplify operations, improve manageability, and meet their long term data retention requirements. HP Labeled Media Product Features • Simple online ordering − For WW, see www.hp.com/go/storagemedia − For EMEA, see : www.hpstoragemedia.com/plm • Precision engineered and aligned barcodes • Available in custom and non-custom labels • Compatible with all HP and non-HP LTO Ultrium devices • Labeling service is completely free of charge 14 HP LTO RFID Labeled Media Radio Frequency ID (RFID) technology streamlines and simplifies asset management for large data centers • An embedded UHF Gen 2 RFID chip contains the Electronic Product Code (EPC), encoded at the manufacturing site and locked for security • Passive RFID technology provides longevity and cost efficiency. • RFID enables data centers to react swiftly to a misplaced or missing tape, minimizing the risk of a data breach. Custom and non custom labels are available for LTO-3, LTO-4 and LTO-5 15 HP LTO-5 MSL Encryption • Secure library-based encryption solution ensuring your business data is protected from unauthorized access. • Easy-to-use − Secure USB key server token − Easily manage & configure encryption settings from the GUI − Self-contained solution - no additional software, PCs, or servers • Full-featured − USB key server token will generate, store, and maintain encryption keys − For use with LTO-5 or LTO-4 − Strong keys and security operations. • LTO-5 & LTO-4 Ultrium tape drives offer AES 256-bit level encryption • USB key server token relies on a FIPS 140-2 level 3 validated smart card 16 Q4CY11 Storage Media America‟s $ Share Storage Media America’s $ Share* TDK: 3.4% Maxell: 5.6% HP: 28.2% Quantum: 11.3% Imation: 7.9% $96.54 million market IBM: 14% Fuji: 18.8% Other: 7.6% Sony: 3.3% *Q411 Santa Clara Consulting Group Tape Tracker 17 Storage Media Technology Segmentation America’s Technology Shares • LTO is clearly the technology segment leader with 90% of the technology share.* • With an eight-generation roadmap, LTO is a technology that enterprises can invest in with confidence. HP never stops developing innovative new features for faster backup speeds and larger capacity. • HP LTO-5 launched in 2010 and features 3.0 TB of storage capacity. *Q411 Santa Clara Consulting Group Tape Tracker 18 DDS: 3% SDLT: 3% DLT: 1% AIT: 1% Others: 1% LTO: 90% Tape Continues to Evolve Greater performance, reliability, security HP Tape Drives and Libraries + HP LTFS tape file management + HP TapeAssure + Tape-based Data Encryption + Greater reliability & HP Data Rate Matching + More performance 19 HP LTO Storage Media – improving with each generation • LTO Ultrium is an open industry standard tape technology • HP is a key player in the LTO Consortium of manufacturers • Ongoing investment in innovation means your investment in HP LTO is protected Note: Chart features compressed capacities. 20 Compressed capacities for generations 1 – 5 assume 2:1 compression and 2.5:1 for generations 6 – 8. HP Tape Family – with LTO-5 technology HP LTO Tape Drives HP 1/8 Tape Autoloader HP MSL Tape Libraries HP EML Tape Libraries HP ESL G3 Tape Libraries DAS and LAN backup Entry level automation for DAS and LAN backup Automation and Management for DAS, LAN, and entrylevel SAN backup Enterprise class data center and SAN backup Large-scale data center and SAN backup – scale from 100 to 5000 slots Up to3 TBs* Up to 24TBs* Up to 288TBs* Up to 1515TBs* Up to 15PBs* Security – complete hardware data encryption solutions available for LTO-5 and LTO-4 Manageability – new TapeAssure tools to proactively monitor your tape drives and media Usability - HP LTFS for easier tape-based file management (currently available with standalone drives only) Small * Compressed capacity (2:1) 21 Medium Enterprise Why Tape? SOLUTION: Tape has the lowest total cost of ownership • Migrating inactive data to tape storage frees up primary storage • Storing inactive data on lower cost tape saves money • According to a 2010 study by The Clipper Group, tape offers: – Lowest TCO at15x less expensive than disk over 5years – Particularly low energy costs disk uses 238x more energy than tape 22 An ESG 2011 study found that backup and transporting tape offsite using LTO-5 years was almost 3x less expensive over a 5year period than using VTL with deduplication and replication Enterprise System Group TCO Study 2011 Tape Technology Will be Obsolete When... • Electricity is free • Physical storage space is plentiful • There are no more viruses or malicious code • When no-one makes a mistake in backup or data handling • When government regulations for data retention and security have gone away • When there are no more natural disasters • When hardware and software never fails 23 What‟s driving data protection? The risk of data loss remains Human error System failure Natural disaster Sabotage Two out of five companies that experience a catastrophe or an extended system outage never resume operations, and of those that do, one-third go out of business within two years… 24 What‟s driving data protection? Over 10,000 Data Privacy Regulations in place around the world Source: IDC „The Digital Decade‟ 25 Solution: Copy to tape for DR and Archive • Added data security – – • Usability – Linear Tape File System – • • tape is well positioned to – of the information age.” Offline to virus or hackers Long term reliability – 30 year shelf-life for LTO Tape media Backward compatibility Open standard format High capacity, small footprint – 26 explosion is here — and become the Digital Curator – • LTFS provides disk-like file management “ The 21st Century data Last line of defense – • Hardware data encryption WORM media Up to 3TB on a single piece of media And the lowest TCO — Fred Moore, Horison Inc. February 2011 Data security is a world-wide issue Compliance with regulations means long-term data retention • There are now over 10,000 regulations world-wide that require some form of data retention compliance over multiple years... „Heat map‟ of worldwide data protection legislation Source: US Department of Commerce and country specific legislation. Forrester Research, Inc. 27 Why Tape? Still Key to Data Protection • For Backup: – • For Disaster Recovery: – • 66% of respondents expected their use of tape for backup to stay the same or increase during 2010 Purchase Intention Survey by Fleishman Hillard in July 2010 75% of Leading Companies use tape for off-site storage of critical data — Aberdeen Group Research, October 2010 For Archival: – “We predict that large volumes of data will drive users to tape as a less expensive alternative to disk for infrequently accessed data” — IDC, January 2011, Storage Trends for 2011 – “In every dimension the TCO of the tape solution was found to be less expensive than the disk solution for long-term data retention” — The Clipper Group Study, December 2010 – “Throughout ESG‟s study, the LTO-5 Tape option was the least costly backup solution (in terms of TCO) over a five-year period by a substantial margin” — ESG Study, March 2011 28 Why Choose HP LTO Tape Products? Superior • Unique HP features increase reliability and enhance performance Complete • HP TapeAssure for proactive management and monitoring of tape drives and media • Complete solution right out of the box Flexible • HP LTFS tape-based file management • Choice of solutions and interfaces • Wide connectivity to match server platform, OS and backup applications Proven • Compatibility between generations and a secure future growth path • HP market leadership for availability and competitive pricing • Track record of reliability www.hp.com/go/tape 29 For More Information… HP Storage Media Business Development • • 30 Cathi Vowell [email protected] Business Development Manager Sandro Cintra [email protected] Staples, Business Development Manager • Nola Thompson • Monica Lasgoity • John Titus [email protected] Business Development Manager [email protected] Business Development Manager [email protected] Business Development Manager • HP Bid Desk 877.251.4498 [email protected] • HP Storage Media product information – www.suppliesinfo.com www.hp.com/go/storagemedia www.hpstoragemedia.com
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