HOW TO LINK HUMAN RESOURCE DEVELOPMENT TO ORGANIZATIONAL NEEDS Building an integrated performance development system John Keller Produced and copyrighted by John Keller Associates, © 2008 9705 Waters Meet Drive, Tallahassee, FL 32312, USA Originally produced by John Keller in collaboration with Zachary Zaharias and John Douglas, 1994, for the Federal Aviation Administration, Assistant Administrator for Human Resource Management, Washington, D.C. 20591 FOREWORD For the human resource development groups within an organization to provide maximum value-added to the organization’s mission, their work must be integrated with organizational requirements and goals. This requires that combinations of services and solutions be offered to achieve the highest possible levels of effectiveness and efficiency. This booklet contains a process that can help achieve this integration by linking human resource services directly with organizational needs. This approach, which is called the performance development process, or in other words, human performance techology, helps you identify the most effective combination of human resource services to achieve organizational goals. It is a new approach that is based in systems thinking and it contributes to the development of a learning organization. By following this process you will improve your effectiveness and do so in less time. The process has several steps and substeps, espeically in the analysis phase. All of these steps are important. By following all of the early steps in the process, you save a great deal of time and wasted effort in the solution phase. Keep in mind that the early steps which call for different levels of needs assessment can often be accomplished in a few hours. We are not talking about lengthy, large-scale studies unless there is a strong justification for doing so. Portions of the processes described in the document were adapted from human performance technology documents produced by the International Society for Performance Improvement and Marc Rosenberg. CONTENTS The Performance Development System 1 Elements of the PDS 3 Performance Analysis 3 Causal Analysis 5 HR Solutions 6 Implementation and Evaluation 7 Comparing PDS and traditional HR approaches 8 Benefits of the PDS for the FAA 11 Application of the PDS Model 12 The PDS Model 13 Phase 1 - Performance Analysis 13 Step 1: Identify Organizational Needs 14 Step 2: Assess Performance Needs 17 Phase 2 - Causal Analysis 20 Step 3: Identify the symptoms 20 Step 4: Analyze the causes 22 Phase 3 - Determining HR Solutions 25 Step 5: Develop Solutions 25 Step 6: Implement the Solution 28 Step 7: Evaluate for Continuous Improvement 29 Bibliography 33 1 THE PERFORMANCE DEVELOPMENT SYSTEM Introduction Competency and productivity are essential for organizational success in the 1990s. A key ingredient for such success is human capital, and investing in our human capital will be critical for organizational survival. Today we live in a globally competitive environment and the economic reality for the FAA is that our budgetary slice will not get bigger. Government organizations will be required to become more cost efficient with the adoption of a more “business” oriented approach. Throughout the world, organizations that are at the forefront of effectiveness and competitiveness constantly seek to: • improve the productivity of their people, • identify their needs in terms of the gap between ideal performance and current performance, • focus on results and continuous improvement, • integrate human resources with new technologies, and • motivate their workforce to higher levels of quality. Although training, development, and other human resource (HR) services are critical to increasing competence, meeting the educational challenge is just part of the answer. An effective human resource system must focus on the broader issues of improving performance by integrating human resource solutions with organizational needs and priorities. Overview The purpose of this publication is to introduce the concept of a performance development system (PDS) and the PDS model. This familiarization includes: • an introductory section on what PDS is and why performance development is critical to organizational success; • a comparison of PDS and traditional approaches in HR organizations, highlighting the benefits of adopting PDS; and • an outline of the major phases and steps of the PDS model: Performance Analysis, Causal Analysis, and the provision of HR Solutions. 2 What is it? The performance development system (PDS) is a set of strategies and procedures for solving problems and realizing opportunities related to the performance of people. It can be applied to individuals, small groups, and large organizations. It is a systematic combination of three fundamental processes: performance analysis, causal analysis, and human resource (HR) solutions. It also includes evaluation of the HR solutions to provide for continuous improvement, ensuring that we strive for the quality edge. Performance Development System Organizational Mission, Business Goals, Strategy, and Operational Requirements INPUT Performance Analysis Causal Analysis HR Solutions IMPLEMENTATION Evaluation for Continuous Improvement OUTPUT Enhanced human performance 3 ELEMENTS OF THE PDS Performance Analysis The PDS approach begins with performance analysis based on the organization’s mission, goals, strategies, and operational require-ments. Performance analysis is the identification of current or anticipated deficiencies, or “gaps”, in workforce performance. To define the gaps accurately, you must relate them to organizational requirements. Therefore, the first step of the PDS process is to identify these requirements. Normally this is done with existing documents or personal interviews. Central to the performance analysis process is the comparison of two specific descriptions of the workforce. First, the “desired state” describes the competencies and abilities of the workforce that are necessary to achieve the organization’s mission. Second, the “actual state” describes the level of workforce performance as it currently exists. The performance gap is the difference between these two, and it represents either a current performance discrepancy to be resolved or an opportunity for new performance. The ultimate goal is to close this gap in the most cost effective manner. Performance Analysis Desired state of workforce performance Current performance discrepancy PERFORMANCE GAP Current state of workforce performance Opportunities for new performance For example, a current performance discrepancy could be as follows: 4 An agency’s strategy calls for managers to use project management software in planning and carrying out agency projects. This is the desired state. However, a survey has revealed the actual state of the agency is that only 30% of the managers use project management software. While all managers have computers and access to networked project management software, the gap between the desired and the actual state is that 70% of the managers do not use the software. A gap caused by a new opportunity could be as follows: An agency will begin next year to use a new video conferencing technology to conduct meetings and training sessions for geographically dispersed personnel. The desired state is that managers and specialists reduce travel by 50% by using the new technology for meetings. Another desired state is that as many training sessions as possible be held using the new technology. Management wishes to reduce travel costs for training as much as possible. However, none of the employees has ever participated in, let alone conducted, video conferencing sessions. The gap is a lack of expertise in using the new video conferencing system. It is based on the opportunity provided by the new technology, not on a failure to perform to current standards. Causal Analysis Determining the specific factors or “causes” that contribute to the performance gap is called Causal Analysis. Often solutions to performance gaps fail to achieve their intended goals because they are selected to treat only visible symptoms rather than underlying causes. However, when root causes of a problem are uncovered, the likelihood of significantly reducing or eliminating problems is greatly enhanced. Thus, causal analysis is the critical link between identified performance gaps and the appropriate solutions, and is a major strength of the PDS approach. In the project management software example above, managers may cite lack of training, and environmental problems such as lack of time and proper manuals for not using the software. However, a causal analysis may reveal that the root cause of the problem is a combination of training and motivation, not training and environment. The real problem is that even though the managers do not have all the skills they need, but they are not using the ones they do have because they feel it is not worth the trouble. 5 Causal Analysis ?Skills and knowledge ?Environment ?Individual capacity ?Motives and expectations ?Leadership and management ?Consequences, incentives & rewards ?Motives and expectations ?Information and feedback ?Tools Performance Analysis HR Solutions HR Solutions In large organizations like the FAA, performance improvement solutions are drawn from an extensive array of human resource functions such as training and development, organizational design, selection, compensation, and benefits. These functions can be divided into four major areas (based on Rosenberg, 1990): • Human resources development is concerned with improving the performance of individuals. It includes training, development, job aids, career development strategies, and individual feedback systems. • Organizational development is concerned with improving the performance of groups. It includes organizational design, group process, culture change, team building, and group feedback systems. • Human resources management is concerned with managing the performance of individuals and groups. It includes leadership, compensation, benefits, employee relations, succession planning, job design, incentives and rewards, and personnel selection. • Environmental engineering attempts to provide the tools and facilities that support improved performance. It includes ergonomics, facilities design, sociotechnical systems design, documentation, technology, and information systems. 6 HR Solutions Causal Analysis Human Resources Development Human Resources Management Organizational Development Environmental Engineering In a PDS approach, the focus is on systematic, comprehensive, and integrated responses to current performance discrepancies and their causes, as well as to new performance opportunities. More often than not, the response is a combination of solutions representing a multifaceted approach to improving performance. Solution selection is based on effectiveness, cost-efficiency, and overall benefit to the organization. Evaluation of success is directly tied to reduction of the original performance gap, which is measured in terms of performance improvement and organizational results. 7 Implementation and Often, comprehensive solutions are required to make significant Evaluation changes throughout the organization. For example, the adoption of a new process, such as the systems approach to training development, typically requires training in new skills, motivation to support the adoption of the new process, and job redesign to modify roles in support of the new process. Thus, the implementation strategy of any performance intervention must pay careful consideration to change management issues to assure acceptance at all organizational levels. Evaluation of these changes provides new data for the ongoing performance analysis process. Performance Analysis Causal Analysis HR Solutions IMPLEMENTATION Evaluation for Continuous Improvement Three Principles There are three underlying principles of performance development: • Performance rarely improves by itself. • Once deteriorated, performance becomes increasingly resistant to improvement. • Performance will only stay improved if there is support from the performance development system. Since the organization must work at improving and maintaining performance, a performance development system must be the centerpiece of an organization’s human resource effort if it is to maintain its effectiveness in the long run. 8 COMPARING PDS AND TRADITIONAL HR APPROACHES As mentioned earlier, many organizations maintain extensive human resource functions that are essential to their successful operation. The adoption of a systematic PDS across the organization will provide a value-added benefit to each of the various HR services. This will result from the development of integrated solutions in response to real needs. A comparison of traditional human resource functions and the PDS is illuminating. Some of the characteristic differences are: TRADITIONAL HR A P • Internally derived business plans drive HR activities. • Compartmentalized HR functions work in isolation from each other and have minimal impact on the organization. P R • Often inwardly focused on their narrow area of responsibility. • Priority is placed on process improvement (by doing the thing right) . O A C H P S R O O L B V L I E N M G PD SYSTEM • Organizational missions provide PDS strategy. • Promotes alignment of people, programs, and policies. • Highlights integrated links within HR and provides an organizational focus for greater effectiveness. • In taking a holistic approach PDS promotes interservice cooperation in tackling performance challenges. • Priority is placed on organizational results and impact by doing the right things before trying to do things better. • HR functions reacting to organizational problems in isolation, often provide piecemeal "quick fix" solutions. • The PDS is both responsive to organizational problems and proactive in seeking opportunities to improve performance. • The approach to solving problems is often superficial (aimed at the symptoms) and based on "gut feeling". • A systematic process for identifying root causes of gaps is conducted before identifying solutions. • Through fixed thinking, solutions tend to predictably follow a single track, e.g. training. • Generates multiple solutions (integrates training and non-training solutions). • Solutions are often poorly implemented and their effectiveness is rarely measured. • Solutions follow an implementation plan and being result-driven, are evaluated and continuously improved. Historically, functions within organizations that influence human performance have operated rather independently, each providing its own set of solutions to its perception of the organization's performance challenges. Traditionally, the HR 9 organizations tend to be wrongly viewed as support functions that are separate and subordinate entities from the higher profile operations side of an organization. For HR to maximally contribute to an organization’s mission, it must be a true partner with operations. For example, HR programs that provide the greatest return on investment are those that are linked with organizational requirements. The PDS provides this link between HR functions and the organizational mission, business goals, strategy, and operational requirements through an integrated approach to workers, work, and the workplace. The following diagram illustrates how the various HR functions can be integrated in support of both individual and organizational performance. 10 ?Organizational Mission ?Business Goals ?Strategy ?Operational Requirements Hum an Resources Devel opment ? Educat ion & t raini ng ? Development ? Job ai ds ? Career sys tems ? Indi vidual feedback s yst ems P D S Environmental Engineering ? Ergonomi cs ? Faci li ti es des i gn ? Expert s ys t ems ? Document ati on ? Technol ogy ? Informat ion s ys tems Organizati onal Devel opment ? Organi zat ional des i gn ? Group process ? Cult ure change ? Team buil di ng ? Group feedback s yst ems Hum an Resources Management ? Supervis i on & l eadershi p ? Compensati on pl anni ng ? Empl oyee l abor & rel at ions ? Succes si on planni ng ? Benefit s ? P ers onnel s electi on ? Incenti ves & rew ards 11 BENEFITS OF THE PDS FOR THE FAA A primary benefit of PDS is that it helps integrate HR more strongly into the organization’s mission and strategic plan. Traditional HR practices are sometimes fragmented and not sufficiently related to mission accomplishment. PDS can provide the means to better integrate operational and organizational goals. However, even though PDS seems to many people to be a good idea, they wonder about its feasibility. As Pogo said: "We seem to be faced with an insurmountable opportunity." - quote from a "Pogo" comic strip. In the FAA, the opportunity for performance improvement through PDS is not insurmountable. Adopting the PDS approach in any organization will provide greater efficiencies and effectiveness by: • focusing effort and planning on organizational needs and goals, • aligning and prioritizing all activities based on the organization's critical requirements, • emphasizing doing the right job before doing the job right, • insisting on measurable results and continuous improvement in performance to meet the needs, and • increasing responsiveness to challenges and recognizing opportunities for further improvement. "Flawless execution cannot compensate for implementing the wrong solution." - Daryl Conner, Pres. of ODR, Atlanta. 12 APPLICATION OF THE PDS MODEL The PDS model includes three major phases: Performance Analysis, Causal Analysis, and application of HR Solutions. Within each phase there are a number of steps to accomplishment as outlined below: Phase One - Performance Analysis STEP 1: Identify organizational needs STEP 2: Assess performance needs Phase Two - Causal Analysis STEP 3: Identify the symptom(s) STEP 4: Analyze the cause(s) Phase Three - HR Solutions STEP 5: Generate solutions STEP 6: Implement solutions STEP 7: Evaluate for continuous improvement These stages are further illustrated in the diagram on the next page. 13 PHASE 1 - PERFORMANCE ANALYSIS PHASE 1 - Performance Analysis Step 1 - Identify Organizational Needs 1.1 - Identify the desired organizational state 1.2 - Identify the actual state of the organization 1.3 - Identify the gaps (needs) 1.4 - Sort and prioritize the gaps (needs) Step 2 - Assess Performance Needs 2.1 - Determ ine the ideal workforce perform ance 2.2 - Determ ine the actual workforce performance 2.3 - Identify the performance gaps 2.4 - Prioritize the performance gaps Both Steps 1 and 2 use needs assessment techniques, but at different levels of application. A needs assessment is the process of identifying needs based on the gaps between where the organization is now and where it would like to be. It is a powerful tool that not only allows an organization to reduce or eliminate performance problems, but also to identify opportunities for ways to move closer to its vision. Performance analysis consists primarily of needs assessment conducted at one or both of two levels: the organizational performance level (Step 1) and the individual performance level (Step 2). Analysis at the organizational level (Step 1) usually consists of identifying organizational requirements by reviewing documents or interviewing one or two key people. If this information is not available, then you have two choices: propose that an organizational analysis be conducted, or make a “best guess” based on the information that is available. If gaps in workforce performance are closed without first considering desired organizational goals, then the organization may make only superficial short-term gains. Real gains will be made only when performance improves in line with desired organizational goals. In other words, the primary concern is, Are we doing the right things?, and the secondary concern is, Are we doing things right? 14 Because the results of this step influence all subsequent steps, it is critical to get the best information you can in the time you have. STEP 1 Identify Organizational Needs Typically organizational problems are presented by management as an undesirable performance currently occurring in the workplace, and the statement of the problem will be accompanied by a request for a given solution. Example. You receive a request for a course for employees that covers personal motivation in conjunction with the organization’s expectations concerning attendance at work, adherence to personnel policies and procedures pertaining to career planning, vacation planning, and other aspects of employee behavior. The rationale provided for the request is that employee morale is low as evidenced by the increasing rate of absenteeism and a growing number of grievances that are being filed. As you read this request, you wonder if it is an employee problem, or if it is more likely to be a supervisory problem resulting from deficiencies in supervisory performance. Therefore, you decide to use the PDS process to identify the real problem and best solution. This will allow you to confirm the correctness of the request you received, or to recommend a different solution. You will begin with a brief organizational analysis to put this situation into the appropriate perspective. You have to verify that • • • this is an organizational problem, whose problem it is (e.g., supervisors or employees), and what the gap is, relative to the organizational goals and operational requirements. You do this by identifying relevant organizational goals and aligning them with the specific workforce performance requirements that relate to the problem as identified. The elements of Step 1, Organizational Analysis, and an example of how they apply to the above situation are as follows: Step 1.1 Desired state Determine the desired organizational state. This step could potentially require building an organizational vision, strategic planning, and operational planning. This sometimes happens within the context of PDS planning, but more often the process is much simpler. It requires that you examine existing documents to 15 determine how the organization’s mission and strategy relate to your situation. This might require you to compose some statements that describe the organization’s goals and operational requirements at a level of detail that gives you specific guidance. You would then obtain approval, unless you are responsible for these policy decisions, from your manager. After you have defined the desired state, you have a basis for assessing the actual state and defining the gaps. Example. You review job descriptions and talk to a few managers and senior supervisors. It takes only a couple of hours and you verify that supervisors are responsible for stimulating positive morale, implementing personnel management policies and procedures, and maintaining satisfactory workforce performance. Step 1.2 Actual state Determine the actual state of the organization. To complete this step you have to obtain information about the actual performance indicators that apply in your situation. Do not use global indicators that apply only at the highest level of the organization. For example, national airway safety statistics are an important organizational indicator for FAA, but these statistics are not going to be helpful in solving a problem with absenteeism in one particular region. Instead, identify actual organizational performance measures that apply to the problem you are trying to solve. These can include such things as productivity indicators (number of forms completed, number of projects completed in a given time), quality improvement (less rework, on-time completion dates), work habits and procedures (absenteeism, improved safety record), and time or money savings (less downtime, quicker repair time). Example. At the same time that you talked to people about the desired state of supervisor performance, you also verified that there are too many reports of absenteeism, too many grievances being filed, and lower than normal levels of productivity. Step 1.3 Organizational Identify the gaps. During this step, you identify the difference gaps between performance expectations and actual performance, and identify the gaps in performance. It is helpful to list the actual level of performance next to the ideal organizational state to make it easy to see a direct comparison between what should be and what is. When specific performance problems are identified, often a single gap in organizational needs may result. 16 Example. The gaps resulting form this analysis are primarily in the areas of absenteeism and grievances. Lower than normal levels of productivity seem to be a result of the above, and not a separate problem. Step 1.4 Organizational Sort and rank the gaps. If you have several needs or gaps, then priorities rank order them to identify which ones to solve first. The criteria for ranking are criticality, cost, and ease of solving. Criticality refers to those gaps which are most important based on the organization’s primary goals, and on the consequences of not solving the problem. Problems which have serious negative consequences will have a higher priority. Also consider costs of solving the problem. With limited resources you have to determine whether it would cost more to solve the problem than to live with it, assuming that the results of the problem are acceptable. And, you have to devote your resources to the most serious problems. A third consideration is ease of solving the problem. Other things being equal, work on the easiest problems first. The success and experience you gain from solving these problems will help you with the more difficult ones. The identified needs or gaps are prioritized in terms of their criticality and cost benefit which results from examining what it costs to close the gap versus what it costs to ignore it. The prioritization is helpful because it is highly likely that there will be insufficient time, money, and opportunity to close all gaps. In cases where a specific performance problem yields only one gap, this prioritization procedure is not required. Consequently, it is important to identify specific organizational needs that apply to your situation. The primary reason for conducting this step is to identify the organizational needs that will benefit from the performance improvement requirements that you identify in the next phase of the PDS process. Example. In the example that was introduced above, unacceptable employee performance due to poor morale was presented as the problem. After conducting a quick organizational analysis you are able to list the desired and actual organizational performance. Based on these results, it is clear that the problem is at the supervisory level. Following is a summary of the desired and actual states. 17 Desired Organizational State Current Organizational State A workforce that is motivated to achieve the FAA’s mission and goals. Current performance reports indicate organizational goals are not being met. At the organizational level this implies high morale resulting from management and supervisory practices that include positive recognition of individual contributions, equitable treatment of employees, and agency loyalty. At the operational level some indicators of success based on effective management practices are that employees: • show up for work on time; At the operational level, absentee rates are excessively high . Also, there has been an increase in the number of grievances being filed by employees. These indicators suggest that at the organizational level, morale is down and that supervisory practices are resulting in inequitable treatment of employees. • are positive about their jobs; and, • agree with established policies and practices. There is clearly a gap in results based on absenteeism and grievances, and you decide to examine the performance of supervisors to identify the specific gaps in their performance. STEP 2 Assess Performance Needs Based on the needs that you just identified at the organizational level, you are ready to find out how the employees should perform to achieve these goals. Once again, you will follow the needs assessment process to compare ideal to actual employee performance. This type of needs assessment can often be done in a very short time - less than a day. It requires that you identify the desired level of performance based on interviews, direct observations of “ideal” performers, or a review documents such as job descriptions. You then obtain information about the desired level of performance for the comparison. If this is a new job or if the problem is severe, then it will take longer to do the performance needs assessment. The important point is that you should never skip this step. Even a little analysis will go a long way in helping you create the best possible solution. As Joe Harless said, “An ounce of analysis is worth a pound of objectives.” 18 Step 2.1 Ideal Determine the ideal workforce performance. The aim here performance is to identify desired workforce performance expectations. As in Step 1, your vision should not be limited because many opportunities can be created if you are prepared to go beyond current expectations. Desired workforce performance can be derived from job-task analysis and competency analysis of existing or future job requirements. Direct observation of employees and interviews with people performing the job, their managers, and their co-workers are useful ways to find out how the job should be done. Example. When you look at specific job performance requirements, you find that the organizational goals translate into measurable performance criteria. These include a list of specific expectations such as using appropriate priorities for assigning vacation schedules, equitable distribution of work assignments, and use of conflict resolution procedures. A list of some of the most pertinant requirements is included in the example for Step 2.4. Step 2.2 Actual Determine the actual workforce performance. Actual performance workforce performance is based on observations of how the workforce is currently performing and is described in terms of measurable results. Often you can obtain “ideal” and “actual” information at the same time. By combining interviews with observations, you can learn how the job should be done at the same time that you are identifying the current performance levels. Example. When you examine actual performance records, you find that many employees complain of favoritism in assigning vacation opportunities and in work assignments. You find that people do not always receive pertinant information about their jobs, and that conflicts are not resolved in a timely or correct manner. Step 2.3 Performance Identify the performance gaps. Based on the results of gaps Steps 2.1 and 2.2, you compare the actual and desired states of workforce performance and express the results in objective and measurable terms. It is often helpful to list the “ideal” and “actual” side-by-side in a table, as in Step 1.3. This helps you make a direct comparison as you identify the gaps. Example. In this situation, the gaps are well-defined because of the specific nature of the problem. You decide to go directly to the next step instead of preparing a separate list of gaps at this step. [Note: This is an example of how 19 you should modify this process to fit the situation. You decide not to do this substep, but you are not actually skipping it. You are simply combining it with the next one.] Step 2.4 Prioritize Rank order the performance gaps. The resulting gaps are gaps expressed in terms of the tasks and outcomes that represent the job performance requirements. If there are too many to solve at once, they should be prioritized according to their criticality, as in Step 1.4. The magnitude of the problem has to be examined in terms of cost and benefit. You should consider what would happen if you left the problem alone, what it would cost to close the gap, and what it would cost if you do not close the gap. After you finish the prioritization, you select the most important gaps to solve in Phases 2 and 3. Example. For the morale example, you were able to identify a set of specific job performance requirements for supervisors that are supposed to achieve the organizational goals. A sample of these is listed in the left column of the following diagram. You also determined that the supervisors, as a group, are not achieving these performance levels. A corresponding sample of their actual performance is summarized in the right column. Sampling of Desired Supervisor Performance Sampling of Current Supervisor Performance Vacation time awarded in accordance with established policy and procedures which accounts for seniority, work schedule (i.e. don’t give vacation to someone when a major report is due, or when other people depend on that person’s inputs), etc. Many employees complain of favoritism being shown in assigning vacation schedules, overtime, and dissemination of information about career opportunities. Work assignments are distributed equitably. All employees are given timely information about career development opportunities. Conflicts are managed promptly and in accordance with established procedures. Policies and procedures for approving vacation schedules are frequently violated. Overtime records are not up-to-date and accurate. Conflicts are sometimes allowed to grow until uninvolved employees “takes sides” before the problem is resolved. 20 There are numerous gaps in this example. You start to prioritize them, and then you decide that they are all related. All of them revolve around the supervisor’s willingness or ability to perform specific employee management skills effectively. You decide to do a causal analysis before attempting to rank order these problems. PHASE 2 - CAUSAL ANALYSIS PH ASE 2 - C aus al Analys is Step 3 - Identi f y the Symptom (s ) Coll ect i nformat ion by: ? Obs ervati on ? Int ervi ew & s urvey ? Studyi ng exi st ing dat a Step 4 - Analyze the Caus es (s) Is the reas on a l ack of: ? Skil l / knowl edge? ? Incenti ve? ? Mot ivati on? ? Environment ? STEP 3 Identify the symptoms During Step 2.2 above, you probably identified some of the more obvious symptoms of the problem, but you might not have all of the critical ones. In this step, it is important to identify and quantify the extent of all symptoms through a more detailed analysis. This step is crucial to the PDS approach because these symptoms provide the basis for determining what the actual cause of the problem is. This detailed data collection phase requires detective work on your part. Become a sleuth, look for clues and critical incidents. Identify factors which may have some indirect influence or impact on the less than desirable performance. Techniques for gathering problem-related information are numerous and include: 21 • observing the workplace, • interviewing the performers, managers, employees, clients, and vendors or suppliers, • using questionnaires and other survey methods, and • studying existing data such as reports, policy statements, logs, and other records of performance. Individual and focus group interview techniques can be useful. Methods that get buy-in from the stakeholders are usually very effective. It is often helpful to use more than one technique as a way of obtaining different perspectives on problems. Example. You decide to use several techniques to identify the potential causes of the performance gap. You talk to a sample of employees, supervisors, and managers. You also interview people in personnel who process the outputs from supervisors and resolve issues that arise from performance problems. Finally, you examine files to see how forms were processed, how records were kept, and how information was recorded. Based on these forms of data collection, you obtain a great deal of opinions and facts. These data indicate that supervisors: • do not take some of their responsibilities seriously • “play favorites” when giving vacation assignments • also “play favorites” when giving information about career opportunities • do not know how to implement conflict resolution procedures • do not have enough time to fulfill all of their duties • lack examples of correctly filled-out forms and correctly-implemented procedures • create special opportunities for friends • lack a personal time-management systems for performing their duties • cause poor morale You realize that some of these symptoms are cues to the real problem, and others are consequences of the problem, not causes of it. After listing these symptoms, your next step is to identify the actual causes of the problem and to separate the causes from the rest of the symptoms. 22 STEP 4 Analyze the causes What are the real reasons for the performance gap? After sorting through symptoms and identifying the problem, you are ready to seek out the root causes of the discrepancy. Typically, your performance problem will fit into one or more of four categories: lack of skill or knowledge, lack of environmental support, lack of appropriate incentives, or a lack of individual motivation. To help identify the cause(s), examine past remedial efforts and the reasons for their success or failure. Also, ask the question: Could they do it if their lives depended on it? If the answer is "No", then there is either a skill or knowledge deficiency, or an environmental problem. If the response is "Yes", then other issues such as incentives or motivational factors are most likely the cause. Following are several questions that can help you identify which cause or combination of causes to select. • A lack of skills or knowledge. Is it a skill, knowledge or attitude deficiency ? Have they not been able to learn the skills by watching others? Did the person once know how to perform the task, but has forgotten what is required? Remember Cram's Law "People don't do things for the darnedest of reasons!" • A lack of environmental support. Are there any obstacles to performing as desired? Are the necessary resources available? Is there enough time and opportunity to perform as desired? If the answer to the question, Could poor performers do it if they had to?, is yes, then a range of other causes might come into play: • A lack of appropriate incentives. What are the consequences of performing as desired? 23 How great are the consequences of non-performance? • A lack of individual motivation. Do employees realize how and why their performance is important? Are people's needs for achievement and self-determination being met? By using these questions to review the symptoms and then verifying the results with your customer, you are more likely to correctly identify the root cause of the problem. Example. Of the symptoms identified in Step 3, some will be key indicators of the problem, whereas others may give a distorted perception of what is really happening. In the present example, a survey of employees indicated that quite a few people identified favoritism by supervisors as a problem, and a perception that supervisors did not fill out forms correctly because they didn’t take them seriously. However, you learn that almost all of the supervisors are not “playing favorites.” They give information to whoever is near them because they are so busy and do not have a good information dissemination plan. This appears to others as “playing favorites” which is not the intention of the supervisors. In reality, many of the supervisors had been newly assigned to their positions. They, in keeping with past practices, received generic supervisory training and were expected to learn job-specific personnel management skills on the job by getting advice from managers or asking experienced supervisors. In the present situation, there were too many new supervisors to do this, and there were several new regulations that made the job more difficult. Consequently, the supervisors lack sufficient knowledge of agency policy, and they lack skills in completing appropriate personnel documentation and managing subordinates. They are also under extreme time pressures and tend to take shortcuts to meet deadlines. In this case, their complaints about not having enough time are legitimate because several new tasks were added to their job after the new regulations were put in place. Therefore, the major causes of the problem are lack of supervisory skills and environmental factors. The environmental factors include a lack of time to do their job and a lack of coaching support combined with a lack of adequate models of correct procedures. Based on your analysis, you do not have evidence to suggest that the real problem is one of supervisor motivation or lack of 24 incentives. On the contrary, the supervisors are frustrated because they want to do a good job. Based on this identification of causes, you have determined that the problem is with supervisors, not employees, as was originally presented to you. Furthermore, it is not a problem with supervisor motivation. Instead, it is a training and environment problem you are now ready to solve. 25 PHASE 3 - DETERMINING HR SOLUTIONS PHASE 3 - Determining HR Solutions Step 5 - Developing Solutions and choosing the "Best" 5.1 - Generate options 5.2 - Select the "best" solution(s) 5.3 - Develop and test solution Step 6 - Implementing the Solution 6.1 - Develop an implementation plan 6.2 - Implement new practices Step 7 - Evaluate for Continuous Improvement 7.1 - Develop evaluation opportunities 7.2 - Review new practices 7.3 - Revise new practices as required STEP 5 Develop Solutions and Choose the "Best" After the real problems have been analyzed it is time to identify a range of possible solutions and select the best solution or combination of solutions. These will come from the four major categories of solutions: human resources development, organizational development, human resources management, and environmental engineering. Step 5.1 Generate The first task is to produce a list of potential solutions that are related options to the causes you identified in Phase 2. Following is a structured process that has proven to be helpful. 1. Brainstorm to develop as many ideas as possible. Techniques such as nominal group processes and decision support centers, like the Team Technology Center, can be helpful. 2. Classify the ideas according to the four categories of causes. Some typical types of solutions for each type of cause are listed in the following table. 26 3. Apply real organizational constraints (funds, time, resources) to focus on potentially realistic solutions. 4. Weed out unworkable ideas. 5. Identify advantages and disadvantages of each remaining solution. The following table provides a guide for linking possible solutions to particular causes. SOLUTIONS LINKED TO CAUSES . Possible Causes Lack of: Possible Solution s Look at: Skills / Knowledge Training - formal or OJT Job aids Computer-based modules Environmental Constraints Work redesign Improve workplace factors The right tools Appropriate Incentives Recognition for excellence Promotion based on performance An awards program Individual Motivation Confidence building More autonomy and responsibility Step 5.2 Select the From the list of alternative solutions, estimate the costs and benefits “best” solutions of each to determine where you will get the bigger return on investment. Mager and Pipe (1984) suggest the following criteria: • The value of the solution must be positive. (How will it contribute to the goals and mission of the organization?) • The solution must be economical. (Will it be at considerably lower cost than the problem?) • It must be practical. (Are the means of implementing the solution available?) • It must be feasible. (Will it be acceptable to the people affected?) 27 In this context the use of cost-benefit analysis, including return on investment estimates, can be useful for planning. See FAA’s How to Estimate the CostBenefit of Training for further guidance. Following is another example. Based on the list of symptoms, it lists a set of potential solutions and the choice of best solutions. This example provides a brief, “bird’s eye” view of the logic in this process. SOLUTIONS LINKED TO A PROBLEM'S SYMPTOMS AND CAUSES An Exampl e of Pay Cler k performance. Problem: A sig nificant number of compl aints r eceived on the backl og of pay and all owances for employees. Sym ptoms The foll owi ng wer e identified: Possible Causes A combination of: Possible Solut ions Look at: Err ors: No. of err ors i n pay. Inconsistent pay ti me. Delays in amending pay. Ski ll s defi ciencies. Poor tr ansfer of trai ni ng . 1. Refr esher tr ai ni ng on automated pay system. 2. Devel op a job- aid. Lack of incenti ves. No r ewards or feedback. 3. Reward accur acy. 4. Gr eater super vi sor r ei nforcement Lack of motivation. No r el evance to future career opportuni ties. 5. Pr ovide career path and g uidance. 6. Establish self- inspecti on. 7. Emphasize r ole of r ewar d on morale. Poor working envi ronment. Eq uipment not working proper ly and out-of- date systems. 8. Iron out bugs in system. 9. Devise better wor k flow. 10. Impr ove ventilati on and l ig hting . Conseq uences: No r ewar ds for er ror -fr ee wor k Get extr a wor k if effi cient Attitude "It' s just a dead-end cl erk job." "What's their beef? They g ot their pay di dn't they". "The Boss will fi x it anyway! " Envi ronmental Condi tions Bug s in new automated pay system. Over -wor ked. Hot, stuffy office. Best Solutions:As a conseq uence of a cost- benefit anal ysis of the 10 optional sol utions, it was determi ned that Options 2, 4, 7, 8, and 10 woul d be the best combinati on of sol utions to close the g ap in per for mance of pay clerks. These would then be developed, tested, impl emented, eval uated and continuously impr oved. 28 Step 5.3 Develop & After selecting the solutions, a set of interventions has to be test solution developed. If time and resources permit, the interventions should undergo some form of evaluation. First, conduct reviews with stakeholders and experts. Then, attempt to pilot test the interventions with one of the target groups and revise as required. If a pilot test is not possible, then you will be limited to the expert review. Example. In the supervisor example, the solution is relatively straightforward. It is a combination of training and environmental factors to include job redesign and supporting tools such as job aids. The training will focus on the “nuts and bolts” of the supervisor’s responsibilities. The job redesign will require an analysis of which duties can be shifted to another person, how some of the responsibilities can be streamlined, and whether there are some job requirements that are no longer necessary and can be eliminated. Workplace support will include the development of a supervisor’s handbook that contains examples of forms and procedures in a “ready reference” format. You have your plan reviewed by several experienced supervisors and managers. STEP 6 Implement the Solutions Having developed the solution or set of solutions, a plan of action to implement the new practices is essential. Step 6.1. Develop an Many examples exist of great solutions that were not as effective as implementation plan they might have been due to a lack of planning. Successful implementation of new practices requires adequate planning. There are a variety of project management techniques and software packages that can be used to help in the planning process. Remember to keep sight of the people who will be affected by this new practice. Never get too caught up in "the solution" and forget about "the people". The implementation plan should identify a strategy for the adoption of the new practices. 29 Step 6.2 Implement Once the plan has been developed, it is time to implement the new practices new practices. As a general principle, the implementation plan should be followed; however, when contingencies arise, flexibility is required to adjust the plan to respond to the new situation. Example. Implementation of the solutions to the supervisory example requires a three-pronged approach combined with a coordinated management plan. First is the development of a training program. This will require application of a systematic course development process to determine exactly which skills and knowledge to include in the course, and to design learning activities that are skill-oriented. A lecture course will not solve this performance problem. The second task is to assign a team to analyze the job and produce recommendations for changes. This will require that changes to the supervisor’s job definition be coordinated with any other jobs that are affected by the changes. The third task is to design the supervisor’s handbook. It will be necessary to conduct analysis to determine what should be in the handbook, and to design the appropriate contents. It will be important to manage this process so that the solutions are coordinated and integrated, which is a key feature of the PDS approach. For example, the course design team will require input from the job redesign team. Also, it will be best if the handbook is prepared before the course is taught so that it can be used in the course. At this point, you have an integrated set of solutions that are tied to the real performance problem and the organizational goal. The next step is to determine how you will know if your solutions are successful. STEP 7 Evaluate for Continuous Improvement Effective evaluation is planned during the early stages of developing and implementing the solutions to an existing problem or the new practices that lead toward a future opportunity. When you identify organizational needs and performance requirements, you are in a position to define the outcomes that you wish to achieve. These outcomes become the measures that are used in evaluation and are compared with the status of the organization prior to implementing the new practices. 30 When evaluation has not been planned ahead of time, then it is necessary to identify the pre-existing status of the organization and the expected outcomes as well as possible. This information is used to guide the planning and implementation of the evaluation. Step 7.1 Develop It is very important to incorporate evaluation into the PDS process. an evaluation plan Because it is a system, the PDS is not complete without the evaluation that occurs throughout the process and during the implementation cycle. The evaluation plan should include process evaluation with checkpoints for determining how well each phase of the process has been conducted. This information is used for process improvement. The evaluation plan should also include outcomes evaluation for each of the new practices that are included in the total solution to the problem. For example, training should be evaluated with as many of the four levels of evaluation (participant reactions, learning, transfer, and organizational results) as are appropriate. See FAA’s How to Do Training Evaluation for additional information. The evaluation plan should include both process and outcomes evaluation, but as with every other aspect of the PDS process, the evaluation plan should be responsive to the situation and cost effective. In other words, the evaluation should include as many elements as will be of direct benefit to the project, and it should be simple enough to have useful information in a timely way. Some projects, due to their size and the criticality of their outcomes, might require complex evaluations, but in most cases, a fairly simple approach is sufficient. The important thing is to do it, and to use the results in decision making about the current project or future ones. Step 7.2 Implement Once the evaluation plan has been developed it should be followed. evaluation This review of the new practices is required to determine if the solution fills the gap in performance and whether there is a need to adjust or modify the solution or its implementation. Process evaluation will have long-term benefits because it helps you improve both the current project and your overall development of the PDS approach. Outcomes evaluation helps you improve the quality of the solutions that you are implementing, and it will help you design better solutions in the future. 31 Step 7.3 Revise new If the new practices are not producing the desired performance, then practices as required something has to be done about them. Recognition of the new gap isn't enough there has to be remedial action to modify the new practices. Once the cause of the deficiency has been identified and the new practice modified, the implementation, evaluation, and review processes are again instituted. Make sure that the revisions become part of the accepted improved practices. Policies and procedures should reflect the latest changes. The cycle of continuous improvement closes the gap between "what is" and "what should be" and results in performance that accomplishes the organization's mission. Aligning workforce performance with desired performance requirements is the goal of the PDS process. Example. In the supervisor example, you decided to use a combination of process evaluation and training evaluation methods to provide quality control. For the job redesign and handbook development projects you use process evaluation to ensure that each step of each process is being accomplished acceptably. This evaluation includes expert review of products, your review of products and accomplishments, and target audience reviews of the feasibility and applicability of the new job requirements and handbook contents. For training, you require all four levels of training evaluation (see FAA’s How to Do Training Evaluation.. This means that you will obtain participant reactions to the training (Level 1 evaluation), a measure of how well they have learned the content (Level 2 evaluation), how much they transfer to the job (Level 3 evaluation), and whether training in combination with the other solutions contributes to solving the organizational problem (Level 4 evaluation). Following the implementation and evaluation of the package of solutions, it was found that grievances had been reduced by 66% and procedural complaints had almost disappeared. Some other consequences flowing from the more equitable application of scheduling included a more harmonious and cooperative work environment. The perception that supervisors showed favoritism stopped altogether. Thus, solving the real problem also removed the extraneous symptoms of the problem. Conclusion The PDS process offers an opportunity to provide more integrated, effective, and cost efficient solutions to developing people and helping the organization 32 achieve its goal. This booklet provides a brief overview of the process. A key point to take from this book is that it is the logic represented by this process that is critical to human resource development. You might not have time, and it might not be appropriate, to do a lengthy and expensive needs assessment or job/task analysis. But, this does not mean that you should skip these steps. It is always important to find out what the real organizational needs are and what the critical performance requirements are before expending funds on solutions. By employing this process, you will strengthen the effectiveness of all of the human resource programs. It is an aim of AHR to continue implementating this process. 33 BIBLIOGRAPHY Deterline, W.A., & Rosenberg, M.J. Workplace Productivity: Performance Technology Success Stories. Washington, DC: National Society for Performance and Instruction, 1992. Kaufman, R. Strategic Planning Plus: An Organizational Guide. Newbury Park, CA: Sage Publications, 1992. Mager, R.F., & Pipe P. Analyzing Performance Problems: or You Really Oughta Wanna. Belmont, CA: Lake Publishing Co., 1984. Rosenberg, M.J. Performance Technology: Working the System. Training, Feb. 1990, 43-48. Rossett, A. Training Needs Assessment. Englewood Cliffs, NJ: Educational Technology Publications, 1987. Zemke, R., & Kramlinger, T. Figuring Things Out: A Trainer's Guide to Needs and Task Analysis. Reading, MA: Addison-Wesley Publishing Co., 1982.
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