How to Profit and Survive in Drilling Gary Howorth  Founder 2009 Trends in the Offshore Drilling Rig Market IBC Global Conferences

How to Profit and Survive in Drilling
Gary Howorth Founder
2009 Trends in the Offshore Drilling Rig Market IBC Global Conferences
29th September
10/1/2009
© 2009 Energy-Redefined. All Rights Reserved.
.
1
Introduction – Points to be Covered
ƒ Overview of the current drilling market
ƒ Future views
- What might the dynamics look like in the next 5 years?
- What about carbon how will that affect the oil & gas industry
and drilling in particular?
- What will oil & gas prices do to the market?
- What might technology and cost saving do to the business?
ƒ Lessons from downturns from both within and outside of the
industry
- What can we learn from downturns and apply now?
ƒ What potential business models does this suggest?
- Should you merge, innovate, cost reduce or something else?
ƒ So what does it mean? - the way forward for the drilling
industry
The Order of Play
ƒ So how do your customers the oil companies view this?
ƒ What about GDP and other prices e.g. Steel prices
ƒ So what does that mean for oil prices & the Offshore Drilling
Industry
ƒ Carbon & Carbon Capture & Storage (CCS)
ƒ Technology
ƒ So what have others done in a downturn/recession – can we
learn anything
ƒ Options and Alternatives
ƒ The Way Forward?
ƒ Conclusions
Industry Quotes
ƒ Our analysis shows that given the recent cost climate
present day commodity price levels simply do not allow
the Majors to continue to grow the business and pay
substantial shareholder returns, - Neil McMahon of Sanford
C. Bernstein
ƒ While the drilling rig count, are down sharply from last
year and continue to fall, the key question remains when
we will get an upturn in Gas/Oil demand from recovering
automobile and housing industries.. Once prices recover,
then drilling should resume,
ƒ The challenge for the oil service industry is to gauge the number
of drilling rigs that will be needed once we enter the industry
recovery phase.
ƒ May need considerably fewer rigs to restore a relative balance
between supply and demand that is needed to support
reasonable pricing.
Is this right?
Oil Company Financials
Sources & Uses of Cash
60,000
$70/bbl and
large budget cuts
40,000
30,000
20,000
10,000
Acquisitions
Buybacks & other
Development Capex
Operating Cash Flow
Financing - Outflow
Disposal Proceeds
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
0
2006
$millions
50,000
Dividends
Financing - Inflow
Oil Company Free Cash-flow: The Customers Pain
Free Cashflow
20000
15000
10000
$70/bbl
80$/bbl
5000
Minimum Level of Cashflow?
0
20
26
20
24
20
22
20
20
20
18
20
16
20
14
20
12
20
10
20
08
-5000
$12 Billion Dev CPX budget, $2 Billion Expro
Many Oil companies in Pain at 70-80$/bbl – Will affect drilling
Complex Interactions forming Prices and impacting
Drilling
Consumer Confidence etc
Labor
Steel
concrete
etc
GDP
Growth
Oil Company
Cashflows
Costs
Taxes
Company Behavior
Oil Demand
Oil Price
Supply
Ex Rates
Future Production
from Expro
Wells Drilled
10/1/2009
© 2009 Energy-Redefined. All Rights Reserved.
7
Govt Tax
changes
resulting
in
different
regional
focus
So What About the USA
China Can no longer
behave like China
because the US intends
to behave like china FT
Greater exports and a smaller
current account deficit – less
dependence on foreign investors
to bail out the financial sector Larry Summers
Probably means impact on Japans , Germany’s and China’s exports
(and current surpluses ),
& Dollar Depreciation
Has an impact on the dollar oil price
GDP Growth?
Consensus View
China
R
Historical
Source FT from various
forecasts as credited
But where is it really going?
Saving Grace -Steel Prices?
ƒ GDP growth has a great impact on steel prices as well as other
input costs
How does China and US Assumptions Affect Oil Prices
The order in which oil prices occur matters
Cost levels and GDP assumptions are important
Oil Price and Well Forecast under a Slower Growth
Assumption
90
80
70
50
40
30
20
Utilization
10
0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
6000
5000
Asia
Middle East
Caspian
SS Africa
N Africa
Europe
Lat am
NA
4000
No of Wells
$/bbl Real
60
3000
2000
1000
0
2007
2008
2009
2010
2011
2012
2013
2014
Complex Interactions forming prices and impacting
Drilling – Now with Carbon
Consumer Confidence etc
Labor
Steel
concrete
etc
GDP
Growth
Oil Company
Cashflows
Costs
Company Behavior
Oil Demand
Oil Price
Supply
Ex Rates
Steel Industry etc
Investments/
Technology
Emissions
Carbon prices
Carbon legislation
/rules regulations
Weather
10/1/2009
Carbon market
Structure
Politicians
Subsidies/Tax
© 2009 Energy-Redefined. All Rights Reserved.
Company Behavior
13
Taxes
Carbon - $15/CO2e te
ƒ Small impact – our models show an increase in oil price of 80
cents/bbl
ƒ Typical oil company might gain $100 -400 million per year - not
going to change drilling levels much
ƒ Carbon prices likely to reduce GDP by ~ 0.15% - resulting in a
oil price reduction of up to 7 $/bbl ie ~ 10%
ƒ Higher oil prices of 100$/bbl could result in a reduction in
demand through the use of alternative technologies and
efficiency gains. This could further reduce oil prices by as
much as $20/bbl
ƒ Estimates by Energy-Redefined
Carbon Storage
ƒ Recent Study shows that Scotland has an extremely large
CO2 storage resource. This is overwhelmingly in offshore
saline aquifers (deeply buried porous sandstones filled with salt
water) together with a few specific depleted hydrocarbon fields.
ƒ The resource can easily accommodate the industrial CO2
emissions from Scotland (1/10 of the UK) for the next 200
years.
ƒ There is very likely to be sufficient storage to allow import of
CO2 from NE England,
ƒ Total potential CO2 capacity in the range 4,600 to 46,000
million tonnes
But what does that mean for Drilling?
CCS Well Potential - UK
Estimate by Energy-Redefined - Assuming 4600 million tonnes of
capacity
US CCS Potential
ƒ US market is 60-80 times bigger
ƒ But mostly onshore
ƒ But even with 20% offshore - 500 wells per year potential – a
very different market !!!
ƒ US has more storage than it needs from its own industrial
output
ƒ Not all Economic right now!!!!!
So this market could be 20% of the world offshore drilling market
and maybe provide bigger margins?
Impact of Technologies
Impact of Technology over Business As Usual
% Reduction
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Conventional Technologies
P10
Conventional Technologies
P50
ƒ Estimates by Energy Redefined
20
20
19
20
18
20
17
20
16
20
15
20
14
20
13
20
20
12
Other Technologies
Downturns are times when Smart People make
Fortunes
ƒ 1999:British Petroleum's completed acquisition of Amoco Corp. for $56.5 billion, generated some $18
billion in value over the longer term as oil prices have moved up
ƒ Service Companies: $26 billion of mergers and acquisitions in 1998/99 - representing some ~25% of
the sector net worth. Cost savings probably generated some $3 billion of value.
ƒ In 1999 the Drilling Companies Sedco and Transocean merged creating a $3.2 billion entitity. Driven
by cost Savings but created
~$5 billion
of value because of higher rig prices
Mergers
&
Mergers
&
risk
risk taking
taking
ƒ Frontline – John Fredriksen made his fortune during the Iran Iraq wars in the 1980s when his tankers
picked up oil at great risk and huge profits. He landed squarely in the sweet spot of the tanker cycle,
with the largest fleet of ships. Was counter cyclical creating $1 billion
Recessions
Recessions also
also create
create great
great companies
companies
ƒ Bill Hewlett and Dave Packard founded a great company in 1939 from their Garage with innovative
products – Created ~$60 billion
ƒ Chester Carlson patented Dry copying process to create Xerox in the 1930’s- ~$4 billion
ƒ Revlon – quality product with customer focused marketing – created ~$150 million
ƒ Texas Instruments: Karcher and Mcdermott resigned from Amerada petroleum company in 1930 to
set up Geophysical Service Inc. (later TI). Created $28 billion of value starting with a new seismic
technique
Growth Opportunities Increase during Economic
Downturns
ƒ It is counter-intuitive but research confirms that economic downturns are
generally the best times to
•
•
•
•
•
implement growth initiatives
create shareholder value.
that the most effective business strategy during boom times is to divest assets
or implement similar retrenchment activities.
The Great Depression created more millionaires that any other period of time in
US history!
ƒ Unfortunately, and perhaps not surprising, most companies do the exact
opposite!
But
But How?
How?
ƒ Key themes emerge:
•
•
•
•
•
•
Efficiencies
Deals – buy low sell high
Innovation
Customer (government) focus
Risk taking and opportunity seeking – counter cyclical
“War Chests”
So What does it Mean?
ƒ Rigs under-utilized for many years in slow growth
scenarios
ƒ How do we find alternative uses for them
• CCS?
ƒ Solutions
ƒ Understand your customers’ business.
• You must understand your business almost as well as they do
• The more you help them, the more you help yourself
ƒ Be creative and Innovative
• There are plenty of opportunities for us to challenge the way we
drill wells
• Look for profitable alternatives.
10/1/2009
© 2009 Energy-Redefined. All Rights Reserved.
21
Opportunities / Alternatives/ Trends
ƒ
ƒ
ƒ
ƒ
CO2 Storage
Production optimization – integration of drilling
Rig optimization - logistics
Convert the rigs to provide some other function
•
•
•
•
GTL
Transportation
Accommodation
Production systems
ƒ Cost cutting
ƒ Seismic while drilling
ƒ …….
Some
Some suggestions
suggestions
Short Term Survival Options
Withdrawal
Withdrawal
Liquidation
Liquidation
Divest
Divest Management
Management
buyout
buyout
Subcontract
Subcontract
outsource
outsource
Consolidation
Consolidation
Decline
Decline or
or grow
grow with
with
market
market
Buyout
Buyout &
& shutdown
shutdown
JV/Partnering
JV/Partnering
Cost
Cost cutting
cutting
Costs/Layoffs/Stacking
Costs/Layoffs/Stacking
??
Increased
Increased focus
focus on
on
key
key sector
sector
Increase
Increase quality
quality
productivity
productivity
Buy
Buy Expert
Expert Co
Co
Technology/Innovation
Technology/Innovation
New
New Sector,
Sector, New
New
Technology,
R
Technology, R &
&D
D
Buy
Buy key
key technologies
technologies
or
licence
or licence
Partnering?
Partnering?
xxxxx
xxxxx
xxxx
xxxx
Short Term Survival Options
Customer
Customer focus
focus
Liquidation
Liquidation
Divest
Divest Management
Management
buyout
buyout
Innovation
Innovation
Decline
Decline or
or grow
grow with
with
market
market
Buyout
Buyout &
& shutdown
shutdown
Alterantive
Alterantive Uses
Uses
Costs/Layoffs/Stacking
Costs/Layoffs/Stacking
??
Prod
Prod opti
opti
Increase
Increase quality
quality
productivity
productivity
Buy
Buy Expert
Expert Co
Co
CO2
CO2
New
New Sector,
Sector, New
New
Technology,
R
Technology, R &
&D
D
Buy
Buy key
key technologies
technologies
or
license
or license
Subcontract
Subcontract
outsource
outsource
xxxx
xxxx
Partnering?
Partnering?
xxxx
xxxx
So what’s the way Forward
ƒ Key - look for alternatives that intersect trends
ƒ Doesn’t lie in the conventional approaches of acquiring or cost
cutting
ƒ New Sector approaches have probably have most promise but
need funding
ƒ Failing this
• Profit management not cost cutting
• Build a war chest for the next downturn
Conclusions
• Oil companies in Cash-flow pain – 80$/bbl + needed
• Oil prices greatly affected by assumptions on US and Chinese
health
• Oil prices could remain low for many years under a slow growth
scenario
• Carbon will not affect oil prices that much per say but will affect
demand. At high oil prices this effect could be large.
• Utilization of rigs could remain low !!!
• Alternative options and uses required to improve profitability
• CCS Drilling could add some 15-20%to the drilling stock
• Key seems to be to have a war chest for future downturns and to
“build alternative business lines”
Thank You
[email protected]
www.Energy-Redefined.com
10/1/2009
© 2009 Energy-Redefined. All Rights Reserved.
.
27