How To Launch an Ezine Which Builds Your Credibility and Makes
How To Launch an Ezine Which Builds Your Credibility and Makes You Money By Sandra Martini The Automatic Business Coach™ & Mentor Dedicated to my ezine readers. Thank you for all the incredible feedback over the years! Copyright © 2008 by Sandra P. Martini All rights reserved. No part of this e-book may be reproduced or transmitted in any form or by any means, electronically or mechanically, including photocopying, recording, retrieval system, without prior written permission from the author, except for the inclusion of quotes. Requests for permission to make copies of any part of this e-book can be made to: Sandra Martini 330 Bedford St., #897 Lakeville, MA 02347 Phone: 508.946.0676 www.SandraMartini.com ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 1 Table of Contents Introduction .......................................................................................................... 3 SECTION 1: What’s the Purpose? ....................................................................... 4 SECTION 2: Choose Your Ezine Type ................................................................ 8 SECTION 3: Work Through The Details ............................................................ 16 SECTION 4: What’s Your Giveaway? ................................................................ 25 SECTION 5: If I Build It, Will They Come? ......................................................... 30 SECTION 6: It’s Not a Sprint .............................................................................. 37 APPENDIX A: Sample HTML Ezine ................................................................... 38 APPENDIX B: Sample Text Ezine...................................................................... 44 APPENDIX C: ISSN Application......................................................................... 48 APPENDIX D: Pre-send Checklist – HTML Ezine .............................................. 49 APPENDIX E: Pre-send Checklist – Text Ezine ................................................. 50 APPENDIX F: Building A Great List, Not a BIG List ........................................... 51 About Sandra Martini ......................................................................................... 53 ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 2 Introduction Dear Fellow Entrepreneur, CONGRATULATIONS on investing in yourself and your business by purchasing this “Step-by-Step…Transform Your Business” Module on How To Launch an Ezine Which Builds Your Credibility and Makes You Money! Ezines, or email newsletters, are one of the most valuable ways to quickly build your credibility and get more clients. By consistently publishing an ezine which includes informative content and minimal promotion, clients will come to know, like and trust you and the services you provide. I quickly built a 6-figure business by committing to publishing an ezine each and every week. . .and you can too! A caveat – rather than provide you with 300 pages of information you may/may not use, but which will most certainly overwhelm you, this Module gives you enough information to get started with your own online newsletter. You’ll undoubtedly make your own adjustments as you develop your own style. My ezine is one of the most powerful business building and marketing tools I use and this Module will show you how to have your own which gets noticed and builds your business. So, let’s get started! Dedicated To Your Extraordinary Success, Sandra P. Martini June 2008 ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 3 SECTION 1: What’s the Purpose? Ezines, or email newsletters, have the potential to build you immense credibility with your “list”. A “list” is the group of people, companies, business owners which receive your email newsletter – they’re also known as “subscribers”. In any business, you want to build a relationship with your prospects and clients such that they know, like and learn to trust you. Hierarchy of Connection There is what I call a “Hierarchy of Connection” – the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you – think of this as the “know, like and trust” factor you hear so much about. Each experience of you creates a different level of connection as described below: 1. NO Name Recognition -- People have never heard of you/have no idea who you are. 2. Vague Recollection -- People hear your name and have a vague recollection of having heard it somewhere before. 3. Recognition -- People recognize your name and have either heard or read about you at some point. If asked about you, they agree to knowing “something” about you. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 4 4. Know -- People feel they’ve come in contact with you “somehow” – usually through something you’ve written (your ezine), a networking event you both attended (though you didn’t ever actually meet) or through someone else who knows you. 5. Know AND Like -- People feel they “know” you and will recommend you to others based on hearing your voice. They’ve created a connection with you as a result of hearing your voice. 6. Relationship/Trust -- People feel they have a relationship with you as the result of an “in person” meeting/connection or repeated positive contact. Think of it as a pyramid with each level giving you more and more credibility with your target market. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 5 Level 6 TRUST Level 5: KNOW and LIKE Level 4: KNOW Level 3: RECOGNITION Level 2: VAGUE RECOLLECTION Level 1: NO NAME RECOGNITION By sending out a consistent AND informative email newsletter (ezine), you will build more and more credibility with your prospects and clients. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 6 Many people publish newsletters these days, but not all provide valuable content in an easy-to-read format. By ensuring your newsletter is something that YOU would want to spend time reading, you’ll build credibility and become known as an expert in your industry. As your credibility increases, so does your ability to market your products and services – no longer to one person at a time, but now to as many people as are on your list (100, 500, 1000, 10,000 and more). Once you’ve created and grown your list of people who WANT to hear from you, you also have the ability to send them special, targeted mailings in addition to your newsletter. In determining what the best format is for your e-newsletter, you first want to know WHY you’re publishing one. Do you… • want to begin/increase selling products and services online? • gain increased exposure and credibility within your industry? • keep in touch with clients and prospects without sending handwritten notes/emails every week? • put your business on autopilot by creating passive revenue streams? • want several or all of the above? Take a few minutes to think about your WHY and then write it below. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 7 SECTION 2: Choose Your Ezine Type You’ve likely come across several different types of email newsletters, or ezines in your business and personal life. Before we discuss what constitutes a successful ezine, we need to spend some time learning a few key definitions: HTML Ezine HTML ezines are the “pretty” ones – they have pictures, multiple colors, different fonts, borders and other items which make them appear as if you are looking at a web page rather than an email in your inbox. My ezine, Success Strategies, is an html ezine and you can see an example of it in Appendix A. Pros of HTML Ezines 1. If done right, they are pretty to look at/print and can be branded with your logo, colors, photo, etc. 2. They are easy on the eyes for reading. 3. They can include pictures and other graphics to draw attention to certain items within the newsletter. 4. You can easily mask affiliate links or other “unsightly” long links with words and phrases you prefer. 5. You can easily have a link or graphic to an audio version of your ezine. Cons of HTML Ezines ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 8 1. They are more likely to be filtered as spam by some email systems because of the pictures – this varies greatly between systems and ISP and also changes. 2. If not done properly, they can come across as ugly, confusing and not professional at all. a. I recommend using a template-based system or having someone create a template for you unless you are highly proficient in html. Text Ezine Text ezines are the very basic, no frills ones: no bolding, no italics, no pictures, no graphics, only black text. You can see an example of a text ezine in Appendix B. Pros of Text Ezines 1. They are basic text so there’s no formatting to get messed up. 2. You can send out a text ezine minutes after signing up for a service. 3. Assuming the content is not objectionable, they have a high delivery rate and are not often flagged as spam. 4. They are great for sending information that HAS to get through: teleseminar call-in details, receipts, order confirmations, etc. Cons of Text Ezines 1. The links are what they are – if you have long or unsightly links that is how they will show up in the email. a. You can use a service such as http://tinyurl.com to make long links shorter, but they’ll still be links with letters and numbers (you can’t camouflage the links with words such as “Click here”) – including if you provide an audio version of your feature article. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 9 2. You can’t brand them with your logo, colors, etc. 3. The only *characters* you have available to you are those which are on your keyboard. a. To divide different sections, you can use *************** or +++++++++++ rather than more interesting borders. Standard Ezine A “standard ezine” is sent out to everyone at the same time (regardless of whether it’s text or html in format). For example, I send out Success Strategies every Tuesday afternoon. It doesn’t matter if you signed up for my newsletter today or two years ago, you’ll receive the same issue. Pros of Standard Ezines 1. It’s easy to build a promotion into your ezine as you know everyone will be receiving the same issue at the same time (depending on when they open, of course). 2. If you are including a personalized note or reflections of some type, everyone *hears* the same thing at the same time which makes responding to subscriber emails much easier than having to remember several different “reflections” based on where they are in the series. Cons of Standard Ezines 1. You must either write consistently fresh new information or have several issues ready to go. Depending which email delivery system you use, you can schedule them to go on a certain date/time so it’s easy as long as you have the content already prepared. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 10 2. It doesn’t lend itself to curriculum-based content as you never know when a new person will sign up (you may be describing Part 3 and they’ve missed Parts 1 and 2). Evergreen Ezine An “evergreen ezine” is sent out to everyone in a specific sequence based on when they signed up for it (regardless of whether it’s text or html in format). For example, if Jane signed up for your evergreen newsletter on January 1st and I signed up today, she could be on issue 6 (assuming it goes out monthly) and I would be on issue 1. Pros of Evergreen Ezines 1. You know everyone is receiving the same information in the same order. a. Perfect for hosting e-courses. 2. Works well for curriculum-type information. Cons of Evergreen Ezines 1. If you are including a personalized note or reflections of some type, it will be a hassle to respond to subscribers who are writing about where they are in the series (all different). Evergreen newsletters are sent out via autoresponder systems. Email Newsletter Delivery Systems There are several different vendors you can use to send out your newsletter, regardless of whether you have text, html, evergreen or standard emails. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 11 I’ll cover a few of the most popular here, but know there are SEVERAL other companies as well. Ezine Services You can send out your newsletter immediately or schedule it for up to a year in advance (talk about the ability to plan). Using an ezine service, all members of your list (your subscribers) will receive the same ezine at the same time. 1. Constant Contact (www.ConstantContact.com) a. They offer a free 60-day trial which allows you to play with their system and send out some newsletters (up to a list of 100 subscribers). b. They have over 300 templates for you to choose from and the html formatting/coding is done for you so you only have to click and type and change colors if you wish. c. This is one of the systems I personally use. d. Monthly cost varies based on number of subscribers you have – can be as low as $10 U.S./month. 2. Kickstart Cart (www.SandraCart.com) a. They are a brand of 1ShoppingCart, a full service shopping cart system which allows you to send out newsletters and ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 12 autoresponders (more on them in a minute) as well as sell instantly downloadable ebooks and audios (if you choose to). b. If you link up with a merchant account, you can also accept credit cards through Kickstart Cart (more on that in another Module, for today, just know it’s possible). c. This is one of the systems I personally use. d. One note: there are no templates for html ezines in Kickstart Cart. You would either need to have one created for you (www.BestBizWebsiteSolutions.com is a great resource) or send out text ezines if you are not familiar with html coding. i. And remember, text ezines are NOT a bad thing! Many of the top marketers in the world use them. e. They offer a free 30-day trial. Autoresponder Services Using an autoresponder system for your ezine gives you a few choices: 1. You can elect to send it out as a “broadcast” (meaning everyone receives same notice at same time) or 2. as a true “autoresponder” (meaning everyone receives on their own time schedule based when they signed up). Rather than select a DATE for an autoresponder to go out, you choose a TRIGGER. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 13 For example, if I sign up for your newsletter today, my signing up is the “trigger” and sets in motion a series of emails which I will receive in a pre-determined sequence you’ve set up. Day of sign-up: A welcome email is sent Day of sign-up + 2 days: first newsletter Day of sign-up + 9 days: second newsletter (if weekly) Once the sequence is set up, it runs completely on autopilot! The most popular autoresponder service systems are: 1. Kickstart Cart (www.SandraCart.com) a. Yes…this is the same Kickstart Cart as above. It allows unlimited autoresponders for $49 U.S./month (you can add the full shopping cart version for a total of $99 U.S./month). 2. Aweber (www.Aweber.com) a. For a flat $19.95 U.S./month, you can send out unlimited autoresponder messages. b. Aweber includes multiple templates so you can easily send out html (pretty) newsletters/autoresponders. Now that you have an understanding of the different types of ezines (text versus html) and the different ways you can send one out (standard versus autoresponder), it’s time to make some decisions regarding your own ezine. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 14 Section 2 Assignment 1. What type of ezine/email newsletter do you want to send out, at least initially – text or html? 2. If html, are you going to: a. Use Constant Contact (www.ConstantContact.com) with its readymade templates? b. Use Aweber (www.Aweber.com) with its ready-made templates and autoresponder service? c. Hire someone to create a personalized template for you (such as www.BestBizWebsiteSolutions.com) so you can easily use a onestop service such as Kickstart Cart (www.SandraCart.com)? Remember, you can sign up for a free trial with many of these services so take your time and play around some. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 15 SECTION 3: Work Through The Details You’ve likely heard the phrase “the devil is in the details” – nothing could be truer when it comes to launching a professional ezine which builds your credibility. While the ezine itself is incredibly important, so are all the details behind it…it’s all meshes to give an overview of your business and how professional/trustworthy it is. Here’s a quick look at some of the things we’ll be discussing in this section: Single versus double opt-in Opt-in box versus hard squeeze page versus soft squeeze page Name Timing and consistency Privacy notice ISSN Regardless of whether you choose text or html, a standard or an evergreen newsletter, the items above have a place in all newsletter formulation plans. To make it easy, we’re going to walk through it step-by-step, the order may feel a little haphazard, but there is a method behind the madness (namely, we keep moving forward). Please note that other orders could be followed, this is simply the one I find most logical – another order may work best for you. How will they sign up? You have a few options here: ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 16 1. Opt-in page or Hard squeeze page a. a single webpage where visitors have two choices: 1. Sign up for your freemium (more on this in the next section) and newsletter or 2. leave the page. See www.ezinequeen.com as an example of a single opt-in page. 2. Soft squeeze page a. a single webpage where visitors have three choices: 1. Sign up for your freemium and newsletter, 2. leave the page or 3. enter your website. See www.sandramartini.com as an example of a soft squeeze page. 3. Opt-in box on larger website a. You are most likely used to seeing these. They are the ezine sign-up boxes seen on the right side of many websites. You can see mine at www.sandramartini.com/main.php. 4. A link in your email signature a. The simplest of all sign-up methods. A simple link which takes the visitor to your ezine delivery service and asks for their name and email address. If you don’t yet have a website, I recommend options 1 or 3. You can use a template website builder such as the ones offered by GoDaddy’s Website Tonight™ service for minimal cost. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 17 You can, of course, also hire someone to create a single page website (opt-in page) for you. Option 4 is the option of last resort as the only people who will find it are the ones you are already emailing to – there’s no list growth in that! Regardless of which option you select, you will want to ensure you have your Privacy Notice highly visible (don’t make prospects hunt around or click several links in order to see it). Here’s an example of my Privacy Notice: “We will never rent, sell or trade your information to any other organization.” You can add some of your personality to it by stating something along the lines of: “We dislike SPAM as much as you do and will never rent, sell or trade your information to any other organization – PROMISE!” Choose Your ESP It may seem odd that first we considered how our prospects would sign up and now we’re selecting our Ezine Service Provider, but I’ve coached many a client who initially put sending her ezine out on hold for lack of knowing how people would get on her list. This order allows you to have worked that out before entering your free trial period – it’s all about low cost and high impact implementation. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 18 Note that you can’t complete the “how they’ll sign up” until you’ve selected your ESP as you’ll need to add the proper language/instructions for getting new prospects onto your mailing list. For purposes of this Module, we will be sending out a standard html ezine using Constant Contact (www.ConstantContact.com). 1. Sign up for a free 60-day account at www.ConstantContact.com b. Upon signing up, you’ll want to personalize your account to show your business mailing address, your company name and the email address you want your newsletter to come from. 2. Browse through the templates to get some ideas of the sections you want to include in your newsletter. c. You should also be reviewing others’ newsletters and seeing what you like, dislike and want to incorporate into your own newsletter/your own style. 3. Select which type of sign-up box you want to show on your opt-in page, in your emails or on your website and add the proper “language” to your optin page/website (or provide it to your virtual assistant or webmaster). 4. Within Constant Contact (and most other ezine delivery systems), you’ll need to select whether you want single or double opt-in when prospects sign up to your list. Single vs Double Opt-in ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 19 In setting up your account, you must decide whether you wish to have single or double opt-in for your newsletter. Here’s the difference: Single Opt-in Once someone enters their email address into your opt-in box or squeeze page, they are signed up for your newsletter. No further action is needed on their part. Double Opt-in Once someone enters their email address into y our opt-in box or squeeze page, they THEN receive a confirmation email which must be clicked BEFORE they are signed up for your newsletter. If they do not click this confirmation link, they will not receive your newsletter. While Single Opt-in will result in more sign-ups for your newsletter, it also leaves you open to SPAM complaints – especially if someone else signed someone up. Double Opt-in confirmations will result in a smaller list as there will always be a percentage of people who do not click on that confirmation link, but your list will be stronger in that you know everyone who’s on it wants to hear from you. How Often Will You Publish? As we discussed earlier, your ezine is going to be one of your most important marketing tools. In determining how often you’re going to publish, keep the following things in mind: ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 20 How much time do you have to spend on your ezine each month (in the beginning it will take longer for you to prepare and you will want to carve out about a day for each issue)? Whatever timeframe you select, you must commit to it – it will hurt your credibility if you begin by publishing weekly and then drop back to biweekly or monthly. I recommend you start with monthly – you can always publish more often once you get the hang of it. Pick a day and stick to it – whether it’s Mondays, Tuesdays, the 3rd Wednesday or each month – whichever day you choose, make that YOUR day to publish your ezine (no exceptions). People have argued back and forth about which day is the best. Some years it’s Mondays, some Tuesdays and some Thursdays or Fridays. It doesn’t matter. Just pick one which works for YOUR schedule and stick to it. ☺ It’s time to name your baby Now that you’ve done so much of the start-up work, it’s time to name your ezine. The most important thing is that your ezine readers “get it” when they hear the name – there’s no sense coming up with a cute name which no one understands. Here are a few examples of good, solid ezine names: Success Strategies – small business marketing and management strategies (www.SandraMartini.com) Successfully Raw – raw food articles and recipes (www.TheRawFoodCoach.com) ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 21 GRO – Get Results Online – small business marketing tips (www.CrackerjackOnlineMarketing.com) Conscious Leadership In Action – leadership articles for those wanting to learn to trust their intuition more (www.TheConsciousLeader.com) The Publicity Hound – small business public relations tips and techniques (www.PublicityHound.com) What exactly is an ISSN and do I need one? An ISSN (International Standard Serial Number) is the same for electronically delivered publications as ISBN (International Standard Book Number) is for print publications/books. It gives credibility to your publication and shows that it is registered with the Library of Congress in the US and the ISSN UK Centre (a division of The British Library) in the United Kingdom. See Appendix C for more information and links to ISSN applications in the US and UK. While you will most likely never need to *show* this number to anyone, having it listed on your ezine is yet another example of your professionalism. Please note that it took me about 3 months to receive my number from date of application (within the US) so the sooner you apply the better (there is no fee to apply). Until I received my ISSN number, I wrote “ISSN: Pending” on my ezine to show that it was “coming”. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 22 Section 3 Assignment 1. How will prospects sign up for your ezine? 2. If you don’t yet have an opt-in page or website, by when will you have one? 3. What does your Privacy Notice state (feel free to model mine if you wish)? 4. Will you use single or double opt-in for your sign-ups? ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 23 5. How often will you publish your ezine and on what day of the week? 6. Brainstorm several different possible names for your ezine, then walk away, come back and select one. If you’re having a tough time with selecting, send the list to your clients, prospects or friends and get their input. 7. When DID you apply for your ISSN? ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 24 SECTION 4: What’s Your Giveaway? A giveaway, incentive or “freemium” is a free giveaway that you offer to prospects in exchange for their name and email address. The days where people signed up for newsletters just for the sake of signing up for a newsletter are long gone (we’re too busy and our inboxes are WAY too full). Freemiums encourage sign-ups by offering something your prospects want. A freemium can be a special report (think of this as a long article), an audio series, a checklist, a menu plan – it’s limited only by your imagination and the wants and desires of your prospects. Whatever you decide to offer as your free giveaway, make sure that signing up for your ezine is the ONLY way they can get it – that gives it exclusivity and makes it more valuable for your prospects. When your prospects sign up for your freemium, they receive the bonus gift of your newsletter as well. You must disclose this along with your privacy notice. For example, when you sign up for my free 5 Simple and Easy Ways to Put Your Marketing on Autopilot, you also receive a weekly subscription (free) to my Success Strategies ezine and yet you’ll notice it’s the audio series I’m mentioning on my site. Free giveaways are a valuable tool for increasing the number of prospects who sign up for your newsletter. What do I write/speak about? ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 25 I encourage you to visit different websites and see what people are offering as their freemiums – you never know where inspiration will strike! Just remember not to outright copy anything you see. ☺ After you’ve spent some time visiting other sites – both in AND out of your industry – you’ll want to decide what type of content you wish to offer for your own giveaway. An easy place to start? Your existing clients (if you don’t yet have clients, think of your IDEAL client). Make a list of the top 20-30 problems you solve for them. These will be the same problems that your prospects are going to want to know about and make perfect content for a giveaway report or audio series. In addition to great content, your free giveaway should include: information about YOU – What results do you get your clients? your contact information a call to action -- What do you want your prospect to do after she finishes reading/listening to your giveaway? Call you for a free consultation? Buy a product? Send you an email? if printed, your photo – build a connection by letting them *see* you a graphic representation of your free giveaway (you can see the picture of a CD and CD case on my site at www.SandraMartini.com) – what type of graphic would be appropriate for your giveaway? There are a variety of places which make them, all of mine are done at www.SandraCovers.com How do they get my free giveaway? ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 26 Once you’ve decided what you want to offer as a free giveaway, you must decide HOW you’re going to get it to them (and please don’t think you can email it to them yourself!). You can make it automatic in a few different ways: 1. Once someone signs up for your giveaway, they are taken to a “thank you page” where they can download your free report or audio. This works best if you are gifting ONE thing – A single report, A single audio file. a. You can also use a “thank you email” which is sent out automatically from Constant Contact if you wish to get started quicker and add a “thank you page” as you become more established. 2. Once someone signs up for your giveaway, they “immediately” receive an email welcome message which includes a link to the giveaway. This works best for multi-step items like audio seminars, e-courses, as well as for single special reports or audio files. a. Days 2 through X, they can then receive additional emails with additional notices (done via an autoresponder service like the ones mentioned in Section 2). Personally, I use Option 2 above as I offer a 5-step audio series. My schedule is set up as follows: Day 0 (at sign-up): You receive a welcome message and Step 1. Day 1: You receive a link to all my ezine articles (I share them only with my ezine subscribers, not the general public). Day 2: You receive Step 2. Day 4: You receive Step 3. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 27 Day 6: You receive Step 4. Day 8: You receive Step 5. I use www.SandraCart.com to manage the distribution of the autoresponder emails. Notice what I mentioned on Day 1 above: New subscribers receive a link to all my ezine articles as a benefit for signing up for Success Strategies. In addition to my free giveaway, I’ve created another level of exclusivity. If you want to receive ALL my articles, you must be a subscriber. While I submit several of my articles to article directories for marketing, only my ezine subscribers have access to all my content. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 28 Section 4 Assignment 1. What are some ideas for your freemium content? 2. What format will your free giveaway take (audio, special report, e-course, menu plan, etc.)? 3. How will you get your giveaway to your clients and prospects in an AUTOMATIC way? ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 29 SECTION 5: If I Build It, Will They Come? Once you’ve completed your ezine sign-up page and drafted your first ezine, you want to ensure that prospects will visit the site and sign up to receive your freemium and newsletter. There are hundreds of ways to bring traffic to your site and grow your ezine list and we’re going to run through just a few of them here. o Article marketing o Press releases o Speaking o Networking o Forwarding/referrals o Direct mail o Joint ventures o Ezine advertisements o Tell everyone o Teleseminars o Strategic partnerships o Tell-a-friend o Testimonials o Repurposing o Audio Now none of the above matter a whit if your prospects can’t find your opt-in box when they get to your site – make sure that it’s up front on your website (meaning when I go to your website or opt-in page, I want to see your ezine signup box on the screen WITHOUT scrolling) and that it’s on each and every page of your site. Having your ezine sign-up box easily visible and on each page of your website is one of the biggest things you can do to increase sign-ups for your newsletter! Article Marketing Once you start writing your ezines, you’ll find you have several articles building up. While you could let them sit in your harddrive forever, you can also market them to online article directories. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 30 Known as one part of “repurposing”, article marketing is a great way to build your list with targeted members. There are literally thousands of article directories on the Internet – some are great, some are good and some…well, you know. I highly recommend you start with Ezine Articles (www.EzineArticles.com). They are one of the best directories and are used by researchers, ezine publishers and the general public for pretty much all industries. Public Speaking If you enjoy public speaking, you can quickly and easily grow your list by speaking at different events AND… hold a drawing at the event where everyone places their business cards in a basket and the winner receives X (a hardcopy special report you’ve written, a gift certificate to a local restaurant, a themed gift which ties in with your talk, etc.) and EVERYONE *wins* a subscription to your ezine. This works ONLY if you enjoy public speaking or are willing to learn how. And how about an even simpler way to increase your ezine sign-ups? Create an email signature which goes at the bottom of ALL your emails and serves as an advertisement for your business? If you’re using Outlook, most versions of Webmail or even AOL, you can create a signature which automatically goes at the bottom of each of your outgoing emails. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 31 Here’s a quick look at my current signature (I change it often): ------------------------------------------------------------------------------If you need more clients, you'll want to visit www.SandraMartini.com for free resources, compelling client testimonials and to find out more about mentoring and coaching. Sandra Martini The Automatic Business Coach(tm) & Mentor email: [email protected] phone: 508.946.0676 Transform your business. . .transform your life. To sign up for her free audio mini-seminar "5 Quick & Easy Ways to Put Your Marketing on Autopilot" visit www.SandraMartini.com today. By adding this little blurb to all your emails, you’ll constantly be driving traffic to your ezine sign-up page. Social Networking By spending a little time setting up your profile and connecting to some friends, you’ll notice that your website/opt-in page traffic will increase and, if your free giveaway is compelling, so will your ezine subscribers. I’ve found that Facebook (www.Facebook.com) brings me the most new subscribers of all the social networking sites. Want to be my friend? Visit http://www.facebook.com/people/Sandra_Martini/1103692662 and add me as your friend. ☺ In addition to Facebook, there’s also MySpace, Twitter, blogs, LinkedIn, Plaxo and a host of others. Do your research, find one which works with your style and then jump right in. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 32 Be careful though…they can be addicting! Teleseminars Teleseminars are an incredible way to build both your list and your credibility. I’ve written other Modules on How to Host Your Own Teleseminar so we’re not going to go into detail here, except to say you can gain an incredible number of new subscribers by offering free teleseminars (also known as teleclasses) on a regular basis AND promoting them on sites/lists other than your own. A few free sites I recommend for promoting your own teleseminars are: www.SeminarAnnouncer.com www.PlanetTeleclass.com In addition to offering your own teleseminars (you speaking, audience listening), you can also interview guests or be a guest on someone else’s calls to bring even more traffic to your site. ☺ Testimonials Testimonials allow you to provide positive feedback on a product or service you’ve purchased and found valuable while getting promotion for yourself. By providing a great testimonial to someone, you’ll find they often put your name and website on THEIR website. You’ve just gotten a valuable, and free, promotional tool! If you’re going to write a testimonial, write it in a format that practically guarantees the person will use it: ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 33 Before I hired/purchased ,I and after working with/reading through and implementing just some of the steps I learned, I and that has resulted in . A sample of the above could read as follows: “Before I hired Jane Smith as my nutritionist, I was overwhelmed with all the diets out there and my weight had yo-yo’d for the past 5 years. But after working with her for just 3 months and following the steps she outlined, I’ve lost 25 pounds and feel better than ever. Thanks Jane!” ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 34 Section 5 Assignment 1. Is your opt-in box (a.k.a. “ezine sign-up box”) on every page of your website/opt-in page? If not, when will it be? 2. Visit Ezine Articles at www.EzineArticles.com and sign up for an account. List your username and password below. 3. What will your email signature say? By when will it be done? ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 35 4. What social networking sites will you join? 5. What topic can you do a teleseminar on in the next 30 days? 6. Are there any testimonials you are ready to write? ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 36 SECTION 6: It’s Not a Sprint Building your newsletter list is akin to running cross country – you’re in this for the long haul, not a quick sprint to the finish line. Take your time, pick and choose ezine promotion methods which work for you and discard or delegate those which don’t. If you dislike public speaking, don’t try and do it to build your list. If you love to speak, call your local Chamber of Commerce or Rotary Club today and get on their calendar – just remember to bring a drawing gift! Building your business using email marketing is a sound investment. You just need to plant your seeds and watch them grow. ☺ ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 37 APPENDIX A: Sample HTML Ezine ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 38 [Success Strategies] What to do if your business is in a summertime lull - and it's not "hav... Page 1 of 5 <Back Print www.SandraMartini.com [email protected] Dear Sandra, ISSN 1933-1525 In today's issue... June 24, 2008 Volume III, Issue 10 ~ A Personal Note from Sandy ~ Upcoming Teleseminars, Workshops & Appearances Published every Tuesday. To change your subscription, see link at end of email. ~ Feature Article: How to Make Your Business Thrive Sign me up for this e-zine! Rather Than Survive ~ 6 Figure Business Tools: Step-by- Step. . .Transform Your Business ~ Sandy Recommends: No B.S. Wealth Attraction by Dan Kennedy ~ Earn Money by Recommending Sandra's Products Please add "[email protected]" to your whitelist or address book in your email program, so you have no problems receiving future issues. If you wish to forward to a friend, please scroll to the bottom and hit the "forward" button to keep formatting intact. Not subscribed yet? Don't miss another issue! Want to review former articles? Click here for access to all of Sandra's articles online. A Personal Note from Sandy... Hey Everyone! WELCOME to the new subscribers since last issue! It's wonderful to see like-minded entrepreneurs join our community! Do you find yourself always gravitating toward the familiar? Sasha and I go for the same walk every day and every day she strains to look for our neighbor's cats (who frequently sit on their deck and watch her back). Today, however, Buttons was not sitting on the deck. He was standing 2 feet away from us on our path home. Did Sasha see him or attempt to greet him? No. . .she was too busy looking for him in the "familiar" location. So much so that she missed her http://ui.constantcontact.com/templates/previewer.jsp?format=html&agent.uid=110214757... 6/29/2008 [Success Strategies] What to do if your business is in a summertime lull - and it's not "hav... Page 2 of 5 best chance to date of actually getting to sniff him. Are you so busy looking in the same places that you're missing other opportunities? With unwavering support, Sandra Martini The Automatic Business Coach (tm) & Mentor Upcoming Teleseminars, Workshops & Appearances => Hosting Week 9 of my 90 Day Intensive Online Business Builder Mentoring Program "How to Create Information Products" on Wednesday, June 25th. To get on the "advance notice" list for the next session, please click here. => Being interviewed by Nancy Marmolejo of Viva Visibility for her closed group coaching program on Wednesday, July 2nd at 4pm Eastern. => Enjoying a relaxing vacation in beautiful New Hampshire September 19 - 26, 2008. => Participating in an exclusive Platinum Plus coaching retreat in Tucson from October 14 - 18, 2008. Want to book Sandra to speak at your next teleseminar or live event? Contact her assistant here with details. . . Feature Article How to Make Your Business Thrive Rather Than Survive by Sandra P. Martini Would you prefer to LISTEN to this week's article? Turn up your speakers and click PLAY to hear my audio newsletter! (If you don't see the audio play button, Click here to listen. . .) It seems everywhere I turn I'm hearing about: 1. the recession 2. why we *should discount* our services to get more business or 3. why we should have a sale as a result of *the* summertime lull in business and yet I'm busier than ever and have just brought on two new team members and several of my clients are reporting record months. http://ui.constantcontact.com/templates/previewer.jsp?format=html&agent.uid=110214757... 6/29/2008 [Success Strategies] What to do if your business is in a summertime lull - and it's not "hav... Page 3 of 5 Why the difference? The answer is as complex as it is simple. There are several things those who are growing are doing: z z z z Rather than gripe about the economy or gas prices, we're consistently taking action (some small and some big) to grow and build our business. We're willing to try new things - an offline direct mail campaign, a new program, a webinar series, etc. - and measure the results (just as important as the doing). Think of FOX TV's slogan, rather than "think outside the box", it's "there is no box". We invest in coaching and programs which support and challenge us. We recognize that having an assistant is a necessity, not a luxury - even if it's for only 3 hours a month. Notice a trend? Everything listed above can be traced back to a success mindset and constant action. Always remember, knowledge without implementation is a waste; knowledge combined with implementation is a recipe for success. Your Coaching Challenge Every time you start to think something negative or limiting about your business, stop yourself and remember that, while you can't change the past, you most definitely can affect the future. Then immediately take ONE action to move your business forward: send an email to a potential client, sign up for an ezine service, sign up for a teleseminar, contact someone you'd like to coach with. You get the idea. Take just one action for each limiting thought and you'll be thriving rather than surviving in no time! Copyright 2008 Sandra P. Martini. WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEBSITE? Please do! Feel free to reprint any tip on your website, own newsletter or message boards. Please write ©2008 Sandra P. Martini, The Automatic Business Coach & Mentor. Get Sandra Martini's FREE "5 Simple Steps to Putting Your Marketing on Autopilot" e-course/audio mini-workshop and her FREE small business success how-to tips at www.SandraMartini.com. 6 Figure and Beyond Business Tools Step-by-Step. . .Transform Your Business As the Automatic Business Coach & Mentor, I get several requests from people wanting to know HOW to do this, that or the other in their business. As a result of your requests, I've created several "Step-by-Step. . .Transform Your Business Modules" and the first one is on "How to Create and Use Audios Using Audio Acrobat". These Modules are for you if you're looking to start using different 6 Figure Tools in your business and just aren't sure what to do or where to start - they include http://ui.constantcontact.com/templates/previewer.jsp?format=html&agent.uid=110214757... 6/29/2008 [Success Strategies] What to do if your business is in a summertime lull - and it's not "hav... Page 4 of 5 everything from why you want to use a certain tool to step-by-step instructions (including screenshots where appropriate) on how to do it. If you've been waiting to get started because you're not sure what to do first, this is the series for you! You can order a pdf download of "How to Create and Use Audios Using Audio Acrobat" here for an introductory price of $39.00. Client Corner Kendall Summerhawk "Sandy's ideas are simple, brilliant and VERY do-able!" "Sandy is an expert at helping business owners like us work once then reuse what we do to get paid, get paid, get paid. Her ideas are simple, brilliant and very do-able!" Kendall Summerhawk Tucson, Arizona www.KendallSummerhawk.com Sandy Recommends No B.S. Wealth Attraction for Entrepreneurs by Dan Kennedy There are a few books that I read 1-2 times a year and this is one of them. . .No B.S. Wealth Attraction for Entrepreneurs -- The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Really Getting Rich by Dan Kennedy. The book contains 26 wealth magnets and 11 bonus chapters by guest authors. It's well worth the price and deserves a place on any entrepreneur's bookshelf. Click here to get your copy of No B.S. Wealth Attraction for Entrepreneurs today! Want to make money while lying about? If you're interested in making money while lying about, just like two of my cats -- Junior and Edgar (known as "Eggie" -- are doing here, simply for recommending Sandra's products via your website, blog, or newsletter, click here to learn more about Sandra's affiliate program. email: [email protected] http://ui.constantcontact.com/templates/previewer.jsp?format=html&agent.uid=110214757... 6/29/2008 [Success Strategies] What to do if your business is in a summertime lull - and it's not "hav... Page 5 of 5 Forward email This email was sent to [email protected], by [email protected] Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. SMG Communications | 330 Bedford Street, #897 | Lakeville | MA | 02347 http://ui.constantcontact.com/templates/previewer.jsp?format=html&agent.uid=110214757... 6/29/2008 APPENDIX B: Sample Text Ezine Dear Sandy, GRO - Get Results Online! (and offline too) A free guide to lighten your marketing load and boost your bottom line Brought to you by Helen Graves, Grand Poohbah of Crackerjack Marketing & Website Strategy **Follow this link if you'd like to ready the "pretty" version with colors and graphics: http://www.crackerjackwebsites.com/article05-13-2008.htm =========================================== It's May, it's May, the lovely month of May. It also happens to be the month of my dearly beloved's birthday (George Clooney, of course), as well as the birthdays of my business mentor, Kendall SummerHawk, my good friend and parent-educator-extraordinaire, Katy Shetka and my darling kitties, Pickles and Onion. Happy birthday, all of you! In last month's article, we talked about the shocking fact that so many entrepreneurs are missing the boat by not having an Irresistible Free Taste (IFT) offer on their website so they can collect visitors' contact information. =======================================In this issue==== --- Feature Article: How to Turn Visitors Into Potential Clients --- The Grand Poohbah Speaks --- Marketing Resources ============================================ ==> Article: How to Turn Visitors Into Potential Clients Any IFT is better than none, but I've got 5 highly effective tips for squeezing the most juice out of your Free Taste. 1) Don't lead with your newsletter. Most of us have such full In Boxes these days that the idea of signing up for a newsletter (even one that has great info) just doesn't have the appeal it used to. Instead, lead with your Top 10 list, special report or audio course -and give your newsletter subscription as a "Thank You" gift. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 44 2) Set the offer off visually so it catches the eye. You know those guys who stand on the street corner holding a Quizno's or Subway sign, dancing around and bouncing the sign up and down? They do that to catch your attention. Translate that idea into the graphic elements of your Irresistible Free Taste opt in form. 3) Take the time to craft a gotta-read-THAT title. You don't have much room for text in that little opt in form. Your title has to do a bang-up job of letting visitors know what earth-shaking result they're going to get in exchange for their name and email. Otherwise, no sale. 4) Use a snappy word or phrase for the "Submit" button. You want to create connection and move them into action. The word "submit" in a gray box (the apparent standard) is incredibly dull and impersonal. Spice that link button up so it fairly screams, "Click Me!" 5) Last but certainly not least, the opt in form for your IFT must be placed "above the fold." More than 50% of web visitors don't scroll anywhere. So if you're relying on them reading down the page before they get an eyeful of your wonderful free offer, well, how can I put this politely - you're out of luck, Jack. You can see some examples of simple, effective IFT offers here: www.crackerjackonlinemarketing.com (I practice what I preach) www.kendallsummerhawk.com www.livingthewellorderedlife.com To get the most out of your website you need to use it as a powerful tool rather than the be all and end all of your marketing strategy. It's a way to say "howdy, here I am" and with your Irresistible Free Taste in place, your visitors can say "howdy" right back. Then let the relationship-building begin. Until next time, here's to your success. . . =========================================== The Grand Poohbah Speaks Hector, my tall, dark and handsome 12-year-old Labrador is having intestinal troubles. It's been going on for a couple of weeks and despite our efforts the vet and I can't seem to pinpoint the cause yet. I'm sharing this with you not to be gross (though I do love to stir that pot every now and again!) but because it struck me that the situation has similarities to what happens in our marketing. We can tell something isn't right by the results we're getting (or not getting). Then we need to persistently experiment until we figure out what the problem is so we can come up with a satisfying solution. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 45 And just like Hecky's health issues, it's an on-going process. This month it's his stomach, last month it was his hips, next month it'll most likely be something else. So for those of us paying attention to our marketing, there will always be something we can improve - the amount of traffic to our website, the conversion rate of a sales campaign, our "elevator speech." Take heart because these adjustments and refinements are a good thing. They are, in fact, a solid indication of the health of your marketing, and in turn, of your business. =========================================== Marketing Resources Are there days when you would trade your first-born (well, maybe your gerbil) for some simple strategies to bring in new clients, stop getting in your own way, and grow your business comfortably and creatively, so you can turn the uphill struggle into a smooth, relaxed glide into success? Help is on the way! "Finally, a Quick and Easy Way Guaranteed to Attract Clients and Grow Your Business . . . Without Frustration!" Toss the Rules Out the Window: 12 Actions to Break the Marketing Mold and Create Success YOUR Way! This program dives deep into what it takes to create a business you love and that loves you back by being both easy and lucrative. The success you're striving for is closer than you think. If your site isn't performing the way you'd like (or you're still in the planning stages and want to do it right the first time), this audio course will absolutely show you what it takes to turn your website into a client-capturing machine. Visit www.CrackerjackOnlineMarketing.com to grab a seat at my FREE audio miniseminar: "7 Quick and Simple Ways to Get Your Website Working Hard - So You Don't Have To" Want to Use This Article? You're welcome to reproduce this article as long as you include the copyright and the following blurb with it: ©2008 Reprinted with permission. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 46 Helen Graves is an expert at showing soul-inspired entrepreneurs how to boost their bottom line with effective online marketing strategies. Tune into her free audio course on "7 Quick & Simple Ways to Get Your Website Working Hard - So You Don't Have To" www.crackerjackonlinemarketing.com Comments, questions and your cherished opinions may be sent to [email protected] . © 2008 Helen Graves Helen Graves Grand Poohbah of Crackerjack Marketing & Website Strategy 3305 N. Swan Road, Suite 109-353 Tucson, AZ 85712 (520) 326-8595 www.CrackerjackOnlineMarketing.com If you no longer wish to receive communication from us: http://autocontactor.com/app/r.asp?ID=1037911489&ARID=0&D= To update your contact information: http://autocontactor.com/app/r.asp?c=1&ID=1037911489&D= ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 47 APPENDIX C: ISSN Application Many ezine publishers obtain an International Standard Serial Number (ISSN) to further increase the credibility of their newsletter. If you wish to obtain one, please visit: In the U.S.: http://www.loc.gov/issn/916.pdf In the U.K.: http://www.bl.uk/pdf/issnappform.pdf ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 48 APPENDIX D: Pre-send Checklist – HTML Ezine Before hitting SEND on your ezine, you’ll want to run through the following checklist (print and save in your ezine folder). o You’ve updated your email subject line. o Your ezine contains the correct date and issue number. o You’ve included a copyright notice either after your article or at the end of your newsletter. o If you have a table of contents, the article name matches your feature article and all other information is updated. o Your formatting is correct (the whole issue isn’t bold or in italics or centered). o You’ve clicked all links and they work (including any links on photos). o You’ve printed the newsletter and proofread it “off screen”. o You’ve checked the SPAM content by using your ESP’s spam checker or a system such as Lyris’ Content Checker at www.lyris.com/contentchecker o Your contact information, including mailing address, is listed somewhere on your ezine. o Readers can clearly see how to unsubscribe if they wish. o You’ve sent a test issue to yourself or someone else. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 49 APPENDIX E: Pre-send Checklist – Text Ezine Before hitting SEND on your ezine, you’ll want to run through the following checklist (print and save in your ezine folder). o You’ve updated your email subject line. o Your ezine contains the correct date and issue number. o You’ve included a copyright notice either after your article or at the end of your newsletter. o If you have a table of contents, the article name matches your feature article and all other information is updated. o Your formatting is correct – you don’t have lines running off the page in some cases and super short in others. o All your links are preceded with either “http://” OR “mailto:” to make it as easy as possible for your readers to click. o You’ve printed the newsletter and proofread it “off screen”. o You’ve checked the SPAM content by using your ESP’s spam checker or a system such as Lyris’ Content Checker at www.lyris.com/contentchecker o Your contact information, including mailing address, is listed somewhere on your ezine. o Readers can clearly see how to unsubscribe if they wish. o You’ve sent a test issue to yourself or someone else. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 50 APPENDIX F: Building A Great List, Not a BIG List Every time you turn around these days, people are telling you that you need to have "a big list". Is this true? "Yes. . .and no." Truth is, you must have a list of qualified prospects who relate to you AND who want to purchase the products and services you offer. Let's break that down. o o o "qualified prospects" = Individuals in your target market who look forward to hearing from you and for whom you provide valuable information. If you are sending bookkeeping tips to gardeners, for example, they are likely to unsubscribe as the information is not valuable *to them*. "who relate to you" = You want to build a relationship through your writing so your readers come to know, like and trust you. They need to understand that you will not be "here today and gone tomorrow" and that you have THEIR best interests at heart. "who want to purchase" = It doesn't matter if you believe your prospects NEED your information. What matters is that THEY feel they need/want it. You could sell healthy eating books to obese men, but if they don't want to eat healthy, they will not purchase your book. A solid list is the foundation of any online or offline business -- regardless of your industry. For example, if you have a list of 10,000 readers and you announce a $20 product and 5% purchase it, you just made $10,000 in revenue. If you announce the same $20 product to a list of 3,000 dedicated readers and 25% purchase, you just made $15,000 in revenue. Now that we agree QUALITY OVER QUANTITY is best, here are some ways to build your quality list: 1. Article Marketing. Can't emphasize this enough. If you're writing articles (and if you're not, time to start!), you need to be posting them on article directory sites such as EzineArticles.com and BestManagementArticles.com. 2. Article Publishing. Article publishing is another way to market your articles -- only instead of posting them to directories, you contact ezine publishers and associations and ask them if they would like to publish your article in one of their upcoming newsletter issues. You want to be sure to contact publishers in complementary, not competing, industries or niches. 3. Public Speaking. Standing in front of a group, whether it be a networking event or workshop, is one of THE best ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 51 ways to build your list. Through your one presentation, you've built a rapport with your audience - they've seen you, they've heard you and they've connected with you. If you're not comfortable with public speaking, start with a small, local networking event such as your Chamber of Commerce or BNI meeting or join a group such as ToastMasters. 4. Joint Ventures. Do you know someone with a quality list who speaks to the same audience as you? Is there any way you can partner with them on a project and have them promote you/your newsletter to their list? 5. Co-registration. Think of "co-registration" as a strategic partnership. You promote my newsletter on your ezine sign-up or thank you page and I promote yours. When someone signs up for my newsletter, they are taken to a "thank you" page which could include your newsletter name and a link to sign-up. This helps each of us build our list through partnership -- just like with article publishing however, you want to insure that you contact people in complementary, not competing industries. There are hundreds of ways you can build your list. I've given you five of the most effective ways to build a QUALIFIED list. Are you ready? Your Coaching Challenge Pull out your marketing plan and look at your list building activities -- if at least 3 of the above 5 aren't on it, ask yourself "why" and then see which you are comfortable adding. Don't have a marketing plan? Not sure how to get started? Check out the information page for my upcoming 90 Day Intensive Online Business Builder Mentoring Program at www.90DayIntensive.info ------------------------------------------------------------------------------If you need more clients, you'll want to visit www.SandraMartini.com for free resources, compelling client testimonials and to find out more about mentoring and coaching. Sandra Martini The Automatic Business Coach(tm) & Mentor email: [email protected] phone: 508.946.0676 Transform your business. . .transform your life. To sign up for her free audio mini-seminar "5 Quick & Easy Ways to Put Your Marketing on Autopilot" visit www.SandraMartini.com today. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 52 About Sandra Martini Sandra Martini, award-winning author and leading small business expert is known as “The Automatic Business Coach & Mentor”. Having “been there” in trying to grow a small business and wondering where her next client would come from, Sandra immersed herself in learning everything she could – attending seminars and reading everything she could get her hands on and, while testing it all, she created a system for success. As a result of her trials, she is passionate about teaching her clients how to avoid the pitfalls and create a business which supports their desired lifestyle. Known for her ability to teach clients how to create multiple streams of income while better marketing their business and attracting more clients, Sandra works with entrepreneurs in a variety of industries – from coaches and internet marketers to financial consultants and real estate investors to feng shui practitioners, physicians, security consultants and virtual assistants. Sandra offers teleseminars, workshops, information products, and coaching programs designed to teach her clients how to build a successful business. Unlike most other business and marketing coaches who only tell their clients what to do, Sandra shows her clients HOW to do it – and in the lowest cost, highest impact way. Sandra avidly volunteers her time and talents to SERVE New England, the Council on Aging, Middleborough Services to the Elderly and is the past president of the Middleborough Lions Club. She currently resides in rural Massachusetts with her fabulous husband Jerry, their three dogs and three cats and spends her time with her nieces and nephews, reading, gardening, swimming and embracing raw foods and natural health practices. ©2008 Sandra P. Martini, All Rights Reserved. www.SandraMartini.com 53
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