How to organize a Progress User Group (PUG) 2/21/2008 DRAFT VERSION If you’ve chosen to run a Progress user group, you’ll quickly find there is a lot of work to do and few people who have the time to help you. This how to guide was created to arm you with tips, ideas, best practices, and knowledge of what is available and how others accomplish this daunting task. This is not meant as a prescription or a mandate; rather, it is intended as a resource you may find useful as you find what works best for you and your members. It was compiled by Doug Lucy of Allegro Consultants, but many sections and items were contributed by other North American Progress User Group presidents, most notably Scott Dulecki of Bravepoint. Those of you who would like to contribute or comment are welcome to do so. This document now lives at PSDN and is moderated by the NAPUG presidents. Table Of Contents What is a PUG? .......................................................................................................................................... 2 What purpose does a PUG serve?............................................................................................................... 2 What’s my job? .......................................................................................................................................... 2 Where can I find help? ............................................................................................................................... 2 Location...................................................................................................................................................... 2 Planning...................................................................................................................................................... 3 At the meeting ............................................................................................................................................ 6 After the meeting........................................................................................................................................ 9 Sending out announcements ....................................................................................................................... 9 Talk to vendors for freebies or discounts as giveaways ........................................................................... 11 Help wanted and jobs wanted sections of your newsletter ....................................................................... 11 How to find new members........................................................................................................................ 11 Website..................................................................................................................................................... 11 Funding..................................................................................................................................................... 12 Conferences .............................................................................................................................................. 12 What is a PUG? A Progress user group is a mostly-informal group of people who have jobs where they interact with or develop Progress-based business applications on a regular basis. PUGs tend to meet several times a year to network amongst themselves, share problems and solutions with one another, and to hear presentations on Progress products, techniques for using Progress and related technologies. Progress user groups tend to be highly technical in nature and best serve programmers, database administrators, system administrators and managers of Progress-based software applications. What purpose does a PUG serve? PUGs exist to give Progress users and developers a place or channel to hear about how they can use what they have, explain problems they have encountered, and offer answers to the problems others are having. PUG members get to hear about new techniques that can help solve their problems as well as hear about new Progress products that extend the functionality and usefulness of those they already have. A typical Progress user group helps keep existing Progress applications viable and increase the knowledge of those whose job it is to support and extend those Progress-based applications. PUG meetings often end up being education in what can be done with and how to do certain things related to Progress. What’s my job? As the organizer or president of Progress user group, you are responsible for • • • • • • • • Inspiring the members to attend and participate Organizing meetings Developing and/or selecting program material Finding speakers Announcing meetings Running meetings Collecting dues Planning the next meeting Where can I find help? Local companies and consultants who use Progress can be enlisted to help with the group. PSC itself has dedicated budget dollars and responsible staff to help. Other Progress shops have speakers you can count on for presentations. The NAPUG group exists to help each other improve and maintain our membership and meetings. PSDN has a section just for us PUG presidents. Location Member company facilities • • Companies often offer their facilities for use It’s best if they agree to do it for a long period of time since consistent meeting locations is important to continued attendance Hotels with conference rooms • Easy to establish a single location then benefit from a consistent meeting location • • • • • They have screens, projectors, microphones, podiums, and such which are convenient and can certainly save you when you forget to bring something Able to provide additional chairs and tables as attendance suddenly grows beyond expectation Quite often have outside lines you can use to dial up an Internet connection Capable of providing refreshments They need 2 to 6 months notice, so it’s best to plan out a whole year in advance Layout and setup In general, you will want a classroom or theatre style setup. You’ll need a screen or white board for projection and/or notes from the presenters, a table for them to set up their laptops, perhaps a podium for them to speak from, a small table for the projector, then chairs and perhaps tables for the members. Classroom style does work a little better since that gives each attendee a table in front of them to take notes and set their drinks down. In the back of the room, you’ll typically have the refreshment cart or table for the pizzas. This is where the members will typically congregate during the breaks, so you’ll want this area to be large enough and free of other furniture so the members can stand around and talk to each other. The back of the room is also a good spot for the tables holding vendor and group literature and announcements. Always bring extra copies of the presentations and calendars for members to pick up. Outside the meeting room is the best place for the registration table. Typically, people will be late and want to talk to the person manning the registration table. If this table is outside the meeting room, it is less likely the conversation will interrupt the presentations. When to hold meetings Frequency 3 or 4 times a year is a good frequency, both for the administration of the meetings and the users ability to break away from work Planning a meeting sometime right after the national conference gives you the opportunity to attend the conference and bring back news to the members who could not attend Day and time Avoid end of the month and beginning of the next month since many Progress shops are doing end-ofmonth processing and can’t consistently make the meetings Avoid November and December due to holidays and busier sales Planning It really is critical to get your meetings planned well in advance. If you can plan all of them for a year, you can produce a calendar for members to post at their offices Before a meeting At the end of the year or the beginning of the next year Decide on a schedule for the events, especially the meetings Send schedule to PSC (Karen) to make sure the dates don’t conflict with scheduled Progress events (like your speakers not being able to make it) Make sure you let the local sales rep know and convince them to attend 90 days out Reserve hotel space Reserve rooms at hotel Talk to Karen about speakers Talk to vendors about freebies and ad space Post something on PUG Central even if tentative dates, about the PUG series. 60 days out Email all PUG members about the PUG meeting series. Remind them to check the PUG Central website for any updates, etc. (Update site to include more details such as topics, speakers, etc.) Survey members if any topics need to be finalized, etc. 45 days out Make sure website is up to date Create a page just for each meeting. Include a link to the location-specific page. Include the name of the room where you’ll be meeting. Include the fact there will/will not be refreshments Create another page for the location info. For example, create a page for “Doubletree Conference center”. Include a picture, a map from MapBlast, and a link to MapBlast driving direction, street address, and phone numbers Send out “help wanted and positions wanted” solicitation to members 30 days out Remind your speakers Get flyer to Karen for PSC mailing Call members for a “coming up notice” Send the PEG a notice Maybe send email w/ flyer attached in addition to calling??? Send out “deadline approaching on help wanted ads and positions wanted” Ask education sources if there are any announcements • • • • • • PSC USI Guggenheim Allegro Consultants, Ltd. JDJ Whitestar Ask book vendors if there are any updates • • • USI Whitestar JDJ Prepare your list of filler topics Select or prepare a backup presentation in case someone cancels at the last minute 15 days out Send out newsletter Email members to see who is coming. Print posters and calendars Week before Call members to verify their attendance. Give hotels final headcount. Print your agenda to hand out Print HELLO tags for your members Print HELLO tags for your guests (speakers, vendors, PSC salesmen, etc) Day before Remind hotel to put up signs with CORRECT spelling Send PEG a “don’t forget” message Send members a “don’t forget” message At the meeting Before you leave for the venue Bring the name and phone number of the person handling the setup and catering of your event. Once you get to the venue, you may have trouble finding these people and it’s easier to have their numbers right at your fingertips Review the items you are bringing with you Two or more power strips Phone cord Duct tape for keeping cords down on the floor AC power extension cable RF remote mouse, not an infrared one. Distance is important Laser pointer LCD projector, if you aren’t renting it Extra bulb for projector Laptop Backup laptop Make sure you have some medium to transfer files between the presentation laptop and the other laptops (speakers) VGA extension cable Handouts for the meeting Cellular phone Show up early There WILL be things wrong: missing tables, wrong cables, no projection screen, etc. Put up simple signs telling your members, in BIG letters, how to get to your room The hotels usually have easels for you to put your signs on instead of taping them to the walls. It is convenient to get your signs made up with foam board backing so they stand in easels better. We have had better success with brightly colored posters with the PUG name in large, unmistakable letters. If you use the same colors a design for each meeting, the consistency makes it easier for members to find the signs once they arrive. We have posters on foam boards with Velcro-attached arrows pointing towards the room. When we put up 4 or 5 of these signs, it is easy to move the arrows to suit the floor plan and location of the meeting room without having to make up a new set of signs each time. Sign-in Make sure you have people sign in. It’s the only way to know who came, how many members you had in attendance. Easy excuse is to use the sign-in sheet for the giveaway Have someone sit at the registration table throughout the first quarter of the meeting. It makes it easier for members to ask what to do, to know they should sign in, and get to know the members a bit better. Hanging a large banner over the registration table can make it easier for members to find you and provide an opportunity for sponsor log space. These are relatively quick and cheap from your local sign shop. Handouts This is your opportunity to give out reminders for the next meeting, questionnaires, and any vendor literature Try to have a page that lists all the meetings for the next year and give it to the members each meeting. This will help them remember and generate some interest. If you make it nice enough to hang on a cubicle wall, you might generate interest from additional people who wouldn’t have come to the meetings other than they saw the poster. If you give these out at every meeting, the likelihood of the poster surviving and actually being out up by each member is higher. This again is an opportunity to show sponsor logos on the annual calendar Agenda Review today’s agenda Make some announcements Take questions Ask questions prepping for the first small presentation Start the first presentation (small one). This presentation gives late arriving members a chance to get in without missing the big presentations Take a 5-minute break Ask questions prepping for the first big presentation Start the first presentation (big one). If either one of your two big presentations are longer than the other, the longer would should go first. By the second presentation, people will be fidgeting and need to get up and/or leave, so it is important that the second big presentation be the shorter of the two. Take a 15-minute break Ask questions prepping for the second small presentation Start the second small presentation Take a 5-minute break Ask questions prepping for the second big presentation Start the second big presentation Wrap up and remind everyone of upcoming events again and the next meeting The Presentations Keep the best presentation for last. It makes a big difference to have the most interesting and appealing presentation at the end to keep the members there Don’t forget to space the presentations out so people can stretch their legs during breaks. Also, keep the presentations a tolerable length. We have two big presentations and two smaller presentations each meeting Prizes and Giveaways We’ve found giving away trinkets just after each break tends to help get the members back for the meeting a little quicker. We give away items from Progress and sponsors and also have one big-ticket item to give away as a prize. Using the numbered lines from the sign-in sheet, we have a simple Progress 4GL randomizer program that not only helps pick winners for each giveaway and prize, but also fosters light-hearted discussion about the program itself. Mark Karaman (DVPUG) recommends buying door prizes from ThinkGeek.com as their geekoriented catalog has something all Progress programmers and DBAs would love to have. We have found requiring members to pre-register for the meeting or they don’t qualify for the door prize improves our attendance. Announcing what the door prizes are can help improve attendance and consistency. General Discussions The members typically love to talk about what they do and how they use Progress. If you ask questions, things like “How do you use Progress?” it will foster discussions, bring some enthusiasm to the group, and give you a better idea of the makeup of your membership. Once you’ve heard from the vocal members, you can approach them to talk about their projects or accomplishments or techniques at future meetings. After the meeting Announcement to member list • • • • • • Thanks How the meetings went How many people showed up Who won what When ppt's and mpg's will be available Sales reps contact info on site Post the presentations up on your PUG website Report on content and attendance to Karen Thank you letters to vendors and speakers For your newsletter • • • • Who won what at the meetings? Who spoke, about what, where the materials are Where the next meetings are Recap important things like announcements, big questions to be answered, any follow on event (like members getting together for conference) Send member info of winners to appropriate vendor Sending out announcements You’ll want to send you announcement(s) out to as many people as possible. It can be difficult for people to break away from work or remember something that isn’t an I.T. fire to be put out immediately. Sending out several announcements well before your meeting, repeating them right up until the meeting, and sending those message as many ways as possible will help you reach and maintain a good attendance level. If you have more than a dozen members or if you expect to be running your PUG for years and years, you probably want to use a CRM (customer relationship management system) to keep track of your members and to facilitate getting the message out to them. SugarCRM is an Open Source CRM that you can install for free or buy as SaaS very inexpensively. Email is the least expensive method for getting your announcement to your members and prospective members. Physical mail is another traditional method. Calling members can be time-consuming, but worthwhile. DVPUG has excellent templates for postcards and offers them for your use. The professional, colorful, often-funny style can make your PUG look even better! You will want to send your announcement to the members and prospects you already know, all the Progress companies known in the area your PUG serves, and to the groups and sites whose members and readers may well have staff in your area. Tim Kuehn has a terrific format for meeting announcements. He is perfectly happy to have you borrow his general format, funny tidbits and engaging text so your announcements can be as effective as his. Your known members Use email to send your announcements to the members and prospects you know in your area. Try to avoid HTML and lots of links as this will cause your well-intentioned email to appear to be SPAM to many junk mail filters. If you have an attachment to include, you may want to include it as a link to an attachment on your website instead of actually within your email. Using your own email client may work well for getting the message out, but consider better tools as your membership and prospect list grows. The PEG Greg Higgins administrates the Progress Email Group and it remains the biggest channel to Progress end users and developers. If you post your announcement on the main list ([email protected]) and the DBA list ([email protected]), your announcement will be seen by literally tens of thousands of users. If you are in the Progress business, you owe it to yourself to join the PEG. Please do so. This will help support this valuable resource as well as make it easy for you to make PUG announcements on the PEG lists. You may see a mailing list on the PEG called [email protected]. This used to be a communication channel for the various PUG presidents, but it has been replaced by Tim Kuehn’s email redirector. Please do not use [email protected]. USENET or Google Groups A channel for reaching Progress end users and developers still exists on the older USENET news groups or newer Google Groups. While it is more global in reach, there are still users there who may find your meetings accessible. http://groups.google.com/group/comp.databases.progress/topics?lnk=gschg Progress customers Although PSC will not give you the list of their customers in your area, they will perform a mailing for you. Contact Karen Boles and she will query their customers database and send whatever flyer you provide to each of the names in your geographic area. Karen can give you the guidelines for the flyer format and length. Be sure to give her plenty of notice prior to your mailing so she can deliver for you. PUG Central The PUGs in VA, NC and Central Florida are served by a clearinghouse of sorts for Progress information. www.PUGCentral.org collects Progress news and events, displays it on the site and via RSS feeds, and broadcasts that same information to thousands of Progress subscribers in each month’s newsletter. If you send your announcement to Laura Woodard [email protected] before the cutoff for that month’s newsletter, she can include your PUG meeting announcement. Talk to vendors for freebies or discounts as giveaways Some vendors will give you free copies of books, magazines, demo disks, class coupons, etc. Give these away as door prizes. For example USI – Dan Foreman’s books White Star – John Campbell’s book PSC and other software vendors can be convinced to give away copies of their software for raffles or door prizes Talk to vendors, especially training orgs or persons, for discounts on their services Evaluation copies of software, especially from PSC, cost the vendor little and still is “excitement” Help wanted and jobs wanted sections of your newsletter Anonymous users can get a free email account at progressTalk.COM Give members a way to deliver the help wanted or positions wanted message without distributing the member list How to find new members comp.databases.progress PEG Search for companies in jobs posting sites Let PSC do a mailing Give out event posters to all the companies in your area Talk to the PSC sales rep in your area Talk to the VAR’s and ISV’s in your area Talk to the major ISV’s and have them pass info to their customers Talk to the consultants in your area Website You’ll need a website. The easiest way is to purchase hosting from a vendor. It’s easier to allow multiple people to work on it and if the administration of the PUG every changes, it is easier to pass along ownership of the website. Use a CMS like Joomla to keep costs down, delegate work, enjoy lots of free functionality, and offer members a way to register. What to put on the website Who can join? How to join Meeting schedule and topics Maps to meeting location Past presentations Links to other PUG’s, Progress-related resources Sponsor and vendor links Funding Paying for speakers - Travel and lodging PSC will send speakers to you and they cover their own expenses Many VAR’s, ISV’s, and consultants will travel and speak on their own dime or for a split cost: they pay part and the PUG pays part Speaking fees PSC delivers speakers free from charge Some consultants will speak at no charge since it is an advertising avenue for them Conferences Regional conferences You are as much responsible for getting people to the regional conferences as the people (Charlie Grizmeier) who run them National conferences Tell your members there is something special for them at the Users Group booth. Giveaway something to just people that register who are from your state/area
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