1. business and industrial

Get the global outlook on how your business can preserve reputation and lead crisis response p
The Reputation Preservation and Crisis Communication Summit USA
How to create and preserve
a strong reputation
– so you can avoid crises,
strengthen your brand and
increase your bottom line
5-6 MARCH 2012 ➤ MANHATTAN, NEW YORK
✔ Innovation ✔ Best Practice ✔ Interactivity ✔ Focused Debate
HEAR FROM THE FOLLOWING BUSINESS LEADERS:
Alcoa
Nicholas Ashooh, Global Vice President
Corporate Affairs
Dr Pepper
Snapple Group
Tina Barry, Executive Vice President,
Corporate Affairs and Leadership Team
www.ethicalcorp.com/reputation
✔
Benchmark against leading American and European
companies: Compare effective crisis response strategies and
Caesars
Entertainment
Jan Jones, Senior Vice President
Communications & Government Relations
embed common traits into your organisation’s practices.
✔
Build corporate reputation: How to enhance your
company’s perceived reputational value at local and global levels.
✔
Ensure long term relationships: Strategically engage with
your stakeholders to gain their loyalty and respect.
✔
Best Buy
Paula Prahl, Senior Vice President,
Communications, Public Affairs and
Corporate Responsibility
Calm in a crisis: It’s a fact that bad things happen to good
companies. Discover ways to limit the damage when problems
strike from leftfield.
AIG
YOUR EXPERT SPEAKERS INCLUDE:
Christina Pretto, Senior Vice President
Corporate Communications, and member of
AIG’s Management Leadership Team
ORGANISERS:
Expert speakers, delivering best practice on an exclusively corporate focused agenda p
Practical advice, interactive discussions and in-depth case studies p
Dear Colleague,
within a matter of minutes. New technology,
Today, the tiniest customer grievance can be played out in front of a global audience
media have magnified corporate exposure to
growing environmental and ecological concerns, and the recent explosion of social
the floor of a KFC/Taco Bell in Manhattan
across
running
rats
of
footage
reputational threats. Shortly after the advent of YouTube,
brand. And things are only going to get
the
for
issue
ent
managem
crisis
global
a
into
story
local
a
turned
and
went viral in hours,
the palm of their hand, companies have
in
tool
n
distributio
global
a
worse. When every human being in the developed world has
ent strategies.
managem
reputation
and
reputation
their
about
differently
little choice but to start thinking
6 in New York promises to address many of the
The Reputation Preservation and Crisis Communication Summit on March 5 &
deliver the finest line-up of companies and
and
thorny issues surrounding risk and crisis management, including social media,
others, Best Buy, Verizon and AIG. The truth is,
among
include,
already
names
Big
speakers to handle your questions and concerns.
A single post on Twitter can ricochet
time.
businesses are more vulnerable now to the threat of bad publicity than at any other
. At the summit:
businesses
d
unprepare
for
s
implication
around the world in minutes, with potentially damaging
reputation.
Find out how to tap into social media, and use it as a valuable resource to protect
leaders.
its
and
company
your
about
saying
are
people
what
Measure and monitor
Find out why it’s critical to answer questions before they are asked.
Be prepared to defend or counter attack when the worst happens.
·
·
·
·
that
if you’re not already embracing social media as a tool to connect with the people
Better still – get ready to engage. Because
matter to you, your detractors certainly will be.
g sites to contend with, corporations are
With more than 150million blogs, media sharing, consumer opinion and social networkin
summit, we’ll examine how bringing the
the
At
message.
media
their
of
control
waking up to the fact that they are no longer in full
, and we’ll look at ways you can
opposition
of
out
allies
making
for
s
mechanism
best
the
of
one
is
on
conversati
public into your
covering the importance of full
be
also
We’ll
age.
social
a
in
ent
dramatically improve your reputation and reputation managem
of company values and objectives.
perception
healthy
a
engender
to
customers
and
rs
stakeholde
key
,
engagement with employees
manage your reputational risks.
and
prevent
and
reputation
Ultimately, we want you to discover new ways to preserve your
If corporate
reputation is
important to
you...
...then here is why you
should attend this
conference:
➜ Essential
market
intelligence:
Best practice
examples and
expert advice from
20+ major US and
EU corporates.
In addition find out:
·
·
·
·
·
Why building better stakeholder relations are key for long term success.
, customers and key stakeholders.
How to preserve corporate reputation through engagement with your employees
reputation on the global platform.
brand
national
and
local
g
maintainin
of
challenge
the
tackle
companies
How leading
risks.
al
reputation
to
g
respondin
Best practices all companies should implement when
Why engagement through social channels is vital to business success.
95% of participating chief executives believed that
Couldn’t we all do better? A recent US survey by Burson-Marsteller found that
nt of business objectives. Yet only 19% had a formal
corporate reputation plays an important or very important role in the achieveme
while businesses understand the importance of
that
appears
It
.
reputation
corporate
their
of
system in place to measure the value
corporate reputation, few are taking the necessary steps to safeguard it.
than ever for companies to interact with their
It’s a fact that bad things happen to good companies, which is why its more important
internal, customer and stakeholder audiences.
company’s key intangible asset – it’s reputation
The New York summit will outline the importance of upholding and improving your
palm oil scandal, and Exxon in the Valdez oil
the
in
Nestle
by
learnt
lessons
Harsh
strikes.
calamity
when
do
– and examine what to
ic impact on consumer and stakeholder
catastroph
a
have
can
spill crisis have recently demonstrated how a badly handled problem
highlight the growing importance of
calamities
Such
20%.
over
by
fell
which
prices,
share
its
Exxon,
of
confidence and, as in the case
es and damage customer
psychologi
penetrate
to
chance
having a clear reputation management strategy in place before crisis has a
and stakeholder confidence.
the real life reputation challenges companies have
Attend to hear our comprehensive sessions – ones that will provide insights into
ent.
had to deal with, plus proven strategies to help with your risk and crisis managem
your ticket today.
To avoid disappointment in what promises to be a major sellout event, reserve
I look forward to seeing you in New York on March 5 and 6 in New York.
Kind regards,
➜ Build valuable
contacts to
grow your
company:
The international
meeting place
for Corporate
Communication
Leaders.
➜ Agenda
focused on
your needs as a
communicator:
Extensive three
month research
period with
corporates to get
the most important
issues in reputation
and crisis
management.
Hayley Dunn
Ethical Corporation
Got any questions? Get in touch on [email protected] or on +1 800 814 34 59
P Top Executives handle your questions and concerns on reputation and crisis management
Get real-world, relevant advice from
peers, not thought leaders service
providers and consultants
Every speaker is a senior corporate communication leader at
a large multinational. That's real 'skin in the game' experience
for you to learn from.
Learn from 20+ executives
who orchestrate crisis response
and reputation management
at a group level:
★ Best Buy
Senior Vice President, Communications, Public
Affairs and Corporate Responsibility, Paula Prahl
★ Alcoa
Global Vice President, Corporate Affairs,
Nicholas Ashooh
No discussions on intangible, impossible, irrelevant ideas from though leaders,
consultancies or agencies.
★ Dr Pepper Snapple Group
Instead, insight from business leaders working in this space, we guarantee you
valuable knowledge which has proven to effective.
★ AIG
We bring corporate speakers who have real life experience in maintaining
corporate reputation and managing reputation risk. We ensure you will
leave the conference equipped with best practice which you can use back
at the office.
Executive Vice President, Corporate Affairs and
Leadership Team, Tina Barry
Senior Vice President, Corporate
Communications, and member of AIG’s
Management Leadership Team, Christina Pretto
★ Caesars Entertainment
Senior Vice President, Communications &
Government Relations and Management Board,
Jan Jones
★ Eli Lilly & Company
Vice President, Global Communications, Jeffrey
Winton
Plus:
★ Verizon Communications Inc
➜ Practical insight from an exclusive corporate speaker
lineup with representatives from leading companies like Verizon,
The Hershey Company, Eli Lilly & Company, GAP Inc, Cardinal Health and
more. We’ve also got world-class global leaders from Alcoa, Dr Pepper
Snapple Group, Caesars Entertainment and AIG.
➜ Deal with the biggest issues facing your company today
with a tightly focused agenda including: How to engage with your
stakeholders to enhance corporate reputation - Adapt to reputation
vulnerability - Overcome reputational risks -Preserve reputation locally
and globally.
➜ Ask your biggest questions and get advice on your
biggest concerns with an opportunity to network with global
leaders and practitioners, coming from a cross-section of industries in
this space.
➜ Guarantee you'll learn from your peers: 70% + past attendees
come from large multinational corporations.
➜ Practical measurable strategies that you can take back to
the office.
Corporate Vice President, Worldwide
Communications, Torod Neptune
★ GAP Inc
Vice President Global Communications and
Public Affairs, Bill Chandler
★ Southwest Airlines
Vice President, Communication and Strategic
Outreach, Linda Rutherford
★ Cardinal Health
Vice President, Communications, Jill LaNouette
Director, Community Relations, Dianne Radigan
★ The Hershey Company
Vice President, Public Affairs, Andy McCormick
★ GE Energy Europe
Director Communications & Public Affairs
Europe (EMEA), Frank Farnel
★ Virgin Atlantic
Global Communications and Management
Board, Greg Dawson
★ Chubb Corporation
Vice President, Corporate Communications, Mark
Schussel
★ REI
Vice President, Public Affairs, Michael Collins
★ Proctor and Gamble
Director, Corporate Communications. Paul Fox
★ Jaguar Land Rover
Vice President, Communications and Public
Affairs, Stuart Schorr
Group discounts available - Forward this brochure onto your colleagues!
DAY ONE: How to build reputation and prevent crises
Building corporate relations for
long-term success: Establish
shareholder value and enhance
corporate reputation
Best Buy is a multinational retailer of technology and
entertainment products and services with a commitment to
growth and innovation. The Best Buy family of brands and
partnerships collectively generates more than $50 billion in annual
revenue. The company focus on building positive relations with
their 180,000 employees and the communities where their
employees and customers live and work, donating approximately
$25 million to improve the vitality of these communities in 2011.
Hear how this admired global company ensures long term
credibility and likeability with its external and internal
stakeholders.
•
Understand why your employees are your biggest asset: Best
Buy address why their employees are priority and how this
positively impacts reputation.
•
How Best Buy successfully engages with their external
stakeholders to build long term relations; recognise your key
external partners and why building relationships with
business groups is just as important as customer engagement.
•
Why Best Buy fully integrate CR in to their business model to
boost reputation; How responsible business can improve
business relations and ensure long term success.
Best Buy, Paula Prahl, Senior Vice President, Communications, Public Affairs
and Corporate Responsibility
Alcoa is the world’s leading producer of primary and fabricated
aluminum, as well as the world’s largest miner of bauxite and
refiner of alumina. The company has 59,000 employees in 31
countries, operating in businesses that serve the aerospace,
automotive, packaging, building and construction, commercial
transportation, consumer electronics and industrial markets.
Hear how Alcoa uses innovative and comprehensive stakeholder
engagement techniques to preserve its reputation in a challenging
arena. Plus, why its environment, health and safety practices help it
to win the trust of internal and external stakeholders.
In this session find out:
•
The importance of having regular dialogue and information
flow with customers, government agencies, employees,
community members and NGOs to ensure issues and concerns
are fully understood.
•
How transparent business practices earned Alcoa the right to
operate in its host communities.
•
Why and how credibility and reputation have helped to
generate new business opportunities for the company.
•
The importance of trust – how Alcoa’s active engagement in
health and safety risk monitoring have led to an increased
confidence across its business activities, and given it a
competitive advantage.
Alcoa, Nicholas Ashooh, Global Vice President, Corporate Affairs
GE Energy Europe is the European division of GE Energy, one of
the world’s leading suppliers of power generation and energy
delivery technologies, supplying a quarter of the world’s energy. GE
Energy, a $38 billion company (2010 revenues) employs more than
90,000 people worldwide, and operates in over 100 countries.
•
Hear how GE Energy Europe has polished its reputation
through developing powerful relations with key players,
forming effective partnerships, and working with luminaries
that act as company representatives during times of crisis.
•
Discover why and how GE Energy Europe builds customer
relationships through regular engagement and careful
consideration of its objectives. And hear why it’s imperative
that customers become brand advocates.
•
Transparency and openness are not token words for GE Energy
Europe – they are considered the only solutions for a wellmaintained reputation. Discover why this ethos must filter
from the top down – and how positive results can be realized.
GE Energy Europe, Frank Farnel, Director Communications and Public Affairs
Europe (EMEA)
Agenda 5 March 2012
The thought process: analyse multiple
reputational risks to prioritise and
deliver an appropriate response
•
As the world’s largest consumer goods company and the owner of
many of the world’s most iconic brands, Procter & Gamble is
credited with the creation of what we know as brand
management today. Serving around 4.4 billion of the world’s
consumers, P&G ranks top 10 on the ‘world’s most respected
companies’ and ‘Global most admired companies’ list (2011). The
company has a long history of earning the respect of its peers,
however even this doesn’t stop P&G from reputational risk
challenges. Learn how the company filters through potential
threats across the company and reacts accordingly to maintain its
brand value. They will share with you:
• How to prioritise responsibilities when issues arise; learn how
to understand multiple risks across your brands and
determine which are most likely to impact your stakeholders.
• How P&G think about scenario and escalation planning.
• The process to determine which communication channels to
use when engaging with different stakeholders; Discover
P&G’s decision making process when a crisis occurs, which
stakeholders are involved and how to communicate to these
most effectively.
The Hershey Company, Andy McCormick, Vice President, Public Affairs
P&G Paul Fox, Director, Corporate Communications
The rewards of ‘corporate listening’
for a leading consumer cooperative
How REI engages with customers and
employees to build and strengthen its
reputation
American consumer cooperative, REI, employs over 10,000 people.
Ranked 9th in FORTUNE’s 100 Best Companies to Work For, with 14
consecutive years of recognition as an employer of choice, REI has
more than 4.4 million active members and customers, with an
annual turnover of more than $1.6 billion.
Discover how REI engages with its customers and employees to
support the brand and uphold its reputation.
• Learn how REI aligns its corporate objectives with customers’
expectations, and engages with employees, customers and
key stakeholders to deliver its business and mission results.
• Hear how REI carefully monitors and uses its brand to address
active members and customers. Discover how to transpose
REI’s experience of successful engagement into your own
company, and activate customer buy-in and support of your
brand and its values.
• Authenticity in action: REI believes that being authentic is
critical to maintaining credibility in stakeholder relationships.
Find out why such a message is a communication priority –
one that must filter from the top down.
REI, Michael Collins, Vice President, Public Affairs
Sweeter reputation: How Hershey’s
engagement across the supply chain
has amplified solid credentials
The Hershey Company is the leading North-American
manufacturer of chocolate and non-chocolate confectionery and
grocery products, employing approximately 13,700 people. This
Fortune 500 Company exports to over 90 countries and has net
sales of over of $4 billion.
Companies sourcing cocoa from West Africa have fallen under
the ethical spotlight in recent years. Hershey’s, however, launched
a company sustainability program using mobile technology to
improve farming methods and increase family incomes. The
Hershey “CocoaLink” program demonstrates that innovation at the
earliest stages of supply chain development drives both innovation
and reputation objectives.
In this session find out:
• How Hershey’s has responded to the cocoa sourcing agenda – their
commitment to consumers, community and children – by actively
engaging in programs to enhance their corporate reputation.
• How Hershey engages customers by encouraging feedback on
the company’s operations and production methods.
• Why transparency matters: When dealing with emotive issues
such as child labor, Hershey’s has found that inviting
customers, communities and stakeholders into open dialogue
is good for business and great for reputation.
How Hershey’s implemented a controlled response to media
scrutiny and criticism. Discover how the company turned the
experience into an opportunity to improve its reputation
management practices.
Changes at the top: How Dr Pepper
Snapple Group preserved its reputation
with stakeholders during a company
ownership change
A Fortune 500 company, Dr Pepper Snapple Group is one of
North America’s leading refreshment beverage companies. With a
brand heritage spanning more than 200 years, DPSG markets more
than 50 brands of beverages. DPSG became a stand-alone, publiclytraded company on the New York Stock Exchange in 2008 and
overcame the challenge of maintaining the DPSG brand reputation,
which dates back three centuries. From the Dr Pepper Snapple Group,
hear about the role its key communicators played during the
organisational shift. And gain insight into how it’s possible to hone
communication capabilities to positively impact the future of your
brand’s reputation.
The DPSG session will cover:
• How the company addressed its stakeholders, and responded to
concerns that arose during the transition process.
• The importance of keeping your key stakeholders in the loop,
ensuring consistent information flow and active engagement to
maintain value and preserve reputation.
• How to transform anxieties about change into opportunities for
success: Discover how DPSG took hold of uncertainty and inverted
it, improving its standing with employees, customers,
communities and other key stakeholders.
Dr Pepper Snapple Group, Tina Barry, Executive Vice President, Corporate Affairs
and Leadership Team
Engage in social media as a PR tool and
build your corporate brand
Jaguar Land Rover is a billion dollar automotive company, selling
vehicles under the Jaguar and Land Rover marques. The company has
a remarkably rich history and both brands rank high in consumer
appeal and aspiration. Hear how Jaguar Land Rover invests in their
brands with social media and public relations to drive reputation and
awareness to drive sales. Also understand how to successfully engage
in social media to build strong relationships with various stakeholders
and thus strengthen your brand reputation. You will learn:
• The opportunities social media can bring to your organisation;
How Jaguar Land Rover has engaged its stakeholders through
social media.
• Build your brand to boost reputation; Hear how Jaguar Land
Rover uses non-traditional tools to manage both positive and
negative news stories – and used this new communication
channel as a PR tool.
• The role social media communications play in the context of the
company’s public relations and marketing departments.
Jaguar Land Rover, Stuart Schorr, Vice President, Communications and Public Affairs
One of America’s greatest business success stories, Southwest Airlines
is a national air carrier operating 550 Boeing 737 aircraft among 72 U.S.
cities. Southwest operates more than 3,400 flights a day coast-to-coast,
making it the largest U.S. carrier based on domestic passengers carried.
Southwest Airlines ranked fourth on Fortune's World's Most Admired
Company list and is the highest ranking commercial airplane (2011).
Hear how Southwest Airlines has grown to be an admired
company across the world and where they are headed. Learn from the
best and build your corporate brand:
• How to improve your online engagement and enhance brand
reputation: Why transparency is the key for Southwest to get
credibility in the online space.
• How to overcome the new speed of information and the challenge
of customers knowing something before an employee does: How
Southwest Airlines communicate internally, manage change and
maintain employee engagement to overcome this challenge.
• How to turn to social media to drive your messaging: Discover how
Southwest handles PR and reputational crises in the new world where
information flows multi-channel and at the speed of light.
Southwest Airlines, Linda Rutherford, Vice President, Communication and
Strategic Outreach
“I think social media as part of crisis response is not only necessary it is central to what everyone needs to do.”
– Kathy Leech, BP
DAY TWO: Practical steps on how to mitigate crisis and reputation risks
Global challenges: How to maintain
local, national and international
brand integrity at times of high
reputational impact
A Global 500 company, Verizon is a worldwide leader in delivering
innovation in communications, information and entertainment. The
company employs 195,900 with annual revenues of $106.6 billion
(2010). Verizon has been placed on the CRO magazine’s ‘100 Best
Corporate Citizens’ (2011). Hear how this leading company maintains its
international credibility through its strategic communication efforts.
Discover:
•
How Verizon addresses maintenance of its corporate reputation
with stakeholders throughout the world.
•
The importance of preserving local national and global brand
reputation, and how to deal with tough challenges when
they arise.
•
Why adherence to outlined reputation objectives is crucial in a
company-wide crisis. Find out how Verizon has led a number
of rapid responses to crises, and successfully maintained its
global credibility.
There’s local, there’s national and
there’s social
Gap Inc. has a 43-year history, with iconic brands and a strong
culture of giving in communities around the world. In the days of
traditional media, it was enough to rely on loyal customers,
passionate employees, and television commercials to tell the
company’s stories. But, with increased use of social media platforms,
rapid news cycles, and a hunger for 2-way conversations between
customers and businesses, Gap Inc. has shifted gears.
Bill Chandler is leading Gap Inc.’s communications team at a
pivotal time. The company is growing around the globe with stores in
the U.S., Europe, Canada, Asia, Middle East, Africa, Latin America, and
Australia. Customers, stakeholders, and 134,000 global employees
want to participate in the conversation about the unique culture in
each brand – to the products and people behind them. They want to
post comments on corporate and brand blogs. They want to share
photos and style advice on Facebook pages. They want to receive
exclusive deals and notes about the company on Twitter.
•
Hear how Gap Inc. uses social media as a key part of an overall
internal and external communications strategy to build trust
and passion for the company.
•
Hear how Gap Inc. measures results and stacks resources
against these social communications initiatives.
•
What methods, tools, and guidelines have enabled Gap Inc. to
embrace social media while tempering the “noise” and
mitigating potential risks of social media.
•
Hear how the Gap Inc. communications team uses social media
for crisis response.
Verizon Communications Inc, Torod Neptune, Corporate Vice President,
Worldwide Communications
Caesars Entertainment Corporation, a 74 year old company,
is the world’s largest casino entertainment company. This Fortune
300 Company employs 70,000 people at 52 properties in seven
countries on four continents. The company emphasises that their
brands and reputation are their most valuable assets. Hear how this
multi-billion dollar company manages crisis and minimises risk
impact when operating in the regulated market.
•
•
•
Caesars Entertainment is at risk of multiple crises from gambling
issues and crime on property to natural disasters. The
entertainment giant faces the challenge of separating these crises
and responding to them as distinct issues. Hear how Caesars
Entertainment has successfully overcome this challenge and how
their experience will help you create a holistic crisis response plan.
Lead your organisation through broad crisis potential; Caesars
share how they protect brand reputation through supporting
stakeholders involved in different crises and how they balance
their efforts so all crises are addressed.
Engage with your stakeholders through multiple crises and still
maintain credibility in the industry; How Caesars engage with
the appropriate stakeholders for individual crises.
Caesars Entertainment, Jan Jones, Senior Vice President, Communications
& Government Relations and Management Board
No right time for things to go wrong
– the importance of identifying
reputation risks well in advance
Founded in 1876, Eli Lilly and Company is the 10th largest
pharmaceutical company in the world, employing around 38,066
people globally, and marketing products in 125 countries. Forbes
ranked Eli Lilly among the ‘Most Generous U.S Companies’ and ‘Most
Admired Global Companies’ in Med Ad News.
From Eli Lilly and Company learn about:
•
How to identify reputational risks before they spiral out of control.
•
The importance of vigilance and rapid response at the first signs of
crisis, and understanding the importance of transparency,
openness and responsiveness throughout the process.
•
How the implementation of this strategy has enhanced Eli Lilly
& Company’s communication and interaction with its global
audience.
•
Why two-way dialogue is critical in maintaining a position of
integrity when responding to reputational hazards.
•
How to effectively deal with stakeholders in the face of
misinformation and destructive rumors.
Eli Lilly & Company, Jeffrey Winton. Vice President, Global Communications
GAP Inc Bill Chandler, VP Global Communications and Public Affairs
Drive your company’s reputation
through the good and bad: Handle
vulnerability to reputational risks
Agenda 6 March 2012
•
Communications at the centre of the company: Using dynamic
news flow to drive corporate reputation and meet company
objectives.
•
Why – and how – stakeholder engagement is key, and what
that actually means in your job as a communicator.
Virgin Atlantic Greg Dawson, Global Communications and Management Board
Recovery after crisis – how to restore a
corporate identity
History repeatedly demonstrates that things can go awry for the best
and brightest firms. So when reputation breaks down due to
unforeseen circumstances, what can be done to salvage it?
In this session, discover ways to rebuild a damaged brand or
shore up a tarnished reputation, and regain trust from the people
that matter. Better still, discover how to turn a crisis on its head,
and attract new supporters. With more than 30,000 employees
worldwide, Cardinal Health is a Fortune 19 company that
improves the cost-effectiveness of healthcare. As the business
behind healthcare, Cardinal Health is a $103 billion company
providing pharmaceutical and medical products to more than
60,000 locations each day – in North America alone.
During the past several years the healthcare industry has been
challenged by criminal attempts to produce counterfeit prescription
pharmaceuticals and medical supplies. Cardinal Health responded
quickly and robustly to limit the consequences. Hear how the
company’s experience has changed the way it works with
healthcare manufacturers, providers, and the wider community to
safeguard the supply chain. Plus, how Cardinal Health now gives
important information about prescription drug abuse to teenagers
and parents, turning an exercise in crisis management into a
campaign that is now changing lives – with the added benefit of
enhancing the company’s reputation. Hear about:
•
The real wider community and company benefits of tackling
social problems head on, with a focus on rebuilding trust with
stakeholders.
•
How to engender trust and inspire stakeholders through open and
proactive communication, and emerge as an industry leader.
Chubb Corporation, a 130 year old company, holds $50 billion in
assets and generated $13 billion in revenues in 2010. The company is
the 11th largest property and casualty insurer in the United States. A
Fortune 200 company, Chubb is ranked as one of America’s 100 Most
Trustworthy Companies. (2010)
Cardinal Health, Jill LaNouette, Vice President, Communications
•
Cardinal Health, Dianne Radigan, Director, Community Relations
The value of helping customers with pre-emptive action: Hear
how Chubb engages customers in risk management – and the
benefits it has for their reputation and relationships
•
How inclusion drives reputation – and the bottom line. Learn
how Chubb has championed diversity in the workforce, and the
financial and brand building benefits gained.
•
Hear how Chubb drives corporate reputation through
vulnerable situations; using reputational risks as an opportunity
for brand enhancement.
•
Why Chubb specifically focus on empathy, speed, fairness and
feedback during customer engagement and how this
strengthens the company’s defence when crisis hits; how
customer engagement improves your resistance to critical
situations.
Chubb Corporation, Mark Schussel, Vice President, Corporate Communications
American International Group, Inc. (AIG) is a leading
international insurance organization, serving customers in more
than 130 countries. AIG companies serve commercial, institutional,
and individual customers through one of the most extensive
worldwide property-casualty networks of any insurer. In addition,
AIG companies are leading providers of life insurance and retirement
services in the United States. AIG is a multi-billion-dollar concern
that employs more than 40,000 people worldwide. AIG has made
substantial progress in refocusing business growth and profitability
since the company faced extraordinary financial challenges in 2008.
Hear about:
•
How AIG rose from the ashes of a major financial crisis, and dealt
publicly with intense questioning concerning its liquidity issues.
•
The critical role its employees played in the reconstruction of the
company’s reputation, and how a refreshed corporate identity
has dramatically improved employee retention rates, and
boosted recruitment levels.
•
Why skillful communication is essential, before, during and after
a corporate crisis. Plus how you can take AIG’s experience as a
real life example of what’s involved in transforming negative
perceptions about a brand into positive developments.
Virgin Atlantic has carried around 58m passengers since 1984 and
now employs over 9000 people worldwide. The company also
recently announced the development of a world-first low carbon
aviation fuel with just half the carbon footprint of the standard
fossil fuel alternative. Learn how and why Virgin drive reputation
through vulnerable situations.
•
Turning a weather crisis into a customer opportunity: Insight
into the benefits of social media investment in difficult times –
and the impact on both customers and marketing.
AIG, Christina Pretto, Senior Vice President, Corporate Communications, and
member of AIG’s Management Leadership Team.
Crisis communications has always been a challenge but social media has introduced level
of complexity ...which companies ignore at their peril.” – Mark Eduljee, Microsoft
Meet our top line up of expert speakers who lead crisis communication and reputation management
You'll meet and network with senior corporate
practitioners:
Organisation Type
Seniority of Attendees
PAST ATTENDEES:
n Corporate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77%
n C-Suite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5%
n NGO
n Vice-President . . . . . . . . . . . . . . . . . . . . . . . . 8%
........................................
4%
n Service Provider. . . . . . . . . . . . . . . . . . . . 15%
n Director
n Academic
n Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46%
................................
4%
................................
n Executive
34%
................................
7%
||
We've got a proven track record of delivering best practice
to a corporate audience:
“Ethical Corporation brings together the best in business to make a difference”
– Jeff Swartz, CEO, Timberland
“Exceeded my expectations, attendees were a wealth of info”
– Chris Lorence, CMO, ICBA
“I normally find social media events frustrating – they don’t provide content
to my level. This event was different. I learned new things… because of the real
world experience and expertise”
– Kelly Feller, Senior Social Media Strategist, Intel
“There was a rich choice of subjects tackled, with good
organisation of the breakout sessions”
– Bertrand Lepinoy, Corporate Purchasing Director, Total
FACT!
had CEO’s and Presidents from Timberland, IKEA, Veolia Water
✔ We’ve
Americas, Interface, AkzoNobel, TNT, Microsoft and many more.
||
last June over 1400 executives have attended Ethical Corporation and
✔ Since
Useful Social Media Summits.
✔ 77% of past attendees from our recent summits are from big corporates.
June we’ve had delegates from over 200 companies throughout the
✔ Since
US and Europe.
Got a question? Call us on: +1 800 814 34 59
R E G I S T E R
N O W
A 110 page report into
How to Measure your
Social Media Impact
and ROI
Containing practical insights
and benchmarks from 20+
leading corporate practitioners.
Contributions from: Kodak,
Siemens, Hewlett Packard,
Adobe Systems and many more.
➥
1
2
3
20+ Hours of Networking: Meet key
The Reputation Preservation and Crisis Communication Summit 2012
March 5-6, the New Yorker
REGISTER NOW IN 3 EASY STEPS
1. CHOOSE YOUR PASS TYPE
DIAMOND PASS
• Access to all super-panels,
workshops and case studies
PREMIUM PASS
• Access to all super-panels,
workshops and case studies
STANDARD PASS
• Access to all super-panels,
workshops and case studies
• Networking lunches and coffee • Networking lunches and coffee • Networking lunches and coffee
breaks
breaks
breaks
figures from within the industry in person and
maximise your business contacts. The Summit is
designed to maximise networking time – with
highlights including networking party on the
close of day one – 5 March. Over 20 hours of
applied discussion time will take place over the
two days. You’ll also have the chance to arrange
meetings with other attendees before the event.
+ Complete MP3 recordings of
+ Complete MP3 recordings of
every session at the conference
every session at the conference
Catch Every Presentation: It can be
+ 110 page social media
impact report
difficult to catch every word of every
presentation – and with our speaker line up
you’ll want to. Register for a Premium Pass or a
Diamond Pass to have access to recording of
every presentation so you don’t miss a thing.
Book by...
Book by...
Book by...
30th December $2955 SAVE $400!
30th December $1600 SAVE $400!
30th December $1400 SAVE $400!
27th January
$3205 SAVE $150!
27th January
$1850 SAVE $150!
27th January
$1650 SAVE $150!
Full Price
$3355
Full Price
$2000
Full Price
$1800
• Evening drinks reception
• Evening drinks reception
• Evening drinks reception
• Access to all presentation slides • Access to all presentation slides • Access to all presentation slides
post conference
post conference
post conference
Bring your team and save Big:
Take advantage of our unique team discounts.
Buy four passes and your fifth team member
goes free! Contact the team on: +1 800 814 34 59
Please photocopy this form for multiple registrations
2. ENTER YOUR DETAILS
Mr / Mrs / Ms / Dr : . . . . . . . . . . . . . . . . . . . . . . .First name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SPEAKING, EXHIBITING,
SPONSORSHIP AND
NETWORKING OPPORTUNITIES
•
•
Highlight your company’s work, raise your
profile and connect with Communications and
Public affairs professionals.
Raise the profile of your service or product
with focused group of senior decision makers
in major corporations working in Public Affairs,
Corporate Communications, External Relations,
Corporate Affairs and Public Relations.
Contact Oliver Bamford NOW on
+44 (0)20 7375 7518 or email
[email protected]
Last name: . . . . . . . . . . . . . . . . . . . . . . . . . . . .Position / Job title: . . . . . . . . . . . . . . . . . . . . . . . . . . .
Company: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Telephone: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Email: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
.............................................................................
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Post code: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment Choose one payment option
n Credit Card (we’ll call to pick up your details)
n Invoice NB: Full payment must be received before the event
3. REGISTER YOUR PLACE
THE VENUE
CALL: Ethical Corporation on +1 800 814 34 59.
This conference will take place at the New
Yorker Hotel in mid-town Manhattan. We have
secured a reduced room rate for attendees and
you will be sent detailed info about this when
your registration is confirmed. The hotel is
within walking distance of Times Square, Grand
Central Station and the theatre district.
FAX: This form to +1 800 814 34 60.
EMAIL: The registration team on [email protected]
VISIT OUR WEBSITE: Go to www.ethicalcorp.com/reputation
and submit your details for instant confirmation of your place!
Places are strictly limited, register today!
Cancellation Policy: Places are
transferable without any charge.
Cancellations after 23 January 2012 incur
an administrative charge of 25%. If you
cancel your registration after 6 February
2012 we will be obliged to charge the full
fee. Please note – you must notify Ethical
Corporation in writing of a cancellation,
or we will be obliged to charge the full
fee. The organisers reserve the right
to make changes to the programme
without notice. For more details about
prices please see terms & conditions on
www.ethicalcorp.com/reputation.
P Get the global outlook on how your business can preserve reputation and lead crisis response
The Reputation Preservation and Crisis Communication Summit USA
How to create and preserve
a strong reputation
– so you can avoid crises,
strengthen your brand and
increase your bottom line
5-6 MARCH 2012 ➤ MANHATTAN, NEW YORK
HEAR FROM THE FOLLOWING BUSINESS LEADERS:
Alcoa
Nicholas Ashooh, Global Vice President
Corporate Affairs
Dr Pepper
Snapple Group
✔ Innovation ✔ Best Practice ✔ Interactivity ✔ Focused Debate
Tina Barry, Executive Vice President,
Corporate Affairs and Leadership Team
www.ethicalcorp.com/reputation
Caesars
Entertainment
✔ Action-packed summit: Key reputation preservation and corporate crisis management
concerns are tackled in our tightly focused agenda.
Jan Jones, Senior Vice President
Communications & Government Relations
✔ From both sides of the Atlantic: More than 20 preeminent thinkers on reputation and
crisis management will be at the summit to impart their knowledge, and invite you to share
their real life experiences.
✔ Meet leading executives and make new contacts: Benefit from powerful networking
opportunities with delegates.
✔ Best practices, best protection: Discover fresh ways to preserve your image, understand
and manage reputation risks, and turn a crisis minus into a plus.
Best Buy
Paula Prahl, Senior Vice President,
Communications, Public Affairs and
Corporate Responsibility
EXPERT SPEAKERS YOU WILL MEET:
Alcoa, Nicholas Ashooh, Global Vice President, Corporate Affairs
Dr Pepper Snapple Group, Tina Barry, Executive Vice President, Corporate Affairs
and Leadership Team
Best Buy, Paula Prahl, Senior Vice President, Communications, Public Affairs
and Corporate Responsibility
AIG, Christina Pretto, Senior Vice President, Corporate Communications,
and member of AIG’s Management Leadership Team
Caesars Entertainment, Jan Jones, Senior Vice President, Communications
& Government Relations and Management Board
Eli Lilly & Company, Jeffrey Winton, Vice President, Global Communications
GAP Inc, Vice President, Bill Chandler, Vice President Global Communications
and Public Affairs
Verizon Communications Inc, Torod Neptune, Corporate Vice
President, Worldwide Communications
Southwest Airlines, Linda Rutherford, Vice President,
Communication and Strategic Outreach
GE Energy Europe, Frank Farnel, Director Communications and
Public Affairs Europe (EMEA)
Virgin Atlantic, Greg Dawson, Global Communications and
Management Board
Christina Pretto, Senior Vice President
Corporate Communications, and member of
AIG’s Management Leadership Team
Chubb Corporation, Mark Schussel, Vice President, Corporate
Communications
REI, Michael Collins, Vice President, Public Affairs
Cardinal Health, Jill LaNouette, Vice President, Communications
Proctor and Gamble, Paul Fox, Director, Corporate Communications
Cardinal Health, Dianne Radigan, Director, Community Relations
Jaguar Land Rover, Stuart Schorr, Vice President, Communications
and Public Affairs
The Hershey Company, Andy McCormick, Vice President, Public Affairs
AIG
Join the conversation! You can follow us at:
#reputationandcrisis
Facebook.com/reputationandcrisis
ORGANISERS:
Linkd.in/reputationandcrisis
P Expert speakers, delivering best practice on an exclusively corporate focused agenda