1. technology and computing
2. software
3. databases

How To Get The
Butts In The Seats
of Your
Next Workshop Or Seminar
Module 4
Putting the
Pedal To The Metal:
Boosting Your Event’s Visibility
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
“Make visible what,
without you,
might perhaps never
have been seen.”
~ Robert Bresson
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© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
Let’s Go Fishing
Your “list” is a database of people who have opted in to get more
communications from you. This happens usually through a ___________
_____________ or an __________ _____________. This list is your most
important asset, because these are the people that are ___________
likely to buy from you and the _________ likely to come to your event.
To Start Building Your List
1.
Create an opt in form on a service like Aweber or iContact
2.
Determine your free taste or ethical Bribe
a. __________________________________
b. __________________________________
c. __________________________________
3.
Upload on website and start collecting emails
Response rates and conversion rates for events and workshops are
___________ than for other products and services.
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© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
20 + Strategies To Boost Your
Visibility And Drive Traffic To Your
Registration Page
Email Marketing
The purpose of your email message is for your audience to
______________ on the link to the ___________________ page.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Direct Mail
The purpose of your direct mail piece is to take them to the
_______________ and type in your URL and go to your ________________
page.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
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© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
Advertising
You can put advertising in several different categories.
1. ________________________________________ (off line)
2. ________________________________________ (off line)
3. ________________________________________ (online)
4. ________________________________________ (online)
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Networking
Although networking can be highly effective, the problem is that it is
____________ and not _______________________.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
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© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
Sales Calls
Sales calls can be made in person or over the phone. The best way to use
a sales call is as a follow up to answer questions.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Preview Calls
Preview calls help you market your event through the same methods.
However, since the preview call is free, your conversion rate will be
_______________. You can then follow up through ________________
marketing.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
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© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
Telesummits
Telesummits are also called _______________ events.
Here are some 5 websites to list your teleseminars and virtual events:
1. www.SeminarAnnouncer.com
2. www.TeleseminarLive.com
3. www.PlanetTeleclass.com
4. www.TeleseminarNation.com
5. www.FindFreeSeminars.com
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Affiliates
Affiliates refer business or traffic to your free preview call squeeze page
or to your registration page and then when someone signs up for the
event, you pay that affiliate a ______________________.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
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© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
Social Media
Social media tips:
1. Focus on the Social Media Network that has the most of your ideal
audience
2. Be disciplined (Don’t let time get away from you)
3. Use tools like www.hootsuite.com to save time.
4. Social networking is about interacting and creating relationships
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Twitter
1. Engage, interact, retweet
2. Mix tweets about your event with interacting and retweeting.
3. Create a hashtag (#) for your event and use it with your event
tweets
4. Create a Twitter list for your event
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Page | 8
© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
Facebook
1. Create an event
2. Create a dedicated event page
3. Create an event group
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
LinkedIn
1. Search for groups that feature your ideal audience
2. Join the group and start interacting
3. Start discussions on topics related to your event
4. Post links to blog posts related to topics of your workshop
5. Create event listing and invite your connections
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Page | 9
© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
YouTube
YouTube is the ________________ largest search engine, after Google. In
addition to _____________________ a series of ____________ _________
is a great way to promote your workshop.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Media Sponsors
Media sponsors are very valuable, because you can use ad space not only
to advertise your _______________, but also to advertise your
__________________.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Page | 10
© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
Sponsorship Promotions
You and your sponsors can enter into a mutual _____________________
_________________________ and everyone should win in that
partnership.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Charity/Cause Tie In
A charity tie in is when you align yourself with a charity or cause and
make them the beneficiary of your event.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Page | 11
© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
Blog Posts
Write a series of blog posts and articles that talk about the problems you
will be solving. Every blog post should have a link to your ______________
____________________ at the end. Offer blog posts other bloggers as
_______________ posts. Resource: www.bloggerlinkup.com.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Article Marketing
Similar to blog posts, except here you post your articles to article
_______________________.
1. www.ezinearticles.com
2. www.Ideamarketer.com
3. www.goarticles.com
4. www.articledashboard.com
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Page | 12
© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
Offline Event Calendars
1. Local TV Stations
2. Local Radio Stations
3. Local Daily and Weekly Newspapers
4. Local and National Magazines
5. Business Publications
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Online Event Calendars
1. www.AmericanTowns.com
2. www.BackPage.com
3. www.CitySearch.com
4. www.Craigslist.org
5. www.Eventful.com
6. www.EventSetter.com
7. www.GarysGuide.org
8. www.Upcoming.Yahoo.com
9. www.YahooLocal.com
10.
www.Yelp.com
11.
www.Zvents.com
Page | 13
© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
Miscellaneous Event Sites
12.
www.MeetUp.com
13.
www.Events366.com
Tourism Sites
14.
Convention and Visitors Bureaus
15.
Your State’s Department of Tourism
16.
Your Country’s Tourism Calendar
17.
Your County’s Event Calendar
18.
Local Chamber Of Commerce
19.
Inflight magazines
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Page | 14
© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
Public Relations
Offline
If you want any publication to write a story about your event, you will
have to create an interesting _________________.
Tips for pitching reporters:
1. Send a pitch for an interesting story about your event
2. Follow up, but be cognizant of reporters deadline pressures
3. Never send an attachment unless asked for a photo.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
Online
1. www.prlog.org
2. www.free-press-release.com
3. www.pr.com
4. www.1888pressrelease.com
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
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© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC
How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System
Module 4 – Putting The Pedal To The Metal: Boosting Your Event’s Visibility
www.eventstrategysolutions.com
Home Work
Start building a following on one of the social networks, so that when you
are ready to promote your workshop, your social network is ready and
you have some targeted followers. Pick the network where most of your
clients hang out.
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© 2010 Event Strategy Solutions, a division of Oh What Fun Events LLC