Mission: As a regional Chamber we serve and promote our members and proactively encourage economic growth. We support members by providing information, training, networking opportunities and advocacy. How to Create Loyal Customers V o l . N o . 8 • I s s u e N o . 1 0 • A p r. 2 0 1 0 by Andy Porter, owner of Customer Service Bootcamp If you want great word of mouth about your business you need to create loyal customers. There are six main areas that need to be addressed to have consistent awesome customer service. These six steps are outlined below. 1. Top down customer service. Great customer service starts at the top. It flows from the owner to the management, onto the staff and then between the staff. We already know that people tend to treat others the way they are treated. If the owner or management treat the staff with kindness and understanding and follow the next 5 points they will have loyal customers. If not, they will have trouble. 2. A business must have a system to gather accurate, up-to-date feedback from customers to really know how the customers feel and what needs work. Otherwise it’s all just guessing. 3. Constant unrelenting attention on customer service based on the feed back you receive. Hold weekly meetings to discuss what is working and what needs to work better. Ask your experienced staff to come up with ways to handle any customer service problems. 4. An ongoing program to train and educate staff. This includes: training for their basic duties and complete understanding of the services or products offered, mastery of all applicable software, customer service training and when that’s all done, cross training on related positions. 5. Recognize and reward service excellence. Employees who excel at customer service should cont’d on page 3 Members Speak IN THIS ISSUE Who’s that Member ............2 Book of the Month .............2 New & Renewing Members...4 Announcements..................5 Events Calendar..................6 Fun Fact ............................8 THE MOUNT VERNON CHAMBER of COMMERCE Share how chamber membership has benefited your business in this monthly article. Send your testimonial and photo to [email protected] and you could be featured too! Kymber Self – Therapeutic Massage As a member Ambassador and in my third year with the Mount Vernon Chamber I have experienced the opportunity to contribute to my community; a source of timely business knowledge; a LEGACY Platinum Members: Phone: (360) 428-8547 Fax: (360) 424-6237 www.mountvernonchamber.com [email protected] PO Box 1007, 105 East Kincaid Street Mount Vernon, WA 98273-1007 Gold Members: Chamber Chat News is designed by Guy D. Corp of grafixCORP • grafixCORP.com Paul Genest Agency Silver Members: chance to network with community leaders; a place to find mentors and good friends; camaraderie with other entrepreneurs. The Mount Vernon Chamber is like having an instant team of salespeople. MEMBERS Bronze Members: Who’s that Member? MEMBER PROFILE Residential Remodels Our design team has been creating distinctive and functional spaces in Skagit County for 18 years. Choose from manufactured lines, displayed in our showroom, or a custom design made in our fully equipped shop. 1-888-755-6385 (360)428-0916 www.valleycabinets.com Protection You Can Trust Auto • Home • Life • Business • Bonds Offering complete client tailored insurance coverage. 360.336.2112 501 S 2nd St • Mount Vernon | www.wycoffinsurance.com BOOK OF THE MONTH Each Month the Mount Vernon Chamber of Commerce calls on The Tattered Page to scout a book to help you improve your business and work life. This month’s book is available at the Tattered Page at 514 S. 1st St. in Downtown Mount Vernon. Each month, the Mount Vernon Chamber of Commerce will randomly select a member to feature. This is a great way to get to know some of the diverse and interesting businesses in our community. Hart’s Floral Hart’s Floral is the oldest, largest and best florist in Skagit Valley. They are the oldest because they have been in business since 1943, the largest because they have 2600 square feet of space with a large design staff, and the best since they’ve been voted best florist in the Skagit Business Pulse’s People’s Choice Awards every year since 1996 (the year that Colleen McKnight and husband Kurt Kazda purchased the business). They are a full service florist offering fresh flowers, indoor and outdoor plant baskets, gourmet food baskets and more. What makes them unique is the huge selection of fresh flowers coming in everyday, the fact that their product is guaranteed and the variety of products such as vases and containers they carry. Customers are “wowed” every day by the work that Hart’s Floral does right there on the corner of Riverside and Commercial. Colleen got into the floral industry because she wanted to be able to produce a tangible product. She previously owned a floral shop in Olympia before deciding to buy Hart’s Floral and move to Mount Vernon. Colleen and Kurt love Skagit County for the beauty of the valley and variety of agriculture here. They also like the pride that people take in Skagit County. Families are born and raised here then decide to stay here, something that wasn’t very common in Olympia. One business that Colleen really admires is Mount Vernon Towing & Auto Repair, because of their decision a few years back to get into auto repair. Colleen says that owner, Doug Faber, did a great job of developing and implementing the plan to venture into auto repair. Colleen also plans to stick with the Chamber because of the great programs offered, amount of leads and referrals, and the high level of activity with the business community. Social Networking Spaces: From Facebook to Twitter and Everything In Between, Todd Kelsey What the heck is Facebook? Twitter? Blogging? This book answers these questions and explains how to use a variety of social networking sites to keep in touch, stay in business, and have fun. It covers the main social networking “spaces,” and introduces some of the ways people are enjoying them within a family or business context. It includes information on posting pictures, using add-ons, and working with Facebook and LinkedIn groups. It explains the phenomenon of Twitter and what to expect in the future. Social Networking Spaces show how to connect between these sites, such as sending a Twitter message that updates your Facebook status, or exporting your LinkedIn contact list and using it to invite people to Facebook. It also includes discussion of how to use social networks for both personal and business use, and how to keep them separate. What you’ll learn • Learn why people have been flocking to these social media sites. • Discover how these sites can help you communicate with friends and family. • Put that digital camera to use with Facebook and Flickr photo albums and Twitpics. two • Learn how you can use these sites to promote your business. • Learn how to keep your business and personal life separate online. • Learn how you can do all this while staying safe online. Social Networking Spaces is for anyone wondering how social networking works, and how to use it to stay in touch, make business contacts, and build an online presence. Todd Kelsey is the founder of Communications for the World, a Chicago-based think tank. An aspiring sunflower farmer and digital archaeologist, he looks forward to hearing from people who want to change the world. Mount Pam McNaughton The Tattered Page Chamber Chat News cont’d from page 1 be acknowledged and if possible promoted. Building a team of motivated, empowered staff is the key to creating loyal customers. 6. Recognize and get rid of employees who constantly gossip, gripe and com- plain. They cause stress for the rest of the staff and make everyone’s life miserable (including their own). If management does not rapidly rid the company of these people they will drive your best staff away. Beat the Tulip Crowds at Locals Only Night with the Chamber Sponsorship Opportunities The Chamber’s Business Happy Hour and Open House will be at Tulip Town during their Locals Only Night on Wednesday April 21st from 5:307:30pm. Enjoy free admission to Tulip Town, network with chamber members & other locals, and view their blooming gardens. Tulip Town is located at 15002 Bradshaw Rd. in Mount Vernon. We hope to see you there. Waterfront Revitalization Project Gains Momentum Recently Mount Vernon Chamber CEO Kristen Whitener spent three days in Washington DC with a group from Skagit County regarding the Mount Vernon Downtown Waterfront Revitalization Project and the Skagit River Flood Issues to bring attention to the needs in Skagit County to our elected officials in Washington DC. The showing of solidarity was definitely noticed by our Congressman and Senators as face to face discussions were held first with the Mount Vernon Project and then the Skagit River Flood issues. The City of Mount Vernon has worked for nearly 6 years to get to the point they are at today, that is shovel ready. With all the permits in hand, environmental studies done and phase one ready to start the middle of April, this project will hopefully rise to the top. The Mount Vernon chamber has been in support of this project since the inception and has sat on the Citizens Advisory Group since it started. The chamber board feels strongly that this is an important economic project that will lead to a bright future for not only our downtown core, but the entire city. Don Wick, Executive Director for Economic Development Association of Skagit County has said “Mount Vernon’s downtown area is like no other in the state, where else can you find a gem like this surrounded by a million people, we need to harness the power of the river and utilize the river for a prime destination”. This is exactly what this plan is doing and we are pushing for it to happen. On the other side of the coin is the Skagit River Flood issue that was also discussed as a group, this issue is much more complex and multi pronged. The Skagit County local governments are convinced that the hydrology which the federal agencies are using to determine the 100year flood event is wrong. The people of Skagit County would like to see this fixed before inaccurate FEMA Flood Insurance Maps are released which will have a devastating impact on our local economy. Residents also want the ability to move forward with flood protection projects. This is one of the most critical issues facing Skagitonians and cannot be taken lightly. We all want to be adequately protected and preserve life. Vernon w w w. m o u n t v e r n o n c h a m b e r. c o m three - Newsletter Inserts - $75 - 550 businesses per month. - Newsletter Sponsorship - $500 - $1,500 - 6,600 copy annual distribution. - E-Chat Sponsorship - $75 - Nearly 800 weekly e-mail distribution - Website Sponsorship - $50-$100 monthly- Over 300 website pageviews daily. - Membership Luncheon Sponsor $250 - Logo visibility, 5-min. presentation, banner, distribute flyers. - Breakfast Biz-Buzz Sponsor - $150 Logo visibility, 5-min presentation, banner - Skagit Young Professionals Event Sponsor - $150 - Logo visibility, 5-10 min presentation, distribute flyers. - Million Dollar Golf & Trade Show $50 - $2,500 annually - Summertime networking with over 150 golfers and attendees. Call (360) 428-8547 or e-mail [email protected] for more info NEW MEMBERS New Members Labor Ready Jack Hamilton 2222 Riverside Dr., Suite 202 Mount Vernon, WA 98273 (360) 424-3205 www.LaborReady.com Employment Services Three Rivers Inn Jeanny Thalen 210 Ball St. Sedro Woolley, WA 98284 (360) 855-2626 Hotel/Motel Triple Goddess Botanicals & Spa Jodie Buckingham 310 W. Montgomery St. Mount Vernon, WA 98273 (360) 540-0185 www.mytriplegoddess.com Beauty, Personal Care, Salons & Spas Pacific NW Float Trips Dave Button 20200 Cook Rd. Burlington, WA 98233 (360) 420-4349 www.PacificNWFloatTrips.com Recreation RENEWING MEMBERS Thank you to these Members who have continued their Membership Support. Silver Legacy Membership Renewals Bronze Legacy Membership Renewals Membership Renewals MacGregor “The Plaid Books” “Say Yellow to the Future” 17869 SR 536 • Mount Vernon, WA 98273 USA (360) 336-6171 • Fax (360) 428-3052 www.yellowbook.com ALAN Heated Mini Storage Anderson Appliance B.E.C.U. Cedar Creek Lumber Central Moving & Storage Comcast Cable Denise Davis LMP Emde Chiropractic Express Employment Professionals Fairfield Inn & Suites by Marriott Friendship House of Skagit Valley Hamilton / Saunderson Holiday Inn Express & Suites Life Care Center of Mount Vernon McCary Creative four Mount Vernon Senior & Community Center Pacific Party Canopies, Inc. Pacific Power Batteries Peoples Bank @ Haggen Piazza Realty Property Management, Inc. Pratt Pest Management NW Rosario Skin Clinic Steam Interactive, LLC Tazer Valley Farm The Conway Muse The Sterling Touch Valley Cabinets Kitchens & More Inc Wizards of Ooze Mount Chamber Chat News ANNOUNCEMENTS La Conner Announces the First Ever Taste of La Conner Join us on May 14th for the First Ever Taste of La Conner. From 4-8 pm explore the delicious and exquisite cuisine exclusive to La Conner featuring fresh, local ingredients from Hedlin Farms. Enjoy 5 tastes for $25, visit the Museum of Northwest Art, Shop, and Stay. For more information please contact the La Conner Chamber : www.laconnerchamber.com [email protected] or 360 466-4778. Mount Vernon Express Employment Professionals Franchisee Named Franchisee of the Year Mark and Sandy Hagen, owners of the Mount Vernon and Bellingham, Wash., Express Employment Professionals offices, have been named the 2010 Express Franchisee of the Year award winner. Each year, this award recognizes and honors a franchisee who excels in building brand equity and a distinguished company reputation. Awards Banquet Honors Skagit Businesses and Entrepreneurs An awards banquet to honor some of Skagit County's top businesses and entrepreneurs was held Thursday, March 18 at McIntyre Hall in Mount Vernon. The second-annual Skagit County Business Person of the Year awards banquet will honor finalists for Business Person of the Year, Small Business of the Year and Start-up Business of the Year. Also, John Piazza of Piazza Construction will receive the Lifetime Achievement Award and Don Wick, executive director of the Economic Development Association of Skagit County, will accept the Leadership Award. Haggen Food & Pharmacy Leading Efforts to Raise Funds for MS Programs, Research Haggen Food & Pharmacy stores are combining efforts with customers and vendors to support Walk MS, the largest annual fundraiser of the National Multiple Sclerosis Society. Haggen Food & Pharmacy and TOP Food & Drug stores have been named presenting sponsors of Walk MS, which will be conducted by the MS Society's Greater Northwest Chapter on April 10-11 at eight sites throughout Washington. MS Society supporters may choose to walk 3 or 4 miles at the site closest to them and seek donation pledges. plete list of previous inductees, visit www.skagit.edu/halloffame. Distribution Begins for I Love Skagit County Guide Distribution of the inaugural I Love Skagit County Visitors' & Newcomers' Guide began on March 12th. I Love Skagit LLC, publisher of the annual guide, is owned by Guy & Lisa Corp and Jeremy & Jamie McCullough. The 2010/2011 edition includes over 25 area maps, 100 photos, profiles on every community in Skagit County and useful information for visitors and newcomers to the area. Guides are available at numerous locations around Skagit County including all of the Skagit County Chambers of Commerce and Tulip Festival and EDASC offices. WWU Student Joins Fire Mountain Solar for Website Development Alana Nelson, Owner and Office Manager of Fire Mountain Solar LLC, has announced that Western Washington University student Rachel Smith has accepted an internship position to help design their new website. Rachel, a Marketing major with a supplementary Internet Studies certificate, will create the basic framework and search functions of the new website. Relaxation Station Celebrates 5 Years in Business Relaxation Station in downtown Mount Vernon is celebrating their fifth year in business. The unique shop created a niche in 2005, providing a mini sanctuary for busy professionals in need of a brief respite from a hectic schedule. Services at Relaxation Station range from water pressure beds and massage chairs to a full oxygen bar and aromatherapy. Skagit Valley College Foundation Will Fund More than $308,000 in Scholarships The Skagit Valley College Foundation Board of Governors recently approved more than $308,000 in endowed scholarship funds to be awarded to Skagit Valley College students during the 2010-2011 school year. This endowed scholarship allocation is the largest scholarship distribution the SVC Foundation has ever provided in its 32-year history. The Outlet Shoppes at Burlington Change Hours with Daylight Savings Time Horizon Group Properties, Inc. (OTC:HGPI.PK), Owners of The Outlet Shoppes at Burlington announced today the hours of the shopping center will change in conjunction with Daylight Savings Time. Effective March 15, 2010 the new mall hours will be 9:30 AM to 8:30 PM Monday through Saturday and 10:00 AM to 7:00 PM Sunday. Leadership Skagit- Class of 2011 Are you looking for the following challenges for yourself or your team members? - Raise your professional profile! - Meet and network with current leaders! - Explore Skagit County issues! - Enhance your community leadership skills! -Give back through a Leadership Development community service project! Applications available now! Early Bird Deadline May 17th. Don't miss this chance for comprehensive community leadership training for yourself and/or your staff SUNDANCE Energy Services, Inc. Earns Coveted Angie's List Super Service Award Sundance Energy Services, Inc. has been awarded the prestigious 2009 Angie's List Super Service Award! The award reflects company's consistently high level of customer service. Fewer than 5 percent of the companies on Angie's List meet the eligibility requirements to be considered for the award. Vernon Skagit Valley College Announces Hall of Fame 2010 Inductees Skagit Valley College has named 18 people to its Hall of Fame, an award established in 1989 to honor individuals who have made extraordinary contributions to Skagit Valley College or honored it by their personal achievements. To view the com- Skagit Valley Medical Center Establishes a Clinical Research Department Skagit Valley Medical Center is pleased to announce the addition of a Clinical Research Department. Establishing a Clinical Research team places SVMC at the forefront of medical advances and offers local patients the ability to receive the latest treatment options for their condition. The SVMC Clinical Research team coordinates the care of patients who choose to participate in national clinical trials and registries and works closely with each patient over the course of the study. Patients interested in volunteering for a clinical study are encouraged to call (360) 848-4155 for more information. w w w. m o u n t ve r n o n c h a m b e r. c o m f i ve Mount Vernon Chamber Board Chair, Mark Hulst, cuts the ribbon with owners, Joe Pacheco and Suzan Torguson at the NW Golf Carts Grand Re-Opening of their new location at 4128 Cedardale Rd. in Mount Vernon. Forecast for the April Biz Buzz: Networking with a Chance of iPod RSVP for the best ways within April 28th Biz Buzz the chamber to Luncheon or miss meet new people, out on some great get the word out networking and about your busithe chance to win ness, and develop Luncheon Sponsor an iPod courtesy of leads. The event meeting sponsor, American Family starts at 11:15am, lasts until 1:00pm, and Insurance. Prepare your 1 minute is located at the Best Western CottonTree speech, bring lots of business cards and Inn Convention Center at 2300 Market flyers to pass out, and get ready to develSt. in Mount Vernon. To RSVP go to op new business relationships at this www.MountVernonChamber.com or highly attended event. This is one of the call (360) 428-8547. June 24th, 2010 5:00-7:00pm Skagit Valley Gardens Hot Tub Raffle $10.00 per ticket • $6,000 value Tickets Available Apr. 1 - June 24 from the Chamber Office, Board Members, or Ambassadors. Jan Hollenbeck and Alice Mulligan of AFLAC show off their AFLAC Duck inspired table they created for their sponsorship of the March Membership Luncheon. CHAMBER EVENTS CALENDAR April 1 - April 30 Skagit Valley Tulip Festival April 9 - SYP’s FRIDAYS @ 4 with Andy Woppler of Puget Sound Energy April 12 - Chamber Ambassador Committee Meeting April 13 - Chamber Board of Directors Meeting April 21 - Business Happy Hour & Open House at Tulip Town April 28 - Chamber Member Orientation April 28 - Biz Buzz Networking Luncheon. Sponsored by American Family Insurance May 4 - Communications/Membership Committee Meeting six May 6 - SYP After Hours at Business Bank’s 5 Year Anniversary Party May 11 - Chamber Board of Directors Meeting May 13 - Skagit Hot Deals Committee Meeting May 13 - Business Happy Hour & Open House at My Own Vintage Every Friday at 4:00pm - SYP’s FRIDAYS @ 4 at Max Dale’s Martini Lounge Every Thursday at 8:00am Government Affairs Committee Legislative Conference Call Mount Chamber Chat News SKAGITPUBLISHING COMMERCIAL PRINTING 360.416.2142 Wendy Krause, Sales Manager • [email protected] Newsprint Books & Catalogs - Brochures - Magazines Company Newsletters - Graphic Design Services and much more! The Chamber Board of Directors and staff poses with their hardhats before their guided tour of the state-of-the-art Sierra Pacific Mill in Burlington. Thank you to everybody at Sierra Pacific for a fascinating tour of a mill that is normally not open to the public. Mayor Bud Norris cuts the ribbon at the Grand Re-Opening of Ameriprise Financial with Colin Sands, Gregory A Eliason, and Larry Clark. The branch, located at 308 Gates St. in Downtown Mount Vernon, was recently remodeled and looks incredible. All your protection under one roof Auto • Home • Business • Life ® Paul Genest Owner/Agent Office: 360.757.1155 Cell: 360.840.9802 Fax: 360.757.1156 [email protected] www.PaulGenest.com UPBEAT AWARD WINNER Catlyn Preston of Superior Graphic Design According to Random House Dictionary the definition of "Upbeat" is: Optimistic Cheerful Happy I will take the liberty to expand on that definition to include: Optimistic collaborative problem solver Selfless volunteer Delighter in helping others Offerer of one's time and talents for the betterment of the group Facilitator of fun luncheons either from the forefront, or as in today's recipient from the background Listener Compassionate Truthful teered time and talent to create logos and graphics for chamber special events (Business Happy Hour, Golf & Trade Show, Jump Into Summer Party, Pass the Buck Program to name a few. Please help me congratulate this month's Upbeat Award Recipient Catlyn Preston! Bridging the Technology Technolo hnology Gap! Your single source office technology provider Fast and Friendly Professionals • Document Management Strategies Expert Service and Sales Scan to E-mail, FTP, or File Low Cost Color Printing Systems Improved Workflow Efficiencies Digital Printers & Copiers D 1575 Port Drive Vernon Today's recipient is on the Board of Directors, Ambassador Chairperson, has helped design the new membership applications for the chamber, volun- www.PaulGenest.com 1840 S Burlington Blvd, Burlington Rachel Porter of Balloon Splendor passes the Upbeat Award to Catlyn Preston of Superior Graphic Design. w w w. m o u n t v e r n o n c h a m b e r. c o m seven www.oas oasysinc.c inc.com 360-755-0309 PRESORTED STANDARD US POSTAGE PAID MOUNT VERNON, WA PERMIT No. 47 PO Box 1007 Mount Vernon, WA 98273-1007 Phn: 360.428.8547 Fax: 360.424.6237 www.mountvernonchamber.com Or Current Resident We build <b> great </b> web sites that work. Can’t escape the same old mousetrap? e-Commerce Shopping Carts • Animation • Database Integration PRINT • ILLUSTRATION • WEB Guy D. Corp, CCO Chief Creative Officer 360.424.5268 | www.grafixCORP.com Printwise has built a totally new one. 360-424-5945 (office) • 2226 Market Street • Mount Vernon, WA 98273 • www.printwiseinc.com President/CEO Kristen Whitener, IOM Membership & Tourism Director Karen Mills Administration & Communication Ryan Schols Chair Mark Hulst Dally's Auto Body Dr. Carl Bruner, Superintendent Mount Vernon School District Past Chair Didi Hagman Valley Cabinets Kitchens and More Vice Chair Paul Pickering Max Dale's Steak & Chop House VIC Keith Ridgley Marinus Rouw Bud Whitney Thank You VIC Volunteers Arliss Abbott Jerry Anderson Ron & Betty Eerkes Carol Garrard Bob Johnson Michael B. King Judy Knight Florrie Reep We Appreciate You! Treasurer Rob Martin Chinook Enterprises Assistant Treasurer Frank Tuzzolino Geiger's Custom Cleaning Legal Counsel Rachelle Eason The Eason Law Firm, P.S. Jeff Harris Anderson Appliance Brian Soneda Mount Vernon City Library Darlene Mindrum Think Solutions Consulting Deb Bundy Skagit Publishing Gary Lorenz Skagit Valley Gardens Catlyn Preston Superior Graphic Design Beau McCallum Action Pages Dave Johnson Skagit PUD Patt Woods Sound Cedar Matt Youngsman Human Resources, Inc. Tammy Custer Liberty Tax April Axthelm Axthelm Construction ACI O F F I C E S T A F F B O A R D O F D I R E C T O R S FUN FACT of THE MONTH The word "queue" is the only word in the English language that is still pronounced the same way when the last four letters are removed.
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