WANT TO LEARN HOW TO GO THE EXTRA MILE? TOGETHER WE CAN DO ANYTHING. Stronger Together. SECRETS OF SAVVY PRINTERS book and commercial printers Learn About The SECRETS OF SAVVY PRINTERS In These Great Articles: Glover Printing: Taking Care of Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Ideal Printers: Customer Focused Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Newmark Print: Digital and Eco-Friendly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 TGI Digital Drives the Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 The Segerdahl Group: Differentiation with a Cross-Media Focus. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Glover Printing: Taking Care of Business Glover Printing got its start in 1953 in a Raleigh garage. In the 1960s, the company moved into a basement location. According to Brian Goldberg, Glover Printing’s Operations Manager, “It wasn’t exactly glamorous.” In 1976, the company finally moved into its own building... and the organization has been evolving ever since. Today, Glover is a marketing services organization that provides its client base with: • State-of-the-art design and prepress • Variable data 1:1 marketing communications • Web-to-print services • Marketing campaign management •D igital and offset production for everything from small booklets to large sheets • UV printing on plastics • Full bindery and finishing capabilities • Warehousing and inventory tracking • A customized inventory management system According to Goldberg, “One of our key investments in digital print is the Océ VarioPrint® 6250 with an in-line booklet maker. Glover does a tremendous amount of short- “One of our key investments in digital print is the Océ VarioPrint 6250 with an in-line booklet maker.” – Brian Goldberg, Operations Manager, Glover Printing run book production, and this high-speed monochrome duplex printer is a good answer for profitable markets like digital book printing. Documentation and training materials for large manufacturers are critical applications for us. We are printing content on-demand or in shorter, more frequent runs. This reduces manufacturers’ inventory and keeps content current for our clients.” Initially, Glover was running its book production on a 40" Speedmaster 2 Color Perfector. The company then moved books with run lengths of 500 to 2,000 and page counts of 48 to 128 to the Océ VarioPrint 6250. Goldberg noted, “The movement to digital production with in-line finishing was so productive that we eliminated a complete shift of operations from the Heidelberg press. Digital also meets our clients’ expectations for quality. The halftones on book covers and the small text sizes for compliance information are outstanding.” Glover also produces a line of the miniature pharmaceutical inserts. The pharmaceutical industry requires substantial administrative and quality assurance programs that exceed normal commercial graphic arts practices. Goldberg stated, “The Océ VarioPrint 6250 meets their stringent quality requirements.” The Océ VarioPrint 6250 is part of the Océ VarioPrint 6000 Ultra, Ultra TP and MICR Lines – the most productive digital perfecting system in their class. Based on Océ Gemini Instant Duplex technology, this duplex printer series takes monochrome speed to new heights. With ultra-fast speed and benchmark reliability, print professionals can take on more jobs and turn them around faster, enter profitable new markets like digital book printing, expand services and do more with less. All while reducing costs and environmental impact. The result is a win-win proposition that delivers business stimulus benefits, expands opportunities, and optimizes resources and investment protection. 3 customers, so managing inventory and warehousing efficiently is increasingly important,”says Vaughn. The Ideal Printers kitting application requires multiple substrates and forms. The Océ VarioPrint 6160 Ultra platform offers multiple input drawers, so each substrate can be pulled on demand without operator intervention. Now Ideal Printers can collate, print, stitch, add documents, and pull white or color card stock for each individual set. Ideal Printers: Customer Focused Service Real-World Partnership for Mission Critical Jobs As one of the largest digital printers in Houston with customers around the world, Ideal Printers takes product selection seriously. Uptime and print quality are critical when running mission critical healthcare and manufacturing jobs, but technology is only part of the equation. Larry Vaughn, President of Ideal Printers, says, “We look for a partner that’s going to be able to expand with us and teach us.” Ideal Printers handles real-world situations daily – customers arrive in the morning with jobs to run now, not jobs they want tested for a week – and that same approach is used when evaluating prospective equipment. In addition to vendor relationship and company outlook, they request that test prints be turned around the same day and diligently followup on support references. Vaughn says, “You’re going to have some kind of issue but as long as you’ve got good service behind it, that speaks a lot to me.” Dependability Backed by the Best Service Buying good equipment and keeping it operational helps determine bottom-line profit or loss. Vaughn says, “The performance has been very good and it’s been easy for my operators. It’s been such a good machine we bought two more. We’ll be running all three machines twenty four hours a day.” A common theme among technology vendors selected by Ideal Printers is equipment dependability, Vaughn says, “But Océ by far has the best service.” 4 That service team recently went to work helping Ideal Printers address a client’s need for automated kitting. “As with many industries today, our clients are trying to run more efficiently. Inventory obsolescence and waste are critical issues for our Daily orders can vary from as few as 100 kits to as many as 2,000. Depending on the request, each multi-page document ranges from eight to 16 pages, and each kit can have from six to nine different components, including specific forms and tabs. Each customized kit prints fully assembled and on-demand so there’s no warehousing of pre-printed shells. Clients can also easily edit information or make changes to kits without creating obsolete inventory. Confidence and Increased Customer Value With integrated Océ PRISMA® workflow and inline kitting, the Océ VarioPrint 6160 Ultra system reduces labor on every order – Vaughn estimates 15 percent savings after the first year – and enables faster turn-around. Stellar dependability and service have led Ideal Printers to purchase three Océ VarioPrint 6160 Ultra printers, an Océ VarioPrint 2110, an Océ VarioStream® 7550 continuous feed press and most recently a Canon imagePRESS® C7010VP for delivering full-color, cut sheet solutions to graphic arts customers. Vaughn describes the Océ equipment: “They run like little sewing machines. They’re just constantly running and we don’t have a lot of issues.” Although Océ service team members are often onsite at Ideal Printers, it’s rarely due to a service call. “We see the service men just showing up to check on us,” says Vaughn, “but it’s very rare that we have to make service calls. “Vaughn says it’s the Océ service team being proactive – delivering operator training to ensure the equipment is fully utilized and partnering with Ideal Printers on real-world opportunities to succeed with digital printing. “The end-to-end Océ solution reduces labor on every order – we estimate 15 percent savings after the first year – and enables faster turnaround.” – Larry Vaughn, President, Ideal Printers Newmark Print: Digital and Eco-Friendly Newmark Print is one of the premier full-service commercial printers in the Denver area, providing turnkey corporate printing, mail, distribution, and digital media services. Its services include one- through four-color sheet-fed printing; specialty substrate printing; one- through four-color digital offset and variable data printing; and sophisticated prepress, bindery, kitting, direct mail, and fulfilment. Founder and President Aquiles LaGrave stated, “In 2006, I moved an old banged-up press into a garage in Denver. My dream at the time stretched no further than putting in a full day’s labor, and was borne out of my love for the printed word and ink pressing onto paper. Today, Newmark Print is a solutionsdriven digital offset imaging and mailing services company in the Rocky Mountains region. Running two shifts daily, our employees oversee an operation that has over 250 years of shared experience. We run work on our five digital presses, fulfilling tens of thousands of orders and mailing tens of millions of pieces yearly as far afield as Asia, or as close to home as your own mailbox.” CEO Jim Albany noted, “We have always been a digital shop. We service a myriad of industries and handle extensive direct mail campaigns, newsletters, and label work. In addition, about 25% of our business comes from being a trade printer. We work with other providers to supplement their digital capabilities. We leverage the Océ VarioPrint 4000 for our black & white work. It has been a real workhorse for us. We also have a Canon imagePRESS C7010VP from Océ for digital color work.” The environment is very important to Newmark. LaGrave explained, “The commercial lithographic printing on traditional offset presses is an incredibly wasteful and dirty process, regardless of the types of ink you use. Whether it be during set-up, clean-up, or imaging, traditional offset presses waste incredible amounts of paper, chemical solvents, and energy before the first deliverable sheet is even printed. This means that traditional offset outputs ‘Volatile Organic Compounds’ (the stuff responsible for global warming) at rates exponentially higher than that of new offset technologies. This was a driver for our focus on using digital technologies.” CEO Jim Albany reported, “Instead of a traditional offset press, Newmark chose to invest in print engines that are a quantum leap ahead of older technologies in terms of quality and direct environmental impact. Our state-of-the-art digital printing technology offers offset quality while increasing energy efficiency, dramatically cutting down on waste, and eliminating the chemical baths associated with traditional offset.” Beyond that, most if not all of Newmark’s paper stock comes from non-bleached, post-consumer recycled paper and/or from renewable resources produced on farms as close to its warehouse as possible. The company refuses to use paper from any company that does not comply with the highest standards of clean air and water or aim to create a truly sustainable product. Albany concluded by saying, “In the end, engaging in sustainable business practices are not about buzzwords, marketing, or image. It’s about creating a world where we work to first limit, then eliminate the negative ways in which we impact it and reduce the strains we place upon our natural resources. This is why we do it, and why we invite you to engage in a conversation with us about the steps we are taking to help that future become a reality.” 5 TGI Digital Drives the Business For more than 30 years, TGI (formerly Today’s Graphics) has been providing superior marketing and support services to the Philadelphia region. President Jack Glacken notes, “Although much has changed around us, some things remain the same. We Jack Glacken President, TGI Digital embrace new ideas, technologies, and equipment to help our clients stay ahead of their competitors, locally and globally.” Glacken was one of the earliest TGI employees, persistently working his way through the company from Proofreader in 1977 to President in 1983. Along the way, he learned the finer points of marketing and graphic arts by taking a spin in many different roles. The mixed experience empowered Jack with the skill set to expertly lead the company through three industry revolutions, several financial recessions, and a corporate merger in 1994. Jack is now driving a major brand overhaul for TGI. This important and timely initiative is designed to communicate TGI’s unique combination of varied capabilities plus strategic consultative support. Jack considers this to be a rare one-two punch that traditional printers don’t deliver but that many companies desperately need. Digital Delivers ROI TGI started out as a type house, but Glacken saw the dramatic effect that desktop publishing was having on the market in the mid-1980s. Computers were getting faster all the time, allowing for more graphics-intensive procedures to be performed on the “desktop” by designers. TGI got into PostScript, added a color scanner and an IRIS printer, and began offering color separation and retouching services. 6 When high-speed digital production printing products were introduced to the market, Jack saw digital color as the next major opportunity for TGI. In 1994, he merged his business with Rick and Scott Elfreth. Their experience in the printing industry armed the organization with the skills needed to expertly lead the company into becoming a marketing services organization. The initial focus of the organization was a focus on selling short-run color. TGI’s clients didn’t believe it possible to affordably produce 500 prints with rapid turnaround. The firm has made a natural evolution from being an expert provider of short-run digital color to Web-enabled marketing supply chain optimization and cross-media communications. Most recently, TGI established a new facility in Greensboro – a turnkey printing and fulfillment operation to support a large financial services client. To maximize efficiencies, TGI created an automated system with a Web-to-print ordering system, two presses, and just three full-time employees to expertly handle most clients’ marketing support service needs. Digital Brings it to the Bottom Line Reflecting back on the transition in his business, Jack stated, “Digital print was the cornerstone for letting TGI catapult into new market opportunities. While we experienced the ups and downs associated with the last recession, TGI has grown from a $2.8 million type house to a 60-person, $10 million revenue-generating market leader. Today, TGI delivers creative integrated marketing support services to Fortune 500 leaders like Honeywell, Navistar International, Bristol-Myers Squibb, and Lincoln Financial using traditional print media as well as the very latest multimedia technologies. Digital is and will continue to be the future of our industry.” The Segerdahl Group: Differentiation with a Cross-Media Focus Established in 1982 as a typesetting firm, The Segerdahl Group has evolved into a marketing logistics provider in step with the ever-changing marketing needs of its customers. With The Segerdahl Group, the entire campaign management process is handled Bob Radzis under one roof. The firm helps clients Chief Customer Officer execute all aspects of their marketing campaigns, whether they are print, web, or mobile. The Segerdahl Group serves as a strategic partner to its customers, opening unique channels of communication and elevating messaging to a new level of impact. Consistent messaging across multiple channels increases the likelihood of a positive response. The Segerdahl Group’s one-stop execution makes integrated marketing fast, easy, and effective. The Segerdahl Group was an early innovator with digital print. In 1995, The Segerdahl Group invested in its first Agfa Chromapress (serial number 13). While some early investors of digital color struggled with market development, The Segerdahl Group was profitable within 6 months of the installation. A year later, the company purchased a second unit. Since then The Segerdahl Group expanded its digital printing capabilities by moving to HP Indigo technology, and adding offset capabilities as well as some large format capabilities. Most recently, The Segerdahl Group invested in a Canon imagePRESS C7010VP. Bob Radzis, Chief Customer Officer of The Segerdahl Group, explains, “We have a number of clients where we provide web-to-print services for their distribution networks. This means small order quantities over the web. The unique ‘saddle press’ inline booklet-making technology on the Canon imagePRESS C7010VP streamlines our operations.” Differentiation Through an Integrated Campaign Approach As an early adopter of digital print, The Segerdahl Group is also a market leader in cross-media services. Radzis attributes his company’s success to its Integrated Campaign Management service offering. He notes, “The Segerdahl Group’s Integrated Campaign Approach (ICA) uses our tools, technologies, and experiences to help companies develop marketing campaigns that will perform at their best in all critical areas. While the market has heard about a number of (continued on next page) 7 The Segerdahl Group: Differentiation with a Cross-Media Focus (continued) B2C cross-media campaigns, the majority of our customers are B2B. Our ICA approach is focused on helping clients understand how to build and cultivate their B2B clientele.” The ICA process starts with insightful customer analysis of data and enables the client to develop accurately targeted message strategies, choose the right channels of delivery, and implement successful trigger-based campaigns. The ResponseTrack online toolbox allows B2B marketers to collect valuable, real-time data about prospects to see who is responding and when. Radzis states, “We quickly learned that in the B2B space, analyzing data to drive the initial campaign and then leveraging our findings to drive follow-on interactions is critical. We partner with a data analytics firm and bring that firm into the process. Data analytics has become a key differentiator for The Segerdahl Group. The objective is to help the B2B customer identify the most likely prospects, develop a cross-channel strategy, and ensure that they are being reached via their preferred channel of communication. The end result for our clients is more customers and enhanced loyalty among existing customers.” Cross-Media Success According to Radzis, “I believe that our key to success is directly linked to our data-driven focus. We have learned how to leverage the customer’s information, continuously optimize it, and provide iterative improvement. This is the deployment of a test-and-learn, test-and-learn, test-and-learn philosophy. Today’s companies are wallowing in data, but to be successful, service providers need to learn how to combine data with digital color technology to drive action.” “We have a number of clients where we provide web-to-print services for their distribution networks. This means small order quantities over the web. The unique ‘saddle press’ inline booklet-making technology on the Canon imagePRESS C7010VP streamlines our operations.” – Bob Radzis, Chief Customer Officer, The Segerdahl Group We know production print. Not yet a customer? Already a Customer? Canon Solutions America helps you stay on the leading edge of our quickly-changing industry with valuable resources. Easy to access, easy to use, and FREE! Access our robust Digital Printing Resource Center for a wide array of educational and informational resources such as: • Customer videos • Press demos • Webinars • White papers Tap into even more robust business development resources by logging into your PressGo! account to access: • Valuable development resources • Training invitations • Free marketing templates • Peer engagement opportunities Visit OceProductionPrinting.com/GA Register or login at MyPressGo.com Stronger Together. The Océ brand has a reputation for high-speed production printing solutions that are built to last. From cutsheet to continuous feed, monochrome to full-color, and toner to inkjet, these scalable printing and workflow solutions are customized for your business and backed by award-winning service. As part of Canon Solutions America, we have the brightest R&D minds advancing tomorrow’s innovations to help you grow your business, control costs and practice environmental stewardship. Whether it’s improving productivity or opening new markets and applications, together, with our customers, we can do anything. Visit OceProductionPrinting.com or call us at 1-877-623-4969. Questions? Call Us: 1-877-623-4969 or Email Us: [email protected] Download a QR code reader app and scan with your smart phone to learn more about Canon Solutions America Production Printing Solutions! Canon Solutions America, Inc., Canon, and imagePRESS are registered trademarks of Canon Inc. in the United States. 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