1. business and industrial
2. business operations
3. business plans

S AV E U P TO U S $ 2 5 0 O N E A R LY B I R D B O O K I N G S B E F O R E 1 s t AU G U S T
If you are interested
in Switch,
you can’t afford to miss
this conference!
Book 3 places
GET A
4th PLACE
FREE
THE PALACE AT
SOMERSET PARK
The venue is The Palace at Somerset Park, an
exclusive conference and meeting venue.
5% OFF
A: 333 Davidson Avenue, Somerset, New Jersey,
NJ 08873, USA
T: 00 1 732 302 9922
W: www.palacesomersetpark.com
credit ca
paymen rd
ts
Nicholas Hall & Company offers the world’s most complete
OTC marketing support service
DEFINITIVE REPORTS
A wide range of authoritative reports and special studies by
internationally respected authors provide in-depth information,
analysis and guidance for strategic planning.
DEDICATED OTC GLOBAL DATABASE
Nicholas Hall’s unique DB6 database goes far beyond
traditional audit data to provide market intelligence, analysis
and insight. It complements Nicholas Hall reports to give you
the platform for effective planning – allowing you to create
your own reports from over 120,000 pieces of stored
information. DB6 On-line offers the essential features as
before except with even more convenience.
It provides vital background information and gives essential
insight, with a host of other features. At the same time it is
concise, accessible and easy to use. Subscribers receive our muchloved weekly email news bulletin, with the usual mix of news,
editorial comments and insight, and our own brand of quirky
humour, direct to their desktop each week.
For more details visit www.NicholasHall.com – or email
[email protected]
Rx-to-OTC Switch
CONFERENCES AND ACTION WORKSHOPS
Book before
1st August
SAVE UP TO
US$250
Nicholas Hall’s programme of conferences and action workshops
picks up on the topical questions of the day – broadening
understanding by sharing experiences.
CONSULTANCY AND PRODUCT BROKERAGE
Nicholas Hall provides confidential strategic advice and purposedesigned solutions to specific challenges, working across the
globe with local, regional and multinational companies large and
small. We also offer a dedicated OTC product brokerage service,
helping marketers to achieve wider distribution speedily and
cost-effectively.
The Atlantis Group has 16 years of success studying the future of
continuously changing healthcare systems and helping leading
Health Care companies, Rx and OTC, to identify and develop new
businesses and market spaces.
The Atlantis Group uses unique process and future scenario
learning content to help you develop a blueprint for leadership,
identifying and creating new business opportunities with future
relevant value for your consumers and healthcare professionals.
Nicholas Hall’s INSIGHT
PAY BY
CREDIT CARD
ENJOY
A 5%
DISCOUNT
Five editions cover the world’s OTC markets: Western Europe,
Central & Eastern Europe, North America, Latin America and
Asia. They evaluate the OTC market by category, company, brand
and geographic area, to show all the latest developments both
nationally and internationally.
Nicholas Hall’s Insight On-Line offers the latest editions of
all five publications plus a searchable archive, electronically at
the click of a button.
OTC.newsflash.extra
A subscription-only service that gives you exclusive access to
the OTC.newsflash.extra website and its treasure house of
information and news, which has built up weekly over the
eight years since its September 2000 launch to become the
OTC industry’s most comprehensive archive. It keeps you and
your company informed about the world of OTC but without
information overload.
PINNEY ASSOCIATES
Pinney Associates is an interdisciplinary public health consulting firm
with unique scientific resources for strategic communications, issues
management, risk management, research, and data analysis.
Pinney Associates work closely with clients' marketing, business
development, research and development, scientific and regulatory
affairs, government affairs, and legal divisions, throughout all stages
of a product's lifecycle. They provide support for prescription
products, existing consumer health care brands, and potential
Rx-to-OTC switches.
HOW TO
SUCCEED
A crucial Rx-to-OTC Conference
15th & 16th September 2008
The Palace at Somerset Park,
Somerset, New Jersey, USA
As a strategic partner, Pinney Associates offers clients responsiveness
in the short term, and coherence, consistency and coordination in the
longer term. They seek to exceed clients' expectations and, in doing
so, contribute to their success.
Please visit www.pinneyassociates.com for more information.
in association with...
Nicholas Hall & Company, 35 Alexandra Street, Southend-on-Sea, Essex SS1 1BW, UK T: +44 (0) 1702 220 200 F: +44 (0) 1702 220 241
PRIORITY ORDER FORM
Fax back to +44 (0)1702 220 241
08.00
Registration
08:30
Opening Address
Topics to be discussed: Prospects for the next
generation of Switches. What the next generation of
switches might be – the big opportunities • Is the Third
Class of drugs an opportunity?
Speaker: Mitch Zeller, JD, VP for Policy & Strategic
Communications, Pinney Associates, USA
We’re holding our first ever Switch Conference
in New Jersey,15th & 16th September. It’s an
event you can’t afford to miss!
Breakout
Topics to be discussed: A review of the stakeholders
we need to work with and the data and arguments we
will need.
10:30
Coffee Break
11:00
Breakout
Speakers: Nicholas Hall; Jeff Neely, Managing Partner,
The Atlantis Group, USA
Speaker: Cindy & Jim DiBiasi, Partners,
3D Communications, USA
12:00
The Regulatory Environment Surrounding Switch –
Barriers and Opportunities
Topics to be discussed: Risk management approaches
• The role of behavioural science • Issues management
Lunch including Speaker discussing “Insights on the
Future of Healthcare”
Speaker to be confirmed
Topics to be discussed: How can we collectively help
the FDA? Including AdCom members’ prep & orientation
• AdCom process • Methods development
Speaker: Eric Brass, MD, PhD, Professor of Medicine,
Harbor-UCLA Medical Center, USA (Formerly Chair of
FDA Non-Prescription Drugs Advisory Committee)
Rx-to-OTC Switch is increasingly a key driver of
OTC growth. Right now, it’s at an all-time high,
with groundbreaking Switches like GSK’s Alli,
J&J’s Zyrtec, Schering Plough’s MiraLAX and
the recent submission for OTC approval of
Zegerid leading the rush.
So the importance of this conference, organised
by Nicholas Hall & Company in association
with the Atlantis Group, can hardly be
overstated. Never before has there been such
an in-depth event: a vital guide to Switch
success.
Topic to be discussed: How can individual Switch
projects be more successful?
Speaker: Doug Bierer, PhD, President, Douglas Bierer
Consulting LLC, USA (Formerly Chief Scientist & VP of
CHPA; Director for Global Regulatory & Toxicology –
PHC, P&G)
Coffee Break
11:30
What Can We Learn from Past Switches?
John O’Mullane, Ph.D, Group VP – R&D,
Schering-Plough Consumer Healthcare, USA
Nicholas Hall
Chairman & CEO
Speaker: Saul Shiffman, PhD, Senior Scientific Advisor,
Pinney Associates, USA and Professor of Psychology &
Pharmaceutical Science, University of Pittsburgh
14:30
Coffee Break
15:00
Breakout
Session chaired by: Mitch Zeller, JD, VP for Policy &
Strategic Communications, Pinney Associates, USA
16:00-17:00 Closing Reception: An opportunity to network
and/or ask questions
Discussant: Linda Suydam, DPA, President, CHPA, USA
The four breakout sessions are as follows (each person will rotate
and participate in all four sessions, in varying orders):
16:00
Creating a Brand You Can Sell
Creating a Compelling Consumer Product
Speaker: Ted Haverkost, Medicus, USA
Defining the Claims
Speaker: Steve Hellebusch, PhD, Hellebusch
Consulting, USA
The Role of the Healthcare Professional in Switch
Speaker: Brian Doherty, CommonHealth, USA
Building Claim Support, Answering the Issues in the
Clinical Program
Speaker: Dave Bradford, Ph.D. MPH. Pegus Research,
USA
Topics to be discussed: • Successes and failures:
creating a compelling consumer offering from an Rx
drug • Dual status – 1 drug, 2 opportunities • A public
health case for Switch • Satisfying an unmet need
• Getting a competitive edge in a crowded market
Speakers: Rohinish Hooda, VP Upper Respiratory,
McNeil Consumer Healthcare, USA
Breakout
Coffee Break
Session chaired by Mike Weintraub, MD, President,
Weintraub Pharmaceutical Consulting, USA (Formerly
Director, FDA Office of Drug Evaluation 5, USA)
11:00
13:30
15:30
Discussant: Linda Suydam, DPA, President, CHPA, USA
I look forward to greeting you in New Jersey in
September.
Managed Care • Drivers of Success
Speaker: Mary Alice Lawless, Everything Health, USA
Session chaired by Joe McGovern, Consultant,
The Atlantis Group, USA
17:00
Summary & Close
17:15 - 18:30 Cocktail Reception
Day 2:
16th September
Eve Del Rio, M.D. PhD, President, Rio Pharmaceutical
Services / Practising ER Physician (Formerly Director of
Clinical Research for Novartis Consumer Health, USA)
Nicholas Hall & Company
Session chaired by Joe McGovern, Consultant,
The Atlantis Group, USA
Discussant: Mitch Zeller, JD, VP for Policy & Strategic
Communications, Pinney Associates, USA
13:00
Forecasting a Switch Opportunity
Speaker: Marc Rovner, Managing Director,
SmartAnalyst Inc, USA
09:30
Topics to be discussed: Global OTC Review • Consumer
needs • The role of Switch • Third Class • US Healthcare
at a tipping point: who will drive self-care and expand it
to OTC?
09.30
Speakers: Joe McGovern, Consultant, The Atlantis
Group, USA; Rohinish Hooda, VP Upper Respiratory,
McNeil Consumer Healthcare, USA
Lunch
08:00
Coffee
08:30
Orientation
08:40
Opening Session: Planning a Switch
Topics to be discussed: • Where to start • The Switch
core team / resources / timing • The Switch extended
team / alignment / training
The appropriate fee covers attendance at all sessions, conference / breakout
documentation, and lunches and coffee breaks during the meetings. It does NOT
include hotel accommodation or items charged to your room account, or transport to
and from the venue. Bookings may be transferred to a colleague, at no extra charge,
if notice is given in writing.
Notice of cancellation or transfer of bookings must be given in writing. For
cancellations received by 15th August 2008 fees will be refunded in full, less an
administration charge of US$150. For cancellations received by 29th August 2008
there will be a 50% refund. There will be no refund for cancellations received after
29th August 2008, or for cancellations where no written notice is received.
If you have any questions about this conference, please contact Stacy Wootton
or Melissa Archer: T +44 (0)1702 220 204/224, F +44 (0)1702 220 241,
E: [email protected] or [email protected]
BOOK 3 PLACES GET A 4th PLACE FREE
I would like to book ….. places at the conference and breakout sessions on September
15th & 16th 2008.
Discounted fee US$2,000 (for all bookings before 1st August)
Regular fee US$2,250
Tick this box if you do not want your Email address published on the delegate list
given to meeting attendees
Mr/Mrs/Ms/Dr
Breakout A:
Switching Successfully the First Time
Topics to be discussed: • Regulatory strategy • Actual use trials
and how to get them right
Speaker: Dave Bradford, Ph.D. MPH. Pegus Research, USA
Bob Kohler, McNeil, Global
First name
Family name
Job title
Company/Organisation
Address
City
Breakout B:
Working with Stakeholders for a Win
Topics to be discussed: • Developing the case for OTC • Issues
management and answering issues • Identifying the stakeholders,
their issues and strategies to build their support
Speaker: Pinney Associates, USA; Steve Hellebusch, Ph.D.
Hellebusch Consulting, USA; Cindy & Jim DiBiasi,
3D Communications, USA
Breakout C:
Switching the Patients as well as the Drug
Topics to be discussed: • How to maintain brand loyalty
throughout the Switch • Managed care strategy • Professional
sales & marketing • Day 1 patient communication strategy
Speaker: Mary Alice Lawless, Patrick Beers,
Everything Health
Breakout D:
Communications Strategy
Topics to be discussed: • Communication to the consumer at
Switch • Targeting and communication to the healthcare
professional • Development of new OTC brand equity
Speaker: Brian Doherty, CommonHealth, USA (HCPs);
Ted Haverkost, Medicus USA
Nicholas Hall & Company Guernsey reserves the right to make changes to the
conference agenda.
Post/zip code
Country
Tel
Fax
email
Payment details
A cheque is enclosed/follows under separate cover for US$
Please invoice my company quoting ref/order no.
I would like to take up the 5% discount offer for credit card payment. Please debit my:
Visa
Mastercard
American Express
Other
Card no:
Expiry date
3 digit security number
I accept the terms and conditions above, and understand that Nicholas Hall & Company
(Guernsey) reserves the right to amend the agenda.
Signed
Date
Nicholas Hall & Company and the Atlantis Group Inc are not liable for any incident or
injury which may occur during the course of the meeting or at any related social function.
For bookings and further information, contact Stacy Wootton or Melissa Archer at the
conference managing agents:
Nicholas Hall & Company
35 Alexandra Street, Southend-on-Sea, Essex SS1 1BW, UK
✂
Day 1:
15th September
14:00: The Next Generation of Switches
T: +44 (0)1702 220 204/224 F: +44 (0)1702 220 241 E: [email protected]
S AV E U P TO U S $ 2 5 0 O N E A R LY B I R D B O O K I N G S B E F O R E 1 s t AU G U S T
If you are interested
in Switch,
you can’t afford to miss
this conference!
Book 3 places
GET A
4th PLACE
FREE
THE PALACE AT
SOMERSET PARK
The venue is The Palace at Somerset Park, an
exclusive conference and meeting venue.
5% OFF
A: 333 Davidson Avenue, Somerset, New Jersey,
NJ 08873, USA
T: 00 1 732 302 9922
W: www.palacesomersetpark.com
credit ca
paymen rd
ts
Nicholas Hall & Company offers the world’s most complete
OTC marketing support service
DEFINITIVE REPORTS
A wide range of authoritative reports and special studies by
internationally respected authors provide in-depth information,
analysis and guidance for strategic planning.
DEDICATED OTC GLOBAL DATABASE
Nicholas Hall’s unique DB6 database goes far beyond
traditional audit data to provide market intelligence, analysis
and insight. It complements Nicholas Hall reports to give you
the platform for effective planning – allowing you to create
your own reports from over 120,000 pieces of stored
information. DB6 On-line offers the essential features as
before except with even more convenience.
It provides vital background information and gives essential
insight, with a host of other features. At the same time it is
concise, accessible and easy to use. Subscribers receive our muchloved weekly email news bulletin, with the usual mix of news,
editorial comments and insight, and our own brand of quirky
humour, direct to their desktop each week.
For more details visit www.NicholasHall.com – or email
[email protected]
Rx-to-OTC Switch
CONFERENCES AND ACTION WORKSHOPS
Book before
1st August
SAVE UP TO
US$250
Nicholas Hall’s programme of conferences and action workshops
picks up on the topical questions of the day – broadening
understanding by sharing experiences.
CONSULTANCY AND PRODUCT BROKERAGE
Nicholas Hall provides confidential strategic advice and purposedesigned solutions to specific challenges, working across the
globe with local, regional and multinational companies large and
small. We also offer a dedicated OTC product brokerage service,
helping marketers to achieve wider distribution speedily and
cost-effectively.
The Atlantis Group has 16 years of success studying the future of
continuously changing healthcare systems and helping leading
Health Care companies, Rx and OTC, to identify and develop new
businesses and market spaces.
The Atlantis Group uses unique process and future scenario
learning content to help you develop a blueprint for leadership,
identifying and creating new business opportunities with future
relevant value for your consumers and healthcare professionals.
Nicholas Hall’s INSIGHT
PAY BY
CREDIT CARD
ENJOY
A 5%
DISCOUNT
Five editions cover the world’s OTC markets: Western Europe,
Central & Eastern Europe, North America, Latin America and
Asia. They evaluate the OTC market by category, company, brand
and geographic area, to show all the latest developments both
nationally and internationally.
Nicholas Hall’s Insight On-Line offers the latest editions of
all five publications plus a searchable archive, electronically at
the click of a button.
OTC.newsflash.extra
A subscription-only service that gives you exclusive access to
the OTC.newsflash.extra website and its treasure house of
information and news, which has built up weekly over the
eight years since its September 2000 launch to become the
OTC industry’s most comprehensive archive. It keeps you and
your company informed about the world of OTC but without
information overload.
PINNEY ASSOCIATES
Pinney Associates is an interdisciplinary public health consulting firm
with unique scientific resources for strategic communications, issues
management, risk management, research, and data analysis.
Pinney Associates work closely with clients' marketing, business
development, research and development, scientific and regulatory
affairs, government affairs, and legal divisions, throughout all stages
of a product's lifecycle. They provide support for prescription
products, existing consumer health care brands, and potential
Rx-to-OTC switches.
HOW TO
SUCCEED
A crucial Rx-to-OTC Conference
15th & 16th September 2008
The Palace at Somerset Park,
Somerset, New Jersey, USA
As a strategic partner, Pinney Associates offers clients responsiveness
in the short term, and coherence, consistency and coordination in the
longer term. They seek to exceed clients' expectations and, in doing
so, contribute to their success.
Please visit www.pinneyassociates.com for more information.
in association with...
Nicholas Hall & Company, 35 Alexandra Street, Southend-on-Sea, Essex SS1 1BW, UK T: +44 (0) 1702 220 200 F: +44 (0) 1702 220 241
S AV E U P TO U S $ 2 5 0 O N E A R LY B I R D B O O K I N G S B E F O R E 1 s t AU G U S T
If you are interested
in Switch,
you can’t afford to miss
this conference!
Book 3 places
GET A
4th PLACE
FREE
THE PALACE AT
SOMERSET PARK
The venue is The Palace at Somerset Park, an
exclusive conference and meeting venue.
5% OFF
A: 333 Davidson Avenue, Somerset, New Jersey,
NJ 08873, USA
T: 00 1 732 302 9922
W: www.palacesomersetpark.com
credit ca
paymen rd
ts
Nicholas Hall & Company offers the world’s most complete
OTC marketing support service
DEFINITIVE REPORTS
A wide range of authoritative reports and special studies by
internationally respected authors provide in-depth information,
analysis and guidance for strategic planning.
DEDICATED OTC GLOBAL DATABASE
Nicholas Hall’s unique DB6 database goes far beyond
traditional audit data to provide market intelligence, analysis
and insight. It complements Nicholas Hall reports to give you
the platform for effective planning – allowing you to create
your own reports from over 120,000 pieces of stored
information. DB6 On-line offers the essential features as
before except with even more convenience.
It provides vital background information and gives essential
insight, with a host of other features. At the same time it is
concise, accessible and easy to use. Subscribers receive our muchloved weekly email news bulletin, with the usual mix of news,
editorial comments and insight, and our own brand of quirky
humour, direct to their desktop each week.
For more details visit www.NicholasHall.com – or email
[email protected]
Rx-to-OTC Switch
CONFERENCES AND ACTION WORKSHOPS
Book before
1st August
SAVE UP TO
US$250
Nicholas Hall’s programme of conferences and action workshops
picks up on the topical questions of the day – broadening
understanding by sharing experiences.
CONSULTANCY AND PRODUCT BROKERAGE
Nicholas Hall provides confidential strategic advice and purposedesigned solutions to specific challenges, working across the
globe with local, regional and multinational companies large and
small. We also offer a dedicated OTC product brokerage service,
helping marketers to achieve wider distribution speedily and
cost-effectively.
The Atlantis Group has 16 years of success studying the future of
continuously changing healthcare systems and helping leading
Health Care companies, Rx and OTC, to identify and develop new
businesses and market spaces.
The Atlantis Group uses unique process and future scenario
learning content to help you develop a blueprint for leadership,
identifying and creating new business opportunities with future
relevant value for your consumers and healthcare professionals.
Nicholas Hall’s INSIGHT
PAY BY
CREDIT CARD
ENJOY
A 5%
DISCOUNT
Five editions cover the world’s OTC markets: Western Europe,
Central & Eastern Europe, North America, Latin America and
Asia. They evaluate the OTC market by category, company, brand
and geographic area, to show all the latest developments both
nationally and internationally.
Nicholas Hall’s Insight On-Line offers the latest editions of
all five publications plus a searchable archive, electronically at
the click of a button.
OTC.newsflash.extra
A subscription-only service that gives you exclusive access to
the OTC.newsflash.extra website and its treasure house of
information and news, which has built up weekly over the
eight years since its September 2000 launch to become the
OTC industry’s most comprehensive archive. It keeps you and
your company informed about the world of OTC but without
information overload.
PINNEY ASSOCIATES
Pinney Associates is an interdisciplinary public health consulting firm
with unique scientific resources for strategic communications, issues
management, risk management, research, and data analysis.
Pinney Associates work closely with clients' marketing, business
development, research and development, scientific and regulatory
affairs, government affairs, and legal divisions, throughout all stages
of a product's lifecycle. They provide support for prescription
products, existing consumer health care brands, and potential
Rx-to-OTC switches.
HOW TO
SUCCEED
A crucial Rx-to-OTC Conference
15th & 16th September 2008
The Palace at Somerset Park,
Somerset, New Jersey, USA
As a strategic partner, Pinney Associates offers clients responsiveness
in the short term, and coherence, consistency and coordination in the
longer term. They seek to exceed clients' expectations and, in doing
so, contribute to their success.
Please visit www.pinneyassociates.com for more information.
in association with...
Nicholas Hall & Company, 35 Alexandra Street, Southend-on-Sea, Essex SS1 1BW, UK T: +44 (0) 1702 220 200 F: +44 (0) 1702 220 241
PRIORITY ORDER FORM
Fax back to +44 (0)1702 220 241
08.00
Registration
08:30
Opening Address
Topics to be discussed: Prospects for the next
generation of Switches. What the next generation of
switches might be – the big opportunities • Is the Third
Class of drugs an opportunity?
Speaker: Mitch Zeller, JD, VP for Policy & Strategic
Communications, Pinney Associates, USA
We’re holding our first ever Switch Conference
in New Jersey,15th & 16th September. It’s an
event you can’t afford to miss!
Breakout
Topics to be discussed: A review of the stakeholders
we need to work with and the data and arguments we
will need.
10:30
Coffee Break
11:00
Breakout
Speakers: Nicholas Hall; Jeff Neely, Managing Partner,
The Atlantis Group, USA
Speaker: Cindy & Jim DiBiasi, Partners,
3D Communications, USA
12:00
The Regulatory Environment Surrounding Switch –
Barriers and Opportunities
Topics to be discussed: Risk management approaches
• The role of behavioural science • Issues management
Lunch including Speaker discussing “Insights on the
Future of Healthcare”
Speaker to be confirmed
Topics to be discussed: How can we collectively help
the FDA? Including AdCom members’ prep & orientation
• AdCom process • Methods development
Speaker: Eric Brass, MD, PhD, Professor of Medicine,
Harbor-UCLA Medical Center, USA (Formerly Chair of
FDA Non-Prescription Drugs Advisory Committee)
Rx-to-OTC Switch is increasingly a key driver of
OTC growth. Right now, it’s at an all-time high,
with groundbreaking Switches like GSK’s Alli,
J&J’s Zyrtec, Schering Plough’s MiraLAX and
the recent submission for OTC approval of
Zegerid leading the rush.
So the importance of this conference, organised
by Nicholas Hall & Company in association
with the Atlantis Group, can hardly be
overstated. Never before has there been such
an in-depth event: a vital guide to Switch
success.
Topic to be discussed: How can individual Switch
projects be more successful?
Speaker: Doug Bierer, PhD, President, Douglas Bierer
Consulting LLC, USA (Formerly Chief Scientist & VP of
CHPA; Director for Global Regulatory & Toxicology –
PHC, P&G)
Coffee Break
11:30
What Can We Learn from Past Switches?
John O’Mullane, Ph.D, Group VP – R&D,
Schering-Plough Consumer Healthcare, USA
Nicholas Hall
Chairman & CEO
Speaker: Saul Shiffman, PhD, Senior Scientific Advisor,
Pinney Associates, USA and Professor of Psychology &
Pharmaceutical Science, University of Pittsburgh
14:30
Coffee Break
15:00
Breakout
Session chaired by: Mitch Zeller, JD, VP for Policy &
Strategic Communications, Pinney Associates, USA
16:00-17:00 Closing Reception: An opportunity to network
and/or ask questions
Discussant: Linda Suydam, DPA, President, CHPA, USA
The four breakout sessions are as follows (each person will rotate
and participate in all four sessions, in varying orders):
16:00
Creating a Brand You Can Sell
Creating a Compelling Consumer Product
Speaker: Ted Haverkost, Medicus, USA
Defining the Claims
Speaker: Steve Hellebusch, PhD, Hellebusch
Consulting, USA
The Role of the Healthcare Professional in Switch
Speaker: Brian Doherty, CommonHealth, USA
Building Claim Support, Answering the Issues in the
Clinical Program
Speaker: Dave Bradford, Ph.D. MPH. Pegus Research,
USA
Topics to be discussed: • Successes and failures:
creating a compelling consumer offering from an Rx
drug • Dual status – 1 drug, 2 opportunities • A public
health case for Switch • Satisfying an unmet need
• Getting a competitive edge in a crowded market
Speakers: Rohinish Hooda, VP Upper Respiratory,
McNeil Consumer Healthcare, USA
Breakout
Coffee Break
Session chaired by Mike Weintraub, MD, President,
Weintraub Pharmaceutical Consulting, USA (Formerly
Director, FDA Office of Drug Evaluation 5, USA)
11:00
13:30
15:30
Discussant: Linda Suydam, DPA, President, CHPA, USA
I look forward to greeting you in New Jersey in
September.
Managed Care • Drivers of Success
Speaker: Mary Alice Lawless, Everything Health, USA
Session chaired by Joe McGovern, Consultant,
The Atlantis Group, USA
17:00
Summary & Close
17:15 - 18:30 Cocktail Reception
Day 2:
16th September
Eve Del Rio, M.D. PhD, President, Rio Pharmaceutical
Services / Practising ER Physician (Formerly Director of
Clinical Research for Novartis Consumer Health, USA)
Nicholas Hall & Company
Session chaired by Joe McGovern, Consultant,
The Atlantis Group, USA
Discussant: Mitch Zeller, JD, VP for Policy & Strategic
Communications, Pinney Associates, USA
13:00
Forecasting a Switch Opportunity
Speaker: Marc Rovner, Managing Director,
SmartAnalyst Inc, USA
09:30
Topics to be discussed: Global OTC Review • Consumer
needs • The role of Switch • Third Class • US Healthcare
at a tipping point: who will drive self-care and expand it
to OTC?
09.30
Speakers: Joe McGovern, Consultant, The Atlantis
Group, USA; Rohinish Hooda, VP Upper Respiratory,
McNeil Consumer Healthcare, USA
Lunch
08:00
Coffee
08:30
Orientation
08:40
Opening Session: Planning a Switch
Topics to be discussed: • Where to start • The Switch
core team / resources / timing • The Switch extended
team / alignment / training
The appropriate fee covers attendance at all sessions, conference / breakout
documentation, and lunches and coffee breaks during the meetings. It does NOT
include hotel accommodation or items charged to your room account, or transport to
and from the venue. Bookings may be transferred to a colleague, at no extra charge,
if notice is given in writing.
Notice of cancellation or transfer of bookings must be given in writing. For
cancellations received by 15th August 2008 fees will be refunded in full, less an
administration charge of US$150. For cancellations received by 29th August 2008
there will be a 50% refund. There will be no refund for cancellations received after
29th August 2008, or for cancellations where no written notice is received.
If you have any questions about this conference, please contact Stacy Wootton
or Melissa Archer: T +44 (0)1702 220 204/224, F +44 (0)1702 220 241,
E: [email protected] or [email protected]
BOOK 3 PLACES GET A 4th PLACE FREE
I would like to book ….. places at the conference and breakout sessions on September
15th & 16th 2008.
Discounted fee US$2,000 (for all bookings before 1st August)
Regular fee US$2,250
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Breakout A:
Switching Successfully the First Time
Topics to be discussed: • Regulatory strategy • Actual use trials
and how to get them right
Speaker: Dave Bradford, Ph.D. MPH. Pegus Research, USA
Bob Kohler, McNeil, Global
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Breakout B:
Working with Stakeholders for a Win
Topics to be discussed: • Developing the case for OTC • Issues
management and answering issues • Identifying the stakeholders,
their issues and strategies to build their support
Speaker: Pinney Associates, USA; Steve Hellebusch, Ph.D.
Hellebusch Consulting, USA; Cindy & Jim DiBiasi,
3D Communications, USA
Breakout C:
Switching the Patients as well as the Drug
Topics to be discussed: • How to maintain brand loyalty
throughout the Switch • Managed care strategy • Professional
sales & marketing • Day 1 patient communication strategy
Speaker: Mary Alice Lawless, Patrick Beers,
Everything Health
Breakout D:
Communications Strategy
Topics to be discussed: • Communication to the consumer at
Switch • Targeting and communication to the healthcare
professional • Development of new OTC brand equity
Speaker: Brian Doherty, CommonHealth, USA (HCPs);
Ted Haverkost, Medicus USA
Nicholas Hall & Company Guernsey reserves the right to make changes to the
conference agenda.
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A cheque is enclosed/follows under separate cover for US$
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I accept the terms and conditions above, and understand that Nicholas Hall & Company
(Guernsey) reserves the right to amend the agenda.
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Nicholas Hall & Company and the Atlantis Group Inc are not liable for any incident or
injury which may occur during the course of the meeting or at any related social function.
For bookings and further information, contact Stacy Wootton or Melissa Archer at the
conference managing agents:
Nicholas Hall & Company
35 Alexandra Street, Southend-on-Sea, Essex SS1 1BW, UK
✂
Day 1:
15th September
14:00: The Next Generation of Switches
T: +44 (0)1702 220 204/224 F: +44 (0)1702 220 241 E: [email protected]