E3. STUDENTS
HOW TO CREATE YOUR PERSONAL BRAND AND STAND
OUT FROM THE CROWD
2:00 - 3:00PM
Speakers: Nora Stelter, PharmD, is the Assistant Professor, Clinical Services and Coordinator, Introductory
Practice Experiences at Drake University College of Pharmacy and Health Sciences. In her current role she
delivers education and wellness programs to senior citizens at senior centers in Polk County and serves
as a preceptor for introductory pharmacy practice experiences at her site. She also develops experiential
education practice sites for doctor of pharmacy students and serves as a member of the Collaborative
Education Institute to develop quality, innovative continuing professional development programs for
pharmacists and technicians. Prior to her current position, Stelter was Director of Education and Training
for the National Association of Chain Drug Stores (NACDS) where she developed pharmacy education
and training programs for chain pharmacy executives and community pharmacists. At NACDS, she also
managed all student programs, including scholarship programs, internships, rotations and the Executive
Residency. Stelter, a Chicago-area native who earned her Doctor of Pharmacy degree at the University of
Iowa in 2000, gravitated toward leadership positions as a student with various pharmacy organizations.
This led Stelter to pursue a summer internship at NACDS, and upon graduation from pharmacy school, she
became NACDS’ first Executive Resident. In addition to her responsibilities at Drake, Stelter works as a
relief pharmacist at an area chain pharmacy.
Janeen Winnike, RPh, is the Assistant Dean for Student Affairs at Rosalind Franklin University’s College
of Pharmacy. Since graduating from the University of Iowa College of Pharmacy in 1991, Ms. Winnike has
a diverse career history, ranging from community pharmacy practice, training and education, and she was
the Director of Field Recruiting for SUPERVALU prior to joining Rosalind Franklin.
Career highlights prior to joining the College of Pharmacy include developing, implementing and enhancing
various educational programs: a PTCB Training Program, a community pharmacy summer intern program
with a focus on disease state management and co-founding an ASHP/APhA accredited Community
Pharmacy Residency Program.
She has been recognized for her contributions in promoting pharmacy to high school students through
partnership with Chicago Public Schools, her involvement with the Technology Center of DuPage County, and
partnering with Walgreen’s and Midwestern University College of Pharmacy’s Career Explorers Program.
In addition, she was the Co-Chair of the APhA/NACDS Preceptor Training Program Committee and is
an invited speaker at various national pharmacy conferences, speaking about preceptor training and
pharmacist development. She was Chair of the NACDS Pharmacy Education Advisory Committee, and
serves on task forces regarding required community pharmacy competencies for pharmacy graduates.
FEBRUARY 7-9, 2014 | THE MEADOWS EVENTS & CONFERENCE CENTER | ALTOONA, IOWA
How to Create Your Personal Brand
and Stand Out from the Crowd
JANEEN WINNIKE, RPH
ASSISTANT DEAN FOR STUDENT
AFFAIRS
COLLEGE OF PHARMACY
ROSALIND FRANKLIN UNIVERSITY OF
MEDICINE AND SCIENCE
NORA STELTER, PHARM.D., CHC
ASSISTANT PROFESSOR, PHARMACY
PRACTICE
DRAKE UNIVERSITY COLLEGE OF
PHARMACY AND HEALTH SCIENCES
Learning Objectives
 Define personal branding and identify the role it
plays in your career
 Discuss the various mediums that impact the
initial impressions you leave with others (your
brand)
 Discuss how create a personal brand image that
supports your career goals
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What makes you stand
out from the 15,000
other pharmacy grads?
Personal Branding
 Personal brands are the “cumulative perceptions
others have of individuals’ traits, behaviors, and
actions”
 A strong brand is not about being different, it’s
about the difference you make.
 Everyone has a chance to stand out
Peters T. The brand called you. Fast Company. August 1997. Available at:
http://www.fastcompany.com/magazine/10/brandyou.html. Accessed October 15, 2010.
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Perception is Reality
“It’s not what you say, but what is heard.
It’s not what you show, but what is seen.
It’s not what you mean, but what is understood.
Perception is reality.”
-Vivian Quiring
Creating a Lasting Brand Impression
 To create a brand impression that lasts, it
must be perceived as:
 Distinctive
 Relevant
 Consistent
Source: Be Your Own Brand. Used with permission by the Brand Tool Box©.
3
Activity – What is your brand?
 What do people think about you when you walk into
a room?
 What three words would people use to describe you?
Write that down, then ask a friend for their 3 words
to describe you.
Activity – What is your brand?
What are some of the words that you wrote
down to describe yourself?
What are some of the words your friend used
to describe you?
4
Manage Your Personal Brand
 You CAN manage the gap between how you want to
be perceived vs. how others actually perceive you.
What are the various mediums
that impact the initial
impressions you leave with
others (your brand)?
5
Items/Topics that Impact the Impression You
Leave… Your Brand
 CV
 Interview
 Professional Image
 Business Etiquette
 Communication and Social Media Etiquette
 Professional and Community Involvement
What Does Your CV Say About You?
 Name & Contact Info
 Honors and Awards
 Education
 Grants
 Certifications
 Professional
 Professional Work
Memberships
 Committee Involvement
 Community Service
 Licensure
Experience
 Experiential Education
 Presentations
 Publications
6
CV TIPS
 Layout aesthetically and professionally pleasing
 Use reverse chronological order
 Use descriptive verbs and adjectives
 Be consistent and mindful of tenses
 If sending electronically, convert to PDF
 AACP CV preparation tips
 www.aacp.com/stunet.cv.aspx
 ASHP CV Resource Center
 www.ashp.org/menu/Residents/GeneralInfo/CurriculumVitae
.aspx
Interview Tips
 3 Keys to a Successful Interview:
1.
2.
3.
Preparation
Presentation
Participation
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Professional Image
 Attire supports your brand/image
 Appropriate and well-fitting
 Err on the side of being overdressed
 Don’t confuse a business
function with a social event
 Know the event dress code
 Hair
Business Etiquette
 Phone tips
 Speaker phone
 Avoid putting people “on hold”
 Conference calls
 Cell phone
 Calling others – land line vs. cell
 Meetings
 Meals
 Company policy/use – i.e., use as drug info reference
8
Are You Prepared and Knowledgeable?
 On-time
 Company culture may dictate be early
 Prepared for a meeting/conference call
 Agenda
 Pre-reads etc.
 Quality question(s) and thoughtful comment(s)
 Bring paper and pen
 Take notes
 Appropriate boundaries
 Social/professional interactions-with peers vs. boss vs.
clients
 Don’t confuse a social setting at work with a social
activity with friends
Email
 Check daily
 Response time
 Use the subject line and salutations
 Professional
 Remember, messages can be forwarded
 Out of office message
 Company culture
9
Social Media
 Virtual Networking
 Connect with people who have similar interests/careers
 Keep profile up to date and accurate
 Facebook and LinkedIn
 Audiences may be different - use your judgment
 Know your employer’s policy
Professional & Community Involvement
 Don’t Just Be A “Member”… Get Involved!
 Run for an office
 Participate in a committee
 Attend conferences and meetings
 Organize a community event
 Volunteer and be an active member of your
community
10
College Involvement
 Get Involved in Your College
 Work
on a research project with a professor
 Serve on a college committee
 Run for a University student office
 Work as a teaching assistant for a professor
 Develop strong professional relationships with
your academic mentors… and maintain those
relationships
Networking
 Create your own network
 Professors,
students, colleagues and mentors
 Take advantage of networking opportunities
 Be able to talk about your skills, responsibilities,
interests to others
 Professional introduction
 Business cards
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Activity: Manage Your Personal Brand
 We’ve reviewed several things you can do to
impact the brand you are creating for
yourself
 Next step: Create goals for your personal
brand
 Raffle: 2 brand tool kits
Summary
 Be cognizant and intentional
 Be aware of the impression you leave on
others
 When it comes to personal brand,
perception is reality
 Manage the gap between how you want to be
perceived vs. how others see you
 Start now – it’s never too early or too late
12
Questions
 Contact:
Nora Stelter, PharmD
Drake University College of Pharmacy and Health Sciences
[email protected]
Janeen Winnike, PharmD
Rosiland Franklin School of Pharmacy
[email protected]
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