1. technology and computing
2. hardware

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HELPFUL HINTS FOR USING SHO-ALL SIGN MAKING PRODUCTS
Sign making is probably the most
important element of a good merchandising plan. That is why I have included
the topic in virtually every presentation I
have ever given. You’ll also find it
covered in each of my video series. I think you’ll agree
that a customer must be provided with enough information at the point-of-sale to compare products and make
a buying decision. As a merchandiser, it is your responsibility to see that sufficient information is provided in
your displays for every product that you sell.
In recent years, the process of making signs has been
transformed to the desktop. As in other areas of
publishing, expensive, dedicated publishing equipment
has been replaced by a personal computer. Today,
anyone with a computer and printer can produce
professional looking signage. To help you with the
process, I have added numerous sign making products
to the Ingles’ Sho-All line. This booklet is provided as a
“quick start” tutorial. It won’t be long before you are
making effective, professional signage on your own
desktop.
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Template Software
Why waste time? If you want to
get started quickly, use the
Ingles’ Sho-All page templates
disk. There’s a pre-formatted
software template for every Sho-All
sign paper. To use the templates you will
need one of the popular word processing, page layout, or
illustration programs listed below:
For Windows: Microsoft Word 2.0 or later, PageMaker 5.0 or later,
or CorelDRAW 5.0 or later. For Mac: Microsoft Word 5.0 or later,
PageMaker 5.0 or later, or QuarkXPress 3.3 or later.
On-screen samples of
Sho-All sign templates in
the PageMaker
application
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Sign
Writing
Tips
;;
;
Highlight strongest
selling feature.
YAMAHA TRUMPET
YTR4320ST
Excellent Step-Up Instrument
for the Advanced Student
Features with
benefits
• Gold Brass Leadpipe prevents corrosion
• .460 Med./Large Bore for More Full Sound
Keep your
• Monel Pistons offer smoother valve action
• 1st Valve Slide Trigger for fine tuning
Include price
signs simple,
• Includes Mouthpiece and Plush Case
but informaOur Price
Retail $800
$ 560 00
YTR4320ST/1234/980
tive. Ask
yourself “what
does the
customer need to know?” Focus on the following three
main parts of the sign:
Primary Feature: often the most difficult line to write, but also the
most important. It may be the only line the customer reads as they
search the display. Ask yourself, “what is the single most important
difference between this product and the others on the display?”
Work your answer into a one or two line sentence.
Features with Benefits: features are most often technical design
information. Benefits are how the feature will help the customer. If
you state a feature you must always include the customer benefit!
Price: never display a product without a price. The customer
cannot make a buying decision without it. Customers will quickly
distrust your intentions if you play games with
Space for strongest
pricing.
selling feature only
YAMAHA
The Sho-All sign templates will prompt
Silver Trumpet Mouthpiece
Sterling silver, fast response
you to fill in each of these important sign
for piccolo or lead trumpet
elements.
# YAC TR14A4-ST
$ 3910
4
;;
Sign Printing Tips
Use your laser printer, ink jet
printer or copier to print your signs
on special Ingles’ Sho-All sign
papers. All sign cards are formatted
onto a standard 8.5”x11” sheet with micro perforation for
easy and clean separation into the different sign sizes. The
heavy card stock is compatible with most printers/copiers.
Use Only Three Sign Sizes: to minimize inventory nightmares limit your main signage to only three standard sizes.
This will also reduce the number of different sign holders
you will need to have.
1.25” x 3” Horizontal Tickets: great for accessories and items that
only need a brief “primary feature” description.
3.5” x 5.5” Horizontal Signs:
popular size for major products
that require multiple “feature with
benefit” listings.
8.5” x 11” Horizontal Signs: this
21-up
large size sign is excellent for
1.25 x 3 Tickets
product that requires a lot of
information. Multi-product
4-up
packages also require this larger
3.5 x 5.5 Signs
sign size. Or, use them to highlight
specials, sign closeout bins, and
announce policies.
Single
8.5 x 11 Signs
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;;
;;
Tips for Selecting Sign Papers
You will find that an extensive inventory of various sign
border designs will provide unlimited flexibility. The
preprinted borders turn otherwise drab black printing into
colorful finished signs. Here’s a review of just a few possibilities using Ingles’ Sho-All border papers.
Main Border Choice: choose your favorite
design and use it throughout your store, at
all sizes for a coordinated look. Having a
consistent design also makes it easier for
the customer to find the information.
Choose one design, order all three sizes.
Gift Idea Borders: for
those special gift
giving times like Easter, Mother’s Day, Father’s
Day, and Graduation. No need to print special
holiday signs.
Sale Borders: excellent for inventory cleanup,
when you are not having a storewide sale.
Keep plenty on hand to quickly set up special
merchandise. Makes it possible to mark a single
item or the entire store.
Christmas Borders: easily convert your displays
for holiday merchandising. Highlight
your best seasonal items. Order
Christmas borders early and prepare
signage well in advance.
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TEMPORARILY OUT OF STOCK
Out-of-Stock Cards: simplifies the stocking and
reordering process. Once you have filled in the
appropriate information, anyone can restock the
displays or reorder the products. Choose preprinted
for write-in format, or blank for your own choice of
information.
Arrows & Circle Attention Getters:
can be strategically placed to
highlight special merchandise, or
draw attention to special product
features. Eye-popping color gets
attention. Mount with SA-630 Twist
Tabs.
Sign Extenders: why waste time making a
completely new sign for a sale or closeout items. With the
extender you simply “add” your sale, closeout, or other information
to any existing 3.5” high sign. Fits all
standard holders. The “preprinted”
extenders can be used at a
moment’s notice. The blanks can be
printed with a storewide promotional background before
imprinting. Why
wait for a
storewide sale? Have your own sale –
tomorrow!
Item
Brand
Description
Catalog #
Stock Qty.
Auto Reorder
Min.
yes
no
Custom printed
blank extenders
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Blank Sign Papers
For those that want total control
over the layout, Ingles’ Sho-All
offers blank perforated sign
papers – ready for print. Possibly
you have established a store
“look” or have store colors that
you want in your signs. Some
may want to build a unique sign
border design around the store
logo.
Consider the many other creative possibilities. Build special
event borders as you need them throughout the year. The
pre-perforated sheets make it cost effective to print just a
few sheets at the local quick print. Or, use one of the new
low cost color ink jet printers to print color signs – one sheet
at a time.
Blank sign papers are available
in packages of 50 sheets. But,
for those that want to buy in
larger quantities, most Sho-All
blanks are also available by the
ream (250 sheets).
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Create your own store
border designs
Making Header Signs: - both
letter (8.5”x11”) and legal
(8.5”x14”) size blank papers
are available from Sho-All.
Besides using the letter size
for the larger sign format, you
can use these sheets to create
header signage for your
displays. This heavy weight,
rigid paper will stay in place
Bulk packs (250 shts.)
better than standard printer
are available
paper. Plus, you can count on
these papers being compatible with
most printers and copiers.
Printed in
reverse
Print long “Rack Header”
names out in sections (on
8.5”x11” or 8.5”x14”
Sho-All blank sign papers)
and piece together in
SA-625 Long Sign
Channel
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Every Sign Needs a
Holder!
No sign project is complete without sign holders.
Make it a rule in your store
to never tape or pin a sign
to the display. That’s tacky!
To begin, limiting your signs to just three sizes (as suggested prior) will require only three standard size holders
(1.25” x 3”, 3.5” x 5.5”, & 8.5” x 11”) - all horizontal.
Here’s a few other considerations that you should address
when choosing holders.
Large 8.5” x 11” Holders: use a clear front holder. Large signs tend
to sag and roll out of open front sign holders.
Use Hooks with Label Holders: accessories and
product that hang on a hook need signs too.
Use a “scanner” type hook that features a label
holder for customer information. This keeps all information up
front, where it is easy to see and compare.
Beware of Hang Tags: signs that dangle by a string or pouch are
hard to see. Customers must exert
extra effort to find the information. Instead use holders mounted
to the wall or display, adjacent to
each product.
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Mount holders
adjacent to product
Modular Sign Holder System
The Ingles’ Sho-All sign system addresses the most common sign applications with an interchangeable mounting
clip. Using sign holders in the standard 3 retail sizes, you
simply add a different mounting clip to meet your display
needs.
Sign Holders with Slide-In Back:
choose from clear front, open front
and ticket holders. All Sho-All
holders have slide-in mounting
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Interchangeable Mounting Clips:
19
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quickly change
from one
mounting application
to another
by simply
sliding a
different
mounting
clip into the back of the sign
holder. There’s a clip for either
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Pole clips make it easy to
attach signs to stands
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slatwall or pegboard. The basket clip fits wire grid or anything
with a “lip” type edge, and can even be pushed into a slatwall
slot. In fact, many retailers prefer using the basket clip instead of the
slatwall clip. Shelf clips are available for either glass or wood
shelves. And, the pole clips make it easy to attach signs to stands,
lamps or anything with a vertical tube. Each pole clip will stretch
as necessary to fit various diameters.
Easel Adapter: convert any sign
holder to a freestanding holder with
the SA-606 easel mounting device.
Great for counter tops, shelves,
display cases or for simply placing
signs on top of larger items.
Scanner Hooks: all Sho-All scanner
hooks have a front mounting plate
similar to that of the other mounting
clips. This make it possible to
use the same sign/ticket
holders on your hooks as
well.
Use the easel adapter to
place signs on top of
larger items
BE PREPARED!
The Sho-All modular sign system makes it easy to be ready for
any signing need in your store. Simply keep an inventory of the
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three different sign holders sizes on hand. Add to that a good
inventory of each of the different mounting clips, including
easels and plenty of scanner hooks. Then no matter what the
application, you will be able to assemble a holder and
mounting device to fit your need.
When mounting a sign holder to slatwall,
you can use either the SA-605 Pegboard/
Slatwall clip, or the SA-604 Basket clip
Some Ingles’ Sho-All shelves
and display holders include
their own ticket holder that
fit standard 1.25” x 3”
ticket/signs
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There’s more . . .
Ingles’ Sho-All offers even more to assist you with your sign
making duties. Here’s some handy tips and accessories that
should prove very useful.
Add A Shelf Front Sign Channel:
place SA-624 or SA-625 Long Sign
Channel along the entire
length of a shelf front, or
Add strips of
in a display case. Cut the
color paper
channel to length and use
the backing adhesive strips
to secure it. Add a strip of colored
paper for “eye appeal.” The continuous
channel eliminates the need for individual sign
holders, and makes it possible to insert your sign cards anywhere
along the shelf.
How to Secure Rack Header Signs: at the top
of any display rack you can use SA-638 Sign
Grippers. The sign grippers have soft
rubber teeth that grip your header sign
cards and keep them in place. The
grippers will accommodate two signs
back-to-back, as well as SA-625 Sign Channel.
To attach your header sign cards to the face
of the slatwall, use the SA-661 Slatwall
Connectors. This eliminates the need to drill
holes or cause other damage to your display.
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Use the SA-635 Ceiling Clips when you want
to hang your header sign cards above the
display. They are easy to attach to standard
ceiling T-bar, and their clear color means
they blend-in.
How to Make a Changeable Header Sign: use
SA-625 Long Sign Channel, cut-to-length, for flexible, easy to
make header signs. With the channel serving as a sign holder, you
can use signage printed from your computer’s printer and
eliminate the need to mount your
printer’s output on heavier
cardboard. This makes it easy to
make, and change, your header
signs as you need them. Remember
to use the SA-661 Slatwall connectors when mounting the sign
channel to the slatwall face. This makes it possible to move your
header signs without damage to the slatwall finish.
How to Get Attention: when you need to draw attention to a
certain product, or an important product feature, use a SA-630
Twist Tab Holder. These pliable mounts make it possible to add a
message in places that have not been possible before. Combine
the Twist Tabs with the
SA-6521 Arrow Cards and
SA-6531 Circle Cards
for an eye-catching,
strategically placed
message.
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More “Cool Stuff” from
Ingles’ Sho-All
• DISPLAY FIXTURES - 4-ways,
gondolas, wire grid, book racks
• INSTRUMENT HOLDERS display holders for horns, string
instruments, guitars, keyboards
• DISPLAY ACCESSORIES specialty holders for music
accessories, baskets, shelves,
literature holders, grid accessories, accessory hooks
• SECURITY PRODUCTS - theft
deterrent cables, security
enclosures
• OTHER COOL STUFF - contemporary design shopping bags,
merchandising training videos
KAMAN MUSIC CORP.
Printed in USA