1. business and industrial

Special Invitation
How To Charge What You’re Worth™ VIP Workshop
With Valerie Falkner, Your Blissful Business Coach
Dear Spirit-Rich Entrepreneur,
I’ve created the How To Charge What You’re Worth™ VIP Workshop to give you my personal support in getting
more clients, uncovering and illuminating your value effectively, and creating new cash flow quickly.
The How To Charge What You’re Worth™ VIP Workshop is a private, focused and
customized coaching experience conducted either in-person locally or entirely via
the telephone over the course of a single day – no long coaching commitments and no
expensive travel. (Don’t worry, we’ll take plenty of breaks so we stay at our best!)
This VIP program is VERY results-oriented. My goal is to support you as you step powerfully
into service with high-paying, ideal clients while doing meaningful work you love. You’ll use
the skills you learn and the confidence you’ll gain in our work together over and over again as you
build your business to a new level, transforming more and more lives in the process.
You know in your heart that when you’re waiting until the “right” time to get more clients, raise your fees, or
take your business to the next level, you’re hiding out and playing small. I’ll coach you to move past the fear and
get into action… so that you can confidently use your gifts in the world.
I’ve designed this program to help you achieve the following goals…
1. Identify the most profitable problems you solve for your clients – the ones they will take action
on.
Many purpose-driven business owners struggle to get clients to invest in their programs, packages and offers. The
problem? All too often, what they offer is NOT something their clients want or will pay for. We’ll begin our time
together by reviewing your current offerings to uncover exactly what your clients will value most and which
problems they will invest in to get solved.
2. Create an irresistible program that your clients will invest in.
We all know how important your words are in your potential client conversations. But did you know that there’s
something even more powerful than words when it comes to igniting action on the part of your clients? It’s called
an irresistible offer.
One of the biggest reasons why soul-based business owners struggle is that they don’t know how to package their
services in a way that is truly attractive to their clients. The right offer made to the right people can make the
difference between selling out of your service, and not selling a thing. The right offer can practically do the selling
for you... making it MUCH easier to get a commitment from your clients at higher fees.
Together we’ll craft an irresistible offer that will generate revenue for you right away. You’ll also get all the
fundamentals so that every offer you create from here on out will be an offer your clients can’t resist.
3. Confidently give yourself a raise of 20-30-40% or more, authentically, while staying in the
utmost integrity with your clients and remaining true to your purpose.
We’ll price your new program using proven principles from the How To Charge What You’re Worth And Get It™
system.
The Blissful Business
© 2010 Valerie Falkner, All Rights Reserved. PO Box 645 Glenmoore, PA 19343
[email protected] www.TheBlissfulBusiness.com
This is a step-by-step formula that helps purpose-driven entrepreneurs get the fees they deserve so that they
create the kind of income and freedom they truly want in their business. This, in turn, allows them to help more
people and create a much bigger impact – with their clients, their communities, and in the world.
As your Blissful Business Coach, I’ll support you and challenge you as you step into higher fees.
4. Uncover your ideal client, develop an action plan to meet that ideal client as well as reach into
your existing circle, and create a personalized enrollment strategy.
Together we’ll find ideal, highly-qualified potential clients who are perfect for your new program and create a
personalized strategy so that they eagerly raise their hands to request information on your new program.
And if you don’t have a big list (or haven’t started your email list yet), don’t worry – chances are you're sitting on a
gold mine of potential clients that you can help right now. If you're in conversation with potential clients in SOME
way (say, local networking meetings), there are opportunities in front of you that you’re probably not even aware
of. I'll show you how to jumpstart your leads, quickly.
5. Create your personalized template for a strategic, focused conversation that gets a YES from
your clients.
You can’t transform your client’s lives if they’re not saying yes to your offers. I’ll teach you a simple, step-by-step
system for having an authentic, open and comfortable money conversation with your potential clients. We’ll
coach on specific strategies that gracefully invite a yes from your clients, without pushing or “hard sell” tactics.
We’ll create a template for this important conversation, tailored just for you. You’ll get lots of authentic, nonpushy questions so that the clients who need you practically talk themselves into working with you and simple
questions that melt away objections and “I have to think about it.”
6. Give you everything you need to repeat the How To Charge What You’re Worth™ process over
and over again!
My favorite thing about this system is that it’s repeatable. My #1 goal is to empower you with the tools and
confidence to serve clients and create income in your business whenever you wish.
Remember, RESULTS and OUTCOMES are what you are investing in.
Here’s a sampling of the results you can expect when you show up powerfully, do the work required and invest
yourself fully in our time together.

A system to create programs that your clients will eagerly line up for (these kinds of programs are much
easier to enroll)

A simple 3-step system to find the perfect, highly qualified clients from your existing database (even if you
don't have a big list)

How to create rich content for your program (even if you're not the creative type)

How to add bonuses that boost the value of your program (and the results your clients get) - without
taking up a ton of your time

"Done for you" blueprints of programs that are simple, fun and fast to deliver

A proven 3-step system that takes all the guesswork out of pricing your program and keeps you from
giving away your valuable gifts (you can use this to price any product, program or service)
The Blissful Business
© 2010 Valerie Falkner, All Rights Reserved. PO Box 645 Glenmoore, PA 19343
[email protected] www.TheBlissfulBusiness.com

Pricing strategies that effortlessly move your clients from "on the fence" to enrolled - on the spot.

How to raise your fees NOW, authentically and with integrity

How to avoid common mistakes that kill your sales and leave your clients unserved

How to uncover the "hidden gold" and opportunities to serve in your existing list of contacts

A personalized template for having open, natural and authentic selling conversations that are in complete
alignment with your values

Coaching to break through any fears and doubts you may have (especially around "asking for the sale")
My personal mentoring (and accountability!) to get you into ACTION, so you can leave
your cash flow worries behind once and for all and
focus on living your purpose!
Here’s What You’ll Receive As A VIP Client In This Transformational Program…
An in-depth coaching and consulting day with me, where we’ll accomplish the following:





Quickly zoom in on your most profitable opportunities
Design (or Redesign) your “irresistible offer”
Price your offer using proven pricing strategies (I’ll make sure you don’t undercharge or sell yourself
short)
Uncover your sources of ideal, highly qualified clients and a personalized enrollment strategy
Create a “focused conversation” template tailored just for you
Simple pre-session homework assignments to help us both show up focused, energized and ready to
play! This homework helps us make the most of our time together.
Post-session homework assignment to get you into action
Priority email access for quick questions and support between sessions so you’re not going it alone
Recordings of all calls
Most of the work designing your new pricing packages, offers, templates and scripts into a
system you can use over and over again, done for you, by yours truly. 
Plus You’ll Receive This Valuable BONUS
Upon Your Acceptance Into The Program and Payment…
A 45-minute BONUS accountability session scheduled 2-3 weeks after your VIP day, to celebrate, answer
any questions and hone & refine your process
To apply for a VIP coaching package, simply complete this application in FULL and fax it back to
me at 209-796-7123.
The Blissful Business
© 2010 Valerie Falkner, All Rights Reserved. PO Box 645 Glenmoore, PA 19343
[email protected] www.TheBlissfulBusiness.com
YES, Valerie! I’d like to reserve one of your How To Charge What You’re Worth™ VIP
Workshops so that I can receive your personal, 1-on-1 mentoring, guidance and expertise regarding
crafting my irresistible program and enrolling new clients quickly and easily.
Please accept this application as my official indication of interest and let me know if I’m accepted as
soon as possible. I understand that my credit card(s) will NOT be charged until I have been
accepted into this program and notified of my acceptance. I understand that if I am accepted,
Valerie will contact me via email or phone to notify me of my acceptance and to schedule my VIP day.
I understand that upon approval, my payment will be processed and I will be contacted via email or
phone to schedule my VIP coaching day.
Name:
Company:
Address:
City:
State:
Office Phone:
Zip:
Cell Phone:
Fax:
Email:
Website(s):
What’s your business? (What do you do, and who is your ideal client?)
The Blissful Business
© 2010 Valerie Falkner, All Rights Reserved. PO Box 645 Glenmoore, PA 19343
[email protected] www.TheBlissfulBusiness.com
Describe your business as it is now, including the number of clients you currently have and your current
fees.
How many clients would you LIKE to have, and at what fees?
What’s currently holding you back from getting those clients (and creating that income) right now?
What would you like to accomplish in our VIP time together?
On a scale of 1 to 10 (1 being “not at all,” 5 being “somewhat” and 10 being “heck yeah!!”), how
committed are you to doing what it takes to create clients & cash flow quickly (i.e., create a new
program and enroll clients right away)?
The Blissful Business
© 2010 Valerie Falkner, All Rights Reserved. PO Box 645 Glenmoore, PA 19343
[email protected] www.TheBlissfulBusiness.com
Valerie, I understand that my VIP Mentorship Opportunity includes:
1 in-depth coaching and consulting day with you, where we’ll accomplish the following:





Quickly zoom in on my most profitable opportunities
Design my offer
Price my offer using proven strategies
Uncover my sources of potential clients and create an enrollment strategy
Create a “focused conversation” offer and template tailored just for me
Pre-session homework assignment to help us both show up focused, energized and ready to play
Post-session homework assignment to get me into action
Priority email access for quick questions & support between sessions
Recordings of all calls
BONUS: A 45-minute accountability and celebration session
Program Investment: $597
“I prefer to have my investment on ___ ONE credit card or ___ split between TWO credit cards.”
Credit Card Number:
Exp Date:
Credit Card Number:
Exp Date:
Authorized Signature:

I understand that you will personally review my application and it officially indicates my interest in being
accepted into this program.

I understand that if I am accepted that I will immediately move forward with the financial commitment
for the program. That includes having my credit card(s) charged for the program investment.

I understand that by completing and signing this application, I am committing to the How To Charge
What You’re Worth VIP Workshop with Valerie. I understand and agree that, if for any reason I choose to
cancel my mentorship day, I must do so no later than 1 week (7 days) prior to my scheduled day in order
to receive a refund of the funds I have paid, minus a 10% service fee.
(Please initial those requests you accept on the line provided below.)
___
1. I agree not to distribute the program materials, including giving access to client area(s) of Valerie’s
website(s) to anyone else.
___
1. I agree to hold my coaching fees in confidence between myself and Valerie Falkner. I will not reveal
them to anyone else.
The Blissful Business
© 2010 Valerie Falkner, All Rights Reserved. PO Box 645 Glenmoore, PA 19343
[email protected] www.TheBlissfulBusiness.com
___
2. VALERIE FALKNER has my permission to acknowledge me publicly as a client. (Optional)
___
3. VALERIE FALKNER has my permission to use me as a reference.
___
4. VALERIE FALKNER has my permission to record our sessions. At any time, I can ask for a session not
to be recorded. Barring unforeseen technical difficulties, Valerie will provide me with a recording of each
session. (Optional)
(Optional)
I have read the policies provided here and the program letter and I agree to participate fully in the VIP Coaching
program and show up 100% in any way possible! I understand that Valerie is not a licensed therapist, legal advisor
or financial advisor, and that I am responsible for all my thoughts, feelings, actions and results. I will ask
questions and clarify anything I don’t understand. I am committed to doing everything I need to do to get 100%
from my coaching relationship.
Print Name:
________________________
Signature:
________________________________________________________
Date:
________________________________________________________
Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. Any claims made of actual
earnings or examples of actual results can be verified upon request. The testimonials and examples used are not intended to
represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her
background, dedication, desire and motivation.
THANK YOU!
Please fax back your application to Valerie at 209.796.7123
The Blissful Business
© 2010 Valerie Falkner, All Rights Reserved. PO Box 645 Glenmoore, PA 19343
[email protected] www.TheBlissfulBusiness.com