1. business and industrial

www.zfu.ch
Harvard-Professor Robert S. Kaplan:
How to Make Your Strategy Work
ABC 5/13
One of the World‘s Top 15 Thinkers and Balanced Scorecard Co-Inventor
Key subject
Session 1
· Effective Strategy Execution as a
Key to Improve Corporate Performance
Closed Loop Management: The Kaplan-Norton System
for Successfull Strategy Execution
The BSC from 1992-2013: From Performance
Measurement to Strategy Execution
· Why Strategy Execution fails in most companies · The
solution: The Kaplan-Norton Strategy Execution System
· Strategy Maps: The key for describing and communicating
the strategy · Measuring performance in volatile and dynamic times: Role for relative performance metrics · Strategic
themes: Managing and balancing short and long-term performance · Strategic initiatives: Linking and funding shortterm actions to long-term performance objectives
· Measuring Performance in Volatile and Dynamic
Times: Role for Relative Performance Metrics
Strategic Agility: Fast Strategy Adjustments Thanks to
Consitstent Strategy Management
· Alignment: Achieving Internal and
External Organisational Alignment
Aligning Multi-Divisional Operations for
Corporate Synergies
08.30 – 10.00 o’clock
Lecturer: Robert S. Kaplan
· Strategic Change: Build Consensus and
Commitment for the Change Agenda
Getting better step by step: Strategy Review Meetings
to Monitor, Guide and Adapt the Strategy
Your benefit
· Professor Robert S. Kaplan will give his insight to his
newest strategy discoveries and theories.
· You will see chances for improvement on your
own strategy implementation.
· You will get inputs for employee motivation and for
improving your strategy communication.
· Profit from the lecturers rich experiences
in research and consulting.
Audience
Session 2
10.30 – 11.45 o’clock
Achieving Internal and
External Organisational Alignment
· Corporate strategy and scorecards for conglomerates
· Aligning multi-divisional operations for corporate synergies · Overcome organisational boundaries: Implementing
Strategy Maps and Scorecards with strategic customers
and suppliers · Shared Value – The New Frontier: Linking
corporate strategy to community and environmental objectives · Getting better step by step: Connecting operational
improvement activities to strategic priorities
Lecturer: Robert S. Kaplan
· Members of the executive board
· Board of directors and administrative board.
· Executives with strategic responsibility and business
development managers
· Finance manager and Controller
You will not only profit from the inputs of the ZfU lecturers,
but also from the experiences of the other participants, which
expands your relationship network.
Working hours
Synthesized theory into practice.
Paul Gray, Group Financial Planning,
ABB Asea Brown Boveri Ltd.
08.30 – 16.00 o’clock
Starting from 16:00 o’clock networking aperitif
Make a provisional and nonbinding reservation for this event. We will monitor the number of participants and contact you as soon
as only a small number of spots are available.
Reading Prof. Dr. Kaplan’s books would
not be so effective.
Hugo Düggelin, Leiter Zentrale Dienste
Zuckerfabriken Aarberg & Frauenfeld AG
Session 3
13.00 – 14.15 o’clock
Leading and Sustaining Strategic Change
· Set a clear vision for the future · Build consensus
and commitment for the change agenda · Corporate
culture as the most important instrument for strategy execution · Motivate employees: Communicate
seven times in seven different ways · Align employee objectives and incentives to strategic objectives
· Generate and celebrate short-term success · Learn and
improve: Strategy review meetings to monitor, guide and
adapt the strategy · Sustain the effort: the new office of
Strategy Management
Lecturer: Robert S. Kaplan
Session 4
14.45 – 16.00 o’clock
Structure Follows Strategy:
Strategy Execution at Siemens
· Successfull refocusing of the Siemens Group Strategy
· From developpement and definition of the strategy to the
effective Execution · The straegy is continuously challenged
and adjusted · Strategic instruments to observe the efficiency and corectness of strategy execution · Linking strategy and planing process · Discussion between Siegfried
Gerlach and Robert S. Kaplan
Lecturers: Robert S. Kaplan und Siegfried Gerlach
Lecturers / ZfU Faculty
Professor Robert S. Kaplan; ZfU Associate Faculty, Marvin Bower Professor of
Leadership Development, Harvard Business School, Emeritus. Few people have
contributed as significantly to the art and
especially the science of business strategy as Robert S. Kaplan. His Balanced Scorecard is the
premier tool for aligning a company’s current actions with
its strategic goals. This performance management system
helps business leaders clarify their corporate vision and
align people, business units, and resources with a unified
strategy. In his research and consulting, Robert S. Kaplan
develops ways to link cost and performance management
systems to strategy implementation and operational excellence.
Siegfried Gerlach; ZfU Visiting Faculty,
CEO Siemens Schweiz AG since 2008.
Before he had the position as Chief Operating Officer as a member of the board.
Siegfried Gerlach holds a Master of Science in mathematics from the University
of Tübingen and Oregon State. In 1998 Siegfried Gerlach
joined Siemens Schweiz.
Moderation
Martin Bachmann; ZfU Visiting Faculty, Managing Partner at BCP Business Consulting Partner AG. He consult to
implement Strategic Management after Kaplan/Norton and
maintains a relationship with Prof. Kaplan since many years.
Method of working
High level conference with competent
speakers, value adding themes, good
platform for networking and excellent and
professional organisation and support
from ZfU.
Marcus Goerke, Partner und Mitglied der GL
Zentrum für Logistik und Unternehmensplanung
GmbH & Co.KG
After each session you will have the chance to ask Robert S.
Kaplan your questions about your strategy.
Seminar language
English
Prices
Date
ZfU-Members CHF 1840.–/EUR 1530.–
Standard price CHF 1980.–/EUR 1650.–
Friday, November 15th 2013
Incl. in the seminar price: lunch, break refreshments and the
networking aperitif.
Cancellation: 45 days before event 50%, 30 days before
event 100% (see www.zfu.ch/agb). Changes of costs,
exchange rate and seminar contents are reserved.
Packages
Would you like to attend the event with your team? Ask us
for attractive package prices!
Contact
Carol Schafroth
Program Manager
Finance & Controlling Academy
Tel.: +41 44 722 85 40
E-Mail: [email protected]
Venue
Mövenpick Hotel ****
Im Zentrum, CH-8105 Zürich-Regensdorf
Tel. +41 44 871 51 11, www.moevenpick-regensdorf.com
Transfer: PW: 30min. ab Zürich / ÖV: 15min. ab Zürich Airport
Einzelzimmerpreise: ab CHF 232.–/EUR 193.–
We would gladly book a room for you at our special conditions.
Knowledge-Partner
STRATandGO™ is a Performance Management software
solution for the structured controlling, planning and analysis of all the divisions and the top management of an
enterprise.
Accurate and multidimensional analysis is compiled using
inputs from existing databases and important key data for
performance measurement is displayed in the form of an
executive dashboard. Therefore a reporting optimized for all
company structures and visually most appealed is enabled.
PROCOS Professional Controlling Systems AG
FL-9490 Vaduz / Liechtenstein
www.procos.com
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