How to market your campaign Guideline: How to market your campaign on Zoomaal 1. Before Launching Your Campaign 1.1. Plan Your Marketing 1.2. Put together your team 1.3. Prepare the buzz 1.3.1 Social Media 1.3.2 Emails 1.3.3 Inner network 2. First week of launch 2.1. Give special rewards 2.2. Spreading the word 2.2.1 Social Media 2.2.2 Emails 2.2.3 Inner network 3. After the first week Ongoing 3.1. Keep your audience updated 3.2. Thank Contributors 3.3. Keep the enthusiasm in Social media 3.3.1 Social Media 3.3.2 Emails 3.3.3 Inner network Guideline: How to market your campaign on Zoomaal | Before launching your campaign 1. Plan Your Marketing ○ How are you getting the word out? Who is going to help you? What actions are you going to take offline to help find contributors? ○ Draft a press release and create a media plan. 2. Put together your team Find people who can help you with the campaign, teams of two or more people will typically generate more funds campaign. 3. Prepare the buzz Be smart. Use social networks and other networks. You have Facebook, Twitter, LinkedIn, Blogs, emails, etc.. Any media tool is an additional network for you to use to get your idea out and reach your audiences. Effective ways of communication that we recommend: A. Social Media ☐ Set up Facebook, Twitter, YouTube and other Social Media accounts. ☐ Sign-up for HootSuite to help broadcast and schedule updates across all your social media platforms to save you time. ☐ Search for and follow other Twitter users who have interest in your topic area. Many will follow you back and you can twitter updates about your project. ☐ Make a Facebook page for your campaign. ☐ Create a movement using “Hashtag” make it special or use popular and trending hashtags to ☐ raise awareness for your campaign B. Emails ☐ Prepare your email list. Add friends, family, potential customers, influencers, groups who have an audience that might be interested in your story, and everyone you know. ☐ Identify and develop a list of relevant targeted media outlets that love to support your idea– local and other newspapers, online publications, blogs ☐ Create a spreadsheet with all media info – name of publication, contact, email, tel, lead time ☐ Create an exciting email signature that links to your project social networks. C. Inner network Guideline: How to market your campaign on Zoomaal ☐ Send emails, talks, use social media, What’s app messages, etc to tell them about your campaign. ☐ Invite 5-10 friends over to review your campaign while it is still in draft mode. ☐ Ask for early funding for your campaign. 85% of successfully funded campaigns get contribution within the first week of going live and that would give a social prove to your campaign and more trustworthy. Guideline: How to market your campaign on Zoomaal | First week after the launch 1. Give special rewards Run a referral contest to Zoomaal user and give a special reward to: ○ First contributors ○ Anyone who gets you a press mention ○ Who refer the most amount of contributors to your campaign 2. Spread the word Be creative and show your audiences your excitement in new ways. Try to A. Social Media ☐ ☐ ☐ ☐ Post about your campaign in your social media Start using your Hashtag and tell your fan to do so. Create a Facebook event. Add campaign link to your personal message on Hangout, Skype, What’s app, B. Emails ☐ Now it’s the time to use your email list to send your press release and spread the news about your competition, there are many free press release sites available (Google free press release). Write a press release and get it distributed. and make it more personal. ☐ Send email to all groups announcing that you start your campaign. Include links to campaign and all social media. ☐ Add a campaign link to email signature - as soon as have link. C. Inner network ☐ Have them make commitments to spread the word for you through their various networks — both on and offline Guideline: How to market your campaign on Zoomaal | After the firstweek Ongoing 1. Keep your audience updated ☐ Post updates to your campaign and send to everyone who has contributed to or favorited your campaign. ☐ Add new perks throughout your campaign. making them more effective as your community grows. ☐ Post about campaign progress (50% to goal!), new media, anything your audience might be interested in. The middle of the campaign is where contributions slow down. Use updates and new perks to combat this drag. 2. Thank your contributors ☐ Send personal thank-you emails to your contributors after each contribution. 62% of campaigns that reach their goals have repeat funders. 3. Keep the enthusiasm in Social media A. Social Media ☐ ☐ ☐ ☐ ☐ Post on Facebook and Twitter every day, all day! Re-tweet Tweets. Post updates on your campaign at least once a week. Celebrate campaign milestones on social media. Do some skype call with your fans B. Emails ☐ Reply to all emails, comments, postings and Social Media ☐ Send a newsletter when you reach a milestones or have something interesting to say ☐ Avoid spamming your email network. People are far more receptive to a one-on-one personal ask. C. Inner network ☐ Have them make commitments to spread the word for you through their various networks — both on and offline Guideline: How to market your campaign on Zoomaal