Step 1—Step 2—Step 3—Step 4– Step 5—Step 6—Step 7—Step 8—Step 9—Step 10 T he main strength of your local union is your membership. Some locals have a more active membership than others but one thing is clear: in order to get the best contract, your employer has to believe that all of your members are sticking together. That’s why a Communication & Action Team must be the foundation of any contract campaign. What is a Communication & Action Team? A Communication & Action Team is the best way to organize your union and get the best contract possible. The key to the CAT is direct one-to-one contact. Your CAT should be composed of respected union activists working under the direction of the elected local leadership. Members of the Communication & Action Team are responsible for maintaining contact with a specific group of about 10 co-workers in their respective departments and shifts. Why do you need a Communication & Action Team? Membership involvement is the most important part of a successful contract campaign, and the first step in getting the membership involved is setting up a Communication & Action Team. Every union officer and activist knows the frustration of posting a notice for an event or activity only to have few participate. This happens in every local, and in fact, in every organization. Simply posting a notice is not enough because it only attracts activists and those already committed to the particular issue. Building visible support of the membership is difficult, but possible. One-on-one contact insures your ability to directly educate every member on the issues, counter the inevitable rumors, and organize support. Personal contact is the most effective means to get members involved. It is one thing to see a meeting notice on a board and another when a friend comes to you saying - "I am going to the meeting, and we need you at the meeting as well." 5 Step 1—Step 2—Step 3—Step 4– Step 5—Step 6—Step 7—Step 8—Step 9—Step 10 What is the structure of a Communication & Action Team? To build and effective Communication & Action Team in your local union, you will need to fill the following positions: The Local Union Officers and Bargaining Committee develop the campaign plan (along with the CAT Coordinator). They provide direction as well as delegate responsibility to the other members of the Communication & Action Team. The Negotiating Committee is too busy negotiating to fill the following roles—always be careful of burnout. Communication & Action Team Coordinator(s) makes sure that the CAT structure is in place and functioning throughout the local. The CAT coordinator is the key to successfully educating and involving your membership in the contract campaign. He or she is not on the bargaining committee but reports directly to the local union president and the bargaining committee. Communication & Action Team Shift Leader is responsible for recruiting Communication & Action Team Organizers on a particular shift and coordinating their activity. In large locals, you may need multiple shift leaders. Communication & Action Team Organizers are the local’s direct link to the rank and file. They are responsible for communicating one-on-one with a group of about 10 workers in their work area on their shift. It’s their job to distribute handbills and other material like buttons and T-shirts. They educate the membership about issues in negotiations and mobilize members to participate in solidarity actions. It is important to CAT Organizers represent the entire membership—young/old, female/male, and so on. If members of the bargaining unit speak more than one language, make sure your CAT Organizers can communicate with everyone. 6 Communication Flow for Communication & Action Team Local Union Officers & Bargaining Committee Communication & Action Team Coordinator(s) Communication & Action Team Shift Leader(s) Communication & Action Team Organizers Workers Step 1—Step 2—Step 3—Step 4– Step 5—Step 6—Step 7—Step 8—Step 9—Step 10 How many members do you need to have on your CAT? The number of members needed to build your Communication & Action Team depends upon how big your facility is and how many members you have. Let’s work from the bottom to the top of the flow chart on the previous page. • One Communication & Action Team Organizer for every 10 workers in an area. However, a department with only 6 members must also have at least one CAT Organizer. • One Shift Leader for every 10 CAT Organizers on a shift. • One Local Union Coordinator for every five Shift Leaders. You may be quickly calculating how many members you need to build a CAT and feel discouraged. Remember, these numbers are ideal, but in the real world you will have to make adjustments. What is the role of the Communication & Action Team? The CAT is more than a group that explains issues and informs the membership about activities. It is also the link between the local union leadership, the negotiating committee and the membership. It creates two-way communication from the membership to the local union leadership and the bargaining committee. This two-way communication allows the membership to fully participate in determining key issues, developing ideas, and suggesting activities for the campaign. Being involved in the process will also lead to more participation by the membership. The CAT structure becomes the "eyes, ears and voice" of the local. The two-way communication can identify problems and concerns within the membership, identify weak members that need reassuring, and identify rumors, employer activity, and when your employer violates the law. Beyond the contract campaign, building a Communication & Action Team and involving the membership will create a stronger and more active local to deal with future problems and contracts. The following activities will help you build a Communication & Action Team for your workplace. 7 45 Total 6 1 36 4 25 7 Workers 5 1 3 1 CAT Organizers 2nd Shift 8 Total CAT Organizers 17 6 Maintenance 120 25 Front End Total Workers 2 14 Back End 3 CAT Organizers Workers Department 1st Shift 25 3 15 7 4 1 2 1 CAT Organizers 14 0 10 4 Workers 4 2 0 1 1 CAT Organizers 4th Shift Total CAT Shift Leaders Workers 3rd Shift Here is an example of how to determine how many CAT Organizers you’ll need in your workplace. 1. Using the blank chart on the following page, list every department in your workplace in the first column. If you have more departments than spaces allotted, print out another sheet from the Resource CD. Hint: Refer to the example at the bottom of this page. 2. For each shift list the total number of Bargaining Unit Members in each department (In right-to-work states include nonmembers). 3. For each shift write the total number of CAT Organizers you will need for that department. Every department should have a CAT Organizer, and remember, no CAT Organizer should be asked to be responsible for more than 10 people. 4. For every 10 CAT Organizers on a shift, you will need one Shift Coordinator. Write the total number of CAT Shift Leaders on the bottom. Instructions: Determining How Many CAT Organizers You Need - Page 1 (Activity 1 – Step 1) Step 1—Step 2—Step 3—Step 4– Step 5—Step 6—Step 7—Step 8—Step 9—Step 10 Workers CAT Organizers Workers CAT Organizers 2nd Shift Workers CAT Organizers 3rd Shift Workers CAT Organizers 4th Shift 9 Total Number of Workers ____________ Total number of CAT Organizers__________ Total number of CAT Shift Leaders__________ Total Department 1st Shift Determining How Many CAT Organizers You Need - Page 2 (Activity 1 – Step 1) Step 1—Step 2—Step 3—Step 4– Step 5—Step 6—Step 7—Step 8—Step 9—Step 10 Step 1—Step 2—Step 3—Step 4– Step 5—Step 6—Step 7—Step 8—Step 9—Step 10 Building your Communication & Action Team Page 1 (Activity 2 – Step 1) Instructions: 1. On the next page map your Communication & Action Team on the chart provided. Hint: Use the example on the bottom of this page. 2. In the first box, fill in the people on the negotiating committee. 3. In the second box fill in who will be your Communication & Action Team Coordinator – remember, this person should NOT be on the negotiating committee! You may need more than one CAT Coordinator. 4. List All your departments in the space provided – if a department will need more than 1 CAT Organizer, use more than 1 box. If you run out of room, print an additional chart from the resource CD. 5. In each Shift Leader Box list the CAT Shift Leader. If you have more than one on a shift, write all the names in the box. 6. In the CAT Organizer box write the name of the person who will be the organizer for that shift in that department. Here is an example of what a map of the Back End and Front End from the previous example would look like. President & Negotiating Committee: Rachel Anderson, Willie Ferguson CAT Coordinator: Frank Welch Front End Department: 1st Shift CAT Leader Robin B. 2nd Shift CAT Leader 1st Shift CAT Organizer 1st Shift CAT Organizer 1st Shift CAT Organizer Bill Plott Joe Rose Emily Collier 2nd Shift CAT Organizer 2nd Shift CAT Organizer Nina Robinson David Yuan Tom F. 3rd Shift CAT Leader 2nd Shift CAT Organizer Chuck Jones 3rd Shift CAT Organizer 3rd Shift CAT Organizer 3rd Shift CAT Organizer Dan Siskind Sangita Gupta _____________ Ken S. 4th Shift CAT Leader Jose Trace 4th Shift CAT Organizer 4th Shift CAT Organizer Mike Cooper Don Shaffer 10 4th Shift CAT Organizer _____________ Step 1—Step 2—Step 3—Step 4– Step 5—Step 6—Step 7—Step 8—Step 9—Step 10 Building your Communication & Action Team President & Negotiating Committee 1. _____________________________________ 4. ___________________________________ 2. ____________________________________ 5. ____________________________________ 3. ____________________________________ 6.____________________________________ Communication & Action Team Coordinator(s) ______________________________________________________________________ 1st Shift CAT Leader 2nd Shift CAT Leader 3rd Shift CAT Leader 4th Shift CAT Leader Department Department Department Department Department _____ _____ _____ _____ _____ 1st Shift CAT Organizer 1st Shift CAT Organizer 1st Shift CAT Organizer 1st Shift CAT Organizer 1st Shift CAT Organizer ___________ ___________ ___________ ___________ __________ 2nd Shift CAT Organizer 2nd Shift CAT Organizer 2nd Shift CAT Organizer 2nd Shift CAT Organizer 2nd Shift CAT Organizer ___________ ___________ __________ __________ __________ 3rd Shift CAT Organizer 3rd Shift CAT Organizer 3rd Shift CAT Organizer 3rd Shift CAT Organizer 3rd Shift CAT Organizer ___________ ___________ __________ __________ ___________ 4th Shift CAT Organizer 4th Shift CAT Organizer 4th Shift CAT Organizer 4th Shift CAT Organizer 4th Shift CAT Organizer __________ ___________ ___________ __________ __________ 11 Step 1—Step 2—Step 3—Step 4– Step 5—Step 6—Step 7—Step 8—Step 9—Step 10 Mapping Each Department—Page 1 (Activity 3—Step 1) Now that you have a map of your Communication & Action Team, you need to get down to the details and map each department. Before you begin, it is helpful to have a list of bargaining unit members when doing this activity so you remember everyone and spell names correctly. Instructions: 1. In the first box write the name of the department. Hint: Refer to the example below. 2. Write the name of the CAT Organizer from that department for each shift in the space provided. You will want to refer back to your CAT map (Activity 2 – Step 1). 3. Write the names of ALL the bargaining unit members in the space provided. These are the people the CAT Organizer will be responsible for keeping informed. 4. There are two types of charts: One chart is designed for departments with 10 or less people in a department (these charts take up only one page). The other Chart is designed for departments with more than 10 people in a department (these charts take up two pages). 5. If a department has more than 20 people in it, you will need to use additional charts from the Resource CD. Department: CAT Organizer 1st Shift Nancy Levinson CAT Organizer 2nd Shift Henry Winthrop CAT Organizer 3rd Shift Chris Hammil CAT Organizer 4th Shift Maintenance Members the CAT Organizer is responsible for: 2. Jeanette Wilkins 4. Naomi Alberts 1. Melvin Watts 3. Tyrone Washington 5. Derrick Bellanger 7. 9. 6. 8. 10. Members the CAT Organizer is responsible for: 1. Colin Brown 3. Sharon Snow 5. 7. 9. 2. Aaron Willow (non-member) 4. 6. 8. 10. Members the CAT Organizer is responsible for: 1. Mike Huber (non-member) 3. 5. 7. 9. 2. Dana Garver (non-member) 4. 6. 8. 10. Members the CAT Organizer is responsible for: 1. 3. 5. 7. 9. 2. 4. 6. 8. 10. 12 Step 1—Step 2—Step 3—Step 4– Step 5—Step 6—Step 7—Step 8—Step 9—Step 10 Mapping Each Department—Page 2 (Activity 3—Step 1) This chart is for a department with 10 workers or less on each shift. Department: CAT Organizer 1st Shift CAT Organizer 2nd Shift CAT Organizer 3rd Shift CAT Organizer 4th Shift Members the CAT Organizer is responsible for: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Members the CAT Organizer is responsible for: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Members the CAT Organizer is responsible for: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Members the CAT Organizer is responsible for: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 13 Step 1—Step 2—Step 3—Step 4– Step 5—Step 6—Step 7—Step 8—Step 9—Step 10 Mapping Each Department—Page 3 (Activity 3—Step 1) This chart, which is two pages, is for departments that have more than 10 people on a shift. This is the first part of the chart. Department: CAT Organizer: 1st Shift CAT Organizer: 1st Shift CAT Organizer: 2nd Shift CAT Organizer: 2nd Shift Members the CAT Organizer is responsible for: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Members the CAT Organizer is responsible for: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Members the CAT Organizer is responsible for: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Members the CAT Organizer is responsible for: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 14 Step 1—Step 2—Step 3—Step 4– Step 5—Step 6—Step 7—Step 8—Step 9—Step 10 Mapping Each Department—Page 4 (Activity 3—Step 1) This chart, which is two pages, is for departments that have more than 10 people on a shift. This is the second part of the chart. Department: CAT Organizer: 3rd Shift CAT Organizer: 3rd Shift CAT Organizer: 4th Shift CAT Organizer: 4th Shift Members the CAT Organizer is responsible for: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Members the CAT Organizer is responsible for: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Members the CAT Organizer is responsible for: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Members the CAT Organizer is responsible for: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 15 Step 1—Step 2—Step 3—Step 4– Step 5—Step 6—Step 7—Step 8—Step 9—Step 10 Building Your Communication & Action Team T he next step in developing your Communication & Action Team is to actually approach and recruit the CAT members you’ve just identified. This takes time and effort. Make sure you ask people to help, and reach beyond the usual activists. Involve as many people as possible. Below are some tips for making oneon-one contacts. Make sure every CAT Organizer knows and understands them. Making One-on-One Contacts ♦ Contact at the right time. Do not disrupt someone who is busy. Do not break into another conversation. Give them a chance to tell you to come back later. ♦ Be friendly and polite. Do not argue. ♦ Be honest. If you do not know the answer to a question, don't make one up. ♦ Listen. This is a two way process. Members have important concerns, information, and campaign ideas. ♦ Ask members to do something. Have a list of things needed to be done - wear a button, attend rally and so on. If they are unable to do the requested activity, find something they can or are willing to do. Once you’ve created your Communication & Action Team, it will need to be tested and improved. Building your Communication & Action Team is a process. Begin with easy activities that can be measured such as a petition or a survey. In other words, when you use your CAT to get members to sign a petition, you can analyze the final petition to see which departments fully participated and which didn’t. Compare results with the map you created for every department to determine weak areas. Focus on improving the areas with weak results or participation. Repeat this process after every activity. Remember: in order to build a stronger CAT you must constantly assess where you need to bolster support. 16
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