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Lkj;j;lkj; Catalyzing Action:
EU Sustainable Lifestyles Roadmap
& Action Plan 2012-2050
26-27 November 2012
What is a sustainable lifestyle in the
EU?
Michael Lettenmeier
Director, D-mat ltd.
Consultant, Wuppertal Institute for Climate, Environment and Energy
www.sustainable-lifestyles.eu
One of the biggest
lifestyle changes we know
Citizendigital.org
www.sustainable-lifestyles.eu
13.11.12
Bad news:
our current lifestyles are
far from sustainable
www.sustainable-lifestyles.eu
13.11.12
Good news: We know where to go.
And some people are already there!
Bernd,
Germany
55 000 kg
Kirsti,
Finland
39 000
kg
Iria, Spain
25 000 kg
Péter,
Hungary
9 000
www.sustainable-lifestyles.eu
Many ways of achieving 8000
kg
5
www.sustainable-lifestyles.eu
13.11.12
Material
Footprint:
The invisible
material burden
our products
are carrying
© [email protected]
www.sustainable-lifestyles.eu
Sustainable use of natural
resources
www.sustainable-lifestyles.eu
13.11.12
Equal share of resource use within one
planet
Mastertextformat
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"The industrial countries act as if there
were several earths available. Thus,
without a radical increase in resource
productivity there will be no
sustainable development."
Schmidt-Bleek (2009): The Earth.
Source: Wuppertal Institute 2007
www.sustainable-lifestyles.eu
Material footprint =
Amount of consumption
intensity
© [email protected]
x Material
© [email protected]
www.sustainable-lifestyles.eu
13.11.12
Material footprint today:
30 000 – 50 000 kg per person in a
year
11 000 kg
18 000 kg
6 000 kg
www.sustainable-lifestyles.eu
13.11.12
Sustainable material footprint:
8000 kg per person in a year
2000 kg
1500 kg
3000 kg
www.sustainable-lifestyles.eu
Food: from 6000 to 3000 kg
Photos: Kaskinen et al. 2011 and Kotivinkki
www.sustainable-lifestyles.eu
13.11.12
Food: from 6000 to 3000 kg
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Photos: Kaskinen et al. 2011 and Kotivinkki
www.sustainable-lifestyles.eu
13.11.12
Housing: from 11 000 to 1500
kg
A+++++++++++
www.sustainable-lifestyles.eu
13.11.12
Housing: from 11 000 to 1500
kg
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www.sustainable-lifestyles.eu
13.11.12
Mobility: from 18 000 to 2000
kg
www.sustainable-lifestyles.eu
13.11.12
Mobility: from 18 000 to 2000
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www.sustainable-lifestyles.eu
13.11.12
How heavy is your lifestyle?
www.sustainable-lifestyles.eu
Households will
not do it alone
Inhabitat.com
Treehugger.com
Treehugger.com
Treehugger.com
www.sustainable-lifestyles.eu
13.11.12
SusLab: speeding up
innovation
Insight
Research
Prototyping
Field
testing
www.sustainable-lifestyles.eu
Thank you!
Michael Lettenmeier
D-mat ltd.
Wuppertal Institute for Climate, Environment and
Energy
Research Group Sustainable Production and
Consumption
Phone: +358 (0)40 54 12 876
E-Mail: [email protected]
www.facebook.com/materialfootprint
www.d-mat.fi
www.wupperinst.org
www.mips-online.info
www.sustainable-lifestyles.eu
“EU Sustainable Lifestyles Roadmap and Action Plan
to 2050” – Key Findings of the SPREAD Sustainable
Lifestyles EU Social Platform project
What is a sustainable lifestyle in the EU?
•  Michael Lettenmeier (D-mat and Wuppertal Institute)
•  Reaction panelists and audience:
•  Richard Spencer (ICAEW) and Per Stoltz (IKEA)
www.sustainable-lifestyles.eu