Why KT Group? KT is a leading telecommunication company, Specialized in telecom, IT, media and c onvergence areas - Established in Dec. 10 1981 - Gross Sales : $ 21.13 billion (2012) - Business Area : wireless, fixed line, media & virtual goods - # of Subsidiaries : 38 subsidiaries in telecom, IT service, media/contents, convergence # of Subscribers (M/S) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. (4Q.12) Wireless Telecom IT 3G+LTE WiBro : 16.5 M (31%) : 0.9 M (89%) Fixed Line Media & Contents Convergenc e Broadband PSTN VoIP : 8.0 M (44%) : 15.3M (83%) : 3.3 M (29%) Media IPTV Satellite : 4.0 M (62%) : 2.1 M (100%) 1 Why KT Group? KT, as a global ICT convergence leader, focuses on the innovation of telco services and leading All-IP trends ALL-IP = HD + Seamless + Share 3G smartphone LTE phone Smart Home Pad Tablet PC Smart Home Phone VoIP Phone Internet IPTV Robot “All-IP” Service HD Voice HD Video phone RCS Contents Application Cloud Ex. ) Share IPTV contents among PC, tablet, and smartphone seamlessly 2 KT Media Hub KT media hub was spun off in December 2012 to drive KT’s media and contents biz., one of KT’s key areas of growth, and extend its reach overseas. 3 Scope of Business 4 Why Web Transformation? 5 olleh tv Web Transformation •  Difficult to freely access online content •  No room for web features and its advantages •  Direct access to internet content •  Features that fully integrate web capabilities such as pus h notification and targeted promotions •  Features and services different for TV and mobile platforms •  Passive viewing experience on both TV and mobile •  Seamless service on both TV and mobile •  TV-mobile communication for interactive TV viewing exp erience •  Current interface not optimized for fluid TV-web interchangeability •  TV, VoD, and web interaction on a single, comprehensive platform which allows - content-related web information - concurrent social network activity •  Service features are uniform and standardized for mass audience •  Service features and contents can be customized to target individual tastes and preferences 6 Open Web Platform With a web-based TV browser, a more seamless web experience, such as online vide o playback, is possible www.ustream.tv/recorded/21210345 7 Multi-screen Service Because a web-based platform is independent of hardware or OS, it can be easily ex tended to device 8 Multi-screen Service By also incorporating technology such as KT-Enswers’, TV viewing across devices c an occur seamlessly 9 Comprehensive TV-Web Interaction TV and web services will be provided on a single, comprehensive platform and can b e used interchangeably 10 Customized Viewing Videos bookmarked or saved by the user on the web or mobile can be accessed and played on TV 11 Conclusion The evolution of olleh tv is the evolution of IPTV in Korea Mash Up N-Screen CATV IPTV Web Transformation Open Web MultiScreen Custom Service 12