1. food and drink
2. healthy eating

How The Brain Forms New Habits:
Why Willpower Is Not Enough
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Seminar q $79 preregistered
q $74 group rate (3 or more persons preregistering at the same time)
$89 on-site registration (if space is available)
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Institute for Brain Potential
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ATLANTA: Monday, October 1
ATHENS: Tuesday, October 2
MACON: Wednesday, October 3
COLUMBUS: Thursday, October 4
TYRONE: Friday, October 5
q Macon, Oct. 3
Why Willpower Is Not Enough
q Athens, Oct. 2
q Tyrone, Oct. 5
How The Brain Forms New Habits:
q Atlanta, Oct. 1
q Columbus, Oct. 4
one:
A 6-Hour Seminar for Health Professionals, Fall, 2012 $79
Please do not contact venues except for driving instructions.
Complimentary parking available at all sites.
PLEASE POST
ATLANTA, GA Monday, October 1
RENAISSANCE ATLANTA WAVERLY HOTEL & CONVENTION CENTER,
2450 Galleria Parkway, SE 30339
From I-75 N Take Exit 259 B From I-75Take Exit 259 (Interstate 285W). Take the first exit Cobb
Pkwy and turn left. At the 2nd traffic light turn left onto Galleria Pkwy. The venue is on the right.
(770) 953-4500
ATHENS, GA Tuesday, October 2
ATHENS CLASSIC CENTER, 300 North Thomas Street, 30601
From US-78 W: Turn right onto E Broad St at the 5-way intersection in downtown Athens. Turn
left onto Foundry St. The entrance to the parking deck is on the right.
From US-78 E: Continue onto E Broad Street. Turn left on Foundry St. The entrance to the parking
deck is on the right. (706) 208-0900
MACON, GA Wednesday, October 3
LE PIADA, 4295 Interstate Drive, 31210
From I-75 S: Take Exit 177 to merge onto I-475 S. Take Exit 5 (GA-74) toward Macon/ Thomaston
Rd and turn left. Turn right onto Interstate Dr. The venue is on the right.
From I-75 N: Take Exit 156 to merge onto I-475 N, take Exit 5 (GA-74) toward Macon/ Thomaston
Rd and turn right. Turn right onto Interstate Dr. The venue is on the right. (478) 474-3566
COLUMBUS, GA Thursday, October 4
THE COLUMBUS TRADE & CONVENTION CENTER, 801 Front Ave, 31901
Take I-85 S to Columbus. Take Exit 10 (J. R. Allen Pkwy). Take Exit 1 (Downtown/2nd Ave). Turn
right onto 8th St and continue until you come to the Trade Center. The parking garage will be
to your left and the building to your right. The Columbus Marriott is directly across the street.
(706) 327-4522
TYRONE, GA Friday, October 5
GLENDALOUGH MANOR, 200 Glendalough Court, 30290
From I-85 N or S: Take Exit 61. If traveling on I-85 N turn right, and if traveling on I-85 S, turn
left. Turn left onto Dogwood Trail. Turn left onto Glendalough Ct. The venue is on the left at the
bottom of the hill. (678) 870-0068
How The Brain Forms New Habits:
Why Willpower Is Not Enough
A Seminar for Health Professionals
Schedule: Check in: 8:15-9 AM, program starts: 9 AM, lunch (on own): 11:30 AM, Q&A
and discussion with instructor: 12-12:30 PM, lecture resumes: 12:30 PM, adjournment:
4 PM. Please register early and arrive before the start time. Space is limited.
Group Registrations: Rates apply for 3 or more pre-registered guests enrolling
together. Please complete a separate registration form for each person. Members of a
group can attend on different dates.
Confirmation Notices and Certificates of Completion: We will confirm your
registration by email or by letter. Please attend even if you do not receive a
confirmation. Registrants are responsible for parking fees, if any. Successful
completion includes full attendance and submission of the evaluation form. No
partial credit will be given. Certificates of completion are provided at the time of
adjournment.
Transfers and Cancellations: Registrants can transfer to another seminar if space is
available. Registrants canceling up to 48 hours before a seminar will receive a tuition
refund less a $15 administrative fee, or if requested, a full-value voucher good for
one year, for a future seminar. In the unlikely event that the seminar cannot be held
(e.g., an act of God), registrants will receive free admission to a rescheduled seminar
or a full-value voucher, good for one year, for a future seminar. All requests must be
made in writing or online. No IBP program has ever been cancelled as the result of
low attendance. We anticipate that participants will have desks at most locations.
Customer Service: Call 888-202-2938 or 877-418-5474 to ask about course content,
instructors, request accommodations for disability, submit a formal grievance, or
remove your name from a list. For other questions, call 866-652-7414.
Institute for Brain Potential: We are a leading provider of programs on the brain and
behavioral sciences. Our non-profit organization (tax i.d. 77-0026830) has provided
cost-effective, informative and practical seminars by outstanding speakers since 1984.
How The Brain Forms New Habits:
Why Willpower Is Not Enough
NURSES: Institute for Brain Potential (IBP) is accredited as a provider of continuing nursing education by
the American Nurses Credentialing Center’s Commission on Accreditation.
This program provides 6 contact hours for nurses in Georgia with ANCC requirements.
PSYCHOLOGISTS: IBP is approved by the American Psychological Association to sponsor continuing
education for psychologists. IBP maintains responsibility for this 6-hour program.
SOCIAL WORKERS: IBP, provider #1160, is approved as a provider for social work continuing education
by the ASWB through the ACE program. IBP maintains responsibility for the program. Social workers
in Georgia will receive 6 clock hours at the intermediate level. This course counts as core hours for social
workers in Georgia.
COUNSELORS & MARRIAGE AND FAMILY THERAPISTS: IBP, provider #6342, is an NBCCApproved CE Provider. IBP solely is responsible for all aspects of the program. This program is offered
for 6 clock hours for LPCs and MFTs in Georgia. This course counts as core hours for LPCs in Georgia, and
related hours for MFTs in Georgia.
ADDICTION PROFESSIONALS: IBP is approved by the NAADAC Approved Education Provider
Program, Provider #751. This program provides 6 CE hours.
PHARMACISTS: IBP is accredited by the Accreditation Council for Pharmacy Education as a
provider of continuing pharmacy education. This application-based activity is designated for 6
hours (.6 CEU). Initial release date: 12/14/10. UAN: 0492-0000-10-019-L04-P.
DENTAL PROFESSIONALS: IBP is designated as an Approved PACE Program Provider by
the Academy of General Dentistry (AGD). The formal continuing dental education programs of
this provider are accepted by the AGD for Fellowship/Mastership and membership maintenance
credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD
endorsement. The current term of approval extends from 12/01/10 – 11/30/14.
OCCUPATIONAL THERAPISTS: IBP is an approved provider of the American Occupational Therapy
Association (AOTA), provider #6050. The assignment of AOTA CEUs does not imply endorsement of
specific course content, products, or clinical procedures by AOTA. This course is 6 CE hours.
PHYSICAL THERAPISTS: This program is approved for 6 contact hours by IBP, which is an accredited
approver by the Physical Therapy Board of California. This program meets the requirements for PTs in
Georgia, and qualifies as Class I approval in Georgia.
SPEECH-LANGUAGE PATHOLOGISTS: This program is pending approval with the Georgia State
Board of Examiners for Speech Language Pathology And Audiology for 0.6 CEUs (6 clock hours).
NURSING HOME ADMINISTRATORS: This educational offering has been reviewed by the NCERS of
the NAB and approved for 6.00 clock hours and 6.00 participant hours in Georgia.
CASE MANAGERS: This program has been pre-approved by the Commission for Case Manager
Certification to provide continuing education credit to Certified Case Managers (CCMs).
DIETITIANS: IBP is a Continuing Professional Education (CPE) Accredited Provider with the Commission
on Dietetic Registration (CDR). Registered dietitians and dietetic technicians, registered will receive 6
continuing professional education units (CPEUs) for completion of this program.
MASSAGE THERAPISTS: IBP is approved by the National Certification Board for Therapeutic Massage &
Bodywork (NCBTMB) as a continuing education Approved Provider, #450939-09.
EDUCATORS: This program provides .5 PLUs of professional development towards license renewal in GA.
IBP is cosponsored by Adams State Univ., a member of the Teachers Education Accreditation Council.
Why are habits so difficult to change? Habits govern how we think and
act. They influence who needs care and who stays well in medical, dental,
psychological, and educational settings. This 6-hour seminar describes
how the brain forms new habits and how to facilitate meaningful change.
Participants completing the program should be able to:
1) Name several characteristics of reward-centered habits.
2) Identify several evidence-based strategies for managing rewardcentered habits.
3) Describe how threat-based mental habits are connected to maladaptive
emotions and actions.
4) List one or more strategies for coping adaptively with threat-based
mental habits.
5) Identify several evidence-based principles for initiating and
maintaining health-promoting habits.
Reward-Centered Habits
• Understanding Reward-Centered Habits: overeating, drinking,
smoking and other risky behaviors; how do they become addictive?
• Neurotransmitters: pursuit of immediate gratification,
“wanting” and dopamine; “liking” and opiate peptides;
withdrawal and serotonin deficiency.
• Features of Addiction: compulsive reward-seeking, dependence,
withdrawal and reinstatement of craving.
• Addictive Features of Comfort Foods: dopamine and craving for
fatty foods; serotonin and craving for carbohydrates; opiates and
sweets; how feeling bad about weight can stimulate eating.
• Storehouse of Addictive Habits: how the basal ganglia recall skilled
movements associated with reward-based obsessions and compulsions.
• Changing Reward-Based Habits: how the frontal lobes can inhibit
old habits and initiate new ones by reprogramming the basal ganglia.
Using Your Brain To Form New Habits
• Dorsolateral Prefrontal Cortex: developing flexible plans of action
to set goals and handle lapses; cues to remind of adaptive habits.
• Ventral Striatum: preventing dopamine deprivation that results
in overvaluing unhealthy rewards; reward substitution strategies
through healthy pleasures and social support.
• Anterior Cingulate Cortex: maintaining motivation by learning
how to regulate mood and positive expectations; reassessing values
and goals to unlearn bad habits linked to situational triggers.
• Temporal Lobe Neocortex: applying cognitive behavioral therapies
to reinterpret events in a way that leads to meaningful change.
Threat-Based Mental Habits
• Stress-Based Habits: how stress can increase impulsivity and
negative emotions; how a sense of control can decrease them.
• Generalized Anxiety: exaggerated fear of physical or psychological
danger; fear conditioning and the amygdala.
• Recurrent Anger: persistent resentment over injustices across time,
place and person; the role of prefrontal cognitive distortion.
• Depression: persistent negative thoughts of self in relation to the
past, present and future, e.g., rumination and the central role of the
anterior cingulate gyrus.
• OCD: repeated alerting or doubting about safety; repetitive acts to
ward off danger and the role of the basal ganglia.
• Chronic Pain: fear of injury and compulsive avoidance of movement,
amplification of negative emotion, and the fight-or-flight response.
Overcoming Threat-Based Mental Habits
• Cataloguing Automatic Thoughts: a systematic approach to
identifying thoughts and situational triggers, counter-conditioning to
institute competing positive thoughts.
• Graded Exposure To One’s Fears: how this approach can reduce
threat-based signals originating from the amygdala and cerebral cortex.
• Cognitive-Behavioral Therapy (CBT): testing automatic thoughts
for their accuracy, reframing maladaptive thoughts that trigger
anxiety, anger, sadness, and shame; using temporal lobe neocortex to
help revise prefrontal habit programming.
• Positive Psychology: how identifying and deploying strengths can
stimulate optimism, self-efficacy and, readiness to change, reduce
impulsivity and activate motivational circuits of the cingulate gyrus
and positive habits of gratitude, compassion and joy.
• Mindfulness: how focused awareness inhibits automatic thoughts
through subcortical circuits underlying attention; the power of
stopping to smell the roses; pathways to mindfulness.
Initiating And Maintaining Healthful Habits
• Preschool: early habits that affect the lifelong risk of addiction and
chronic disease, how to instill and reinforce positive habits.
• Repetition of Skilled Movements: how long a habit must be
practiced before becoming automatic, e.g., hand-washing, oral
hygiene, safety precautions.
• Temporal Habits: procrastination, scheduling physical activity, pilltaking, sleep hygiene, goal setting, self-monitoring.
• Spatial Habits: using reminders to simplify, reduce clutter,
and shape the environment to support goals.
• Habit Substitution: guidelines for adopting a new habit to
inhibit an old one.
• Mastering The Five Brain Challenges: taming immediate
gratification, valuing healthy pursuits, enhancing resilience
to stress, retraining addiction circuits, and empowering the
prefrontal cortex.
ABOUT THE INSTRUCTOR
Brian E. King, Ph.D., (Bowling Green State University) is an
expert in Applied Biopsychology and has conducted research
that illuminates the role of social and biological factors that
affect habits. His acclaimed instruction emphasizes practical
approaches to working and living with people who are
resistant to change.
An outstanding and entertaining speaker, Dr. King also
performs as a stand-up comedian. Health professionals praise
his use of innovative teaching methods. In this presentation,
film clips and comedic dialogue will be used to characterize
ways to transform maladaptive habits. Audiences applaud his
insightful and practical presentations and enjoy his sense of
humor. In addition to Q & A sessions in class, Dr. King will
answer your questions during the second half of the lunch
break and by email after the program concludes.
© 2012 IBP