1. food and drink
2. healthy eating

PROVO, UT Friday, September 21
THE MANOR AT THE RIVERWOODS, 4801 North University Avenue, 84604
From I-15 S, take the Orem Center Street exit. If traveling I-15 S turn left; if
traveling I-15 N turn right. The venue is located on the left in The Shops at
Riverwoods in suite 370 across from Tuscanos Brazilian Grill. (801) 319-2610
Park and use the entrance closest to the Victoria’s Secret/Jos. A. Bank stores.
Please do not contact venues except for driving instructions.
Complimentary parking is available unless otherwise noted.
How The Brain Forms New Habits:
Why Willpower Is Not Enough
City/State__________________________________, ____ Zip __________________
Work phone (____) _________________ Home phone (____) _________________
Profession(s) __________________________________________________________
Four Ways To Register
1. Internet: www.IBPCEU.com
2. Mail: PO Box 17, Haddonfield, NJ 08033
(make check payable to IBP)
3. Fax:
877-517-5222
4. Phone:
866-652-7414
Purchase orders are accepted. IBP tax identification number 77-0026830
All major credit cards accepted:

Seminar q $79 preregistered
q $74 group rate (3 or more persons preregistering at the same time)
$89 on-site registration (if space is available)
Type of card _______________
Card # ____________________________________ Exp. Date_______/__________
Signature_____________________________________________________________
Haddonfield, NJ 08033
Email ________________________________________________________________
PO Box 17
(please print email if available)
Institute for Brain Potential
Fax (____) _________________________
PROVO: Friday, September 21
Home Address ________________________________________________________
SALT LAKE CITY: Thursday, September 20
Name (please print) ___________________________________________________
OGDEN: Wednesday, September 19
q Provo, Sept. 21
Why Willpower Is Not Enough
one:
q Salt Lake City, Sept.20
How The Brain Forms New Habits:
q Ogden, Sept. 19
A 6-Hour Seminar for Health Professionals, Fall, 2012 $79
SALT LAKE CITY, UT Thursday, September 20
RADISSON HOTEL SALT LAKE CITY DOWNTOWN
215 West South Temple, 84101
From I-15 S, take Exit 306 (600 S) and turn right onto 600 S. Turn left onto South
300 W. Turn right onto W. South Temple. The hotel is on the right.
From I-15 N, take Exit 309 and merge onto W 600 S. Turn right onto N 300 W/N
3rd W. Turn left onto W. South Temple. The hotel is on the right.
(801) 531-7500
Parking: $2
PLEASE POST
OGDEN, UT Wednesday, September 19
OGDEN MARRIOTT
247 24th Street, 84401
From I-15 N, take Exit 342 and turn right onto Pennsylvania Avenue. The hotel is
on the right after the bridge.
From I-15 S, take Exit 343 and turn left onto W 2100 S/Wilson Lane. Continue
onto 21st Street. Turn right onto Wall Avenue. Turn left onto 24th Street. The
hotel is on the right.
(801) 627-1190
How The Brain Forms New Habits:
Why Willpower Is Not Enough
A Seminar for Health Professionals
Schedule: Check in: 8:15-9 AM, program starts: 9 AM, lunch (on own): 11:30 AM, Q&A
and discussion with instructor: 12-12:30 PM, lecture resumes: 12:30 PM, adjournment:
4 PM. Please register early and arrive before the start time. Space is limited.
Group Registrations: Rates apply for 3 or more pre-registered guests enrolling
together. Please complete a separate registration form for each person. Members of a
group can attend on different dates.
Confirmation Notices and Certificates of Completion: We will confirm your
registration by email or by letter. Please attend even if you do not receive a
confirmation. Registrants are responsible for parking fees, if any. Successful
completion includes full attendance and submission of the evaluation form. No
partial credit will be given. Certificates of completion are provided at the time of
adjournment.
Transfers and Cancellations: Registrants can transfer to another seminar if space is
available. Registrants canceling up to 48 hours before a seminar will receive a tuition
refund less a $15 administrative fee, or if requested, a full-value voucher good for
one year, for a future seminar. In the unlikely event that the seminar cannot be held
(e.g., an act of God), registrants will receive free admission to a rescheduled seminar
or a full-value voucher, good for one year, for a future seminar. All requests must be
made in writing or online. No IBP program has ever been cancelled as the result of
low attendance. We anticipate that participants will have desks at most locations.
Customer Service: Call 888-202-2938 or 877-418-5474 to ask about course content,
instructors, request accommodations for disability, submit a formal grievance, or
remove your name from a list. For other questions, call 866-652-7414.
Institute for Brain Potential: We are a leading provider of programs on the brain and
behavioral sciences. Our non-profit organization (tax i.d. 77-0026830) has provided
cost-effective, informative and practical seminars by outstanding speakers since 1984.
How The Brain Forms New Habits:
Why Willpower Is Not Enough
NURSES: Institute for Brain Potential (IBP) is accredited as a provider of continuing nursing
education by the American Nurses Credentialing Center’s Commission on Accreditation (ANCC).
This program provides 6 contact hours for nurses in UT with ANCC requirements.
PSYCHOLOGISTS: IBP is approved by the American Psychological Association to sponsor
continuing education for psychologists. IBP maintains responsibility for this 6-hour program.
SOCIAL WORKERS: IBP, provider # 1160, is approved as a provider for social work CE by the
ASWB through the ACE program. IBP maintains responsibility for the program. Social Workers
receive 6 continuing education hours at the intermediate level.
COUNSELORS AND MARRIAGE & FAMILY THERAPISTS: IBP, provider #6342, is an NBCCApproved CE Provider. IBP solely is responsible for all aspects of the program. This program is
offered for 6 clock hours.
ADDICTION PROFESSIONALS: IBP is approved by the NAADAC Approved Education
Provider Program, Provider #751. This program provides 6 CE hours.
PHARMACISTS: IBP is accredited by the Accreditation Council for Pharmacy Education as
a provider of continuing pharmacy education. This application-based activity is designated
for 6 hours (.6 CEU). Initial release date: 12/14/10. UAN: 0492-0000-10-019-L04-P.
DENTAL PROFESSIONALS: IBP is designated as an Approved PACE Program Provider by
the Academy of General Dentistry (AGD). The formal continuing dental education programs
of this provider are accepted by the AGD for Fellowship/Mastership and membership
maintenance credit. Approval does not imply acceptance by a state or provincial board of
dentistry or AGD endorsement. The current term of approval extends from 12/01/10 – 11/30/14.
OCCUPATIONAL THERAPISTS: IBP is an approved provider of the American Occupational Therapy
Association (AOTA), provider #6050. The assignment of AOTA CEUs does not imply endorsement of
specific course content, products, or clinical procedures by AOTA. This course is 6 CE hours.
PHYSICAL THERAPISTS: This program is approved by the Pennsylvania State Board of Physical
Therapy and by IBP, which is an accredited approver by the Physical Therapy Board of California,
for 6 hours of credit. Utah Division of Occupational and Professional Licensing (DOPL) accepts
courses approved by physical therapy agencies of other states.
NURSING HOME ADMINISTRATORS: This educational offering has been reviewed by the
NCERS of the NAB and approved for 6.00 clock hours and 6.00 participant hours.
MASSAGE THERAPISTS: IBP is approved by the National Certification Board for Therapeutic
Massage & Bodywork (NCBTMB) as a continuing education Approved Provider, #450939-09.
DIETITIANS: IBP is a Continuing Professional Education (CPE) Accredited Provider with the
Commission on Dietetic Registration (CDR). Registered dietitians and dietetic technicians, registered
will receive 6 continuing professional education units (CPEUs) for completion of this program.
EDUCATORS: IBP is cosponsored by Adams State Univ., a member of the Teachers Education
Accreditation Council. Participants will receive a certificate of completion for 6 hours.
Why are habits so difficult to change? Habits govern how we think and
act. They influence who needs care and who stays well in medical, dental,
psychological, and educational settings. This 6-hour seminar describes
how the brain forms new habits and how to facilitate meaningful change.
Participants completing the program should be able to:
1) Name several characteristics of reward-centered habits.
2) Identify several evidence-based strategies for managing rewardcentered habits.
3) Describe how threat-based mental habits are connected to maladaptive
emotions and actions.
4) List one or more strategies for coping adaptively with threat-based
mental habits.
5) Identify several evidence-based principles for initiating and
maintaining health-promoting habits.
Reward-Centered Habits
• Understanding Reward-Centered Habits: overeating, drinking,
smoking and other risky behaviors; how do they become addictive?
• Neurotransmitters: pursuit of immediate gratification,
“wanting” and dopamine; “liking” and opiate peptides;
withdrawal and serotonin deficiency.
• Features of Addiction: compulsive reward-seeking, dependence,
withdrawal and reinstatement of craving.
• Addictive Features of Comfort Foods: dopamine and craving for
fatty foods; serotonin and craving for carbohydrates; opiates and
sweets; how feeling bad about weight can stimulate eating.
• Storehouse of Addictive Habits: how the basal ganglia recall skilled
movements associated with reward-based obsessions and compulsions.
• Changing Reward-Based Habits: how the frontal lobes can inhibit
old habits and initiate new ones by reprogramming the basal ganglia.
Using Your Brain To Form New Habits
• Dorsolateral Prefrontal Cortex: developing flexible plans of action
to set goals and handle lapses; cues to remind of adaptive habits.
• Ventral Striatum: preventing dopamine deprivation that results
in overvaluing unhealthy rewards; reward substitution strategies
through healthy pleasures and social support.
• Anterior Cingulate Cortex: maintaining motivation by learning
how to regulate mood and positive expectations; reassessing values
and goals to unlearn bad habits linked to situational triggers.
• Temporal Lobe Neocortex: applying cognitive behavioral therapies
to reinterpret events in a way that leads to meaningful change.
Threat-Based Mental Habits
• Stress-Based Habits: how stress can increase impulsivity and
negative emotions; how a sense of control can decrease them.
• Generalized Anxiety: exaggerated fear of physical or psychological
danger; fear conditioning and the amygdala.
• Recurrent Anger: persistent resentment over injustices across time,
place and person; the role of prefrontal cognitive distortion.
• Depression: persistent negative thoughts of self in relation to the
past, present and future, e.g., rumination and the central role of the
anterior cingulate gyrus.
• OCD: repeated alerting or doubting about safety; repetitive acts to
ward off danger and the role of the basal ganglia.
• Chronic Pain: fear of injury and compulsive avoidance of movement,
amplification of negative emotion, and the fight-or-flight response.
Overcoming Threat-Based Mental Habits
• Cataloguing Automatic Thoughts: a systematic approach to
identifying thoughts and situational triggers, counter-conditioning to
institute competing positive thoughts.
• Graded Exposure To One’s Fears: how this approach can reduce
threat-based signals originating from the amygdala and cerebral cortex.
• Cognitive-Behavioral Therapy (CBT): testing automatic thoughts
for their accuracy, reframing maladaptive thoughts that trigger
anxiety, anger, sadness, and shame; using temporal lobe neocortex to
help revise prefrontal habit programming.
• Positive Psychology: how identifying and deploying strengths can
stimulate optimism, self-efficacy and, readiness to change, reduce
impulsivity and activate motivational circuits of the cingulate gyrus
and positive habits of gratitude, compassion and joy.
• Mindfulness: how focused awareness inhibits automatic thoughts
through subcortical circuits underlying attention; the power of
stopping to smell the roses; pathways to mindfulness.
Initiating And Maintaining Healthful Habits
• Preschool: early habits that affect the lifelong risk of addiction and
chronic disease, how to instill and reinforce positive habits.
• Repetition of Skilled Movements: how long a habit must be
practiced before becoming automatic, e.g., hand-washing, oral
hygiene, safety precautions.
• Temporal Habits: procrastination, scheduling physical activity, pilltaking, sleep hygiene, goal setting, self-monitoring.
• Spatial Habits: using reminders to simplify, reduce clutter,
and shape the environment to support goals.
• Habit Substitution: guidelines for adopting a new habit to
inhibit an old one.
• Mastering The Five Brain Challenges: taming immediate
gratification, valuing healthy pursuits, enhancing resilience
to stress, retraining addiction circuits, and empowering the
prefrontal cortex.
ABOUT THE INSTRUCTOR
Brian E. King, Ph.D., (Bowling Green State University) is an
expert in Applied Biopsychology and has conducted research
that illuminates the role of social and biological factors that
affect habits. His acclaimed instruction emphasizes practical
approaches to working and living with people who are
resistant to change.
An outstanding and entertaining speaker, Dr. King also
performs as a stand-up comedian. Health professionals praise
his use of innovative teaching methods. In this presentation,
film clips and comedic dialogue will be used to characterize
ways to transform maladaptive habits. Audiences applaud his
insightful and practical presentations and enjoy his sense of
humor. In addition to Q & A sessions in class, Dr. King will
answer your questions during the second half of the lunch
break and by email after the program concludes.
© 2012 IBP