Media Kit What is My Mall Magazine? A luxurious Saudi magazine published and distributed in Saudi Arabia and it is a trade mark owned by outstanding media ltd with headquarters in Jeddah. ‘my mall’ is the magazine of luxurious trade marks for the elite Saudi society. It is owned by 4 Saudi shareholders, and presided by Mr. Hani Nakshabandi, who worked as an editor-in-chief of Sayidaty ‘Al Majala’ and ‘Al-Sharq Al- Awsat’ magazines. He also founded ‘Al-Rajul’ magazine. The outstanding media ltd : OML means regardless of its ownership and administration providing media consultancy and media production, visual and printed, and was founded in May 2009. Why we call it ‘My Mall’? The word of ‘mall’ does not mean the magazine is limited to trade Centres, however, it is a metaphoric meaning for all what comes under big and luxurious Trade Marks. On top, the mall in Saudi concept means shopping, entertainment and social events. Secondly, The position of markets and retail commerce: Why to publish “My Mall” magazine? Firstly, Saudi has the largest concentration of malls on the world: According to the figures of the Ministry of Commerce in Jeddah city, the number of these centres in the city exceeds 300 commercial centres with sizes ranging between small, medium and large. All the centres work with the support of the movement of “Umra” and tourists. Likewise, Al-Riyadh city has a similar number of centres but with smaller centres than Jeddah city at an average of 20%, and thus making Saudi Arabia the centre of the biggest number of commercial centres in the world. According to a study by the Middle East council for shopping centres, the expected growth in retail commerce for 2011 was reached 16.5% even though lower from 18.5% of 2009. This is a sign of a big forthcoming prosperity which will be witnessed in the markets of the big area, motivated by a population growth considered to be the highest in the world. For example, the population of Al-Riyadh city according to the statistics of 2010 reached approximately 6 million citizens and residents and the same number applies to Jeddah city with a higher number of non-Saudi citizens, but with wages higher than in Al-Riyadh city. In the total, the population of Saudi Arabia has reached 30 million, a fact that justifies this huge number of trade centres and the same justified as well the need for a specialized luxury magazine in Arabic language. Thirdly, Tourism activities: The average of in-between tourist activities in the Arab Gulf region has risen. The signs of this could be seen in the increase of the number of hosts in Saudi hotels of the citizens of the member countries of the Gulf Cooperation Council at 10% in 2009 while the number of the same hosts increased 20% during the first two months of the current year in comparison with the same period of last year. The percentage of Gulf hosts, especially the Saudis and GCC citizens has reached 50% in Saudi hotels, and their spending reached 40% exceeding their counterparts in other countries. On the other hand, the number of Gulf tourists to Riyadh and Jeddah in particular has risen at the same rate whether in Al-Umra season or summer holidays, the increase was approximately 19% last year in comparison with the year 2010. And with what is happening in some famous tourist countries such as Syria, Lebanon and even Bahrain, the expectations indicate that Gulf tourism to and from Saudi Arabia will increase more than 25%. What indicates to this is the increase in the number of flights from the cities of the United Arab Emirates (Abu Dhabi, Dubai, Al-Shareja and Ras Al-Khaima) to the main Saudi cites (Jeddah, Al-Riyadh and Al-dammam). The Emirate Airlines has increased its weekly flights to 129, including two flights to Jeddah by the giant Airbus commercial planes A380 with a capacity for 550 passengers. Sami Al- Hakir, the vice-executive president of Abdul Muhsen Al-Hakir Group said that the days of Eid Al-Adha which coincided with the local marketing festival registered an increase in the number of visitors to the kingdom. What helped the increase was that hotel prices and services which registered a record decrease becoming acceptable and normal. Meanwhile, the Saudi summer resorts in the south and Jeddah witnessed an increase in the number of Gulf visitors, notably the families coming from the United Arab Emirates, Kuwait and Qatar during the mid-term holiday period. And according to studies the shopping centres absorb the largest percentage of tourist spending. Fourthly, The position of the advertising market: The expectations of advertising spending indicated according to Joseph Ghassoub president of the International Association of advertisement an increase of 10% during 2010 despite the retreat of 27% of the advertising spending bulk in the United Arab Emirates during 2009, according to the Arab Centre for Research and Consultancy studies (Park). But the report launched by the Dubai Press Club in February 2010 “a view to Arab Information” expected an annual growth with the start of economic recovery of 11% this year, in the region, allowing the growth of advertising market to reach 4.4 billion SR (1.2 billion dollar) in 2013. Fifthly, The number of free-of-charge distributed magazines (with specific sales from chosen outlets): The overall number of Luxury magazines in Saudi Arabia and Gulf, monthly and weekly publications, is very limited. Most of which are published in English, especially in Dubai, Abu Dhabi and Kuwait, while Arabic language publications specialized in commercial, marketing and entertainment activities in the Saudi and Gulf markets in general is almost none. Thereupon, “My Mall” magazine is considered the first in this field specialized in luxurious products for the elites. Whom we address? As mentioned, we are targeting the elite men and women of the Saudi and Gulf societies, aged between 30 and 40 years, with a bigger concentration on ladies as the studies indicated that woman is the one who decides the entertaining and shopping destinations. What do we want to say? That the magazine gives information on every novelty in the Saudi and Dubai markets: new expansions, brands, festivals, exhibitions, general news and interviews with personalities interested in marketing and studies. What distinguishes us? Our specialization in markets and luxurious commercial centres. Free-of-charge distribution in 4 and 5 star hotels in 90 hotels in Saudi Arabia, with specific quantity for selling in chosen outlets in Saudi Arabia as a presence and giving the biggest opportunity to view the magazine. Our access to the elite (A one) of businesswomen, businessmen, the private aviation, chambers of commerce, private clubs and hospitals. An internet website accompanying the magazine, but different in its weekly renewal. It provides the interaction service with the public (it is expected that the internet advertising market will grow from 38% in 2010 to 49% in 2012. Circulation: 25000 copies monthly with an increasing tendency of 8000 copies distributed to the elite. The average reading of a copy distributed to mail lists is 2 persons. The average of the reading of the copies distributed to public places such as 6 star hotels, private and public aviation is 5 persons. The general average of reading for a copy is 3.6 persons. OBS: reading means here the reviewing which lasts more than 9 minutes. OBS: Saudi Distribution Company is our formal distributer in Saudi and Emirates printing and Distribution Company is our formal distributer in UAE. The Distribution Method: In Saudi: Number 15170 copeis Distribution For sale at selected POS Meed Hyper Panda Panda Danube Mazra’ah Tamimi Virgin Megastore Carrefour bin daoud, Al mesbah at the airports 5000 copeis For 45 five star hotels, luxury restaurants, café shops, 5 star women saloons, Saudi private jet, and Saudi airlines lounges. 1500 copies With mail lists for the (A1) Business men and women 450 copies For advertising agencies and PR companies. In Dubai and Abu Dhabi: Number Distribution 3000 copies At selected POS. 300 copies For advertising and PR companies. MATERIAL & PRICE Advert Specs Price (Saudi Riyal) Gate Fold 54000 OBC 41000 IBC 27700 IFC 29300 IFC+ Page 1 45500 DPS 2-7 41500 DPS 8 to Index 39300 Single (Facing Index) 20300 DPS (After Index) 32300 Single page 16200 Special Operation (4 Pages 250 GSM) 45800 Special Operation (One Page 250 GSM) 28000 Half page 9000 Note: Any Given discount will not apply on: Gate Fold, OBC, IFC FULL PAGE Width: 22 cm Height: 30 cm Bleed: please add 0.5 cm to all sides (W: 23cm X H: 31cm) DOUBLE PAGE Width: 44 cm Height: 30 cm Bleed: please add 0.5 cm to all sides (W: 45cm X H: 31cm) Resolution: 300 dpi MATERIAL Specifications HALF PAGE VERTICAL Width: 11 cm Height: 30 cm Bleed: please add 0.5 cm to all sides (W: 11.5 cm X H: 31 cm) Resolution: 300 dpi HALF PAGE HORIZENTAL Width: 22 cm Height: 15 cm Bleed: please add 0.5 cm to all sides (W: 23 cm X H: 15.5 cm) Resolution: 300 dpi My mall magazine The life as you love First edition: May 2009 The publisher: Al Elamiah Ltd. Jeddah, KSA Marketing agent: Media Consultancy & Researches (MCR), Jeddah, Dubai. Jeddah, Sultan St. Tel: +96626645497 Fax: +96626642270 1202-Gold Crest Executive, JLT, Dubai Tel: +97144473406 Fax: +97144473407 Mymallarabia.com