logo created by kathryn duncan Nauvoo Management Group Brett Bartlett Carl Dixon Kathryn Duncan Darren Walkenhorst Brad Wilsted plan submitted to Brother Keller March 20, 2009 Rex Off-Road Rentals Table of Contents Executive Summary……………...………………………………………………………………..2 Business Profile Current Situation………………………………………………………………………….……….3 Company Objectives……………………………………………………………………...……….3 Marketing and Operations Target Market…………………………………………..…………………………………….……4 Product/Service Strategy…………………………………………………………………………..4 Operations Strategy………………………………………………………………………………..4 Pricing Strategy……………………………………………………………………………...…….4 Promotional Strategy………………………………………………………………...……………5 Management Management Team…………………………………………………...……………………………6 Financial Financial Projections……………………………………………………...……………………….8 Statement of Resource Needs……………………………………………………………………9 Implementation Schedule……………………………………………………………………….12 Executive Summary Rex Off-Road Rentals is a local company that serves the college-aged market of Rexburg, Idaho and the surrounding areas. The company helps provide another option to have a fun time in the Rexburg area. Many college students come long distances to go to school and can’t bring everything they need to have fun, so we can provide some of that fun by renting out ATV’s. The opportunity to enter this market is now, because people want to have another option to have a good time in the Rexburg area, and because of the lack of competition. The ATV’s that we will rent out will be both automatic transmission and manual transmission. The automatic transmission ATV’s will be for people who are beginners on ATV’s, youth, or for people who just want to relax while they are riding around on the quads. The manual transmission ATV’s will be more for the experienced ATV driver, and for those that want to go into extreme off road areas. There are also two sizes of ATV’s a full size and a small size. Full size ATV’s are usually for adults, and the small size ATV’s are usually for children. The Rexburg area is a great place to rent ATV’s because of how rural the area is. Close by there are mountains, sand dunes, farms, parks, rivers, and many other places where ATV riding can be done. If the Rexburg area were more urban, it would make it much more difficult to have success in renting off road transportation. Rexburg is also a place where a company can flourish for lower costs than other cities. Since our costs will be substantially lower than other cities nearby, Jackson Hole for example, we can rent our ATV’s at a cheaper price, while still maintaining a large profit margin. The price for renting a large ATV is $60 per day per ATV. The price for renting a small ATV is $40 per day per ATV. Whether you choose to ride an ATV with automatic transmission or manual transmission the cost will stay the same. Rex Off Road Rentals will be a relatively small business for the first few years. Our projected net income after the first year is $20,000. The net income is projected to stay relatively close to $20,000 until our fifth year of business when we plan to expand the company. After year five the net income should increase at a steady rate. All investors will be paid off within a 10-year period. The initial investment will be substantial because of the cost of buildings and ATV’s. We will need to raise a total of just under $132,000 for the first round of investments. Rex Off Road Rentals has huge potential and will be a huge source of income for those that choose to invest in the company. Those that join with us in this venture will be involved in something very special, and that will be very lucrative for everyone involved. 2 General Business Rex Off-Road Rentals is a small local operation that will focus on serving the college aged market of Rexburg, Idaho. There is currently an unmet demand among students who enjoy offroading, that are not able to supply their own off-road vehicles. Generally these students live in apartments and are coming from other parts of the nation so the opportunity to own a fourwheeler at this point is unrealistic for them. We plan to provide these students with a couple options that will give them the ability to get out and enjoy the outdoors. There will be two varieties of four wheelers that we offer, the main difference being a manual or automatic transmission. We will also provide trailers for the transportation of up to two four wheelers at a time. If the customer doesn’t have a vehicle capable of towing then we will also provide a delivery option. Current situationThere is extreme opportunity for growth in this company, and we realize that there are also obstacles that we must overcome, the greatest obstacle being that of getting the word out to our potential customers. We have already taken steps towards over coming this by student surveys of possible locations for the business site and models four wheelers that would be provided. The most promising location that we have been led to is the building that was previously Craigo’s Pizza which has sat vacant since that company moved. We have contacted the owner of the land there and have established a five year loan with an option to buy at that point. We have also contacted another local company, Rex MotorSports that will be supplying us with our four wheelers. We still need to procure a supplier for our trailers and possible delivery vehicle. Company ObjectivesFor the first year of we will focus on getting services visible. We will utilize campus advertising and promotions through the Starving Student Card. As we our foothold grows in this untapped market we will move a portion of our rentals to another site in St. Anthony near the sand dunes that will allow customers to avoid the need to rent a trailer and provide them with the opportunity to ride the four wheelers out of the shop and directly onto the sand dunes. We plane to make this option a reality after the second year in business at the old Craigo’s location. By the third year we take measures to buy the Craigo’s building and make it essentially a store front for our company and move our operation chiefly to the St. Anthony location. We will also begin providing a shuttle service from the campus to the dunes at this time. 3 Marketing and Operations Product Consumer and Market Demographics: The target consumers of Rex Off-Road Rentals will consist of students of BYU-Idaho living in Rexburg. 60% of Rexburg’s population (2000 U.S. Census shows that Rexburg’s population was 17,079) consists of young adults between the ages of 15 and 24. As BYU-Idaho’s school population is steadily increasing, we will have a constant supply of consumers. We will focus primarily on young adult males who are interested in escaping from the stress of school by offroading. Consumers’ Motives: Students in the Rexburg area generally live in apartments, meaning that they come from other parts of the nation. This means that owning a four-wheeler is unrealistic for these students, creating a need for rentals. Students are frequently looking for social activities (Family Home Evening groups, dates, roommate outings, etc.), and Rex Off-Road Rentals can meet that need as there are no competitors in the immediate area. Product Strategy: The only difference in between the two options that we will offer will be the transmission. One model will feature an automatic transmission. This is preferable for those who are not familiar with the sport of off-roading, and this will give them the simplest way to enjoy it. This also lessens our loss in damages caused to a manual transmission by an inexperience rider. The other option provided will be a manual transmission. For those who have experience dirt biking or with other off-road activities this model will be the first choice. It gives them the control and performance that they are looking for. Operation Strategy: Our operation will be very simple. We will provide our two models of four wheeler for pick-up at our main store front or for delivery at another location. The employees that we will seek after will be of the student/local population that have knowledge of the attractions of the area. Also a basic knowledge of four wheelers, their maintenance, and operation will be required. Pricing Strategy: Rex Off-Road Rentals plans to offer a 10% discount for the first rental to students who use the Starving Student Card or who show our ad in The Scroll. Each new season we will offer a new promotion – with the first week of school offering a “rent one, get one half price” special. We think that if we offer these student-focused promotions, they will be more likely to take larger groups. This way, we will make more sales. 4 Promotional Strategy: Rex Off-Road Rentals will use a variety of promotional strategies to draw in consumers. At our first opening, we will primarily weekly advertise through The Scroll (BYU-Idaho’s student-run newspaper) and the Starving Student Card. We will offer basic promotions for students who reference these advertisements, such as free hats or t-shirts, as well as entering their names in a monthly drawing for a free rental. The location which we are pursuing is the vacant building that previously housed Craigo’s Pizza. This building is extremely visible to the student population, so we will be especially dedicated to making the location as aesthetically interesting and noticeable as possible to attract student interest. Our promotion will focus around the idea that students need to “Rev up with Rex OffRoad Rentals!” 5 Management Management Team: Rex Off-Road Rentals, because of its size, will be a rather simple operation to run. The management group is made up of a network of good friends who are very familiar with off-road vehicles. Carl Barnes, founder, president, and CEO will lead the group with his expertise in sales/rentals. Kathryn Kerns will be head manager, as she has excellent customer relation skills as well as a delightful personality. Darren Watkins with his background in service and repairs of off-road vehicles will be the Service manager. Brad McDonald will double as a sales manager, and a marketing specialist. This team is very qualified and well educated in this line of business. Their history, abilities, responsibilities, and prospective salaries are as follows: Carl Barnes, President and Chief Executive Officer Carl Barnes is a graduate of Brigham Young University-Idaho. Carl graduated with a B.S. in Accounting, and later received his MBA from the Brigham Young Provo campus. Carl is very self-motivated and loves the numbers. Carl started and sold three rental businesses in Utah, similar to Rex Off-Road Rentals. His previous businesses were very successful and this will not be his last venture. Carl’s previous salaries have varied with the success of his ventures, but he averaged $80,000 to $100,000 a year. Carl prides himself on keeping very clean and precise books, and will monitor all of the cash flow. Carl is interested in expanding the company to provide more locations to reach a larger market. Although profits will be low in our first year, Carl’s prospective wage will be $75,000. Kathryn Kerns, Head Manager Kathryn Kerns is an enchanting, well spoken, do all type of Manager. Kathryn received her B.S. in English from Brigham Young University-Idaho. Kathryn has held several managing positions of importance previous to this opportunity. She worked as a Customer Service manager at Best Buy, Head of human resources at a Frito-Lay plant, and a regional customer service manager for Trek bicycles. Kathryn is indeed over qualified for a simple head manager position, but wants to spend more time with her family in a good town. Previously Kathryn averaged about $65,000 a year. Kathryn will ensure that customers are pleased with their experience, and will be the initial person to deal with customers who have damaged our vehicles. Kathryn will work with customer complaints and do all to ensure the customer has had a good experience with their rental. Kathryn will be compensated with $50,000 dollars a year. Darren Watkins, Parts and Service Manager Darren Watkins is the man. Darren has always been interested in all things that are considered “manly”. Darren graduated from Brigham Young University-Idaho with a B.S. in automotive technology. Darren formerly worked as a mechanic for a General Motors dealership where he went on to be parts and service manager. Darren previously earned about $40,000 per year which is also his projected salary at Rex Rentals. Darren will be in charge of the maintenance and repair of the vehicles. 6 Brad McDonald, Sales Manager/Marketing Specialist Brad McDonald is an upbeat person with many acquaintances, and has the ability to influence others. Brad like Carl, Kathryn, and Darren is a graduate of Brigham Young University-Idaho. Brad graduated with a B.S. in business management with an emphasis in marketing. This will be Brad’s first job since receiving his degree. Brad has many contacts at the BYU-Idaho campus and knows he will be successful at properly advertising for the company. Brad will also be in charge of sales, and will be our head cashier. Brad’s salary will be $35,000 a year. 7 Financial Carl Gardner Dixon, Rex Off-Road Rentals Chief Financial Officer, has prepared the following budgeted financial statements concerning its first year of operations with explanatory notations: income statement, balance sheet, statement of cash flows, and cash budget. Rexburg Off-Road Rentals Budgeted Income Statement For the year ended December 31,2009 Rent Revenue Expenses Bank Expense Employee Salary Prepaid Expense SG&A Misc. Expense Total Expenses Net Income(loss) $ 130,000 $ 56,000 20,000 5,000 5,000 10,000 96,000 $ 20,000 Notes to Income Statement: Rex Off-Road Rentals is expecting annual rent revenue of $130,000. This is calculated by average rentals of the larger quad for $60 per day at 1500 rentals per year, $40 dollars per day at 1000 rentals per year for the smaller quad, and 640 trailer rentals at a cost of $25 per use. Expenses include a building lease of $20,000 annually and financial startup costs. 8 Rexburg Off-Road Rentals Budgeted Balance Sheet For the year ended December 31,2009 Assets Current Assets Cash Accounts Recievable Inventory Prepaid Expenses Property, Plant, and Equipment Equipment Less: Accumulated Depreciation $ 50,000 16,000 46,000 13,000 10,000 (2,000) Total Assets $ 133,000 Liabilities Liabilities Lease on Building Accounts Payable Bank Loan Payable Income Tax Payable Salaries Payable Total Liabilites 20,000 5,000 86,000 4,000 18,000 $ 133,000 Notes to Balance Sheet: Rex Off-Road Rentals will collect the majority of its cash in from rent revenue. All major credit cards will be accepted as well as checks, thus there is an expected $16,000 debit balance in accounts receivable at year end. Since the building is being leased, it is not recorded on the balance sheet under PP&E, but instead is recorded as a liability of $20,000. Mechanical equipment to maintain all quads is recorded with its annual accumulated depreciation of $2,000. All depreciation expense will be amortized at a rate of 20% over 5 years. 9 Rexburg Off-Road Rentals Budgeted Cash Budget For the year ended December 31,2009 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Cash balance, beginning Add receipts: Collections from cust. Total Cash Available Less disbursements: Wages and Salaries Merchandise Purchases Utilities Land Purchases Miscellaneous Total Disbursments Excess (deficiency) of cash over disbutions Financing Borrowing Repayments Interest Total Financing Cash balance, Ending $ $ 18,000 $ 10,650 $ 10,425 2,000 20,000 20,000 30,650 20,000 30,425 10,000 19,250 15,000 20,000 3,600 67,850 (47,850) 10,000 40,000 15,000 3,600 68,600 (37,950) 10,000 40,000 15,000 3,600 68,600 (38,175) 70,000 70,000 32,050 70,000 70,000 31,825 43,000 43,000 (4,850) $ $ $ 31,825 $ 14,090 45,915 10,000 31,750 15,000 3,600 60,350 (14,435) 70,000 (9,000) (2,690) 58,310 43,875 Notes to Statement of Cash Flows: Prepaid expenses of $5,000 cover all insurance expenses. Insurance is paid for January 1 of each year and amortized throughout the year monthly. Prepaid insurance expense includes insurance on all quads, buildings, sheds, but does not include trailers. This was response to a decision made by management. The $40,000 of net income comes from the income statement. Property, Plant, and Equipment includes all tire changing equipment, air compressors, storage sheds, extra parts, and store furnishings. 10 Rex Off-Road Rentals Budgeted Cash Budget For the year ended December 31,2009 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Cash balance, beginning Add receipts: Collections from cust. Total Cash Available Less disbursements: Wages and Salaries Merchandise Purchases Utilities Land Purchases Miscellaneous Total Disbursments Excess (deficiency) of cash over disbutions Financing Borrowing Repayments Interest Total Financing Cash balance, Ending $ $ 18,000 $ 10,650 $ 10,425 2,000 20,000 20,000 30,650 20,000 30,425 10,000 19,250 15,000 20,000 3,600 67,850 (47,850) 10,000 40,000 15,000 3,600 68,600 (37,950) 10,000 40,000 15,000 3,600 68,600 (38,175) 70,000 70,000 32,050 70,000 70,000 31,825 43,000 43,000 (4,850) $ $ $ $ 31,825 Total $ 18,000 14,090 56,090 45,915 74,090 10,000 40,000 31,750 131,000 15,000 60,000 20,000 3,600 14,400 60,350 265,400 (14,435) (191,310) 70,000 253,000 (9,000) (9,000) (2,690) (2,690) 58,310 241,310 43,875 $ 50,000 Notes to Cash Budget: The above cash budget stresses the exact quarter where cash collections will be received. As shown above Rex Off-Road Rentals is expecting increased cash inflows in the second and third quarters due to the summer months and its inherent increase in demand. The $50,000 total ending cash balance corresponds to the amount shown as cash on the budgeted balance sheet. Quarterly loans will be taken out and repayments will begin in the last quarter. Rex Off-Road Rentals is enthusiastic concerning its cash inflows for the year ending December 31, 2009. 11 Implementation Schedule As shown forth by the cash flow statement and other financial statements, Rex Off-Road Rentals is looking forward to having a successful business! However, in order to be able start out strong and additional resources will be required to get Rex Off-Road Rentals up and on its feet. The following is a projection of expected revenues and expenditures along with their dates of purchase. Each large quad will be rented for $60 per day per quad. Each small quad will be rented for $40 a day. Trailers will be rented for $25. It is projected that St. Anthony Motor Sports will have total rent revenue from quads of $130,000. This is based on having an average of 10 large quads being rented for an average of 150 days in the year, and 7 small quads being rented for the same amount of days. Total rent revenue from trailers will total $12.500. This is based on renting each trailer for $25, 100 times during the year. Total rent revenue is projected to equal $119,000. Regarding capital purchases it is projected that St. Anthony Motor Sports will need a loan of $43,000 starting March 1, 2009. Each subsequent quarter Rex Off-Road Rentals will increase its loans perpetually by $70,000 until the end of year one. Rex Off-Road Rentals will enter into a lease contract for a warehouse starting March 1, 2009. This warehouse will be leased on an annual basis for $20,000 and will act as a center of business transactions. It is already furnished with plenty of storage space for the quads as well as a mechanics shop, office, and showroom space. Rex Off-Road Rentals will not be buying a full selection of quads all at once. Beginning March 2, 2009 it will purchase, on credit, 7 large quads and 7 small quads totaling $89,880. Each large quad is expected to cost $6,800 with sales tax of 7% totaling $7,276. Each small quad is expected to cost $5,200 with sales tax of 7% totaling $5,564. From there it will build on the inventory base by purchasing one new quad of each size every month for two years. Five trailers will be purchased, each costing $3,400 for a total of $17,000. Total capital expenditures for the first year will equal $131,880. All accounts payable will be paid off over a 10 year period with an interest rate of 8.7%. According to break even analysis that Sales equal variable expenses plus fixed expenses, Rex Off-Road Rentals will break even in year two during the third quarter. After this quarter Rex Off-Road Rentals will Increase its repayment schedule to repay its prior financing at a rate of 20% in year two quarter three and 25% in subsequent years. Rex Off-Road Rentals looks forward to a great future as shown by its projected financial statements. 12
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