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Agenda Item #6
12/12/12
First 5 Yolo Children and Families Commission
Agenda Item Cover Sheet
Attachments
None
Agenda Item- Commission Meeting Minutes
Background
Commissioners review and approve minutes from the previous First 5 Yolo Children & Families
Commission meeting.
Executive Director Overview
First 5 Yolo Children and Families Commission held a regularly scheduled meeting on October 10,
2012 from 3:00 - 5:00pm at 403 Court Street, Woodland, CA 95695
Additional Information
The next regular Commission meeting will be held February 12, 2012
Action Requested
Approve minutes as submitted.
12/12/12 Comission Meeting Packet
Page 3 of 101
Agenda Item # 7
12/12/12
First 5 Yolo Children and Families Commission
Agenda Item Cover Sheet
Attachments
None
Agenda Item - Commission Calendar December 2012 and January 2013
Background
Commission Calendar of Meetings and Events during the months of December 2012 and January 2013
Executive Director Overview
Commission Calendar includes dates for upcoming Commission and committee meetings and other First 5
Yolo trainings and events.
Additional Information
Action Requested
Adopt calendar as presented.
12/12/12 Comission Meeting Packet
Page 6 of 101
Agenda Item # 8
12/12/12
First 5 Yolo Children and Families Commission
Agenda Item Cover Sheet
Attachments
Committee –Program & Policy Meeting Minutes
None
Committee Members Present
Commissioners- R. Baker (Chair), K. Ziebron, S. Heitman
Staff- J. Gallelo, L. Price
Others- L. Aldrete
Meeting Dates
November 28, 2012
Report Synopsis
Committee discussed the following items:
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EFRC- Parent Education Registry and Sole Source Contract w/YFSA
EFRC- Access in Davis
State of Childcare in Yolo County
Community Grants Update
EFRC Media Plan
Long Range Calendar 2013
Next Meeting Scheduled
TBD
Action(s) Requested
Accept Program and Policy Committee meeting minutes as submitted.
12/12/12 Comission Meeting Packet
Page 9 of 101
Agenda Item #9
12/12/12
First 5 Yolo Children and Families Commission
Agenda Item Cover Sheet
Attachments
None
Agenda Item: Approve Community Grants
Background
At the October 2011 Commission Meeting, Commissioners approved $66,000 in additional program
funding as a result of cost savings experienced during FY10-11. At this time, Community Grants
were funded in the amount of $40,000 for FY 12/13. In June 2012, First 5 Yolo awarded $29,000 of
the available $40,000 in Community Grants for FY12/13.
Executive Director Overview
On September 10, 2012, First 5 Yolo released the second round of its 2012/13 Community Grant
applications to award the remaining $11,000 in funding. The Commission received a total of nine
Community Grants applications for a funding request total of $42,680.01. The review panel
(consisting of F5Y Commissioner, F5Y staff and a community member) is recommending full
funding for 2 projects.
Child Care Priority Area
• Childcare Feasibility Study, Capay Valley Vision (Fund in Full $4,620)
Social Emotional Health Priority Area
• Strengthening Families: 5 Protective Factors, WarmLine FRC (Fund in Full $3,500)
Physical Health Priority Area
• WIC Children's Garden, Yolo County Health Department (Fund at $2,880)
Additional Information
Upon funding approval, staff will work closely with agencies to discuss funding conditions and
review panel recommendations for contract terms.
Action(s) Requested
Approve Community Mini-grants totaling $11,000 as recommended by the review panel.
12/12/12 Comission Meeting Packet
Page 12 of 101
Agenda Item # 10
12/12/2012
First 5 Yolo Children and Families Commission
Agenda Item Cover Sheet
Attachments
None
Agenda Item- FY 11/12 First 5 Yolo Evaluation Findings & Impact Presentation
Background
First 5 Yolo contracts with Davis Consultant Network (DCN) to provide local evaluation assistance. DCN has
been working with staff on program level evaluation data collection and analysis, as well as with the Executive
Director on overall agency-wide evaluation measures. As part of their contract obligation, DCN will provide
Commissioners with a brief presentation on the impact of our investments in FY11-12.
Executive Director Overview
DCN will highlight First 5 Yolo’s 2011-2012 evaluation & outcome highlights. This data is gathered from our
partnering agencies’ quarterly reports as well as from additional local evaluation efforts (focus groups, kinder
enrollment surveys, etc.) conducted by staff and DCN. A report on the 2011-2012 findings is provided in your
Commission packet. A PowerPoint presentation has been prepared and there will be time for questions and
answers about the success of our various programs.
Additional Information
Information gleaned from the report will be used to develop the "Annual Report to the Community"
publication which is inserted into the local newspapers in January.
Action Requested
Receive presentation on First 5 Yolo funded program evaluation & outcomes for 2011-2012 from DCN.
12/12/12 Comission Meeting Packet
Page 13 of 101
Agenda Item # 11
12/12/2012
First 5 Yolo Children and Families Commission
Agenda Item Cover Sheet
Attachments
None
Agenda Item- Parent Education Contract w/YFSA for Incredible Years
Background
As a component of the Expanded Family Resource Center Initiative, the Commission allocated a budget of
$40,000 for parent education in FY12/13 and $65,000 in FY13/14 and FY14/15. First 5 Yolo is developing a
Parent Education Registry which will be comprised of agencies and individuals with expertise in a variety of
parent education topics. The FRCs will have access to this cadre of professional parent education providers to
choose from, based on their location’s individualized parent education needs assessment.
In addition to the multiple individuals and agencies to become F5Y vendors through the Parent Education
Registry process, some agencies may also become contractors through a sole source process. One such
agency, Yolo Family Services Agency, currently provides The Incredible Years parent education series.
Executive Director Overview
YFSA is the only agency in the county certified to provide The Incredible Years parent education curriculum.
F5Y invested in the purchase of the curriculum last year and also paid for the YFSA staff to be trained. Staff
are recommending that the Commission engage in a sole source contract with YFSA in the amount of $12,325
for January - June 2013.
The scope of work for the sole source contract would include 3 series of The Incredible Years workshops, each
series consisting of 12 workshops. The locations would include:
• West Sacramento- parents of State Preschool children as well as pregnant and parenting teens in the
independent study program at the Alyce Normal Education Center in Broderick.
• Woodland- parents of children living at Casa del Sol mobile home park.
• Davis- location to be determined, however, targeting parents of children at State Preschool and Head
Start, as well as YFRC clients at Margarite Montgomery Elementary School.
The budget for the contract is $3,275 per twelve week series for a total budget not to exceed $12,325.
Funding this sole source contract would result in approximately $28,000 remaining in the Parent Education
line item to support providers enrolled in the Parent Education Registry for the remaining 6 months of the
fiscal year. Staff believe that this is an adequate amount of funds to provide workshops, support groups and
individual parent counseling across the county.
Additional Information
12/12/12 Comission Meeting Packet
Page 70 of 101
A copy of the sole source form, required by F5Y's policies and procedures manual, is attached for your review.
Action Requested
Approve sole source contract with YFSA for $12,325 for 3 series of The Incredible Years parent education
workshops to take place January - June 2013.
12/12/12 Comission Meeting Packet
Page 71 of 101
Agenda Item # 12
12/12/2012
First 5 Yolo Children and Families Commission
Agenda Item Cover Sheet
Attachments
None
Agenda Item- EFRC Media Plan
Background
Commissioners approved the FY12/13 Annual Operating Budget at its June 2012 meeting. Within the budget
was a line item for $10,000 to coordinate a media campaign to increase awareness of FRCs (and the services
available therein) among parents with young children in Yolo County. The Program and Policy Committee
and F5Y Chair reviewed a draft media plan in August 2012. Formative research was conducted in
October/November to determine the most timely and cost effective way to ensure messages will be heard.
The P&P Committee reviewed and approved a modified version of the media plan at its meeting on November
27th.
Executive Director Overview
Staff and volunteers conducted an EFRC Media Survey October 15 through November 9th at the following
locations: YCCA WS FRC, RISE FRCs in Winters and Esparto, YFRC in Woodland, WIC in Woodland,
DESS in Woodland and CommuniCare Health Centers in Davis and Woodland. Many surveys were
conducted in person with bilingual volunteers to ensure parents with low literacy rates were represented in the
sample. Nearly 200 surveys were completed, with about 50% in English and 50% in Spanish. There was
coverage throughout the county.
Survey results are included in the packet for your review. Based on the survey results, staff worked with
Aldrete Communications to determine the best use of the limited funds and updated the media plan to reflect
the findings. Please see the attached EFRC Media Plan.
In addition to the survey, staff also conducted one focus group of 13 Latino West Sacramento mothers at the
YCCA FRC to obtain qualitative information on key messages and advertisement designs (colors, layout, etc.).
A description of the focus group highlights is included in your packet. This information was critical to
developing our logo, key messages and photo shoot scheme.
Once approved, Aldrete Communications will purchase print and radio ads, as well as use media relationships
to obtain earned media coverage. Staff will continue work on social media, maximizing coordination with
existing F5Y partners and leveraging F5Y partnerships with cross promotions. The majority of allocated funds
will be spent on a mixture of newspaper ads and radio spots. The breakdown for radio is:
KLMG – Latino 97.9 (Adelante Radio) Spanish: 180 fifteen second spots over a 5-week period.
Campaign begins on January 28, 2013 and runs through March 2, 2013. Includes a banner on
www.latino979.com and an appearance on its public affairs programming. Cost: $4,500.
KSFM LOVE 102.5 (CBS Radio) English: 140 thirty second spots over a 4-week period (B.O.G.O
Sale = buy one week and get one week free). Campaign begins on December 31, 2012 for two weeks
12/12/12 Comission Meeting Packet
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ending January 12, 2013 --- then again beginning on January 28, 2013 and ending on February 16,
2013. Includes 160 streaming commercials (40 per week) and weekly sponsorships on “Traffic Jam”
at 7:30 a.m. Cost: $3,000 .
Additional Information
A key component of the campaign and its main "call to action" is to have viewers call 211 for information on
their local FRC and other services.
Action Requested
Approve EFRC Media Plan as outlined and recommend approval by full Commission.
12/12/12 Comission Meeting Packet
Page 75 of 101
Agenda Item # 13
12/12/2012
First 5 Yolo Children and Families Commission
Agenda Item Cover Sheet
Attachments
None
Agenda Item- UCD MPH Preceptor Program
Background
In October 2011, the Commission approved working with the UC Davis Graduate School of Public Health to
hire a student intern to work on First 5 Yolo’s public education and outreach activities including launching a
public education campaign entitled "Rethink Your Drink", highlighting Potter the Otter. Throughout 2012, our
intern enhanced partnerships with community based organizations and conducted numerous outreach events to
get the word out about drinking healthy beverages as a preventive measure for childhood obesity. First 5
Yolo's partners and families benefited from the initial campaign planning, ordering of materials and creation of
educational activities. Our intern was even able to worked directly with parents at events to educate them on
how to reduce their child's consumption of sugar sweetened beverages, although she was only able to do this at
a handful of outreach events. Additionally, she provided an hour long training to 40 partner agency staff at a
Family Focus Forum meeting.
Executive Director Overview
Staff recommend partnering with UCD Graduate School of Public Health in 2013, to build on the foundation
created through last year's preceptor program. We have the opportunity to hire an intern for the academic year
to complete the activities outlined below. Because much of the work is universal to all First 5s promoting
Potter the Otter/Rethink Your Drink, we are able to leverage funds from First 5 San Joaquin to offset 50% of
the cost for the 2013 intern. The intern will work on universal health messages targeting obesity prevention,
oral health, etc. These messages will be delivered via "e-toolkits" to parents and providers of Fist 5 Yolo and
First 5 San Joaquin.
The total cost for this intern is $1,500 for service from January-August 2013. First 5 Yolo's share of the
expense would be $750.
Staff are committed to continue the distribution of Potter books and working with partners and parents on
obesity prevention and other health messages. This is a great way to continue the work started in 2012 and
leverage funds to ensure a cost effective project.
Objectives:
 Implement a public education campaign targeting parents/caregivers of children ages 0-5 residing in
Yolo County
 Effectively communicate health promotion and illness & injury prevention messages
Activities:
 Implement ‘Potter the Otter’ Campaign
◦ Develop quarterly electronic toolkits for providers/parents related to healthy lifestyle
◦ Distribute “Potter the Otter: A Tale About Water” children’s book
12/12/12 Comission Meeting Packet
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•
Implement ‘Rethink Your Drink’ Campaign (RYD), a nutrition education initiative to combat obesity
funded by Network for a Healthy CA/CDPH
◦ Attend “Train the Trainer” Workshop and become certified in "Sugar Savvy" curriculum
◦ Teach "Sugar Savvy" curriculum to providers and parents at outreach events
Additional Information
Action Requested
Approve partnership with UC Davis Graduate School of Public Health for $750 to obtain an intern for
FY12/13 to implement obesity prevention activities for parents and providers.
12/12/12 Comission Meeting Packet
Page 88 of 101
Agenda Item # 14
12/12/2012
First 5 Yolo Children and Families Commission
Agenda Item Cover Sheet
Attachments
None
Agenda Item – Elect F5Y Officers for 2013
Background
At its March 2009 Commission meeting, First 5 Yolo adopted an Officer Nomination protocol for the annual
election of its officers. The Nomination protocol established a process to nominate officers for the positions
of:
• Vice-Chair
• Treasurer
• Program and Policy Committee Chair
As stated in our current bylaws, the Vice-Chair shall serve as the Personnel Committee Chair and the Treasurer
shall serve as the Finance Committee Chair. These positions don’t need to be elected specifically as they will
automatically be filled once the Vice-Chair and Treasure positions are elected.
Executive Director Overview
Commissioners were asked to submit Officer Nomination Forms to the Executive Director by December 11 or
to bring their nominations to the Commission meeting on December 12th. In addition to those who complete
the nomination form, any Commissioner may be nominated for any office from the floor of the December
Commission meeting. Once all nominated individuals have been identified, from nomination forms and the
floor, the full Commission will vote for each office from among the identified nominees. Nominees with the
majority vote of the Commission shall be considered elected into the offices for which they applied. Elected
officers will serve from January - December 2013.
Currently, the following Commissioners have been nominated for positions:
• Donita Stromgren, Vice-Chair/Personnel Committee Chair
• Rick Baker, Program and Policy Committee Chair
• Jorge Ayala, Treasurer/Finance Committee Chair
• Karen Ziebron, Community Grants Review Panelist
Additional Information
Please see attached Officer Job Descriptions and nomination forms for 2013.
Action Requested
Elect 2013 First 5 Yolo officers.
12/12/12 Comission Meeting Packet
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Agenda Item # 15
12/12/12
First 5 Yolo Children and Families Commission
Agenda Item Cover Sheet
Attachments
None
Agenda Item- Executive Director’s Report of Staff Activities
Background
The Executive Director submits a monthly update of staff activities.
Executive Director Overview
Attached is the Executive Director’s Report, including a synopsis of Integrated Family
Support Initiative, Family Focus Forum, Communications, Evaluation, and Fiscal
activities.
Additional Information
Also included is a staff priority task calendar detailing staff activities taking place currently
and over the upcoming months.
Action Requested
Receive Executive Director’s Report.
12/12/12 Comission Meeting Packet
Page 92 of 101
Agenda Item #16
12/12/12
First 5 Yolo Children and Families Commission
Agenda Item Cover Sheet
Attachments
None
Agenda Item- Receive Reports from Commissioners
Background
Commissioners are given an opportunity to provide an update on recent and upcoming activities and
events relating to their role as commissioner and/or professional capacity in the county.
Executive Director Overview
None.
Additional Information
None.
Action Requested
None.
12/12/12 Comission Meeting Packet
Page 101 of 101