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191GAPeachtree
Street,
Suite -3300
- Atlanta,- www.pencilworx.com
GA 30303
191 Peachtree Street - Suite 3300 - Atlanta,
30303 - Phone:
404.260.4330
Fax: 678.668.8955
P. 404.260.4330 - F. 678.668.8955 - www.pencilworx.com
u
We are a premier brand development company that provides graphic design, web site development, cre8ive consulting, printing
and WOW Image Seminars to clients around the world.
The PDG - Pencilworx Design Group team has a diverse design and technical
background, offering over a combined 50 years of expertise in branding, graphic
design, consulting, WOW Image Seminars and web site development of which we
are very proud. Our integrity, desire to serve, passion for excellence, and creative
environment provides a solid foundation for the success of your idea and your future.
LaVon Lewis, Co-Founder & C.E.O.
Executive Summary
Pencilworx Design Group is a full service branding and
marketing firm, which has been in business for 12 years.
We take much pride in providing our clients with fresh
innovative designs to accomplish their goals of attracting
new customers and maintaining current relationships.
Our clientele consist of corporations, small business,
non-profit organizations, and educational institutions in
addition to the urban markets. We give each client one on
one attention, creative ideas, and quality service needed
to accomplish their goals.
The Pencilworx Design Group team has a diverse design
and technical background, offering over a combined 50
years of expertise in branding, graphic design, consulting,
and web development of which we are very proud. We have
also won over 47 awards worldwide over the last 12 years.
Our integrity, desire to serve, passion for excellence, and
creative environment provides a solid foundation for the
success of your idea and your future.
We appreciate this opportunity to submit our proposal
to provide brand development solutions. Within our
proposal we have suggested various options to give You
the leverage to choose a plan that meets your goals
along with providing you with an innovative and overall
least expensive alternative. This proposal includes a logo
design, however we do offer additional services.
Award winning designer Lavon Lewis leads PDG and the cre8ive team with over a decade of
experience in brand development, graphic design and marketing. LaVon holds a Bachelors
degree in Graphic Design and Marketing. Other accomplishments include winning a Gold
Addy award for the Nissan Brand Repositioning Campaign, two consecutive Entrepreneur
of the Year Awards. In addition LaVon led The Cochran Law Firm, Carter Brothers (Cris
Carter) and The Hilton Hotel in re-branding campaigns spear headed by Pencilworx Design
Group. LaVon has also led the creative team for the urban brand awareness campaign for
the Pontiac Vibe. He is the author of the book, ‘Today is a Great Day for a WOW Image,’ and
as creative lead of Pencilworx Design Group, he has been featured on several radio talk
shows and in several publications.
Sherrod Shackelford, Co-Founder & President
Sherrod is the lead web and online marketing strategist for the PDG team. Sherrod
has over 16 years of experience in Information Technology and Marketing and has built
senior level web software packages for companies all over the world including the Dept.
of Missile Defense, Intergraph Corporation and HUD. Sherrod plays an important role in
helping clients develop elaborate online marketing campaigns.
Annetta Lewis, Senior Partner, V.P. of Marketing
Annetta is the lead strategist for the marketing team. Annetta holds a Bachelors degree
in Marketing. Annetta has worked with some of the most recognizable brands in the world
including Walt Disney World, HSBC, The Yellow Pages and Gannett. Annetta was the lead
strategist in the urban brand awareness campaign for the Pontiac Vibe in addition to the
re-branding and positioning campaign for Carter Brothers Charities (Cris Carter) and
hundreds of small companies from coast to coast.
Jocelyn Johnson
Office Manager
Alanna Jules
Art Director
Drew Holden
Graphic Designer
Steve Soto
Graphic Designer
J.P.
Web & Software
Developer
Derek Higgs
Web & Software
Developer
Calvin Farier
Web Developer
Joshua Dingle
Graphic Designer
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
Reggie Anderson
Photographer
Ross Knight
Photographer
Nicole McGough
Copywriter
Christopher Cooper
Copywriter
u
We are a premier brand development company that provides graphic design, web site development, cre8ive consulting, printing
and WOW Image Seminars to clients around the world.
PDG Services
The Pencilworx Award Winning Portfolio & Client List:
Brand Development
• Corporate Identity and Logo design
• Literary Marketing
• Branding Strategy
• Brand Maintenance
• Brand Awareness
Marketing Collateral
• Sales brochures and other printed product information
• Visual aids used in sales presentations
• Web content
• Product data sheets
• Capability Statements
• Pocket Folders
• Catalogs
• Magazines and much more
Internet
• Web Design & Development
• SEO/Search Engine Optimization
• Social Media
• E-commerce
Developing Entrepreneurs | Creating Jobs | Building Global Communities
-----------------------------------------------
NAICS Codes:
• Graphic Design services: 541430
• Custom Computer Programming: 541511
• Specialized Design Services: 541490
• Web site design and development:
511210, 518111, 518210, 541510
• Marketing Consulting Services: 541613
• Printing: 3231
• Branding and Marketing Seminars: 611110
INVESTOR NETWORK
DESIGNED BY PENCILWORX DESIGN GROUP (PDG)
WOW IMAGE TEAM
WWW.PENCILWORX.COM - ATL, GA
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
u
References
Glyn Agnew
Regional Director
AT&T Alabama
600 19th Street North, 28th Floor
Birmingham, AL 35203
Voice: 205-714-0722
Mobile: 205-470-0553
Email: [email protected]
Angela Williams
Manager-Supplier Diversity at AT&T
AT&T Corporate Office
675 West Peachtree Street NW
Atlanta, GA
Voice: 404-420-6411
Email: [email protected]
Myra Reeves
Manager
The Home Depot
Diversity and Inclusion
Phone: 770-384-3916
Email: [email protected]
Dr. George C. Fraser
Founder
2940 Noble Rd. #203
Cleveland, Ohio 44121
Phone: 216-691-6686 x 330
Email: [email protected]
1718 Peachtree Street - Suite 470 - Atlanta, GA 30309 - Phone: 404.933.6900 - Fax: 678.668.8955 - www.pencilworx.com
Logo, Corporate Identity
& Brand Strategy
1718 Peachtree Street - Suite 470 - Atlanta, GA 30309 - Phone: 404.933.6900 - Fax: 678.668.8955 - www.pencilworx.com
Logo & Corporate Identity Portfolio
1718 Peachtree Street - Suite 470 - Atlanta, GA 30309 - Phone: 404.933.6900 - Fax: 678.668.8955 - www.pencilworx.com
Doing YOUR part to help keep our water clean
and safe is easier than you might think. If each
LET’S ADMIT IT... nothing is as refreshing as a
glass of cool water on a hot Alabama day.
Although most of us don’t think about where
our water comes from, we expect it to be clean
and safe for ourselves and our families.
WATER IS AN IMPORTANT PART
OF OUR LIVES...
EVERYONE lives in a watershed, although many of us
never realize it. Each time it rains, water has to go
somewhere. Simply put, a watershed includes all of
the land that drains or “sheds” into a body of water. As
rainwater flows to the closest body of water, it comes
in contact with anything we pour or place onto the
ground.
ONE PERSON & ONE DROP A
SIMPLE WAYS YOU CAN PROTECT YOUR
WHAT IS A WATERSHED?
Logo & Corporate Identity Portfolio
Get To Know Your H2O Alabama!
GET TO KNOW YO
ALABAMA!
Alabama Clean Water Partnership
www.cleanwaterpartnership.org
bama Cooperative Extension System
www.aces.edu
abama Department of Conservation
and Natural Resources
www.outdooralabama.com
Department Environmental Management
www.adem.state.al.us
Alabama Forestry Commission
www.forestry.state.al.us
Alabama Forestry Association
www.alaforestry.org
Geological Survey of Alabama
www.gsa.state.al.us
S. Environmental Protection Agency
www.epa.gov
U. S. Fish and Wildlife Service
www.fws.gov/daphne
ural Resources Conservation Service
www.nrcs.usda.gov
U.S. Geological Survey
www.usgs.gov
CLEAN WATER FOR OUR FUTURE:
URCES AND INFORMATION
more information about us
ALABAMA RIVERS
AND STREAMS NETWORK
Who are we? The Alabama Rivers and Streams
Network includes community organizations, biologists, scientists, landowners, private organizations,
concerned citizens and others who care about the
health of our waterways. A large portion of our task
is to investigate water quality, habitat conditions and
biological quality in rivers and streams; while also
communicating our findings to the public.
What are we doing? We are collecting
water-quality data, habitat information, and
biological information (such as, determining the
types of fishes and mussels that live in our streams).
Where do we work? We work in watersheds
all across Alabama that have been identified as
important for protecting, restoring, and recovering
biological diversity (refer to the map on the inside of
this brochure to view our focus areas).
Why? As noted in the mission statement our goal
is to investigate Alabama's water resources in a
comprehensive way and encourage their
responsible management and development so that
all users benefit. This process not only improves the
quality of water that Alabamians drink and use
everyday by better managing harmful pollutants
and reducing treatment costs, but it also conserves
fish and wildlife that depend on clean water for
survival resulting in fewer environmental
regulations.
So what’s your role? We need your
support in spreading the word about our mission
and accessing property to conduct stream
investigations from time-to-time. If you would
like to participate in this effort, please refer to the
next panel of this brochure for additional
information and contacts.
Get To
Know
The mission of the Alabama Rivers and Streams Network is to
study, manage, and develop our water resources in a scientific
and comprehensive way to minimize their degradation,
maximize their availability for all users, and restore and recover
aquatic species.
~ Clean water for our future ~
THE key to a prosperous Alabama
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
Logo & Corporate Identity Portfolio
Washington Office
1341 H Street NE | Suite 301 | Washington, DC 20002 | 202.644.8500 (office) | 301.358.3292 (e-fax)
Maryland Office
12138 Central Avenue | Ste 458 | Bowie, MD 20721 | 301.352.2817 (office)
Georgia Office
620 Peachtree Street | Suite 605vAtlanta, GA 30308 | 404.748.1006 (office)
1341 H Street NE
Suite 301
Washington, DC 20002
NECOLE PARKER
Principal & CEO |
[email protected]
1341 H Street NE
Suite 301
Washington, DC 20002
202.644.8500 (DC)
301.352.2817 (MD)
404.748.1006 (GA)
301.358.3292 (e-fax)
TOYA HENRY
Director of Program Management |
[email protected]
1341 H Street NE
Suite 301
Washington, DC 20002
202.644.8500 (office)
301.358.3292 (e-fax)
240.460.4851 (cell)
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
Web & Social Media
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
360 Degree Marketing Campaigns
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
Branding
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
Branding
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
Web
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
360 Degree Campaigns
The City of Atlanta
2011
OFFICE OF RECREATION
FALL PROGRAM GUIDE
w w w . a t l a n t a g a . g o v
City of Atlanta Department of Parks, Recreation and Cultural Affairs
233 Peachtree Street. NE, 17th Floor Atlanta, GA 30303
(404) 546-6788 | www.atlantaga.gov
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
360 Degree Campaigns
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com
Brand Standards
Who is Agile?
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BRANDING GUI
DE
February 14, 2011
cilworx Design Group
Provided by: PDG - Pen
www.pencilworx.com
1
s Guide
d Standard
Agile: Bran
Creating Win-Win-Win Par
tnerships
SAMPLE
The PDG - Pencilworx Design Group Team looks forward to
giving you the WOW Image.
Give us a call, email us or set an appointment
to stop by our office.
We look forward to seeing you!
191 Peachtree Street
Suite 3300
Atlanta, GA 30303
P. 404.260.4330
F. 678.668.8955
www.pencilworx.com
191 Peachtree Street - Suite 3300 - Atlanta, GA 30303 - Phone: 404.260.4330 - Fax: 678.668.8955 - www.pencilworx.com