1
Dayton, OH Revenue Overview
3
Demographic and Economic Overview
(000s, except Retail Sales and Total Pers. Inc. in $000,000s)
Growth
Growth
2013
2018 Rate
2008
2013 Rate
1,258.2
1,260.9
1,260.9
1,269.9
0.1%
0.0%
Population
512.1
509.1
-0.1%
509.1
523.5
0.6%
Households
15,520.6
15,614.2
0.1%
15,614.2
16,466.8
1.1%
Retail Sales
43,828.4
45,354.4
0.7%
45,354.4
49,003.7
1.6%
Tot. Pers. Inc.
2
Pop Rank #
HH Rank #
RS Rank #
TPI Rank #
65
64
71
66
TV Households
TV Mkt Counties
4
497
11
TV Mkt Rank: 64
Demographic Breakdown
Total
Men (000)
Women (000)
614.3
646.6
Under 12
12 - 17
18 - 24
98.3
94.2
51.6
49.1
59.6
59.1
35 - 44
25 - 34
Over 55
45 - 54
72.4
74.2
75.2
76.4
86.7
89.0
170.5
204.6
Total
1,260.9
192.5
100.7
118.7
151.6
146.6
175.7
375.1
Percentage
100.0%
15.3%
8.0%
9.4%
12.0%
11.6%
13.9%
29.7%
White
83.6%
Avg Household
$ 89,080
Black
12.2%
Per Capita
$ 35,968
Asian
1.7%
Hispanic Origin
2.2%
Estimated Breakouts
0.5%
% Network
21.7%
% Natl/Regl
77.8%
% Local
Revenue/Retail Sales
Revenue/Capita
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Sam
Investing In Television® 2014 1st Edition
BIA Revenue Rank: 72
2008
$4.99/1,000
$61.60
2013
$3.70/1,000
$45.84
5
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2018
$4.37/1,000
$56.70
Market Revenue Overview
1
Historic and Projected Market Indicators
This overview examines historical and projected growth trends for the following four
indicators. The growth rate is the compound average annual rate for the periods indicated. For comparison of each market’s growth rates with the entire country, see the tables
on page 6. This information is licensed from Woods & Poole Economics, Inc. and is
reprinted herein with their permission.
TV Market Population: Presented in thousands (000s) of people.
TV Market Households (HH): Presented in thousands (000s) of households.
TV Market Retail Sales (RS): Presented in hundreds of thousands ($000,000s) of
dollars.
TV Market Total Personal Income (TPI): Total income available in the market.
Presented in hundreds of thousands ($000,000s) of dollars.
2
Market Rankings and Statistics
Pop Rank: The market’s ranking by total 2013 population.
HH Rank: The market’s ranking by total 2013 households.
RS Rank: The market’s ranking by total 2013 retail sales.
TPI Rank: The market’s ranking by total 2013 Total Personal Income available in
the market.
TV Households: The number of households in the market presented in thousands
(000s).
TV MKT Counties: The number of counties covered by the TV Market.
White: The percentage of Caucasian population in the market.
Black: The percentage of African-American population in the market.
Asian: The percentage of Asian population in the market.
Hispanic Origin: The percentage of Hispanic residents in the market. Hispanic is
deﬁned as being of Hispanic origin or descent.
Avg Household: The average 2013 household income in the market.
Per Capita: The average 2013 income per person in the market.
Estimated Breakouts: Indicates source of market revenues by percentage of Network, National/Regional and Local Revenues.
3
Demographic Breakdown
This breakdown summarizes the population dispersion by age and gender. The data is
presented in thousands for each category grouping and each age group is listed as a percentage of the total population.
4
Group Owner Revenue Shares
A pie chart shows the percentage of total estimated market revenues for each of the
major owners in the market. The percentages include revenues from stations operated
by these groups under a Local Marketing Agreement. These are listed under the Parent
Company name.
5
Estimated Market Revenues
This is a graphic representation of the Estimates Historic and Projected Market Revenues. This gives a trend of revenues for the prior ﬁve years and an estimate for the next
ﬁve years.
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Dayton, OH Market Overview
6
6
COMMERCIAL
STATIONS
Year
Mkt
Rank
2012
2013
64
64
2013
$3,050
Calls
WBDT
WRGT-TV
WKOI-TV
WHIO-TV
WDTN
WKEF
WRCX-LP
*WPTD
7
7
5
5
2
2
10
10
1
1
Online/Interactive Gross Revenue
2014
$3,360
2015
$3,700
2016
$4,050
2017
$4,370
City Of
License
Ch
Visual
Power
(kW)
Springfield
Dayton
Richmond
Dayton
Dayton
Dayton
Dayton
Dayton
26
30
39
41
50
51
^40
16
770
498
600
1,000
1,000
515
34
163
Ch
Visual
Power
(kW)
HAAT
163
163
163
770
498
600
600
600
600
1,000
1,129
1,129
1,129
1,145
1,152
971
971
971
971
1,142
8
Digital Multicast Signals
6
Market Television Financials
# VHF
# UHF # Network # Ind # Multicast # PTV
Stations Stations Affiliates Stations Signals Stations
0
0
Calls
City Of
License
WPTD-D2
WPTD-D3
WPTD-D4
WBDT-D2
WRGT-D2
WKOI-D2
WKOI-D3
WKOI-D4
WKOI-D5
WHIO-D2
Dayton
Dayton
Dayton
Springfield
Dayton
Richmond
Richmond
Richmond
Richmond
Dayton
15
16.2
16.3
16.4
26.2
30.2
39.2
39.3
39.4
39.5
41.2
L
M
HAAT A
cp
1,145
1,152
971
1,142
1,060
1,152
948
1,129
CW
1 FOX
TBN
CBS
NBC
1 ABC
ION
PBS
OVER-THE-AIR
2008
ESTIMATED
$77,500
GROSS
REVENUES
12 - 13
∆
-23.6%
∆ 13 - 18
9.1%
PMC
Mllnm
TelRp
PMC
Mllnm
Media General
Cunningham Bcstg
Trinity Bcstg Ntwk
Cox Media Group
Media General
Sinclair Bcst Group
Ross Communications
Public Media Connect
Aff
Rep
PBS
CRT
PUB
BNC PMC
MTh Mllnm
CHC
JUC
ENL
SML
Wx TelRp
Market Trend Analysis
Owner
Public Media Connect
Public Media Connect
Public Media Connect
Media General
Cunningham Bcstg
Trinity Bcstg Ntwk
Trinity Bcstg Ntwk
Trinity Bcstg Ntwk
Trinity Bcstg Ntwk
Cox Media Group
This section is a two-year historical overview highlighting technical factors that reﬂect trends in the speciﬁc market.
TV Market Rank: The rank is based on the number of television households in
the market.
#VHF Stations: The number of stations, not including satellite operations, that broadcast
from the Very High Frequency channel range (2-13).
#UHF Stations: The number of stations, not including satellite operations, that
broadcast
thesince
Ultra
Indicatesfrom
a change
lastHigh
editionFrequency channel range (14-69).
1/ See introduction section for interpretation of revenue estimates.
Investing In Television® 2014 1st Edition
80
84
82
49
49
64
87
67
1403 p
0203 p
g
g
2009
$55,500
2010
$63,900
2011
$60,200
2012
$75,600
2013
$57,800
∆ 08 - 13
-5.7%
2014
$63,200
2015
$62,000
2016
$69,400
2017
$66,600
2018
$72,000
∆ 13 - 18
4.5%
3,950
10,100
6.8%
17.5%
13
14
Est.'13
Power
Ratio
1.40
1.37
'12
Rev.
7.2%
15.8%
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O
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8004
1403 p
9807
0209
0907
47,500
g
g
na
7
(all figures in 000's, except percentages and7ratios)
Dayton, OH Competitive Overview
12
Est '13
Sales
9
'13
Revenue
Year Date
Price
10
Rep
Owner
Std Acq'd
(000)
11 (000) 1/ Rev.
k
r
a
M
ple
Sam
cp
Aff
2018
$4,710
TV Mkt Rank: 64
26,975
8,500
7,175
250
Est '13
Revenue
(000) 1/
46.7%
14.7%
12.4%
0.4%
0.93
0.91
0.86
1.67
46.9%
17.1%
11.6%
0.4%
'11
Rev.
'10
Rev.
'09
Rev.
8.8%
18.5%
9.8%
18.0%
13.3%
25.2%
43.3%
15.4%
12.4%
0.4%
41.9%
17.0%
12.7%
0.4%
56.4%
23.2%
21.0%
0.4%
'13
Rev.
200
0.3%
600
1.0%
#Network Afﬁliates: The number of stations that operated in the market under an
agreement to rebroadcast a signiﬁcant portion (more than ten hours) of a national
network’s programming (ABC, CBS, FOX, NBC, CW, My).
#Ind Stations: The number of commercial television stations in the market that were not
afﬁliated with one of the national network afﬁliates.
#PTV Stations: The number of public broadcast (non-commercial) television stations
in the market.
Following is the Online/Interactive Gross Revenue estimates for the market. This
2013 estimates plus projections through 2018.
^ Indicates Analog Channelincludes
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TV Mkt Rank: 64
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7
Market Television Financials
Estimated Historic, Present and Projected Revenues: These are BIA/Kelsey’s estimates
of the gross advertising revenues (presented in thousands [$000s]) for this market for the
period 2008 to 2018. The revenue estimates represent total time sales including local,
regional and national spot sales, plus political and network compensation. The ﬁgures do
not include trade and barter, production or promotional revenues.
Gross revenue estimates are based on several factors including retail sales growth,
historical revenue trends, market development, new station entries and regional
trends. BIA/Kelsey’s direct consultation with and survey responses from station
operators and group owners in most markets yield additional data.
Historic and Projected Growth Rates: We have also included the compound average
annual rate for the periods indicated: Historically for the last ﬁve years (2008-2013);
Last year (2012-2013); and projected for the next ﬁve years (2013-2018).
Conﬁdence Rating: These stars indicate BIA/Kelsey’s conﬁdence level for
the estimated revenues. Three stars are awarded for a high level of conﬁdence (several
reliable outside sources); two stars for moderate conﬁdence (limited outside sources);
and one star for cautious conﬁdence (estimated with our own resources).
Estimated Revenue Breakout: Percentage of the market’s revenues that are derived from
network compensation, and national/regional or local billing.
Ratios: Television market revenue to retail sales and revenue per capita are presented
for three periods—historic, present and projected.
8
Station Technical Attributes
Technical information is secured from the FCC through Actions and ﬁlings for construction permits.
“•”: A bullet to the left of the station’s listing indicates that there has been a change
to this station since the last edition was printed. It could be any combination of new
call sign, technical upgrade, new LMA or change in ownership or afﬁliation..
Call Letters: Listed in order of commercial, satellite, low power, local cable channel
and then by public broadcast stations in order of channel, these are the licensed call
letters of the television stations licensed to the market.
City of License: The city from which the television station is licensed to operate as designated by the FCC.
Ch: The number of the digital channel for all full power staions. Analog channels for
some Class A and Low Power stations are indicated by a preceding ^.
Visual Power (kW): The power in kilowatts at which the station transmits its signal. A
“cp” indicated next to the station’s power signiﬁes that a construction permit has been
granted by the FCC to change some aspect of the station’s technical operations.
HAAT: Height above average terrain of the station’s center of radiation (antenna) with
respect to its surrounding terrain in feet.
LMA: Local Marketing Agreement. The letter indicated in this column coincides
with the other stations in the market that operate with this one under such an agreement.
9
Afﬁliation and Representation
Aff: The national network with which the station has an agreement to rebroadcast a signiﬁcant portion (ten-plus hours) of the network’s programming (see Keys & Codes).
Rep: The abbreviated name for the ﬁrm that represents the station for the national sales
of its advertising. See Keys & Codes for an explanation of all abbreviations.
10
Ownership
11
Estimated Station Revenues
12
Estimated Market Revenue Share
13
Estimated Power Ratio
Ownership changes and information are gleaned from announcements in the trade publications, press releases, market contacts, FCC ﬁlings and other sources.
Owner: The most recent owner or proposed purchaser of the station.Aproposed purchaser
is indicated by a “p” following the Date Acq’d.
Year Std: The year the station ﬁrst went on the air.
Date Acq’d: The date (Year Month) the station was acquired by the most recent or proposed purchaser.
Sales Price: Presented in thousands, this is the price paid for the station. To the right of
the price you may encounter a code that signiﬁes the type of transaction (See Keys &
Codes). NOTE: Because the actual sales price of a station or group may vary from the
reported price, caution should be exercised with respect to the use of these data.
BIA/Kelsey estimates gross revenues for the leading stations in most markets. BIA/Kelsey’s
revenue estimates do not include trade/barter, production or promotion revenues. We utilize
direct mail surveys, telemarketing, market contacts and computer modeling to generate
these estimates. Despite this effort, we must reiterate that these are just estimates. We
view these estimates, however, as an important element to the book and encourage station
operators and owners to participate in our surveys.
Estimated station revenues shown as a percentage of total market revenues for the most
recent year proﬁled.
In addition to station revenue estimates, we have also calculated power ratios — the ratio
of revenue share to audience share. This was calculated by determining the estimated
revenue share for the station (station revenues divided by market revenues) and dividing
this by BIA/Kelsey’s estimated local commercial share. A power ratio greater than 1 means
that a station is receiving a percentage share of the market revenues greater than its local
commercial share of the viewing audience.
14
Historic Revenue Trends
Estimated station revenues shown as percentage of total market revenues over the previous four years.
15
Digital Multicast Signals
The multicast signals of digital commercial stations. Multicast signals in large markets
are listed after the San Juan market near the end of the book.
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Keys and Codes
Construction Permit
General
ADI
CA
CD
HAAT
LC
LD
LMA
LP
RE
TVHH
UHF
*
Aggregated Disposable Income
Class A - an upgrade for Low Power Television
Class A Digital
Height Above Average Terrain (shown in feet)
Local Cable Channel
Low Power Digital
Operates under Local Marketing Agreement
Low Power
Retail Expenditures
Estimated Television Households as of 1/1/2012
Very High Frequency - stations channel 13 and below
Denotes a non-commercial station
Codes After Sales Price
+
al
c#
cp
d
dn
e
g
g#
na
nc
p
st
sw
Sales price is amount listed plus notes, stock, or debt.
Station sold for assumption of liabilities.
Indicates parent and satellite stations in the market.
Indicates sale of a station construction permit.
Distress sale.
Donation.
Estimated sales price.
Group sale.
Parent/satellite of a group sale.
Not available
No cash consideration.
“p” after the date acquired (Date Acq’d) indicates a proposed sale.
Stock transfer.
Station swap.
cp
A “cp” following the Power column indicates that the station has a
constrution permit to change channel, power, or its antenna height
to upgrade its technical facilities. The station is also authorized to
operate at the indicated power or height for testing purposes.
Station Representatives (Rep)
ABC
Asian
AZT
CBSTV
Contl
Eagle
FOX
HRP
InHse
KatzT
Libmn
MMT
Mllnm
NBC
NPM
PMC
Rosln
Telmn
TelRp
UNI
ABC Television Sales
Asian Marketing & Media Services
Azteca America TV Spot Sales
CBS Television Stations
Continental Television Sales
Eagle TV Sales
Fox Station Sales
Harrington, Righter & Parsons, Inc.
In House
Katz Direct Television Sales
Liberman Television Sales
MMT Sales, Inc.
Millenium Sales & Marketing
NBC National Sales
National Public Media
Petry Media Corporation
Roslin Television Sales
Telemundo
TeleRep
Univision
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Station Afﬁliation
3AB
ABC
AcW
AMG
Am1
Ant
AZT
Biz
BNC
CBS
CCT
CGN
CHC
CNA
CNI
Col
Coz
CRT
CTV
CW
CW+
CMe
CMy
DRK
EDU
ENL
Esc
EST
EXP
F&M
FMC
FNt
Three Angels Broadcasting Netwk
ABC
AccuWeather
Access Media Group
America One
Antenna TV
Azteca America
BizTV Network
Bounce TV
CBS
CCTV News
Church Global Network TV
The Church Channel
CBS, NBC, ABC, FOX. Any combi
nation of the ﬁrst letters of these net
works means dual afﬁliation; i.e.
C&A would mean CBS and ABC.
Christian Network, Inc.
The Cool TV Network
Cozi TV
Create
Cornerstone Television Network
CW Television Network
CW Plus
CW and Me TV
CW and My Network
Dark
Educational
Enlace Spanish
Escape TV
Estrella TV
PBS Explorer
FOX and My Network
The Family Channel
FamilyNet
FOR
FOX
get
Grt
HSN
HTN
ICN
ILF
INA
IND
INS
ION
JUC
KDS
KOR
LAT
LIF
LWN
MdF
Me
MMy
MTL
MGA
Mov
MR1
MRT
MTh
MXC
My
NBC
NOA
NTD
Nws
Foreign Language
FOX
getTV
Grit TV
Home Shopping Network
Heartland TV Network
ICN TV Network
ION Life Network
Independent-Asian
Independent
Independent-Spanish
ION Media Network
JUCE TV
PBS Kids
Korean Programming
LATV - Bilingual Spanish/English
Network
Lifestyle
Live Well Network
MundoFox
Me TV
Me TV and My Network
Me TV and Telemundo
Mega TV - Spanish
Movies! TV Network
My, Retro, America One
My and Retro Television Network
My and This TV
Mexicanal Network
My Network TV
NBC
Not On Air — Station under con
struction
New Tang Dynasty
All News
PBJ
PBS
PCH
PUB
qbo
QVC
REL
RT1
RTV
SCH
SHP
SML
SPT
SSN
SWx
TBN
TBS
TCT
TEL
TEX
TEV
Ths
tr3
TUF
UNI
UnM
USP
VME
VOZ
VTM
WDV
WLD
Wx
WxN
ZUS
PBJ Network
Public Broadcasting System
Punch TV
Public Television
ION Qubo Network
QVC Shopping Network
Religious
RTV, TUFF, America One
Retro Television Network
SCHOLAR - Educ Programming
Shopping Networks
Smile of a Child
Universal Sports
Soul of the South Network
Sports & Weather
Trinity Broadcasting Network
Turner Broadcasting System
Total Christian Television
Telemundo
Telemundo Exitos TV
Televisa
This TV
MTV tr3s
TUFF TV Network
Univision
UniMas
Untamed Sports
V-me/Viva
Voz Y Vision
Vietnamese Programming
WorldView Network
World
Weather
Weather & News
ZUUS Country
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