ECONOMIC DIPLOMACY AND INTERNATIONALISATION ISSN 0351-3564 INTERNATIONAL CENTER FOR PROMOTION OF ENTERPRISES PUBLIC ENTERPRISE Quarterly Journal Vol. 19, Nos. 1 - 4 THEMATIC EDITION ECONOMIC DIPLOMACY AND INTERNATIONALISATION Practice and theory 2 PUBLIC ENTERPRISE, 2013, Vol. 19, Nos. 1 - 4 PUBLIC ENTERPRISE, 2013, Vol. 19, PP. 1-146, Ljubljana, January - December 2013 ECONOMIC DIPLOMACY AND INTERNATIONALISATION International Center for Promotion of Enterprises PUBLIC ENTERPRISE Quarterly Journal vol. 19, Nos. 1 - 4, 2013 ECONOMIC DIPLOMACY AND INTERNATIONALISATION Practice and theory Proceedings of the international conference on Economic Diplomacy and Internationalisation, 17-18 June 2013, Ljubljana, Slovenia PUBLIC ENTERPRISE, 2013, Vol. 19, Nos. 1 - 4 3 ECONOMIC DIPLOMACY AND INTERNATIONALISATION EDITORIAL BOARD Zvone Dragan, Former Ambassador (ICPE) Suzana Saptefrati, MA (ICPE) Janez Šumrada, PhD, Ambassador (Ministry of Foreign Affairs of the Republic of Slovenia) Boštjan Udovič, PhD (Faculty of Social Sciences, University of Ljubljana) Published by the International Center for Promotion of Enterprises Dunajska 104, 1001 Ljubljana, Slovenia, European Union Phone: +386 1 568 2331; Fax: +386 1 568 2775 www.icpe.int Print: Grafika Gracer Print run: 500 4 PUBLIC ENTERPRISE, 2013, Vol. 19, Nos. 1 - 4 ECONOMIC DIPLOMACY AND INTERNATIONALISATION CONTENTS Foreword 7 Janez Podobnik Keynote Address 9 Karl Erjavec I. ECONOMIC DIPLOMACY 11 Effective Economic Diplomacy – The Case of Slovenia 12 Stanislav Raščan Making Economic Diplomacy a Priority – Action Plan for the Quai D’orsay 18 Vincent Jacob Economic Diplomacy in the Foreign Policy of Bosnia and Herzegovina 22 Mirza Pašić The Brazilian Model of Economic Diplomacy 25 Gilberto Fonseca Guimarães de Moura The Priorities and Tools of Economic Diplomacy in the Netherlands 28 Paul van Oostveen Elements of the Slovenian Model of Economic Diplomacy 30 Jožef Drofenik The Institutional Framework of Danish Economic Diplomacy 36 Karsten Vagn Nielsen PUBLIC ENTERPRISE, 2013, Vol. 19, Nos. 1 - 4 3 ECONOMIC DIPLOMACY AND INTERNATIONALISATION The Function of Modern Diplomacy 38 Boris Cizelj Economic Diplomacy and the Role of the Economic Diplomat 41 Ljubiša Adamović The Role of Diplomacy in Economic Crisis 44 Zvone Dragan II. INTERNATIONALISATION OF NATIONAL ECONOMIES 49 Keynote Address 50 Samo Hribar Milič Industrial Development in a Changing Global Landscape: The Role of UNIDO 53 Olga Memedović Trade and Development – The Role of UNCTAD 59 Sophia Twarog Slovenia and UNIDO Cooperation Experiences 63 Janez Rogelj German Chambers of Commerce Abroad – The Internationalisation Model of German Business 66 Gertrud Rantzen Advantage Austria and its Role in the Internationalisation of Economy 68 Peter Hasslacher Internationalisation of the National Economy of Slovenia 73 Marjan Hribar The Processes of Internationalisation of the Slovenian Economy During the Current Economic Crisis 76 Boštjan Skalar 4 PUBLIC ENTERPRISE, 2013, Vol. 19, Nos. 1 - 4 ECONOMIC DIPLOMACY AND INTERNATIONALISATION The Function of SID Bank in the Internationalisation of Economy 83 Sibil Svilan “Go International Slovenia” Programme – Chamber of Commerce and Industry, Slovenia 90 Matej Rogelj Internationalisation in Turkey 96 M. Emrah Sazak South Africa - a Wealth of Opportunity 100 Janez Pergar The Collaboration Between Academia and Industry – The Case of the Centre of Excellence CE PoliMat 105 Mateja Dermastia Petra India Joint Venture 108 Rudi Bric Doing Business with Priority Markets – DUOL 111 Dušan Olaj Third Market Cooperation - A Good Practice Example 114 Marko Lotrič III. ECONOMIC DIPLOMACY – THEORETICAL BACKGROUND 117 Economic and Commercial Diplomacy and Internationalisation 118 Marjan Svetličič Conceptualising Economic, Commercial and Business Diplomacy: A Theoretical Framework 138 Boštjan Udovič PUBLIC ENTERPRISE, 2013, Vol. 19, Nos. 1 - 4 5
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