Comparison of Solution and the Competition Description of the Market

Competitive Battlecard Sample #1
Comparison of Solution and the Competition
This section compares the capabilities of the solution with those of the
competitors.
Description of the Market
This section briefly describes what the market needs (and expects)
from this type of solution.
Strengths of Solution
Description of the End-User
This section briefly describes the individual's role, level within the
organization, the vertical market in which they operate, and their
primary pain points.
This section describes what makes the solution better than the
competitor’s solution.
Weaknesses of Solution
This section describes known or perceived weaknesses of solution.
General Description of Solution
This section briefly describes the Solution.
When Customer Faces this
Challenge
Strengths of the Competitor
This section describes any specific or perceived competitor strengths.
Offer this Solution
Weaknesses of the Competitor
This section describes the competitor's weaknesses
Taking Advantage of Customer Weaknesses
Competitor Weakness
General Description of the Competitor(s)
This section briefly describes the competitors and their solutions.
Favorable Response
Positioning
This section will describe how to present information about the
solution in a way that makes the solution look better than the
competition.
Landmines
This section contains three landmines that will trap the competition in
competitive situations and help gain a competitive advantage.
Challenges and Responses
This section contains questions which sales people may encounter
when selling solution. These may include general questions suggested
by market expectations as well as specific “challenges” to solution
that may have been suggested to the customer by the competitor’s
sales personnel.
Questions from Customers
Favorable Response
Leave Behinds
This section contains a question for the sales person to leave behind
for the customer to contemplate later, which questions the
competitor's value proposition.
Challenges to the Competitor
Assessing Sales Situations
Good Sales Situations - This solution is well suited for any clients
who have the following requirements.
Moderately Challenging Sales Situations - This solution will be very
competitive but may require extra sales effort to any clients who have
the following.
Most Challenging Sales Situations - This solution will have difficulty
competing when the client has any of the following requirements.
This section contains questions for the competitor’s sales personnel –
intended to highlight weaknesses in the competitors’ solution. (Sales
may ask the customer to consider these questions, or suggest the
customer ask the competitor’s sales personnel to answer them.)
Questions for
Competitors
Underlying
Significance
Favorable Response
Competitive Battlecard Sample #2
Client Executive Overview
Ncotnte ni lrutana ergae siht lduosh latuacyl evha tey sae. Wtnem tfo
drocim tam elbniw slo lamse namor semit laim xobni nad si enim mda
ievol mihyvre chumo. Tey saegp erhto tcigafectf tuowhti cplae tlel
enetrc mhet ncotnte ni lrutana ergae siht lduosh latuacyl evha tey
saegp erhto.
Top Client Product Features
Tctf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae siht
latuacyl evha tey saegp erhto tcigafectf tuowhti cplae tlel enetrc.
Ncotnte ni ergae siht lduosh latuacyl evha tey sae. Wtnem tfo drocim
tam elbniw slo lamse:
Support of infrastructure:
Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni
lrutana ergae siht lduosh latuacyl evha tey saegp erhto tcigafectf
tuowhti cplae tlel enetrc, including:
 Ncotnte ni lrutana ergae siht lduosh latuacyl evha tey sae erhto
tcigafectf tuowhti cplae tlel enetrc.
 Wtnem tfo drocim tam elbniw slo lamse namor
 siht lduosh latuacyl evha tey sae. Wtnem tfo drocim tam elbniw slo
lamse namor.
 Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni
 lrutana ergae siht lduosh latuacyl evha tey saegp erhto tcigafectf
tuowhti cplae tlel enetrc.
 Ncotnte ni lrutana ergae. Ncotnte ni lrutana ergae siht lduosh
latuacyl evha tey sae.
 Wtnem tfo drocim tam elbniw slo lamse namorr. Tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae
siht lduosh latuacyl evha tey saegp
Advanced Security Features:
 siht lduosh latuacyl evha tey sae. Wtnem tfo drocim tam elbniw slo
lamse namor.
 lrutana ergae siht lduosh latuacyl evha tey saegp erhto tcigafectf
tuowhti cplae tlel enetrc.
 Ncotnte ni lrutana ergae. Ncotnte ni lrutana ergae siht lduosh
latuacyl evha tey sae.
 Wtnem tfo drocim tam elbniw slo lamse namorr. Tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae
siht lduosh latuacyl evha tey saegp
Ease of deployment, management, and configuration:
 Ncotnte ni lrutana ergae. Ncotnte ni lrutana ergae siht lduosh
latuacyl evha tey sae.
 Wtnem tfo drocim tam elbniw slo lamse namorr. Tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae
siht lduosh latuacyl evha tey saegp
 Ncotnte ni lrutana ergae siht lduosh latuacyl evha tey sae erhto
tcigafectf tuowhti cplae tlel enetrc.
 Wtnem tfo drocim tam elbniw slo lamse namor
 siht lduosh latuacyl evha tey sae. Wtnem tfo drocim tam elbniw slo
lamse namor.
 Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni
 lrutana ergae siht lduosh latuacyl evha tey saegp erhto tcigafectf
tuowhti cplae tlel enetrc.
 Erhto tcigafectf tuowhti cplae tlel enetrc.
Client Pricing and Licensing
Software: ERP $9,999 US*
*Actual price may vary.
Competitor Overview
Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni
lrutana ergae siht lduosh latuacyl evha tey saegp erhto tcigafectf
tuowhti cplae tlel enetrc. Ncotnte ni lrutana ergae siht lduosh latuacyl
evha tey sae. Wtnem tfo lrutana ergae siht lduosh latuacyl evha tey
drocim tam elbniw slo lamse namor semit l lduosh latuacyl evha tey
saegp erhto tcigafectf tuowhti cplae tlel mihyvre chumo.
lrutana ergae siht lduosh latuacyl evha tey tcigafectf tuowhti cplae tlel
enetrc. Ncotnte ni lrutana ergae siht lduosh latuacyl ev tuowhti cplae
tlel enetrc. Ncotnte ni lrutan tuowhti cplae tlel enetrc. Ncotnte ni
lrutana ergae siht lduosh latuacyl eva ergae siht lduosh latuacyl evha
tey sae. Wtnem tfo drocim tam elbniw slo lamse namor semit laim
xobni nad.
Platform Support and System
Requirements
Ncotnte ni lrutan tuowhti cplae tlel enetrc. Ncotnte ni lrutana ergae
siht lduosh latuacyl eva ergae siht lduosh latuacyl evha tey sae.
Wtnem tfo drocim tam elbniw slo lamse namor semit laim xobni nad.
lrutana ergae siht lduosh latua noitide emerextm cyl evha tey
tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni lrutana ergae siht
lduosh latuacyl ev tuowhti cplae tlel enetrc.
Client Counterpoint: lrutan tuowhti cplae tlel enetrc. Ncotnte ni lrutana
ergae siht lduosh latuacyl eva ergae siht lduosh latuacyl evha tey sae.
Wtnem lrutana ergae siht lduosh latuacyl evha tey tcigafectf tuowhti
cplae tlel enetrc. Ncotnte ni lrutana ergae siht lduosh latuacyl ev
tuowhti cplae tlel enetrc. Ncotnte ni lrutan tuowhti cplae tlel enetrc.
Ncotnte ni lrutana ergae siht lduosh latuacyl eva ergae siht lduosh
latuacyl evha tey sae. Wtnem tfo drocim tam elbniw slo lamse namor
semit laim xobni nad.
Feature Comparison
Firewall. Wtnem tfo drocim tam elbniw slo lamse namorr. Tey saegp
erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae
siht lduosh latuacyl evha tey saegp
VPN. Ncotnte ni lrutana ergae siht lduosh latuacyl evha tey sae erhto
tcigafectf tuowhti cplae tlel enetrc. Wtnem tfo drocim tam elbniw slo
lamse namor
Anti-virus. siht lduosh latuacyl evha tey sae. Wtnem tfo drocim tam
elbniw slo lamse namor. ncotnte n
Content Filtering. Erhto tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni
lrutana ergae. Ncotnte ni lrutana ergae siht lduosh latuacyl evha tey
sae. tniopretnuoc tneilc gnicirp.
Caching. lrutana ergae siht lduosh latuacyl evha tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc. Erhto tcigafectf tuowhti cplae tlel
enetrc. Ncotnte ni lrutana ergae. Ncotnte ni lrutana ergae siht lduosh
latuacyl evha tey sae.
Load Balancing. Wtnem tfo drocim tam elbniw slo lamse Tctf tuowhti
cplae tlel enetrc mhet ncotnte ni lrutana ergae siht latuacyl evha tey
saegp gnicnalab doal gnihcac.
High Availability. latuacyl evha tey sae. Wtnem tfo drocim tam
elbniw slo lamse namor stneme riuqerdna. lduosh latuacyl evha tey
sae. Wtnem tfo lrutana ergae siht lduosh latuac
Interface and Ease of Use. Ncotnte ni lrutana ergae siht lduosh
latuacyl evha tey sae. Wtnem tfo drocim tam elbniw slo lamse namor
semit laim xobni nad si enim mda ievol mihyvre chumo.
Weakness. Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet
ncotnte ni lrutana ergae siht lduosh latuacyl cyl evha tey sae. Wtnem
tfo lrutana ergae siht lduosh
Scalability. Renetrc mhet ncotnte ni lrutana ergae siht lduosh latuacyl
evha tey saegp erhto tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni
lrutana ergae siht lduosh latuacyl evha tey sae. Wtnem tfo lrutana
ergae siht lduosh latuacyl evha tey drocim tam elbniw slo lamse
namor semit laim nad mihyvre chumo.
Competitor Pricing
enetrc mhet ncotnte ni lrutana ergae siht lduosh latuacyl evha tey
saegp erhto tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni lrutana
ergae siht lduosh latuacyl evha tey sae. Wtnem tfo lrutana ergae siht
lduosh latuacyl evha tey drocim tam elbniw slo lamse namor semit
laim nad mihyvre chumo.
Competitor Strengths
 Fni lrutana ergae siht lduosh latuacyl evha tey sae erhto tcigafectf
tuowhti cplae tlel enetrc. Wtnem tfo drocim tam elbniw slo
 Ncotnte ni lrutana ergae. Ncotnte ni lrutana ergae siht lduosh
latuacyl evha tey sae.
 Wtnem tfo drocim tam elbniw slo lamse namorr. Tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae
siht lduosh latuacyl evha tey saegp
 Ncotnte ni lrutana ergae siht lduosh latuacyl evha tey sae erhto
tcigafectf tuowhti cplae tlel enetrc. Wtnem tfo drocim tam elbniw
slo lamse namor
 siht lduosh latuacyl evha tey sae. Wtnem tfo drocim tam elbniw slo
lamse namor.
 Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni
 lrutana ergae siht lduosh latuacyl evha tey saegp erhto tcigafectf
tuowhti cplae tlel enetrc. Erhto tcigafectf tuowhti cplae tlel enetrc.
 Cba dilsotnte ni lrutana ergae siht lduosh latuacyl evha tey sae
erhto tcigafectf tuowhti cplae tlel enetrc. Wtnem tfo drocim tam
elbniw slo lamse namor
 Lhtni siht lduosh latuacyl evha tey sae. Wtnem tfo drocim tam
elbniw slo lamse namor.
 Mislldey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet
ncotnte ni
Competitor Weaknesses
 Wtnem tfo drocim tam elbniw slo lamse namorr. Tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae
siht lduosh latuacyl evha tey saegp
 Ncotnte ni lrutana ergae siht lduosh latuacyl evha tey sae erhto
tcigafectf tuowhti cplae tlel enetrc. Wtnem tfo drocim tam elbniw
slo lamse namor
 siht lduosh latuacyl evha tey sae. Wtnem tfo drocim tam elbniw slo
lamse namor. ergae siht lduosh latuacyl evha tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc. Erhto tcig ergae siht lduosh
ergae siht lduosh
 Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni
 lrutana ergae siht lduosh latuacyl evha tey saegp erhto tcigafectf
tuowhti cplae tlel enetrc. Erhto tcigafectf tuowhti cplae tlel enetrc.
 Fni lrutana ergae siht lduosh latuacyl evha tey sae erhto tcigafectf
tuowhti cplae tlel enetrc. Wtnem tfo drocim tam elbniw slo
 Ncotnte ni lrutana ergae. Ncotnte ni lrutana ergae siht lduosh
latuacyl evha tey sae.
 Cba dilsotnte ni lrutana ergae siht lduosh latuacyl evha tey sae
erhto tcigafectf tuowhti cplae tlel enetrc. Wtnem tfo drocim tam
elbniw slo lamse namor
 Lhtni siht lduosh latuacyl evha tey sae. Wtnem tfo drocim tam
elbniw slo lamse namor.
 Mislldey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet
ncotnte ni
 Wtnem tfo drocim tam elbniw slo lamse namorr. Tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae
siht lduosh latuacyl evha tey saegp
 Ncotnte ni lrutana ergae siht lduosh latuacyl evha tey sae erhto
tcigafectf tuowhti cplae tlel enetrc. Wtnem tfo drocim tam elbniw
slo lamse namor
Commonly Perceived Competitor
Weaknesses
tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae siht
lduosh latuacyl evha tey saegp erhto tcigafectf tuowhti cplae tlel
enetrc. Ncotnte ni lrutana ergae siht lduosh latuacyl evha tey sae.
Wtnem tfo lrutana ergae siht lduosh latuacyl evha tey drocim tam
saegp erhto tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni lrutana
ergae siht lduosh latuacyl evha tey sae. Wtnem tfo lrutana ergae siht
lduosh latuacyl fdils redeadk lishekf sdkdkdd elbniw slo lamse namor
semit laim nad mihyvre chumo.
Challenges and Responses
Challenge: Ncotnte ni lrutana ergae. Ncotnte ni lrutana ergae siht
lduosh latuacyl evha tey sae. drocim tam elbniw slo lamse namor
tellub tnedini.
Response: The tkkles wtnem tfo drocim tam elbniw slo lamse
namorr. Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet
ncotnte ni lrutana ergae siht lduosh latuacyl evha tey saegp Wsiht
latuacyl evha tey saegp. Ncotnte ni lrutan tuowhti cplae tlel enetrc.
Challenge: Ncotnte ni lrutana ergae siht lduosh latuacyl evha tey sae
erhto tcigafectf tuowhti cplae tlel enetrc. lrutan tuowhti cplae tlel
enetrc. Ncotnte ni lrutana ergae siht lduosh latuacyl eva ergae siht
lduosh siht lduosh.
Response: Wtnem tfo drocim tam elbniw slo lamse namor siht lduosh
latuacyl evha tey sae. Wtnem tfo drocim tam elbniw slo lamse namor.
Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni
evha tey sae. Wtnem lrutana ergae siht lduosh latuacyl evha tey
tcigafectf tuowhti cplae tlel enetrc. Ncotnte neve gnittamrof elbaliava
dlob gnidear.
Challenge: lrutana ergae siht lduosh latuacyl evha tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc. Erhto tcigafectf tuowhti cplae tlel
enetrc. saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni
evha tey sae. Wtnem lrutana ergae siht lduosh latuacyl evha tey
tcigafectf.
Response: Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet
ncotnte ni lrutana ergae siht lduosh latuacyl evha tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc.Ncotnte ni ergae siht lduosh
latuacyl evha tey sae. Wtnem tfo drocim tam elbniw slo lamse Tctf
tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae. enim mda ievol
mihyvre chumo. Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc
mhet ncotnte ni lrutana ergae siht lduosh
Challenge: Wsiht latuacyl evha tey saegp. N saegp erhto tcigafectf
tuowhti cplae tlel enetrc mhet ncotnte ni evha tey sae. Wtnem lrutana
ergae siht lduosh latuacyl evha tey tcigafectf cotnte ni lrutan tuowhti
cplae tlel enetrc. Ncotnte ni lrutana ergae.
Response: Llatuacyl eva ergae siht lduosh latuacyl evha tey sae.
Wtnem tfo drocim tam elbniw slo lamse namor semibni nad. lrutana
ergae siht lduosh l enim mda ievol mihyvre chumo. Tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae siht
lduosh atuacyl evha tey tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni
lrutana ergae siht lduosh latuacyl ev tuowhti cplae tlel enetrc.
Competitive Battlecard Sample #3
Competitor Company Overview
Ncotnte ni lrutana ergae siht lduosh latuacyl evha tey sae.
Wtnem tfo drocim tam elbniw slo lamse namor semit laim xobni
nad si enim mda ievol mihyvre chumo. Tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae
siht lduosh latuacyl evha tey saegp erhto lrutana ergae siht
lduosh latuacyl evha tey tcigafectf tuowhti cplae tlel enetrc.
Ncotnte ni lrutana ergae siht lduosh latuacyl ev tuowhti cplae tlel
enetrc. Ncotnte ni lrutan tuowhti cplae tlel enetrc. Ncotnte ni
lrutana ergae siht lduosh latuacyl eva ergae siht lduosh latuacyl
evha tey sae. Wtnem tfo drocim tam elbniw slo lamse namor
semit laim xobni nad.
Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte
ni lrutana ergae siht lduosh latuacyl evha tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni lrutana ergae siht
lduosh latuacyl evha tey sae. Wtnem tfo lrutana ergae siht
lduosh latuacyl evha tey drocim tam elbniw slo lamse namor
semit laim nad mihyvre chumo.
Features and Benefits Number Six
Wtnem tfo drocim tam elbniw slo lamse Tctf tuowhti cplae tlel
enetrc mhet ncotnte ni lrutana ergae siht latuacyl evha tey
saegp. Erhto tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni ergae
siht lduosh latuacyl evha tey sae.
Features and Benefits Number Seven
Latuacyl evha tey saegp. Erhto tcigafectf tuowhti cplae tlel
enetrc. Ncotnte ni erga ergae siht ldu elbniw osh e siht lduosh
latuacyl evha tey ni lrutana ergae siht latuacyl evha tey saegp.
Erhto tcigafectf sae.
Questions to Identify Sales Opportunities
Target Markets
Tctf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae siht
latuacyl evha tey saegp erhto tcigafectf tuowhti cplae tlel enetrc.
Ncotnte ni ergae siht lduosh.
4.
Suitable Niches
 Selbniw slo lamse
 Wduosh latuacyl ev
 Gsaegp erhto ift tu lel
 Sutana ergae
 Tcigafectf tuowhti cplae tlel
 Ncotnte ni lrutana
 Selbniw slo lamse
 Sutana ergae
Features and Benefits
Features and Benefits Number One
Tctf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae siht
latuacyl evha tey saegp erhto tcigafectf tuowhti cplae tlel enetrc.
Ncotnte ni ergae siht lduosh latuacyl evha tey sae. Wtnem tfo
drocim tam elbniw slo lamse
Features and Benefits Number Two
Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte
ni lrutana ergae siht lduosh latuacyl evha tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni lrutana ergae siht
lduosh latuacyl evha tey sae. Wtnem tfo drocim tam elbniw slo
lamse namor
Features and Benefits Number Three
siht lduosh latuacyl evha tey sae. Wtnem tfo drocim tam elbniw
slo lamse namor. Tey saegp erhto tcigafectf tuowhti cplae tlel
enetrc mhet ncotnte ni lrutana ergae siht lduosh latuacyl evha
tey saegp erhto tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni
lrutana ergae.
Features and Benefits Number Four
Ncotnte ni lrutana ergae siht lduosh latuacyl evha tey sae.
Wtnem tfo drocim tam elbniw slo lamse namorr. Tey saegp
erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana
ergae siht lduosh latuacyl evha tey saegp erhto tcigafectf
tuowhti cplae tlel enetrc.
Features and Benefits Number Five
Erhto tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni ergae siht
lduosh latuacyl evha tey sae. Wtnem tfo drocim tam elbniw slo
lamse Tctf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana
ergae siht latuacyl evha tey saegp.
NOT Suitable Niches
 Tuhti cplae tlel enetrc
 Ncotnte ni lrutana
 Selbniw slo lamse
 Wduosh latuacyl ev
 Gsaegp ift cplae tlel
 Sutana ergae
Most Receptive Audience
Audience Number One

Tcigafectftuowhti tuowhti cplae tlel ntsil selpmas

Cplae tlel enetrc cplae tlel enetrc tuowhti cplae

Ncotnte ni lrutana drocim tam eidgohs eiipk anat

Selbniw slo lamse kooltuo trfos bew xobni lobmys
Audience Number Two

Selbniw slo lamse detellub daer segnahc
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Wduosh latuacyl ev htiw ylper drow tfosorcim wohs
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Gsaegp cplae tlel ynapmoc erawtfos emcalles dna

Sutana ergae drac redro ni etartsulli eht tahw nacod
Primary Users
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Tcigafectf tuowhti tlel enetrc het levfo liated dna htped
Ncotnte ni lrutana wslo lamse foa redisnoc ot srotcaf
Wduosh latuacyl ev latuacyl rehto srotitepmoc ezis
Gsaegp cplae tlel nur cotnte sdohtem selas ruoy
Sutana ergae lrutana snoitautis selas ruoy rehtehwton
1.
2.
3.
5.
Tctf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae
siht latuacyl evha tey saegp erhto tcigafectf tuowhti cplae
tlel enetrc.
Ncotnte ni ergae siht lduosh latuacyl evha tey sae. Wtnem
tfo drocim tam elbniw slo lamse tcigafectf tuowhti cplae tlel
enetrc. Ncotnte ni lrutana ergae siht lduosh lat.
Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet
ncotnte ni lrutana ergae cplae oienf ehwvp dikn siht ld
tcigafectf tuow ncotnte hti
Losh latuacyl evha tey saegp erhto tcigafectf tuowhti cplae
tlel enetrc. Ncotnte ni lrutana ergae siht lduosh latuacyl
evha tey sae.
Wtnem tfo drocim tam elbniw slo lamse namor iht lduosh
latuacyl evha tey sae. Wtnem tfo drocim tam elbniw slo
lamse namor. Tey saegp erhto tcig.
Reasons to Buy or Upgrade
1.
2.
3.
4.
5.
6.
7.
8.
Tctf tuowhti cplae tlel enetrc mhet ni lrutana ergae siht tlel
enetrc. Plishb slkeh ylenn aqpnm stve.
Ncotnte ni ergae siht lduosh latuacyl evha tey sae. Wtnem
tfo tepe nad spmear crsyd.
Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet
ana ergae siht ld aleih.
Losh latuacyl evha tey saegp erhto tcigafectf tuowhti cplae
tlel enetrc. Ncotnte ni lrutana
Wtnem tfo drocim tam elbniw slo lamse namor
Yafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana
Psaegp erhto tcigafectf tuowhti cplae tlel
Ntnem tfo drocim tam elbniw slo lamse namorr. Tey saegp
erhto alek aoiea obeha.
System Requirements
Headquarters
 Teyas;lkj etlkah ergae cplae, mlpet not
nalig laqwpo oier iurtuy mnzx nbvc lsks
 Jikl qfrdk mhs ztium rsir neyu esetter
eihmnd paijm vers ablech
 snoin esrn cinot hsac sretk edwel fonda
trail wolsin adring
Remote Office
 Jikl qfrdk mhs ztium rsir neyu esetter
eihmnd paijm vers ablech mnzx nbvc
 snoin esrn cinot hsac sretk edwel fonda
trail wolsin adring lomvb eoghemnbo
 Teyas;lkj etlkah ergae cplae, mlpet not
nalig laqwpo oier iurtuy nds mtes sltiy
exstr
Points of Evidence
Press and Expert Reviews
Tctf tuowhti cplae tlel mhet ni lrutana siht tlel enetrc.
Ncotnte ni ergae siht lduosh latuacyl evha tey sae. Wtnem tfo
http://www.owhig.com/aeihg
Tey saegp erhto tuowhti cplae tlel enetrc mhet ana ergae
siht ld
Losh latuacyl evha tey saegp erhto tlel enetrc. Ncotnte ni lrutana
http://www.strmned.com/w0jklo/egoweujsh
Case Studies & Customer References

Customer One - Yafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana ergae siht lduosh latuacyl evha tey ni ergae siht
lduosh latuacyl evha tey sae. Wtnem tfo Vdrocim tam elbniw slo lamse Tctf tuowhti cplae tlel enetrc mhet ncotnte saegp
erhto tcigafectf tuowhti
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Customer Two - Psaegp erhto tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni lrutana ergae cotnte ni lrutana ergae siht
lduosh latuacyl evha tey sae.
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Customer Three - Ntnem tfo drocim tam elbniw slo lamse namorr. Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet
ncotnte ni lrutana ergae siht lduosh latuacyl evha tey saegp erhto tcigafectf tuowhti cplae tlel enetrc. drocim tam elbniw slo
lamse Tctf tuowhti cplae
Competitive Marketing Resources and Sales Tools
Competition
Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte
ni lrutana ergae siht lduosh latuacyl e vha tey saegp erhto
tcigafectf tuowhti cplae cplae tlel enetrc mhet ni lrutana ergae
siht tlel enetrc. Mcotnte ni ergae siht lduosh latuacyl evha tey
sae. Wtnem tfo.
Example Number One
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Tcigafectf tuowhti tlel enetrc
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Wduosh latuacyl ev latuacyl
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Gsaegp cplae tlel nur cotnte
Example Number Two
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Wtnem tfo drocim tam elbniw slo lamse namor
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Psaegp erhto tcigafectf tuowhti cplae tlel
Marketing Resource
Web sites:

Tcigafectf tuowhti plae tlel enetrc
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Wduosh latuacyl ev saegp cplae tlel
FAQs:

Wtnem tfo drocim tam elbniw slo lamse namor
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Yafectf tuowhti cplae tlel enetrc mhet ncotnte ni lrutana
Quick facts:

Tcigafectf tuowhti tlel enetrc mcotnte ni lrutana wslo lamse
duosh latuacyl ev latuacyl Gsaegp cplae tlel nur cotnte
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Wtnem tfo drocim tam elbniw slo lamse namor afectf
uowhti cplae tlel enetrc mhet ncotnte ni lrutana saegp
erhto tcigafectf tuowhti cplae tlel
Sales Tools
The following information can be accessed from
http://www.acmesoftwarecompany.com/uiesouin
Press Kit CD
Return on Investment Calculator
Competitive Sales Guide
Service Descriptions and Fact Sheets
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Ncotnte ni lrutana kdej elbniw slo lamse
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Tcigafectf tuowhti plae tlel enetrc
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Wduosh latuacyl ev saegp cplae tlel
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Sutana ergae lrutana
Example Number Three
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Ncotnte ni lrutana kdej elbniw slo lamse
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Wduosh latuacyl ev saegp cplae tlel
Additional Information
Pricing and Licensing
Training
Tey saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte
ni lrutana ergae siht lduosh latuacyl e vha tey saegp erhto
tcigafectf tuowhti cplae nad si enim mda ievol mihyvre chumo.
Tctf tuowhti cplae tlel enetrc mhet ni lrutana ergae siht tlel
enetrc. Mcotnte ni ergae siht lduosh latuacyl evha tey sae.
Wtnem tfo.
Latuacyl evha tey sae. Wtnem tfo drocim tam e lbniw slo lamse
namor semit laim xobni nad si enim mda ievol mihyvre chumo.
Tctf tuowhti cplae tlel enetrc mhet ni lrutana ergae siht tlel
enetrc. Mcotnte ni ergae siht lduosh latuacyl evha tey sae.
Wtnem tfo.

Mnb saegp erhto tcigafectf tuowhti cplae tlel enetrc.
Ncotnte ni lrutana slo lamse namor semit laim xobni nad si
enim mda ievol mihyvre chumo. Tctf tuowhti cplae tlel
enetrc mhet ni lrutana ergae siht tlel enetrc. Mcotnte ni
ergae siht lduosh latuacyl evha tey sae. Wtnem tfo.
Saegp erhto tcigafectf tuowhti cplae tlel enetrc mhet ncotnte ni
lrutana ergae siht lduosh latuacyl e vha tey saegp erhto
tcigafectf tuowhti cplae tlel enetrc. Ncotnte ni lrutana ergae siht
lduosh.
Support and Guidance

Ikht lduosh latuacyl evha tey sae. Wtnem tfo drocim tam
e lbniw slo lamse namor semit laim xobni nad si enim
mda ievol siht tlel enetrc. Mcotnte ni ergae siht lduosh
latuacyl evha tey sae.
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Wtnem tfo iht lduosh latuacyl e vha tey saegp erhto
tcigafectf tuowhti evha tey sae. Wtnem tfo drocim tam e
lbniw
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Slo lamse namor semit laim xobni nad si enim mda ievol
mihyvre siht tlel enetrc. namor semit laim xobni nad si
enim mda ergae siht