SampleA. Sample
128MainStreet
Anytown, L2M6'LZBL
Ameritech
January 22, L998
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Dear SampleA. Sample,
I'd like to thank you for being one of our best customers.As I
mentionedw-henI wrote to you last October,;iou are now'a member
of the Ameritech Selectprogram.
The Ameritech Selectprogram has many valuablebenefits. Among them
is a team of speciallytrained customer service professionalsavailableto
you24 hours a day,7 days a week, to answer questionsabout any
Ameritech product or service. You can reach them directly by calling,
5-3287).
toll-free, 1-888-SELECTS (1-888-73
But I'm not only writing to tell what you get from the Ameritech Select
program. I'm also writing to ask you what you want That's why I'd like
you to answer the brief questionnaireenclosedwith this letter. And to
thank you in advancefor responding,I'm sendingyou a gift-a free,
one-yearmembershipin the Quest program. It's designedfor peoplelike
you who want to make their money go further when they travel.
Flip through the enclosedQuest Directory and you'll,find nearly 100
pagesof choicehotels coastto coastwhere you'll enjoy big savings.
You'll alsoreceivesubstantialdiscountson Carnival Cruises,
Northwest Airlines, car rentals, and fine dining. We've even enclosed
your Quest membershipcard, so you can begin saving right now. Best
of all, your membershipis absolutelyfree.
-.--So please take a moment to a-nswerthe enclose-dquesiionnaireand --return it in the envelopeprovided. Your answerswill help us provide
you with the products and servicesthat meet your needs.
Onceagain,thank you. With your valuableinput, we can make the
Ameritech Select program a lot more rewarding for you. We look
forward to hearing from you soon.
Sincerely,
Bruce Chatterley
Vice President
Ameritech ConsumerServices
P.S. Pleasebe sure to answer the enclosedsurvey. It'll only take you a
few minutes, and it will help us make the Ameritech Select program more
valuableto you.
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Ameritech
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SampleA. Sample
123Main Street
Anytown, \ZUS-LZU
Youranswerswill help us createthe Ameritech Selectprogramthat thanks you
in the way you want to be thanked.So pleasetake a moment to completethis form
and return it in the enclosedenvelope.
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apptu
l. Which of the following do you have?Ghpck
)
! Cante I onrine Service I Modem I Fax Machine ! cuuuta" or PCSPhone
2. How would you like to receiveAmeritech Selectprograminformation?6cnear,allthatopptu
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!
Telephone
!
fax
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n-mait
(Pleaseproui.d,e
e-mni.tadd,ress:
(Please prouicte ntunber:
)
L-l Send no information
one.)
3. What is your opinion of Ameritech'scustomerservice?(ch,eck
E Poor I rair I Satisfactory I Good I Excellent
4. In terms of quality,value,and easeof use,how do you rate Ameritechproducts
and services?Gneatsne)
I Poor E nair I Satisfactory ! Gooa I Excellent
5. Usinga scaleof 1 to 5 (1=Not at all interested;5=Veryinterested),pleasetell us
how interestedyou are in receivingdiscountsor couponson the followingretail
servicesor products?
Not at aLL'interested
Airline travel
Car rental
Major hotel chains
Grocerystores
Book stores
Gasstations
qlereq
Qtqt!41g
Fast-foodrestaurants
Full-servicerestaurants
Video rentals
Movietheater passes
Verui,nterested
2345
2345
2345
2345
2345
2345
-123452345
2345
2345
2345
6. Us-g a scale of 1 to 5 (l=Not at all interested; 5=Very interested), how interested
are you in receiving information on the following phone-related servicesor products?
Notat aII i,nterested
service
I
2
3
fromAmeritech)
Americast (cable
I
2
3
card)
Ameritech Complete Card 1acreditcardthatisalsoyourcalling
I
2
3
service
fromAmeritech)
Ameritech.net'* 1or'lir,e
Vety'interested
4
5
4
5
4
5
7, Do you run a businessfrom your home?eheckone)
f Yes I },lo
8. What age group are you tn?enect,one.)
E rs-g+
I gr-r+
Z ss-z+
I under 18
! 75or older
ailthntawla.)
9. If you have children living in your home,what agegroup(s) are they in? Qr,ecn
18
Ie"voverage
fNone Eeovunderage4 Ie"v a1e4-I2 Ie"vage 13-18
Thank you for your time and your answers.As always,we appreciateyour business.
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the QuestDirectoryis constantly
Because
behg updated,its listingsaresubjectto
to confirm
Pleasecall 1-800-742-3543
change.
or merchant
whetherthe hotei,restaurant,
youplanto visitis currentlylisted.
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