NEWS RELEASE
FOR IMMEDIATE RELEASE
CONTACT: Jane Steger
Performance Health
330-634-2281
[email protected]
Free Consumer Biofreeze® Sample Program Announced by Performance Health
Web-based Referral and Sampling Program drives new patients and clients to clinics.
Akron, Ohio – November 18, 2013 – Biofreeze, the #1 clinically used and recommended topical
pain reliever, is now available for consumer trial and through the ease of online ordering.
“We are very excited to introduce the newest element of our Biofreeze sampling program, the
extremely successful program that supports clinicians in bringing new patients and clients through their
door,” stated Ethan Pochman, Vice President, US Clinical, Performance Health. “We wanted to take the
Biofreeze sampling program to the next level and believe that social media is the best way to do that.
With our new online sampling application, we accept consumer requests for free Biofreeze samples and
provide those requests to practitioners in the consumer’s area. This creates an opportunity for the
practitioner to introduce both Biofreeze and their practice to someone looking for pain relief; someone
who may likely become a new patient or client.”
To participate in the program, practitioners need to enroll in the Biofreeze Where-to-Buy
Referral Service at www.performancehealth.com/signup and order a supply of free Biofreeze
samples. With the introduction of this new online request application, the Where-to-Buy program
now supports two channels of access for Biofreeze Pain Reliever, which is not available at retail.
Consumers looking for immediate purchase can use the Where-to-Buy online locator to identify local
practitioners who sell Biofreeze. Consumers looking to first trial Biofreeze can request a sample at
http://samples.biofreeze.com.
Registered Where-to-Buy practitioners wanting to participate in this new program can order
free product samples at 800-BIOFREEZE (800-246-3733). Many practitioners have been using
Biofreeze samples as a highly effective marketing tool for years. The sample is an information card
customized with the practitioner’s contact information and a Biofreeze packet attached. Performance
Health provides these samples to practitioners in whatever quantity they need for patient trial or for
events in their communities.
With this newest Biofreeze sample request application, registered practitioners can inexpensively
yet efficiently expand their marketing efforts. The practitioner is provided with the consumer’s name,
phone number, mailing address and e-mail address. They put together a simple envelope with the free
sample that has been customized for their practice and some great information about their practice. Now
The Hygenic Corporation • 1245 Home Avenue • Akron, OH 44310 • 800.321.2135 • fax 330.633.9359
TheraBand™, the Color Pyramid®, the Associated Colors®, Biofreeze®, Perform®, Cramer® and Pedigenix® are trademarks
owned by The Hygenic Corporation or its affiliates and may be registered in the United States and other countries.
All rights reserved. ©2013 The Hygenic Corporation
November 18, 2013
they have a very low cost, yet very targeted marketing piece and have started a conversation with a
potential patient or client, someone who has already indicated a need for pain relief by requesting a
sample.
“As the number one topical analgesic, we receive the kind of web traffic that can create from ten
to many hundreds of leads a week for a single practitioner,” concluded Pochman. “We know practitioners
are excited about new patients so we encourage them to call 800-Biofreeze. We will explain everything
they need so that they can start to take advantage of this program and bring potential new patients to their
door.”
View video at www.Biofreeze.com/SamplingIntro
About Biofreeze Pain Reliever
For over 20 years, Biofreeze Pain Reliever has been helping people reduce their pain and manage
discomfort. This market leading topical analgesic provides relief for millions of individuals suffering
from sore or strained muscles, shoulder and arm discomfort, neck, back, hip and leg pain, painful joints,
ankle and foot pain, and pain associated with bruising or arthritis. Research proves what these users
already know…it works. No other topical analgesic in the marketplace is backed by as much research.
Biofreeze is 100% paraben-free, propylene glycol free and available in original green and colorless
dye-free formulas. Its botanical blend includes ilex, arnica, aloe, boswellia, calendula, green tea,
burdock root and lemon balm. Free product samples, custom printed with a practice name and phone
number, can be ordered to match the practitioner’s formula preference—either Green or Colorless.
About Performance Health
Featuring leading brands like Biofreeze®, TheraBand™, Cramer®, Prossage® and Pedigenix®, Performance
Health offers a broad portfolio of products for the therapy, rehabilitation, wellness, massage, sports
medicine, performance and podiatric markets. In addition to market-leading products, Performance Health
provides practice building support, evidence-based protocols, clinical and product education, turn-key
dispensing and pain management solutions.
The Hygenic Corporation • 1245 Home Avenue • Akron, OH 44310 • 800.321.2135 • fax 330.633.9359
TheraBand™, the Color Pyramid®, the Associated Colors®, Biofreeze®, Perform®, Cramer® and Pedigenix® are trademarks
owned by The Hygenic Corporation or its affiliates and may be registered in the United States and other countries.
All rights reserved. ©2013 The Hygenic Corporation