4/10/2012 NEVER A DULL MOMENT IN DANANG Christine Bundesen AM Director, Institute of Continuing & TESOL Education The University of Queensland (ICTE-UQ) AIEC Conference, 2012 Danang, Central Vietnam • One of major port cities in Vietnam • Commercial and educational hub of Central Vietnam • Fourth biggest centre of economy in Vietnam (after Ho Chi Minh city, Ha Noi and Hai Phong) • Higher urbanization ratio than any of Vietnam's other provinces or centrally governed cities AIEC Conference, 2012 Australian International Education Conference 2012 www.aiec.idp.com 1 4/10/2012 A cheese sandwich moment: 1999 AIEC Conference, 2012 2000 The University of Queensland (UQ) in Brisbane Australia, and the University of Danang (UD) in DanangVietnam, commenced a relationship of cooperation linked to an Atlantic Philanthropies (AP)funded 5-year Coursework Masters Scholarship Program and the UD Learning Resource Centre development. AIEC Conference, 2012 Australian International Education Conference 2012 www.aiec.idp.com 2 4/10/2012 2001 UQ & UD cooperation expanded to include a plan to establish a joint initiative English Language Institute, the UD-UQ ELI project, with construction and initial start-up funding from AP on the city campus of UD in Danang. AIEC Conference, 2012 2001-2004 Preparations for the UD-UQ ELI were undertaken: application submissions for funding to AP; project and premises design and management; formalisation of the legal UD-UQ project relationship; and gaining of the required multiple Vietnamese government approvals. 2004 The UD-UQ ELI project was approved by the Vietnamese government MPI under a Business Cooperation Contract (BCC) - the first BCC in higher education in Vietnam. UQ and UD were issued with an Investment Licence in mid2004, superceded by an Investment Certificate by the Danang DPI in mid-2007. AIEC Conference, 2012 Australian International Education Conference 2012 www.aiec.idp.com 3 4/10/2012 October 2004 Construction of a new building to international standards to accommodate the UD-UQ ELI commenced. AIEC Conference, 2012 October 2006 A small team of staff moved into the new UD-UQ ELI building after damage caused by Typhoon Xangsane was repaired. AIEC Conference, 2012 Australian International Education Conference 2012 www.aiec.idp.com 4 4/10/2012 January 2007 UD-UQ ELI commenced its first General and Academic English language training programs for 10 students. AIEC Conference, 2012 March 2007 UD-UQ ELI became an official member of the Vietnam Chamber of Commerce and Industry. April 2007 UD-UQ ELI became an approved test administration centre for IELTS and the suite of Cambridge ESOL tests. The first UD-UQ ELI administered IELTS test was delivered for five candidates. From 4/2007 to 5/2012 IELTS tests have been administered to 3,096 candidates on 120 test days. AIEC Conference, 2012 Australian International Education Conference 2012 www.aiec.idp.com 5 4/10/2012 May 2007 UD-UQ ELI delivered its first corporate classes for personnel from Furama Resort Danang and Danang Customs. To date more than 300 staff from the Furama Resort have received UD-UQ ELI English language training. AIEC Conference, 2012 June 2007 UD-UQ ELI premises were officially opened. AIEC Conference, 2012 Australian International Education Conference 2012 www.aiec.idp.com 6 4/10/2012 August 2007 UD-UQ ELI was granted full accreditation by NEAS International. June 2008 UD-UQ ELI in collaboration with the Australian Embassy hosted the "Viet Nam - Australia Then and Now" Exhibition commemorating 35 years of bilateral relations between Vietnam and Australia. AIEC Conference, 2012 April 2009 The inaugural Professional Development Network (PDN) session was held at the UD-UQ ELI. To date in 2012, UD-UQ ELI has delivered 25 PDNs to Danang teachers of English. November 2010 The first of the annual International Diploma in Language Teaching Management (IDLTM) programs was delivered at the UD-UQ ELI with a full cohort of 12 participants. AIEC Conference, 2012 Australian International Education Conference 2012 www.aiec.idp.com 7 4/10/2012 May 2011 The Australian Governor General, Her Excellency Dr Quentin Bryce AC, toured the UD-UQ ELI. AIEC Conference, 2012 2012 UD-UQ ELI celebrated 5 years of capacity building in Danang and the central region of Vietnam. Australian International Education Conference 2012 www.aiec.idp.com 8 4/10/2012 Challenges • Understanding and meeting foreign regulatory and legal requirements • Merging and integration of differentiated business practices and cultures • Partner management and alignment of expectations and objectives • Alignment of local systems and requirements with international standards • Movement from aid mentality to financial self-sustainability •Dealing with unanticipated international competition AIEC Conference, 2012 Challenges • Introduction and promotion of international standards and the benefits to the local market • Recruiting and retaining the right people – both locally engaged staff and foreign staff • Integrating local teachers – changing perceptions • Minimising isolation for the ELI and its staff – making them part of the larger organisation and culture • Understanding local market conditions and cultures As the song says – “It is a Long and Winding Road” AIEC Conference, 2012 Australian International Education Conference 2012 www.aiec.idp.com 9
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