Manual for Exhibitors Technics and Marketing

Manual for Exhibitors
Verpackung Austria 2014
24 – 25 September 2014
Messe Wien, Hall D
Technics and
Marketing
Dear Verpackung Austria 2014 exhibitors,
easyFairs looks forward to welcoming you as exhibitor at Verpackung Austria 2014 in
Vienna. Because we want you to make the most of your participation, we offer you many
services to help you with the preparation of your show presence.
In the Technical Section you will find an overview of technical specifications, the stand
furnishings and fittings and a number of useful information. The Marketing Section
describes the tools available to help you actively market your show presence.
And – of course! – we are at your service should you desire a personal consultation. In the
cover sheets you’ll also find contact details for someone who can help in each subject area.
We wish you smooth, effective preparations and a successful trade show!
Your easyFairs team

Please share this manual with all your colleagues and co-workers who are
involved in your show preparation.

Please place all orders via your “My easyFairs” account until 18.08.2014.
Just log in under “My easyFairs” on our VERPACKUNG Austria website.

Most orders can only be made online. The exceptions (paper/fax orders
possible) are:
-
Order Form for the Name Board (p. 9)
Your Stand Layout (p. 10)
Marketing Order Form (p. 24)
Deadline for all orders is 18th of August, 2014.
All orders made after 18.08.2014 by easyFairs and all orders made onsite would
be subject for 30% overhead costs!
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Organisation & Technology
Your contact partners:
For onsite organisation:
Ms. Claudia Huber
Phone: 0049 (0) 89 127 165 210
Mobile: 0049 (0) 152 29587784
[email protected]
Ms. Diana Both
Phone: 0049 (0) 89 127 165 173
Mobil: 0049 (0) 162 7323593
(This phone number will only be available during build up and during the show!)
[email protected]
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1. General Informationen
1.1 Contact and delivery address

Organiser
easyFairs Deutschland GmbH
Balanstraße 73, Haus 8, 81541 München, Germany
Phone.: 0049 (0) 89 127 165 0
Fax: 0049 (0) 89 127 165 111

Onsite Contact
Ms. Claudia Huber
Phone: 0049 (0) 89 127 165 210;
Mobil: 0049 (0) 1522 95 877 84
E-Mail: [email protected]
Ms. Diana Both
Phone: 0049 (0) 89 127 165 173
E-Mail: [email protected]

Onsite Contact, where to address
Messeleitungsbüro / Business Point
Stand No.: E 20

Delivery Address
Halle / Stand Nr.
c/o Verpackung Austria 2014
Messezentrum Wien
Trabrennstr. 5
1020 Wien
Please note that we cannot accept liability for your shipped materials and therefore cannot
receive deliveries to your stand. Please ensure that someone from your company is onsite
to receive shipments!
1.2 Venue plan
For more information, please see att. file (called: Anlage Anfahrtsplan/ Geländeplan)
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2. Time schedule: Build up – Opening Hours – Dismantling
23.09.2014
Delivery/assembly of
heavy machinery
24.09.2014
25.09.2014
08:00-12:00
08:00–12:00
by special
arrangement
General building time
12:00–20:00
Opening hours
26.09.2014
Pick up of
machinery by
special
arrangement
08:00–09:00
09:00–17:00
Dismantling time
08:00–09:00
09:00–17:00
17:00–22:00
2.1 Delivery/ Assembly of heavy machinery
Please consider the hight of the door height = 4.48 m; width = 4,50m.
Heavy machinery and related material can be delivered by special arrangement with the organiser as
of 23.09.2014 between 08:00 – 12:00 hrs (see 1.1 Contacts and delivery address).
After delivery, all vehicles must be removed to official parking areas immediately.
2.2 General assembly time
General assembly time for exhibitors: 23.09.2014, 12.00-20.00 hrs
For delivery you can park next to the delivery doors short term.
Please note: after 18:00 carpeting will be laid in the aisles. Afterwards no forklifts or other motorised
trucks are allowed in the halls!
2.3 Installation of light, extra electricity, compressed air
Light will be installed as of 14:00 hrs on 23.09.2014.
Additional electricity and compressed air will be operational as of 14:00 on 23.09.2014
2.4 Opening hours for visitors
24.09.2014: 09:00 – 17:00 hrs
25.09.2014: 09:00 – 17:00 hrs
2.5 Dismantling Time
25.09.2014: 17:00 – 22:00 hrs
26.09.2014: 08:00 – 12:00 hrs
We kindly ask you to keep to the foreseen deadlines.
The 26th of September 2014 is strictly reserved for picking up machines and materials, and only by
special arrangement with the organiser (see 1.1 Contacts and delivery address).
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2.6 Freight forwarding & storage of empties
Should you require freight forwarding services (such as forklifts or storage of empty packaging), please
note that only equipment from the venue’s official forwarding company is allowed in the halls of
Messe Wien.
For forwarding services, please contact:
DHL Global Forwarding Austria GmbH
Mr. Thomas Hausmeister
Trabrennstraße 5/ Hall D – 3. Floor
Tel: 0043 (0)1 728 31 60
Fax: 0043 (0) 1 728 31 60 8790
E-Mail: [email protected]
2.7. Various Services

Carpet
Starting at 19:00 hrs on 23.09. 2014, carpeting will be laid in the aisles. After this time, it will
no longer be possible to drive forklifts or other vehicles on the show floor.

Plants
easyFairs will distribute potted plants throughout the hall (not in the stands). Should you
require extra plants for your stand, please contact the organiser (see 1.1 Contacts and delivery
address)

Cleaning
The stands will be cleaned daily before the show doors open (vacuuming, emptying of the
waste bins). This service is free of charge!

Waste removal
Should you require a larger waste bin for the rubbish you expect to generate at your stand,
please contact the organiser (see 1.1 Contacts and delivery address).


Coffee bar
easyFairs will erect a coffee bar. Exhibitors will receive free coffee or tea: simply show your
exhibitor badge. Visitors receive a voucher for a free coffee or tea at the registration desk.
3. Badges
3.1 Build Up and dismantling badges
Badges for stand building and dismantling personnel are free of charge. They will be sent
automatically (not personalised) two weeks before the show to each exhibitor. They are valid for access
to the hall only during the prescribed stand build and dismantling times. Number per exhibitors: 3
badges
3.2 Exhibitor badges
Exhibitor badges are free of charge and bear the names of each person registered as stand personnel.
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They are valid for access to the hall during the show and must be ordered online at least
3 weeks before the show.
Exhibitor badges are sent automatically by post mail 2 weeks before the show. In order to
produce these badges for you, we kindly request that you register each person from your
company who will be present onsite.
For instructions on registering stand personnel and ordering exhibitor badges, please refer to
the Quick Guide.
If there should be any questions, please contact Ms. Ekaterina Shatskaya
Phone: +49 (0)89 127 165 116; or [email protected]
3.3 Parking
Each exhibitor company gets 1 parking tickets for free, also sent out 2 weeks before the show.
All additional tickets will be charged.
All badges and vouchers (parking, stand build/breakdown, exhibitor) will be mailed in the
same envelope by post 2 weeks before the show starts to every exhibitor and co-exhibitor.
Important note: If you would like us to send your badges to an address that is different
from the one in your registration form, please send an email with the correct delivery
address and recipient name to: Mrs Diana Both ([email protected]). Many thanks!
4. Additional Service
4.1 Internet/ Telecommunication
If you need access to the internet please address the business point E 20.
4.2 Catering
There will be a pick-up restaurant operated by the Messehallen Wien.
Free coffee: easyFairs will erect a coffee bar. Exhibitors only need to only show their badge to receive
free coffee and tea. Visitors receive a voucher for a free coffee or tea at the registration desk; these
vouchers are valid only at the “Chicco D’oro” coffee bars.
If you need additional catering/services, please address to the caterer of the Messehallen Wien:
GOURMET, eine Marke der GOURMETGROUP
Ansprechpartnerin: Frau Caroline Pell
Tel: 0043 50 876 2514
Fax: 0043 50 876 5510
E-Mail: [email protected]
4.3 Accommodation
easyFairs recommends the following hotel. We have arranged a contingent of discounted rooms
(please mention „easyFairs exhibitor“, when booking).
Austria Trend Hotel Messe Wien
7
Messestraße 2
A-1020 Wien
Tel: 0049 1 72727-175
Fax 0049 1 72727-200
E-Mail: [email protected]
Reservation link: www.austria-trend.at/book/easyfairs
The contingent is available until 23.07.2014. If there are still rooms available after the deadline, the
hotel will still provide rooms on the arranged terms.
We also recommend the online-service www.hrs.de!
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Order form for the name board
easyFairs Deutschland GmbH
Balanstraße 73, Haus 8
81541 München, Germany
Fax: +49 (0) 89 127 165 111
E-Mail: [email protected]
The following company name should be printed on the name board of our booth:
(no additional costs – this is already included in the participation price)
Description:
Size of the board
Basic colour
Letter colour
Letters
Letter font
= 150 cm x 23 cm x 10 mm
= easyFairs white
= dark blue
= max. 30 characters (incl. blanks, without logo)
= Helvetica
Please be advised: if you do not return this form we will use the company name
as provided in the stand booking information!
Company
_______________________________
Stand number
_______________________________
Contact person
_______________________________
Phone
_______________________________
Place & Time
_______________________________
Legally Binding Signature
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Your stand layout
(for electricity, extra lighting, compressed air and cabinets only)
easyFairs Deutschland GmbH
Balanstrasse 73, Haus 8
81541 München, Germany
Fax: +49 (0) 89 127 165 111
Per E-Mail: [email protected]
Please indicate in your drawing the length and width of your stand, as well as the
open side(s)
Company
_______________________________
Stand number
_______________________________
Contact person
_______________________________
Phone
_______________________________
Place & Time
_______________________________
Legally Binding Signature
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8. Checklist
Checkliste
Did you inform us about the right
company name on the name board
of your booth?
Did you check all technical
information and placed any
additional orders?
Deadline
18.08.2014
18.08.2014
Did you order exhibitor badges for
all of your staff?
18.08.2014
Do you need /have you ordered
additional electricity or compressed
air?
18.08.2014
Have you sent your stand layout to
easyFairs? Necessary for orders
concerning electricity, compressed
air and cabinets!
Do you want additional furniture
for your booth? (you can order this
via “my easyFairs”)
Done
18.08.2014
18.08.2014
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Marketing
Your Contact Partners:
Contact for general marketing questions and „My easyFairs“:
Ms Ekaterina Shatskaya
Tel: 0049 (0)89 127 165 116
[email protected]
Event Director/ Press:
Ms Ulrike Strohschnitter
Tel: 0049 (0)89 127 165 185
[email protected]
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1. “My easyFairs”: Your exhibitor profile
1.1 Your account and your presence on the easyFairs website
As easyFairs exhibitor, you have access to the “My easyFairs” exhibitor portal. With this free service,
you have the opportunity to create your own online profile in the exhibitor catalogue and fill it
with the content of your choosing. Also, all orders must be placed via “My easyFairs”: this is where
you can book extras for your stand, as well as order additional free marketing materials.
1.2 How to set up your “My easyFairs” account:
1. Within the welcome email from [email protected] you will be kindly asked to activate your
account by clicking on the link provided. Generally, this email is sent directly after you book your
stand. In case you don’t receive this email within two days after receiving your booking confirmation,
please contact Ms Diana Both:
Tel: +49 (0)89 127 165 173; Email: [email protected]
2. In the email itself, click on the link www.easyfairs.com/resetpassword/ and set your own personal
password.
You will receive a confirmation that your password has been accepted, after which you may access
your user account at any time. Just go to www.easyfairs.com/verpackung_wien and click on the “My
easyFairs” icon at the top of the page; log in with your email address and your password.
Note: If you forget your password, go to the www.easyfairs.com website, click on the “My easyFairs”
icon, and then click “Forgot your password?” You’ll receive an email allowing you access – and the
opportunity to set a new password.
Enter your e-mail and
password
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1.3 Your exhibitor profile in the online exhibitor catalogue
Once you’ve logged into “My easyFairs” you’ll see the following window, where you can enter general
information about your company and your products. At first, every exhibitor is represented in the
online catalogue with only basic information: company name, town and postal code, website and stand
number.
Adjust your product
category
Overview of your
orders
Enter your company
name
Contact pre-registered
visitors and register your
stand personnel
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1.4 Edit your product categories
Here, you can associate various product categories with your company on our website. Choose the
appropriate categories and click “save”; you can view your changes by clicking the “preview” button.
Then, whenever a website visitor searches according to product categories associated with your
company, you will appear in the search results.
Please note that at least one product category is required! Maximum number is seven.
Adjust your product
categories
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1.5 Stand description
Here, you can enhance your stand description by uploading a company logo (for example) and adding
more information about your company. You can always make changes to this at any time.
This is where
you can upload
your company
logo
This is where you can describe
your company in the online
catalogue
German: mandatory!
English: optional, but often used for
product searches via the easyFairs
website. Use English to increase your
chances of being found by our
international trade visitors in other
easyFairs countries.
Note:
Always click save!
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1.6 Uploading product descriptions, product images and press releases
You can also upload product descriptions and product images, as well as press releases. Log into “My
easyFairs” and go to “My catalogue”.
Please note that your basic information (company name, address and website) will be
automatically used for the printed catalogue. If you would like the data to be changed from the
administrative information on file, for example one of your company brands, please make these
changes directly in your “My easyFairs” account.
2. Additional Marketing Possibilities
2.1. Marketing packages
easyFairs offers you various possibilities to market your show presence.
Apart from your “My easyFairs”-account you can use stickers, logos/ banners and your personal
registration link for your daily correspondence. Furthermore, you can invite your customers by
distributing your guest tickets with your personalised invitation code.
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Banner
Logo
Sticker on envelope
In addition to the Online365 Package, which is included in your participation fee, you can book
upgrades to Online 365 PLUS Package and Online 365 PREMIUM Package..
The standard Online365-Package comprises:
-
Visitor badge scanning application – 1 activation
-
Product QR code scanning
-
Listing in Online Catalogue
-
Enquiry contact form
-
Visibility in easyFairs Product Directory
-
Get a quote
-
Meeting Scheduler
Please ask for more information, in case you would like to have an upgrade, or have a look at
our website: http://www.easyfairs.com/events_216/verpackung-logistikwien2014_43039/verpackung-austria-2014_43040/interested-in-exhibiting_43044/online365marketing-packages_43049/
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The Onsite-Promo Packs contain:
Furthermore you have always the possibility to improve your visibility with several PROMO Packs
onsite.
Get constant visibility throughout the show with your
company’s name and logo on the official show lanyard.
Price € 2,000.–
Leafleting gives you the opportunity to hand out leaflets to all
visitors onsite in designated areas (at the entrance and in the
aisles for example).
Price € 2,000.–
Display your flyers* on the seats of the learnShops area
together with the official programme leaflets. Display at either
one or both learnShops areas. Prior consultation is necessary.
Prices: 1 learnShops area: Price € 600.* 2 learnShops areas:
Price € 1,000.–*
Get everybody’s attention as sponsor of the exhibitors’
evening: Provide place cards and display 2-3 roll-ups.
Furthermore, you get a mention on the invitations, logo
presence and a “sponsored by” on every poster on-site
related to the event.
Price € 1,500.–
Draw attention with your Company Poster in A1 at the show.
Your poster is mounted visible in a alternate frame at the fair.
Up to 3 posters are allowed per exhibitor. Please note this
offer is limited to 3 exhibitors.
Price: € 200, -/piece ; Price: € 500, - / for 3 posters
Align the attention, when the visitors pause. You lay out your
self-designed (logo / slogan / Invitation to the stand) napkins
in the catering area and reach the target groups.
Price: € 400.–
*Design and production will be incurred by Sponsor
Please note that the availability of the Onsite-Promo Packs is limited for each show to a certain
amount und will be distributed according to the receipt of the application.
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For more information and prices, please click www.easyfairs.com. Then go to the show website and the
download section.
2.2. New: Visit Connect – the App for Exhibitors
With this Visit Connect App you can collect all details from your visitor via
smartphone or tablet. You only have to scan the QR-code from each visitor
badge.
To start and to understand the process and possibilities you first full have to
follow some instructions and links. Some licences are free of charge, you will be informed how many,
depending on the marketing package you book. The Visit Connect App is for iPhone and Android
available.
With your application confirmation you will get an automatically E-mail from our cooperation partner
N200 with a link to “Visit Connect”. Just click on the link and you will be guided through the process.
Please fill in the corresponding fields and you will be leaded to the starting page of your „Visit
Connect“-account.
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For a better overview and understanding on possibilities and advantages of this „Visit Connect App“,
we have prepared a compact detail information: please click the following link: http://www.easyfairs.com/de/events_216/verpackung-logistik-wien2014_43039/verpackung-austria2014_43040/unsere-apps_56484/
For more personal support, please contact: [email protected]
2.3. Entry in the official show catalogue
As usual, the official show catalogue for Verpackung Austria 2014 will be published.
Each exhibitor automatically receives a free standard entry in the official show catalogue. The
information for this is taken from your online catalogue data.
NOTE:
Please double-check these data in the online catalogue via “My easyFairs”. If you wish to have variant
date published, please let us know by email. The show catalogue entry is free of charge!
Please note that changes can no longer be incorporated after the 15th of August, 2014.
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You can also place advertisements in this publication at attractive rates.
Catalogue offers for 2014:
Product catalogue record (first one is free of charge) Euro 5,-- each
(starting from 11 records – up to Euro 50,-- in total)
Product catalogue record + same records (including logo)
in the product catalogue record of www.kompack.info until the end of 2014. Price - Euro 170,--
Additional information in exhibitor catalogue - Euro 137,--
Logo in show catalogue in exhibitor catalogue for Euro 157,-+ all records in product catalogue free of charge
1/2 page ad for Euro 370,--,
1/1 page (format 148x210mm) for Euro 700,-- in catalogue
+ all logos and records in product catalogue free of charge
All-inclusive offer for Euro 1.200,-* Logo in exhibitor catalogue
* all product records
* 1/4 page inlay in KOMPACK 04/14
(Special edition for the show – it will be disseminated during the show and sent beforehand)
* 1/1 page inlay in catalogue
* Product catalogue record, additionally also in product catalogue at www.kompack.info until the end
of 2014
Our competent media service team looks forward to advising you and answering all of your
questions.
Advertising agency Harald Eckert/ KOMPACK
Mr. Harald Eckert
Tel.: 0043/1/712 20 36
Fax: 0043/1/712 20 70
E-Mail: [email protected]
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We are looking forward to a successful
Verpackung Austria 2014!
Order Form
Please fax the completed form to: +49 (0)89 127 165 111
Company:
Stand number:
Contact person:
Phone:
Email:
We need more guest tickets for Verpackung Austria 2014: _____________ pcs
(free of charge)
(please order in multiples of 250 pieces)
We need more stickers for Verpackung Austria 2014:
______________ pcs (free of charges)
(please order in multiples of 200 pieces)

We would like a compartment for our press information (free of charge)
We order an upgrade up to online 365 Plus Package (Euro 300, -)
We order an upgrade up to online 365 Premium Package (Euro 500, -)
Deadline: 18th of August, 2014
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