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HVAD ER VI ?
HVOR ER VI ?
Ved Kim Grenaa & Uffe Buchard
PROGRAM
10:15
Find dit DNA
11:15
Pause
11:30
Marketingplatform & Show – PR, Step by Step Guide
12:30
Frokost
13:15
Den nye verden v/ Emilia van Hauen
14:15
Pause
14:30
Workshop - Under ledelse af Uffe Buchard og Kim Grenaa + input fra Emilia van Hauen
15:30
Modens nye verden v/ Uffe Buchard og Kim Grenaa, Style Counsel
16:15
Pause
16:30
Afslutning og evaluering - spørgsmål m.m.
17:00
Netværk – vi byder på en lille forfriskning efter en lang dag.
FIND DIT DNA
HISTORIE
MILEPÆLE
VISION
MISSION
MÅLGRUPPE
VISUEL
IDENTITET
DESIGN
PROFIL
KEY ITEMS
UNIVERSET
PEOPLE
BEHIND
THE BRAND
MARKETING
PLATFORME
DET HANDLER OM...
KAMPAGNER
Gisele for
veromoda.com
”Det handler om visuel identitet”
Profile Folder
TRYK/WEB
COMPANY
The Saint Tropez head office is actually located 2000 kilometres north of the town of
Saint Tropez, on the Danish coastline north of Copenhagen. Here, in the century-old industrial village of Hellebæk, our company resides in a refurbished clothing factory dating
back to the industrial age. Quiet seaside life still dominates the tranquil surroundings,
but inside the Saint Tropez building our busy team of salespeople, designers, makers and
administrators make sure we’re constantly in step with the dynamic retail market.
Image / Look Book
DESIGN
With 10 collections a year and only 3 months from sketch to store rails, we are able to
respond quickly to strong market demands. However, a tradition for knitwear has been
maintained since our popular light knitwear cardigan with small buttons became a classic;
inspiring several other design companies.
The Purple Club
The Saint Tropez design team is committed to producing bestselling styles and always
bringing them up to date, focusing on the mid-market. Our costumer is a woman who
loves fashion whilst still being price-conscious.
VALUES
Since 1986, when Saint Tropez was established as a dynamic fashion brand aimed at girls
and women, certain core values have consistently run through the organisation, laying
the foundation for the company’s success. Sound business practice is key, whether
it means keeping close contact with our retailers and ensuring their needs areheadoffice
met, or
Denmark
Saint Tropez
running a tight ship so the clothes remain affordable, giving our customers good
value
Ndr. Strandvej 119 - dK - 3150 hellebæk
for money.
Phone +45 49 70 76 00 - fax +45 49 70 77 88
Poster Invitation
[email protected]
Sweden Saint Tropez
A sense of ownership comes when people take responsibility for their work andGustav
are free
de Lavals Torg 8 - S - 131 59 Nacka
Phone +46 70 30 04 022
to influence the work process, resulting in a positive, creative, efficient environment.
Norway icas
companys - Saint Tropez
This objective is best attained by placing trust in everyone who works at Saint Tropez
Maridalsveien 87B - N - 0461 oslo
well as in our business partners. Big success comes from lots of small successes,
which
Phone
+47 22 80 52 20
is why Saint Tropez is a place where daily success is in focus.
Germany Modeagentur hamburg
oberkasseler Str. 76 - d - 40545 düsseldorf
Phone +49 21 19 55 91 45
SHOPS
Ireland high expectations Ltd.
Saint Tropez has 16 shops in Denmark as well as franchise stores in Denmark,
36 Ireland
Upper fitzwilliams Street - dublin
Phone +35 31 66 29 655
and the Netherlands, and sells to over 800 retailers worldwide, something which
England Saint Tropez
requires a strong brand and sound management. This is achieved by authenticity:1-3
knowing
Brixton Road - GB London - SW9 6de
Phone +44 78 55 30 16 33
exactly what the company stands for generates energy and focus.
Benelux Saint Tropez - Mca dome 3.22
Veluwezoom 5 - NL - 1327aa almere
Phone +31 36 53 31 478
Switzerland companys
Bahnhofstrasse 69 - ch - 8001 Zürich
Phone +41 41 632 40 50
Austria interga Trend
fashion Mall - carl Zuckmayerstr. 37, Top33 , 5028 Salzburg
Phone +43 67 65 13 82 00
www.sainttropez.com
Brand Book
PRofiL
Bringing together the leading furriers
of the world, The Purple Club is a
network consisting of 30 exclusive
members. These members have been
carefully selected by Kopenhagen Fur
and invited to join The Purple Club
based on their status as top furriers,
and their dedication to using the world’s finest fur.
The carefully chosen members of The
Purple Club have exclusive rights to
use the Kopenhagen Purple label, enabling them to produce and market
their products with Purple quality from
Kopenhagen Fur. Purple quality is the
top quality from Kopenhagen Fur and
comprises less than 1% of the approximately 18 million skins sold annually by Kopenhagen Fur. This quality
thus represents absolute perfection.
A member of The Purple Club’s ability to produce and sell state of the art
fur garments gives the consumer
a one-of-a kind opportunity to enter
a wonderful world of the most extraordinary fur garments available.
Web / Blog
Look Book
spring
/ summer
spring
2010
/ summer
2010
02
05
03
04
01
01
Dress: Salta 472-11769
02
Dress: Granada 660-14754
11
08
03
Dress: Kapale 103-11804
Leather jacket: 914-17823
04
Jacket: Cabello 475-18753
Top: Delphi 103-14800
Pants: Havannah 474-12773
10
05
Shirt: Pilatam 768-14803
Pants: Havannah 474-12773
06
Top: Bilboa 660-14755
Denim pants: Caracas 484-12814
07
Top: Tijuana 707-14812
Pants: Havannah 474-12773
07
09
08
Top: Waru 769-14807
Denim pants: Caracas 484-12814
09
Dress: Surat 485-11819
10
Dress: Soka 662-14788
11
Jacket: Brasilia 475-18772
look book
”Det handler om præsentationen af identitet”
CLIENT
PUBLISHING
vero moda magazine spring 2008
VERO MODA MAGAZINE Spring 2008 € 3,5
fashion
illusTraTor
Turned designer
Meet the talented
miss Lovisa Burfitt
Tailoring, frills,
checks & flower prinTs
How to wear it all
”Det handler om kommunikation”
SHOWS
”Det handler om resultater her og nu”
EVENTS
“Det handler om fokus”
PR
– HVAD SKAL MAN MED PR?
– HVAD VIL DU FORTÆLLE?
– HVEM SKAL STÅ FOR DIN PR?
PR INTERN
– PRESSEKONTAKT
– PRESSEMEDDELELSE
– MARKETING
– UDLÅN
PR EKSTERN
– STRATEGI & MÅLSÆTNING
– PRESSEKONTAKT
– PRESSEMEDDELELSE
– SHOW & EVENT
– UDLÅN
SHOW
– SKAL MAN LAVE SHOW?
– HVAD VIL DU FORTÆLLE?
– HVAD ER DIT TEMA?
SHOW
– PR
– LOCATION
– STYLING, HÅR & MAKE-UP
– PRODUKTIONSMØDE
– MODEL CASTING
– INVITATIONER & OPFØLGNING
– REDIGERING AF KOLLEKTION
– LOOK
– SEATING PLAN
– FITTING
– SHOW
– PR OPFØLGNING
MODENS
NYE
VERDEN
LIVSSTIL
FORBRUGERADFÆRD
KOMMUNIKATION
PRODUKTET
IDEALER
?