12 12 || CEO CONVERSATIONS 2014 The Business Times | Wednesday, October 8, 2014 RISING STAR Fast-growing Hatten Group aims to be among Malaysia’s top 10 premier developers by 2020 C OLIN Tan June Teng may be just 31 years of age, but he has made people sit up and take notice. Hatten Group, the Malaysia-based property development and investment corporation he runs, has emerged as a dark horse, rising through the ranks in the last 10 years to become a force to be reckoned with. “We started out with just 10 employees in 2004. Now, we are a 500-strong workforce stationed across five offices in Malacca, Kuala Lumpur, Seremban, Johor Bahru and Singapore,” says Mr Tan, Hatten’s Group Managing Director. “We have undergone a prolific portfolio expansion. We are dominant in Malacca’s property, retail and hospitality sectors, and staking vast new grounds in Iskandar Johor, Negeri Sembilan and Pahang.” This quarter, the group will be unveiling its latest showpiece in Malacca called Terminal Pahlawan. Located along Jalan Merdeka as an extension of mixed development Hatten Square, Terminal Pahlawan is an integrated development featuring a 30-bay international coach station, four retail floors with fashion, food and lifestyle offerings, and a 200-room Peranakan boutique hotel. In the fourth quarter of next year, Elements Mall, the group’s first project in mixed development Hatten City, will also be ready. Running through the built-up area of 1.6 million sq ft is a thematic concept that links heritage with high fashion. Mini-replicas of Malacca and famous historical sites will be in the mall, along with themed shopping floors. “We are not afraid to push the boundaries of innovation with our bold, energetic and dynamic philosophy,” Mr Tan says. “We are not afraid to push the boundaries of innovation with our bold, energetic and dynamic philosophy. In this entrepreneurial era, being a young gun in the industry is definitely an advantage.” Colin Tan, Group Managing Director, Hatten Group “In this entrepreneurial era, being a young gun in the industry is definitely an advantage. We are more receptive to new ideas, always striving to exceed our own standards of excellence, introducing new concepts and allowing for a better, less regimental work environment.” Hatten’s creative and proactive approach has been noticed, he adds, pointing to the 30 international awards the company has won to date. They include the Best Property Development Brand Malaysia 2014 at the Global Brands Awards, the Best Developer Asia – Bronze 2013 at the Overseas Property Professional Awards, and the Best Company for Leadership Property Investment Malaysia 2014 at the IAIR Awards. Mr Tan himself scooped up the Most Outstanding Entrepreneur of the Year award from the Asia Pacific Entrepreneurship Awards 2014, the Distinguished Chinese Certificate of Honour in 2013 and the Most Promising Entrepreneurship Award in 2011. “Despite our young age, both Hatten Group and I have proven that age is just a number,” Mr Tan says. “Hatten Group has already garnered the top titles from some of the most respected awards committees in the South-east Asia region.” HUMBLE BEGINNINGS Hatten Group began in 2004 and was incorporated in 2008 after the group's Malaysian businesses were consolidated under one umbrella. The group was set up by Mr Tan, older brother and group CEO Edwin Tan, and his father, Hatten Chairman Datuk Wira Eric Tan. Hatten means growth and development in Japanese. The group gained prominence after it took on an abandoned project in the heart of the historic Malacca city centre in 2004, now a Unesco World Heritage site. Within a few years, Hatten transformed it into the Dataran Pahlawan Melaka Megamall, the biggest mall in the state with over 2 million sq ft and drawing millions of foreign and local visitors a year. Since then, the group has gone on to develop the largest hotel in Malacca, Hatten Hotel, with 704 deluxe suites. Nearby, Hatten City, a 25-acre, integrated mixed development valued at over RM2 billion (S$777 million), has three interlinked phases fronting the Straits of Malacca. Further north by the Malacca River, it is working on a contemporary retail mall called Vedro by the River, targeted at the young and trendy. South of its Hatten City development, it is building a mixed development with an indoor theme park in Pulau Melaka. Westwards, the group is working on Malacca’s first auditorium project in the Kota Laksamana precinct. It has also brought prominent global partners on board. The group is working with international hotel brand Hilton, whose DoubleTree by Hilton Hotel will be in Hatten City. “Our newly incorporated brand management division has also managed to secure the licensing for renowned Hong Kong brands SEMK and Pacific Coffee. We are talking to eight more international labels,” he says. Hatten is also developing its “Teddie Bear” brand, where a theme park, hotel, museum and retail merchandise are planned, he says. Its corporate social responsibility arm, Hatten Cares, works on campaigns focusing on environmental awareness and community care. Hatten Group has also spread its wings beyond its Malacca city base. In August, it launched the Unicity mixed development, located next to Seremban’s Universiti Teknologi Mara (UiTM) campus. It also recently launched the Capital City project within the Iskandar Johor Flagship A region. Targeted for 2018 completion, the mega retail mall Capital 21 project will showcase life-sized architectural elements from 21 famous capital cities from around the world. Ultimately, the group will build on the over 40 years of experience in its top management to make “bold yet prudent decisions” for its stakeholders and investors, Mr Tan says. He says he is very proud of his team, which comprises a range of specialists such as in architecture, construction, leasing, management, administration, branding, public relations and hospitality. “We have a fully comprehensive and self-sufficient corporate structure where every area of specialisation is incorporated. This ensures consistency, efficiency and effective communication across all departments to maintain Hatten’s high standards of excellence,” Mr Tan says. “I am very proud of my team. We are a cohesive unit that keeps building a solid foundation for the group.”
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