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Intro
MEDIEKIT 2014
Cover
Cover
T-SHIRT Acne 500 kr.
JEANS April 77 1.000 kr.
66 – interview
SEPTEMBER 2013
M ODE MAGAS I N
September 2013
Pris 49,95 kr.
BEAUTY
SOMMERGLØD
I 365 DAGE, COOL
FUGTSPRAYS, EN
VERDEN AF DUFTE
OG MODELTIPS
FRA TOP TIL TÅ
EN DAG I POOLEN
MONTAUK, NEW YORK
THIS IS NO ORDINARY LOVE
LYKKE MAY
& JULIAN
SCHNABEL
BIG
BUSINESS
OM KÆRLIGHED, KOMETER
& DERES NYFØDTE SØN
SHOOTER SANDHED
JULIAN SCHNABEL JR.
ALLE VILVÆRE PÅ
FORNAVN MED DE NYE
SUPERMODELLER
CARA, CAROLINE
OG CHLOE
EN PA
FRAKKEN
SE MIN
KÆRESTE
VI HAR SPOTTET
DE 35 BEDSTE
EFTERÅRSKØB
TWEED
ME
MISS MARPLE HAR
FÅET EN SEXET
OVERHALING
MØD 7 SKØNNE PAR,
DER BLIVER VED OG VED
MED AT ELSKE HINANDEN
INDIAN
SUMMER
PASTELLER, FINE SKJORTER,
ULD & SILKE, KLASSISKE NEDERDELE,
PUNK & SKARPE SUITS. SÅ ER DU
KLAR TIL DEN NYE SÆSON
89
COVER
CoCktail
Strålende farver,
shiny silke og
Smukke mønStre.
CoCktailkjolen har
fået en renæSSanCe
i moderne snit, der
kun behøver et
par høje hæle for
at sætte gang i
vinterenS fester.
SMYKKER Carolines egne.
Iro-jakke og top og
jeans fra H&M.
68
co
no
20
31 3
– 6
cvoevre r
nvoevm
eb
mebre r
210
–9
69
stildagbog
Lea
Kargaard
Lea Kargaards garderobe stråler
af farver og funklende materialer. Bliv inspireret
af den 25-årige designer, som studerer
tekstildesign på Kunstakademiets Designskole.
BDG-skjorte, Zarabukser og Leas eget
håndtrykte print.
Tekst CAroline nordsTrAnd iuel
Fotografi kAmillA bryndum
Fra venstre Wood Wood-skjorte,
Suit-skjorte, Levis Vintage -jakke
og Wood Wood-bluse.
Vintage guldsko, Camilla Skovgaardstiletter, Nike-sneakers, sko fra Marni
by H&M og Chanel-favoritterne.
Egne skitser, tekstilprøver
og inspirationsmateriale.
Vintage perlejakke og vintage sølvtop, jeans
fra Acne, sko fra Nike og fin kasket.
Jakke og nederdel fra Zara
og bluse fra Second Female.
H&M-kjole.
Mit klædeskab er fyldt med glimmer, print og farver, så min stil
er meget levende og glad. Jeg er vild med klassiske silhuetter med et
twist – eksempelvis en blazer med perler eller pailletter, som lige
giver det der ekstra.
stil
Yndlingssmykker fra
Shamanic og Storm.
Sort pailletblazer fra Zara,
Kenzo-bluse og Acne-jeans.
Clutchen er et arvestykke fra
Leas farmor.
Hvis jeg kunne, ville jeg købe hele Peter Pilottos
kollektion. Hans farver, print og teknik er fantastisk. Jeg er også glad
for Alexander Wangs sporty og afslappede stil, og Balmains stærke
kvinder med skarpe skuldre og stramme jeans.
designere
COVER’S TARGET GROUPS ARE:
smykker Jeg har kun få smykker, som jeg går med. For
eksempel mit antikke sølvarmbånd fra Shamanic på Larsbjørnsstræde
og mine øreringe fra Monies. Jeg er til chunky smykker, som virkelig
har karakter, og jeg er ikke bange for at have mange på ad gangen.
Fotografi haSSe nielSen
Styling emelie johanSSon
· 18 – 40 YEARS OLD.
· ORIENTED TOWARDS URBAN ENVIRONMENTS
· FIRST MOVERS.
· INTERESTED IN FASHION.
· CONSUMERS OF CULTURAL OFFERS LIKE
MOVIES, MUSIC, THEATRE, AND CONCERTS.
C
over is Denmark’s leading fashion magazine. We
are first movers when it comes to discovering
young, new talent home and abroad, whether it’s
on the catwalk, in the art world or other cultural aspects.
Cover is also a part of the Danish cultural scene, cohosting parties and events that gets a lot of attention
– like shop openings or the art festival Chart, Aarhus
Festuge and Roskilde Festival. Or when we work with
clients on creative and innovative collaborations as well
as fly in New York dj Lee Douglas for one of our parties.
FASHION
Cover has edge, style, and personality. We feature only
the best of what’s in stores right now – always keeping
our reader’s buying capacity in mind.
INTERVIEWS
Cover speaks to the opinion makers of tomorrow.
Women like star blogger Elin Kling, model and art
curator Lykke May, it girl and Chanel muse Leigh Lezak,
author Suzanne Brøgger, actress Charlotte Gainsboug, tv
hostess Caroline Fleming, and super model Caroline de
Maigret have all given exclusive interviews to Cover, that
have been quoted in all the major national medias.
P. 2 / M E D I A K I T 2 0 1 4
Aiaiai-høretelefoner
og pastelfarvede tuscher
til printskitsering.
Produkter fra Auki, Bodyshop
og Elisabeth Arden.
favorit En jakke kan fuldende ethvert outfit. Min yndlings er en
sort pailletjakke, jeg har arvet fra min farmor, som altid havde den på
nytårsaften. Min sølvjakke fra Iro og min koboltblå ruskindsjakke er
også favoritter. Ruskindsjakken går særligt godt med min Peter
Pilotto-top med broderet perlemønster. Jeg har lige slidt mine elskede
Cos-læderbukser op, så der skal snart købes et nyt par.
Til hverdag går jeg i sorte jeans, en sjov, farverig trøje,
en statement-jakke og sorte Nike Air Force 1-sneakers.
hverdag
Til fest hopper jeg i mine Chanel-stiletter med store sløjfer
på hælene og gerne en lidt stram kjole, der glimter og viser lidt ben.
skønhed Jeg elsker Elisabeth Ardens Green Tea Lotion til
kroppen, og Rens dagcreme til ansigtet. To gange om ugen plejer jeg
mit hår med Moroccanoil. Jeg er ikke til foundation og bruger højst
lidt solpudder. Til fest pifter jeg det op med en øjenskygge fra Mac
i mørke guldnuancer. Jeg får sat ekstra øjenvipper på hos Lash Bar
i Store Kongensgade, og hvis jeg en gang imellem bruger mascara,
er det Diorshow fra Dior.
sundhed En til tre gange om ugen træner jeg kondition, puls- og
styrketræning sammen med et hold veninder, hvilket er et plus, når
man skal være i fitnesscenteret kl. 6.30. Jeg spiser sundt og varieret
uden at overdrive. Og så handler jeg så vidt muligt hos grønthandlere
for at undgå frugt og grønt, som er pakket ind i alt for meget plastik
og cellofan.
inspiration Jeg er nørdet med mønstre. I øjeblikket er jeg meget
inspireret af islamisk kunst, dens mosaikker og tæpper. Jeg elsker at
udforske andre kulturer. Senest var jeg i Amsterdam, hvor arkitekturen gjorde stort indtryk på mig. Jeg ser de helt små detaljer, og det
kan være alt lige fra en linje i en bygning til en spændende overflade i
en facade, som jeg ender med at bruge til at udvikle et print.
KJOLE Kenzo 9.700 kr.
BY MALENE BIRGER
STINE GOYA
JAKKE Stine Goya 2.200 kr.
BUKSEr Stine Goya 1.800 kr.
trEDOBBELt rING Sophie Bille Brahe 31.000 kr.
rINGE Vibe Harløf 2.500 kr. pr. stk.
BEAUTY
Cover’s readers love beauty, and so does our editorial
team. We feature everything new from the world of
beauty, with guides on hair, makeup, and skincare. We
report on gorgeous scents and amazing creams and
share our own personal favourites, brilliantly curated by
Cover’s beauty editor Liv Winther, who is also behind
the blog ‘The Things We Do’.
LIVING
Through interior coverage, we feature the places you
want to live and we talk to the people who live there.
From grand apartments to rooftop digs, lofts, and homes
in the suburbs, Cover is filled with inspiring ideas for our
readers’ homes and lives.
Theme
Release
date
Bookings &
materials deadline
93
94
95
96
97
–
98
99
100
101
102
Fashion - New season
Fashion - High street
Wedding - Lingeri
–
Adventure
–
Fashion - New season
Accessories
Beauty
Interior
Party / Jewelry
30.01.2014
27.02.2014
27.03.2014
24.04.2014
28.05.2014
–
31.07.2014
28.08.2014
25.09.2014
30.10.2014
27.11.2014
09.01.2014
06.02.2014
06.03.2014
31.03.2014
07.05.2014
–
10.07.2014
07.08.2014
04.09.2014
09.10.2014
06.11.2014
Format
2/1 page
1/1 page
1/2 page
Page 2+3
Back cover
Age:
57,7% of our readers are between 18 and 40 years old.
The biggest part of our readers are in their twenties.
Price
Special placements
DKK 66,900 Additional fee for special placement for
DKK 46,300 double page spreads or right hand page
across from the editor’s letter: 15%
DKK 30,000
DKK 80,200 Special placement for right hand page
DKK 56,600 in first one third of the magazine: 10%
Circulation
35,000 copies
Geography:
60, 8% of our readers are East of the Great Belt.
39,2% of our readers are West of the Great Belt.
M A L L I N G P U B L I C AT I O N S
StrIK By Malene Birger 1.495 kr.
BUKSEr By Malene Birger 1.800 kr.
rINGE Vibe Harløf 2.500 kr. pr. stk.
Issue
no.
ROYALITIES PRINT
1% on guarantee
1,5% on information compensation
M A L L I N G P U B L I C AT I O N S
Readership figures
76,000 readers (2+3 quater 2013)
M E D I A K I T 2 0 1 4 / P. 3
Cover Man
Cover Man
Pyjamas hermÈs 6.700 kr
Fotografi
hasse nielsen
Styling
emelie Johansson
“Jeg er ikke
nærig med
mine
Mêlée følelser”
LIVSSTILSMAGASIN TIL MÆND
S O M M E R — 2013
Pris 64,95
Sommerstilen
I hælene på Mr. Ripley,
med Land Rover gennem
Angola & på Jamaicavisit
Hat hermÈs 4.600 kr.
Habit lanvin 9.500 kr.
Skjorte lanvin 2.000 kr.
Nikolaj Coster-Waldau — Tal R
ACTION — Rugby
Plus
ACTION — Rugby
TEKsT — Andreas Thorsen FOTOGRAFI —Thomas Skou
Rugby er så fysisk hårdt, at de, som måtte være i lidt for
dårlig form, godt kan få svært ved at følge med.
Det måtte Cover Mans udsendte erkende under
træningen hos Frederiksberg Rugby Klub.
S O M M E R 2013
JØRGEN LETH
KNUD ROMER
ELOQ
BJARKE INGELS
KARL-OSKAR
OLSEN
IAN RANKIN
CHRISTOFFER
GULDBRANDSEN
& EMMA LETH
Nikolaj Coster-Waldau er ved at være
der, hvor han drømte om at være for 20 år
siden, da han som den første af de unge
danske skuespillere rejste til udlandet for at
gøre karriere. Christian Monggaard har talt
med Coster-Waldau om Game of Thrones,
kunsten at gøre en birolle interessant og den
“Det er kotyme, at holdene efter kampen mødes og drikker en øl sammen,
overvældende
mens begge kaptajner kårer kampens
spiller. Fra det andet hold”interesse fra ivrige fans.
O
NIKOLAJ
COSTER-WALDAU
Interview
FRA GAME OF THRONES-PRINS
TIL KONGE AF HOLLYWOOD
COVER MAN
m ikke andet så kan denne artikel fungere som en advarsel: Det er ikke verdens absolut bedste ide at varme op
til en rugbytræning ved at spise en hurtig aftensmad på
McDonald’s. Langt fra. Det kan give bagslag i form af alt
muligt ulækkert, man egentlig ikke vil stå ved, at man har
gjort, men som man alligevel kan blive nødt til at gå til
bekendelse om. Men det vender vi lige tilbage til.
Dette er min første rugbytræning nogensinde, og jeg kæmper
med det, det gør jeg. De andre spillere på holdet taler i, synes det,
koder, og under en opvarmningskamp, hvor man gudskelov(!) ikke må
tackle, men kun markere, bliver jeg i min noget barnlige iver for at
holde øjnene på bolden ved med at løbe for langt frem ad banen. Og
også lidt ud over sidelinjen. 27-årige Mattias Dinesen, min holdkam-
aften er det koldt, og spillernes ånde står ud fra deres ansigter. Hænger
i luften, selv efter ansigterne er stukket af. Det handler om høje råb og
om noget med at drille hinanden lidt, når det ikke går helt efter planen, men tonen er respektfuld. Der er ikke kommet så mange i aften,
fortæller Mattias mig, men jeg tæller da til omkring 20, og der er i
hvert fald rigeligt til at sætte to hold mod hinanden.
merat på venstre side og et skægget brød på 115 kilo, bliver ved med at
pege bagud, mens han venligt fortæller mig, at hey, jeg er altså endnu
en gang løbet for langt frem, og kan jeg så se at komme pænt tilbage og
stå bag ham. Man må jo kun aflevere bagud i rugby, en automatik, der
er svær at få hamret ind i kroppen.
“Venstre!” råber de andre. “Højre!” Jeg løber frem med bolden og
smider den, da jeg kommer for tæt på modstanderholdets forsvarslinje
og bliver passende panisk, tilbage til Mattias. Takker ham for, at han
gider være min babysitter, men nej, nej, det har han ikke noget imod,
siger han. Det ender også lykkeligt, for jeg tror, vi ender med at vinde
opvarmningskampen, og det er jo godt nok. Mattias siger, at det var
fint, at jeg var god til at gribe boldene. Han nævner ikke placeringsevnerne eller manglen på samme, og det er jo endnu bedre.
Frederiksberg Rugby Klub, som har været så flinke at invitere mig
til at prøve sporten og tage sig lidt af mig, træner to gange om ugen
på en kunstgræsbane ikke voldsomt langt fra Frederiksberg Rådhus. I
spillerne det ikke. En voldsom sport, jo, det er det da, men også en
sport fuld af traditioner og respekt for modstanderne. For eksempel er
det kutyme, at holdene efter kampen mødes og drikker en øl sammen,
mens begge kaptajner kårer kampens spiller. Fra det andet hold. Og
den respekt mærker jeg, da jeg står en februaraften på Frederiksberg og
fryser i fodboldstøvler og lange underbukser og forsøger ikke at løbe
ud over sidelinjen.
Efter opvarmningskampen kalder træneren os sammen og deler
os op i par. Jeg er glad for, at Mattias, der fortæller mig, at han faktisk
er landsholdspiller, stadig gerne vil tage sig af mig, og vi lunter ned
til den første af otte øvelser, der alle er værre end den forrige. Mattias
kaster en af de ovale bolde mod mig, men jeg griber den ikke, og i stedet smutter den igennem mine hænder og rammer mig på overlæben.
Det hele smager lidt af blod resten af aftenen. Den næste bold kommer
hurtigt efter, men denne gang går det straks bedre, og Mattias råber,
at det var fint. Kun en enkelt strafarmbøjning til mig.
RAMT på oveRlæben
Rugby er en af verdens største sportsgrene, men i Danmark er det,
selvom om antallet af spillere er steget en smule de seneste år, endnu
ikke blevet til så meget. Omkring 2.500 danskere er meldt ind i de
omkring 30 klubber, og landsholdet spiller i den europæiske 2. division. Nogle vil måske synes, at det er en voldelig sport, men selv mener
120
COV ER M AN nr. 5
Denimjakke denim & supply Ralph Lauren 1.599 kr.
121
COV ER M AN nr. 5
COVER MAN’S TARGET GROUPS ARE:
· 18-45 YEARS OLD.
• ORIENTED TOWARDS URBAN ENVIRONMENTS.
· QUALITY CONSCIENCE.
· AMBITIOUS.
· WELL EDUCATED.
• INTERESTED IN FASHION.
• CONSUMERS OF CULTURAL OFFERS LIKE MOVIES,
MUSIC, THEATRE, AND CONCERTS.
C
over Man is a magazine for the new generation of Danish men; the ones both interested in society debates, cultural news, design,
and fashion. Cover Man prioritises stories about
initiators because we want to inspire our readers to
do better. Gadgets, fashion, grooming, culture, cars,
and cooking will be presented with humour and intellect and always with focus on functionality.
FASHION
We show an edgy selection of every season’s
key collections and accessories.
GEAR
The best of electronics and gadgets.
P. 4 / M E D I A K I T 2 0 1 4
Strømper H&M 99 kr.
Sneakers MM6 by Maison
Martin Margiela 2.099 kr.
Top MTWTFSS Weekday 120 kr.
Shorts Isabel Marant vintage.
Strømper H&M 99 kr.
GROOMING
The essentials for travelling and tips for
working out.
Frakke MARC JACOBS 7.795 kr.
Strik MARC JACOBS 2.645 kr.
Hue Boomerang 299 kr.
Theme
Release
date
Bookings &
materials deadline
09
–
10
–
11
–
12
–
13
–
14
Fashion
–
Speed
–
Adventure
30.01.2014
–
20.03.2014
–
15.05.2014
–
31.07.2014
–
18.09.2014
–
13.11.2013
09.01.2014
–
27.02.2014
–
24.04.2014
–
10.07.2014
–
28.08.2014
–
23.10.2014
Format
2/1 page
1/1 page
1/2 page
Page 2+3
Back Cover
CULTURE AND MEDIA
The Cover Man reader is a cultural consumer and
we guide our readers to the best movies, music,
theatre, literature, and gastronomy.
ENTREPRENEURSHIP
Focus on those who make a difference.
COV ER M AN nr. 7
M A L L I N G P U B L I C AT I O N S
Fashion
–
Design
–
Ego
interv iew — Rune Glifberg
INTERIOR AND DESIGN
Inspiration for your home and your desk.
M A L L I N G P U B L I C AT I O N S
Issue
no.
055
Price
Special placements
DKK 61,800 Additional fee for special placement for
DKK 41,700 double page spreads or right hand page
across from the editor’s letter: 15%
DKK 26,000
DKK 74,100 Special placement for right hand page
DKK 56,600 in first one third of the magazine: 10%
ROYALITIES PRINT
1% on guarantee
1,5% on information compensation
Circulation
30,000 copies
M E D I A K I T 2 0 1 4 / P. 5
T h e H o r s e R i d e r ’s J o u r n a l
108 | INTERIOR
INTERIOR
| 109
CARDIGAN Isabel Marant € 469
DÉCOR
SPRUCE UP YOUR HOME WITH COLOURS
OF PURPLE AND BLUES, PRETTY
PATTERNS AND A DASH OF GOLD.
Photography LINE KLEIN
Styling NATHALIE SCHWER
thE hORSE RIDER’S JOURNAL
ude
T h e H o r s e R i d e r ’s J o u r n a l
fashion,
interior, culture & equestrian lifestyle
Issue n 10 Winter 2013
fashion, interior, culture & equestrian lifestyle
Issue no 9 Autumn 2013
o
AndreAs HelgstrAnd
Valentina truppa
On dreams coming true
and his side of the story
One of a kind Italian dressage star
on being patient and particular
cool, calm,
collected
tHe Professor
Esteemed equestrian
icon Kyra Kyrklund on
horses and gardening
Esteemed show jumper
Michel Robert leads the way
A stylisH life
equestrian autumn
The perfect retreat, cute couples,
stunning fashion, and grand living
A magnificent country cottage, equipment
extraordinaire and horses of the world
fashion, interior, culture & equestrian lifestyle
Issue no 8 Summer 2013
Reed
KessleR
The teenage phenomenon
on never settling
for second place
ON THE
BEACH
COUCH Gubi € 6043
TABLE Fil de Fer € 993
VASE Nymphenburg € 320
PITCHER Gien € 161
HORSES Nymphenburg from € 940-€ 2.370
CUSHIONS WITH PATTERNS Svensk Tenn € 135
KNITTED CUSHIONS Aiayu from € 107- € 160
THE HORSE RIDER’S JOURNAL
THE HORSE RIDER’S JOURNAL
ORANGE BAG Louis Vuitton € 2.146
BROWN BAG Gant € 800
DARK BAG Hugo Boss € 706
MONOGRAM TRUNK Louis Vuitton € 5.366
lucKy
legendaRy style
chaRms
Horse armour, equestrian
quality and style icon
C.Z. Guest
Meredith Michaels-Beerbaum
Raena Leung, Nayel Nassar,
Sidsel M. Johansen, Jaimey Irwin,
and Inna Logutenkova
reveal superstitions
and rituals
ladies & gentlemen
Spectacular shows,
somersaults and sequins
-the circus is in town
STYLE | 71
FEATURE | 79
Opposite page
COAT Lanvin € 2.479
DRESS Burberry Prorsum € 2.213
SPEND THE DAY RIDING
IN SHADES OF BLUE, SOFT CASHMERE AND
A HINT OF 90’S GRUNGE.
Photography RASMUS SKOUSEN
Styling EMELIE JOHANSSON
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THE HORSE RIDER’S JOURNAL
THE HORSE RIDER’S
JOURNAL
THE HORSE RIDER’S JOURNAL
62 | STYLE
TARGET GROUP:
PRIMARILY WOMEN, BUT OVERALL, A TARGET GROUP WITH HIGH SPENDING POWER
AND A LOVE FOR HORSES AND THE LIFESTYLE THAT SURROUNDS THEM.
M
odern, beautiful and thoroughly unique, The
Horse Rider’s Journal is a magazine that links
the horse and the stunning world it represents
with the life we all dream of living. The magazine pays
homage to the horse – the most beautiful animal in the
world – but also inspires readers with its strong eye for
design, jewellery, interior and fashion, as well as great culinary experiences.
In short, The Horse Rider’s Journal is a magazine
about the good life, whether that’s in Scandinavia or
Germany, or in Japan or the United States.
The Horse Rider’s Journal is an international highend magazine, published throughout the world.
You don’t need to be a rider to appreciate The Horse Rider’s Journal. Our readers are fascinated by the aesthetics
that go hand in hand with beautiful animals, excellent
craftsmanship and a life spent in the great outdoors.
The Horse Rider’s Journal is filled with fascinating
people, from world famous dressage rider Princess
Nathalie of Sayn-Wittgenstein-Berleburg to Calvin
Klein’s muse, renowned photographer Kelly Klein.
We travel around the world to find the most inspiring
homes with beautiful horses in the stable blocks, and
we report front row and backstage at all the high-profile equestrian events.
The Horse Rider’s Journal is aimed at a sophisticated
target group with high spending power, something that
makes the magazine the perfect medium for lifestyle
advertisers who want to speak to a fashion and qualityconscious target group.
The magazine works closely with a number of internationally renowned photographers such as Vogue
photographer Ditte Isager, Dazed & Confused contributor Michael Hemy and World Press Photo winner
Tine Harden.
M A L L I N G P U B L I C AT I O N S
Theme
Release
date
Bookings &
materials deadline
–
–
11
–
12
–
–
–
13
–
14
–
–
–
–
–
–
–
–
–
–
–
–
–
06.03.2014
–
22.05.2014
–
–
–
04.09.2014
–
13.11.2014
–
–
13.02.2014
–
01.05.2014
–
–
–
14.08.2014
–
23.10.2014
Format
2/1 page
1/1 page
1/2 page
Page 2+3
Back cover
THE HORSE RIDER’S JOURNAL
THEJOURNAL10_000_DITTE.indd 62
P. 6 / M E D I A K I T 2 0 1 4
Issue
no.
M A L L I N G P U B L I C AT I O N S
HAT Weekend MaxMara € 95
CARDIGAN Saint Laurent € 1.110
DRESS Nina Ricci € 1.945
SOCKS Gallo € 140
BOOTS Munderingskompagniet € 200
Price
Special placements
DKK 66,900 Additional fee for special placement for
DKK 46,300 double page spreads or right hand page
across from the editor’s letter: 15%
DKK 30,000
DKK 80,200 Special placement for right hand page
DKK 56,600 in first one third of the magazine: 10%
ROYALITIES PRINT
1% on guarantee
1,5% on information compensation
Circulation
55,000 copies world wide
24/10/13 13.31
M E D I A K I T 2 0 1 4 / P. 7
C o v e r. d k
C o v e r. d k
COVER.DK
TARGET GROUP:
18-35 YEARS OLD
LIVING IN URBAN ENVIRONMENTS
T
ime doesn’t stand still at Cover.dk. And that’s exactly why our site
has been given a visual revamp, making Cover’s look even more
aesthetically beautiful and the content much more appealing. We’ve
gone back to our roots as a live blog universe, where the editorial team –
alongside a core group of Denmark’s best bloggers – inspires our users
with daily fashion, culture and beauty content.
In short, we give our readers all the things we currently obsess about.
We invite our users behind the scenes of the fashion industry and into the
Cover offices, putting everything worth knowing into images.
Webbanners
Wall or Tribune
Blog banner – format 1
Blog banner – format 2
Leaderboard
Right side banner
Cover.dk and coverkids.dk
follow FDIM’s guidelines for
banner formats. www.fdim.dk/
retningslinier.
FASHION
Cover.dk covers the key national and international trends of the season.
Our editorial team share their favourite things and inspire our users with
the latest trends as we feature of-the-minute news from the fashion world.
BEAUTY
Cover.dk guides you through the newest beauty trends, but we also highlight the classic products we keep returning to. Our beauty editor Liv
Winther, whose blog ‘The Things We Do’ is featured on Cover.dk, shares everything from the latest beauty products and bathroom shelves of
gorgeous women to model beauty routines during the international
fashion weeks in Paris, Milan, New York, London, and Copenhagen.
Price
200 cpm
200 cpm
200 cpm
200 cpm
150 cmp
Statistics
For the official numbers for cover.dk, hereunder unique users,
numbers of visits and page views, please visit www.fdim.dk/
statistik/internet/toplisten
ROYALITIES ONLINE
1% on guarantee
1,5% on information compensation
4% technical fee
CULTURE AND LIFESTYLE
Fashion and lifestyle go hand in hand. That’s why music, film, art, literature, parties, and guests have always been a natural part of Cover.dk.
P. 8 / M E D I A K I T 2 0 1 4
Format
See page 13
700 × 360 px
700 × 180 px
1024 × 180 px
250 × 250 px
M A L L I N G P U B L I C AT I O N S
M A L L I N G P U B L I C AT I O N S
M E D I A K I T 2 0 1 4 / P. 9
C r e a t i v e c o l l a b o ra t i o n s
Creative collaborations
54
portfolio
annonce
70
cd
a
ov e r t o r i a l
CREATIVE
COLLABORATIONS
W
hich other Danish magazine brand is able to
present an icon such as Grace Jones at a party
covered by CNN?
The need for creative and focused communication solutions keeps growing. At Malling Publications, we are able
to create solutions across all our different platforms with
strong and discernible results for our clients.
Malling Publications offers all solutions from media
partnerships with exposure in our magazines, on cover.
dk and with our bloggers, as well as gathering the right
people for a shop opening, shopping events, product
launches and every other marketing event.
ADVERTORIALS
Through our magazines, Malling Publications’ clients get
a direct link to a target group with spending power and a
keen interest in fashion. This includes integrated advertorials that highlight the brand’s strengths and potential
in a visual language that perfectly matches the aesthetic.
In collaboration with brands such as Absolut Vodka,
Egekilde, Pilgrim, Sorel, and Tommy Hilfiger, we have
developed advertorials that give our readers an additional
experience – done in a credible fashion. Each brand is
presented within an editorial universe, immediately and
indirectly sealing it with a stamp of approval by the magazine. Malling Publications understands how to create
the ideal story, which in turn creates more attention
around and involvement in the brand.
HOPE
Hope’s goal was to create attention around their new store
opening in Copenhagen, while also redefining the brand
on the Danish market. Malling Publication produced
P. 1 0 / M E D I A K I T 2 0 1 4
two fashion editorial with personalities from the Danish
cultural scene all wearing Hope’s clothes, and these were
also interviewed about Hope’s key value: passion. The
fashion editorials were featured in Cover, and we arranged a
launch party for the new store opening. 300 selected guests
attended, among them movie directors, actors, artist, and
architects, all of whom fits Hope’s target group of affluent
consumers with a high sense of quality. The party was featured on a Poplife page in the magazine in the following
issue. Hope later announced that they had experienced
the highest sales numbers in five years in Denmark.
MAGASIN
Topshop’s goal was to create attention to young, Danish
men’s brands. We invited the two brands A Question
Of and Les Deux to a Q&A, mediated by Cover editor
Chris Pedersen. The focus was on the two brand’s business plans, in order to give the audience an idea of how it
is to be an entrepreneur. Afterwards, a live dj played and
beers and sandwiches from Meyers Madhus were served.
The event attracted 150 male guests and was featured
on Cover.dk. It was mentioned on industry sites such as
Fashionforum.dk and several blogs.
STREET SOCCER AT ROSKILDE FESTIVAL
Cover co-organises Roskilde’s girls-only soccer alongside Roskilde Festival and Sensational Street Soccer. The
event is a fun and wonderful way to get up close with our
target audience, and our sponsor gets wide exposure at
the event itself and in the following issue of Cover. More
than 2000 girls participate over the course of the threeday event, cheered on by thousands of their friends who
party from the sidelines.
M A L L I N G P U B L I C AT I O N S
KJOLE Hope 1.800 kr.
126
Passionerede kvinder med drive
har altid været en stærk inspirationskilde
for det svenske modehus Hope, der åbner
en smuk butik i Pilestræde i København
den 24. oktober. Men hvad er passion?
Vi spurgte fotografen Laura Galu.
Fotografi Jonas Bie styling eMeLie JoHansson
Fotografi NAVN HER
Hope
gør hver nat til noget særligt med dit eget
unikke udtryk. absolut vodk a præsenterer
absolut unique og hylder kreativiteten og
nat tens enere med en limited edition af unik t
designede og nummerede fl asker. alle er
unikke, og hver eneste er one of a kind.
Fotografi NAVN HER
ABSOLUT
UNIQUE
cover november 2013 – 7 1
BLAZER Hope 2.500 kr.
TOP Hope 900 kr.
T-SHIRT H&M 149 kr. BUKSER Wood Wood 1.100 kr. HALSKÆDE Pilgrim 899 kr. RING MED SORT STEN Pilgrim 299 kr. ARMBÅND Pilgrim 599 kr. RING MED STEN Pilgrim 299 kr. SMÅ RINGE Pilgrim 195 kr. for 3 stk. p o Alexander
rtfol
i o 699 kr. T-SHIRT
Wang
ØRERINGE Pilgrim 179 kr. HALSKÆDE Pilgrim 179 kr. RING Pilgrim 249 kr. kids ADVERTORIAL
cover dec. / jan. 2012 – 127
kids ADVERTORIAL
LAURA:
BLUSE Tommy Hilfiger 449 kr.
BLAZER Pepe Jeans 559 kr.
BUKSER Scotch R’belle 599 kr.
STØVLER Angulus 799 kr.
CLARA:
BUKSER Burberry 999 kr.
SWEATSHIRT Pepe Jeans 529 kr.
STØVLER Angulus 949 kr.
EMILIA:
SHORTS Scotch R’belle 499 kr.
BLUSE Scotch R’belle 249 kr.
CARDIGAN Pepe Jeans 559 kr.
LEGGINGS Pepe Jeans 299 kr.
STØVLER ByKier 549 kr.
ALBERTE:
KJOLE Tommy Hilfiger 649 kr.
STRØMPEBUKSER Melton 49 kr.
STØVLER Angulus 1.199 kr.
TEO:
T-SHIRT Hugo Boss 299 kr.
JEANS Diesel 1.049 kr.
LIAM:
HÆTTETRØJE Pepe Jeans 529 kr.
TRØJE Little Marc Jacobs 349 kr.
BUKSER Little Marc Jacobs 649 kr.
STØVLER Angulus 799 kr.
ELLIOT:
HÆTTEBLUSE Burberry 1.099 kr.
TRØJE Scotch n’ Shrunk 299 kr.
JEANS Diesel 499 kr.
STØVLER Angulus 799 kr.
RETOUCH Werkstette
TAK TIL Sophienholm Gods
MODELLER:Victor, Laura
Emilie, Alberte, Liam
Teo, Clara, Elliot
Helt enkelt
FOTOGRAFI
RASMUS SKOUSEN
ST YLING
EMELIE JOHANSSON
tre smukke piger, cool mode og dansk smykkedesign,
når det er bedst. pilgrims nye kollek tion emmer af
urban elegance.
98 COVER KIDS
M A L L I N G P U B L I C AT I O N S
99 COVER KIDS
M E D I A K I T 2 0 1 4 / P. 1 1
G e n e ra l
Advertising formats
ADVERTISING FORMATS
DOUBLE PAGE SPREAD
GENERAL
ORDERS
Please send orders to [email protected]
is without fault in the occurrence of an error, or
where faulty material has been submitted.
ADVERTISING MATERIAL
Please send advertising material to annonce@
malling.com or via Wetransfer/Yousendit to the
same e-mail address.
ADVERTISEMENT CONTROL
Malling is entitled in its absolute discretion to
reject advertisements that are in conflict with
current legislation or are otherwise unwanted. If
Malling estimates an advertisement could possibly be considered editorial content, the word ‘advertisement’ will be applied.
PRINT MATERIAL
All material must be provided as a finished and
print-ready PDF with 5 mm bleed all the way
around and must include crop marks. The resolution needs to be 300 DPI minimum.
ONLINE MATERIAL
Banner material must comply with FDIM’s
specifications for advertising material. Please visit
www.fdim.dk for guidelines and formats.
INSERTS
We offer various options for inserts: loose inserts,
glued to the spine, adhesion and samples loose or
glued. Price is calculated by the weight of insert
and size of circulation. Postage is also added for
subscribers according to post office fees.
Delivery to:
Stibo Graphics
Saturnvej 65
8700 Horsens
Att: Magazine/issue number.
CANCELLATIONS
Cancellation deadlines are 14 days before booking
and deadline date. Cancelling a reserved or placed
order at a later date than the issue’s cancellation
deadline will incur a 50% fee of the agreed net price.
INACCURACIES & CORRECTIONS
Any corrections for original material must be given before the material deadline. Malling Publications accepts no responsibility for corrections that
have been given over the telephone. No reduction
in advertising rates is given where the magazine
P. 1 2 / M E D I A K I T 2 0 1 4
COMPLAINTS
In regards to the printing of advertisements,
Malling Publications accepts no responsibility for
slight deviations from the colours of the original
material. The magazine also maintains its right to
reject complaints about advertisements where the
material is deemed less appropriate for reproduction or where the deadline hasn’t been met.
TERMS AND CONDITIONS OF PAYMENT
All advertisement rates are calculated according to the rates valid on the day of insertion.
Payment must reach us no later than 14 days net
from the invoice date.
F O R M AT
460 × 300 mm
SINGLE PAGE
F O R M AT
230 × 300 mm
DIRECTORY HALFPAGE
F O R M AT
230 × 150 px
BANNER FORMATS
TRIBUNE
F O R M AT
WALL*
F O R M AT
Topbanner: 1024 × 180 px
Left banner: 290 px × free height
Right banner: 290 px × free height
Topbanner: 1024 × 180 px
Left banner: 290 px × free height
Right banner: 290 px × free height
BLOGBANNER V.1
LEADERBOARD
PROOFS
One proof is given per advertisement. If the advertisement is placed by a media agency the proof
will be sent separately.
F O R M AT
ROYALTIES PRINT
1% on guarantee
1,5% on information compensation
ROYALTIES ONLINE
1% on guarantee
1,5% on information compensation
4% technical fee
CONTACT US
Malling Publications
Læderstræde 34, 1. sal
DK-1201 København K
Tel.: 3318 7300 
F O R M AT
700 × 360 px
1024 × 180 px
BLOGBANNER V.2
RIGHTSIDE BANNER
F O R M AT
700 × 180 px
F O R M AT
250 × 250 px
*(Tiling – the background wall remains ‘still’ as you scroll through the contents)
M A L L I N G P U B L I C AT I O N S
M A L L I N G P U B L I C AT I O N S
M E D I A K I T 2 0 1 4 / P. 1 3