OXFORD INTERNATIONAL MODEL UNITED NATIONS 12TH ANNUAL CONFERENCE 7TH – 9TH NOVEMBER 2014 A GUIDE TO FUNDRAISING O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS Dear OxIMUN Delegate or Advisor, It is my pleasure to welcome you to the Oxford International Model United Nations Conference 2014 which will take place from 7th-9th November under the theme ‗Local Problems, Global Solutions‘. Disparity in income distribution is a challenge throughout the developing and developed world and the OxIMUN secretariat has further increased its commitment to diversity, outreach and accessibility with the aim to allow outstanding delegates to attend our conference, regardless of their financial means. As part of this effort, I am pleased to share with you this guide to fundraising. As you begin planning and preparing for OxIMUN, I hope that it will be a useful companion to ensuring finance is not a worry when participating. Please do take the time to read through it, but bear in mind that the suggestions offered here are neither definitive nor exhaustive. In this guide you will find: details concerning conference related expenses, recommendations on how to raise money through grants, sponsorships and donations, a suggested time-line for your fundraising activities as well as information on OxIMUN‘s Diversity Scholarship Scheme (www.oximun.org/finance). Thank you again for you interest in OxIMUN and best of luck for your fundraising endeavours. I very much hope that they prove successful and I am looking forward to meeting you in Oxford this November. Feel free to contact me with any queries, ideas or suggestions. Rohan Arora Under-Secretary-General for Finance Oxford International Model United Nations [email protected] 2 O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS TABLE OF CONTENTS I. CONFERENCE EXPENSES ................. 4 Conference Fees................................ 4 Travel Costs ....................................... 4 Visas.................................................... 5 Accommodation ............................... 5 Meals................................................... 5 II. FUND RAISING................................... 6 A - Who to Contact .......................... 6 B - Soliciting Donations ................... 7 C - Fundraising Projects .................. 8 D - Publicity .................................... 11 III. APPLYING FOR AN OXIMUN DIVERSITY SCHOLARSHIP IV. YOUR OXIMUN FUND RAISING TIMELINE 12 13 V. CONCLUSION ................................... 13 3 O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS I. CONFERENCE EXPENSES The first thing that you should be doing when you start planning your participation at OxIMUN is to compile a budget summarising your expected costs. Having a well-researched and comprehensive budget as early as possible will aid you in your fundraising efforts and preempt pre-conference stress, allowing you to focus on more important tasks in the days leading up to OxIMUN. Your main expenses will be your conference fees, travel costs (including visas), accommodation and meals. Conference Fees There are two types of fees at OxIMUN, delegate fees and social packs. Delegate fees cover all the conference-related expenses such as venue hire, stationary, guest speakers, etc. This fee is compulsory and must be paid by all delegates. Social packs cover a range of conferencerelated social activities such as a dinner in one of Oxford‘s ancient College halls, a delegate ball, club nights and a post-conference cocktail party. They are optional, although such great value that the vast majority of delegates decide to purchase one. Before Saturday, 9th August 2014, OxIMUN charges the following early-bird fees: Delegate Fee: £42 Social Pack: £32 Package (delegate fee & social pack): £67 If you decide to pay after this date, the following standard fees apply: Delegate Fee: £46 Social Pack: £36 Package (delegate fee & social pack): £71 The deadline for payments is on Monday, 22nd September 2014. Delegates paying after this deadline will not be accepted. Travel Costs Depending on where you come from, travel costs will be the biggest contribution to your overall travel costs. If you are planning to travel by plane, search engine sites are useful tools for comparing prices and finding the cheapest, most convenient flights. Within Europe, there are plenty of low-cost airlines available. Make sure you book early, as this may save costs significantly. Depending on your route, early-morning flights, late-night flights or stopovers may reduce costs further. Also, do not forget to check different airlines‘ websites directly, as search engines may sometimes miss special offers. Please check whether your offers stated include airport and fuel taxes. There are frequent trains and buses from all UK airports as well as major UK cities to Oxford. Note that the booking system for UK trains and buses may differ from that of your home country. In particular, train and bus fares are often cheaper, the earlier you book them, so do plan your trip ahead. Useful sites are: www.nationalrail.co.uk www.nationalexpress.co.uk www.megabus.com www.oxfordtube.com (fast bus service from London to Oxford) Oxford itself is quite small, so you will be able to walk between your accommodation (provid4 O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS ing it is fairly central), conference and social venues and the city centre. More information can be found on our website: http://www.oximun.org/travel. Visas Please be aware of the requirements to enter the United Kingdom, as set out by the Foreign and Commonwealth Office. More information can be found on (www.oximun.org/visas) and (www.ukvisas.gov.uk). Accommodation You have the opportunity to book your accommodation through OxIMUN at the time of application. The Oxford Youth Hostel Association has been booked out by the Secretariat for the duration of the conference. Those venues have the capacity to accommodate just over half of OxIMUN guests, so we urge delegates to book early to avoid disappointment. Located next to Oxford Train station, roughly 5 minutes walk from Gloucester Green Coach Station and a 10-15 minute walk from the conference venues, we are confident that these hostels will provide delegates with comfortable accommodation for the duration of their stay in Oxford. Included in the cost delegates will enjoy the additional benefits of a buffet breakfast, reading and meeting rooms – perfect for early morning resolution writing! All rooms are ensuite and may be single rooms, twin rooms or dormitories for 4 or 6 people. We will try to allocate rooms so that delegations can stay together but some people may need to share rooms with delegates from other universities. All delegates staying at the Oxford YHA will be provided with a bed, duvet and pillow. Photographs and further information about Oxford's YHA may be found through these links. If you would prefer to find other Accommodation, and do not wish to book through the OxIMUN Secretariat please refer to the Oxford City website. Meals A Meal in Oxford costs anything between £3 (a typical student option) and £20+. We recommend you budget for at least three meals per day (included in your social pack is the dinner for Saturday night). The OxIMUN secretariat will be negotiating special discounts and compile a list of suggested establishments around the different conference venues. 5 O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS II. FUND RAISING Now that you have an idea of how much money you need, the next step is to find out how to get it. A. Who to Contact Your University Your university should be your first port of call. Many universities have grants that they provide for student organizations or individuals, and some may even be able to meet almost all of your financial need. Before contacting any officials, make sure your MUN team is an officially registered student organisation in good standing. Enlist the support of your faculty advisor and any team members with experience in seeking grants or with connections in any of the school departments. Approach your student governing body, your student activities office, your Development Office your Political Science, International Relations, Economics or Humanities departments, and finally, your university administration. Your university may also have specific research institutions whom you may contact for both grants and research help. If you are coming from abroad, a UK-focused department or even an English department may help sponsor your trip to Oxford. Depending on your country assignment, you can also contact departments which study that country‘s region or issues of interest. Your Community, Foundations, UN agencies, NGO’s and Government Agencies In addition to being a great source of funding, your university can also be a great source of information and can refer you to what other organizations you can try to contact. Some other types of organizations that your delegation should approach are UN agencies, community clubs, foundations, non-profit organisations, government agencies and businesses. The United Nations has agencies and offices in almost every country of the world. In addition there are partner organizations such as the World Federation of United Nations Associations that work closely with the Organization. When seeking funds for your participation in OxIMUN, you can approach local offices and agencies and set up meetings with UN staff on the ground to discuss your request. For delegations coming from abroad, government agencies can be a valuable source of support. Agencies like your Foreign Affairs, Education, Defence, or Domestic Ministries may be able to support your MUN program as a youth project that promotes awareness of foreign cultures, international affairs, and public policy. Also get in touch with your country or state‘s United Nations Association (UNA) for possible sponsorship or at least further referrals (locate your nearest UNA on www.wfuna.org). Community groups such as Rotary Clubs, Lion Clubs, and Kiwanis Clubs have a strong history of supporting MUN programs. Seek out chapters of these groups in your local area and see if they can sponsor you. Large foundations and non-profit organisations can also be a valuable source of assistance, so long as your MUN program fits within their area of work. Look for organisations that support education, civil society, international studies, or youth involvement in government or international relations. Be aware that many larger foundations do not accept unsolicited grants, and take care to look up any established grant procedures you will need to follow. As you research foundations and nonprofit organisations, pay attention to who their sponsor or partner organizations are — you can approach them for help as well. For a com6 O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS plete list of NGOs registered with the United Nations, please visit http://esango.un.org/civilsociety/. As you approach these organizations, in addition to explaining why you want to come to OxIMUN, what you would gain from the experience, and how much their support would help, clearly describe how your MUN participation is relevant to their field of work and aligned with their organizational mission. You can also offer to provide them with a report or a presentation about your experiences after the conference. Corporate Sponsorships Local, regional, and national businesses are other possible sources of sponsorship. Many businesses will have strong commitments to education and youth programs and will be happy to contribute towards your MUN experience. Local companies are often also happy to support local MUN teams. Even if businesses are unable to provide cash donations, they may often be able to donate food, gift certificates, services or products which can then be used in your organized fundraisers. As you contact companies, try to identify and pitch the benefits they stand to gain from being your sponsor. Typically, the best thing you can offer them is good publicity and you can help promote their business by acknowledging them as your official sponsor, grant them exposure on team merchandise or publications, and mentioning them in any publicity efforts your team may have. Be sure to check with your university about any college-wide policies on soliciting corporate sponsorships or external grants. There may be guidelines or previously established procedures for obtaining such donations. Individuals As you compile your list of sources, don‘t forget to include individuals who may be able to either donate money or connect you with other potential donors. Consult your university‘s Careers Service or Development Office for a list of alumni involved in international affairs. Contact your MUN team‘s alumni. You may even try writing to family, friends, and neighbours. B. Soliciting Donations 1. Compile Contacts List Plan to contact as many people as you can! Once you have compiled a list of organizations and individuals you would like to reach, try to make each sponsorship appeal personal and targeted at the recipient. Look within your team and each member‘s family and networks for personal connections to school administrators, community clubs, foundations, non-profit organisations, government agencies, and businesses. Having someone to advocate for your program from within an organization will dramatically improve your chances of getting sponsored. If that is not possible, at least determine who the right contact person within each organization is and contact this person directly. If you are seeking funds as a team, make sure your solicitation process is well coordinated and organized, and never have multiple people calling the same organizations for the same requests. 2. Prepare your Package You should send everyone personalized letters introducing yourself, your team and OxIMUN, why you would like to participate in OxIMUN, what you expect to gain from the experience, and how their support would help. If applicable, also discuss your past MUN experiences 7 O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS and successes. Include in your letter specifically a detailed breakdown of how much money you require and how much you hope to fundraise. Depending on whom you are contacting, it may also help to ask for specific amounts of money. Have distinct letter templates for businesses and non-profit organisations and personalise each letter to increase your chances of success. For businesses, promote the benefits of what the company has to gain from sponsoring your trip. For other organisations, discuss how MUN, and OxIMUN in particular, fits with their work and mission. The OxIMUN secretariat is happy to send you a personalised invitation letter once you have been accepted as a delegate or chair which you can include in your package (email [email protected]). Furthermore, it would be good to include a reference or support letter from a college official and your bank details or a self-addressed envelope to facilitate their donation. Also include any publicity your team has received (such as newspaper articles and school news letter encouragement) in your mailings. be your responsibility to see each donation through. Every phone call helps. Try to gain something from each contact. Ideally this will be grants, but if people are unable to directly donate see if there might be some other way for them to help you, whether through other donations or additional referrals. If someone in an organization says they do not have the authority to make the donation, find out who does and how to contact them. 3. Contact your Sponsors and Be Persistent! Once you have sent your mailing package (or email) to potential sponsors, allow enough time for the package to arrive, and then call them to confirm that they have received it. Make sure you prepared and know what you are going to say. Introduce yourself, and ask to speak with your contact (or the person in charge of donations if you do not have a specific name). When you speak to your contact, introduce yourself, remind them of the letter, summarize for them its contents, and then ask if they might be able to help. Perhaps offer to call back in a few days to give them some more time to think. It is essential to follow up! Your potential sponsors are likely very busy, so it will In addition to soliciting sponsorships, you should also expect to do a number of fundraising projects to help you raise money on your own. Any fundraising projects should always be tailored to your community, your school, and your target audience. It would help to also consider what kinds of projects have worked for you or other local organizations in the past. Your fundraising success will depend mainly on your creativity and your persistence! For all of the suggestions that follow, remember that publicity and sales are absolutely crucial. While there are many different substantive projects that you can use to fundraise, the financial success on any of them will largely depend on how many people you can reach and how much you sell. 4. Show Gratitude Thank your sponsors after each donation and, after the conference, get back in touch with each of them to let them know how you did. Prepare a presentation to give or a newsletter and pictures you can send them. Share your experience and build a sustainable relationship with each donor. You will want to build a base of sponsors whom you can approach again in the future. If it seems possible, your delegation could host a thank you dinner for individual sponsors and organization representatives. C. Fundraising Projects 8 O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS When organizing fundraising events, be sure to publicize them as widely as possible through press releases, posters, email lists, and word of mouth. This will increase the success both of your events and your team‘s public presence. Building a strong public presence will also make it easier for you to solicit donations, as potential sponsors will have a better idea of who you are and how committed you are to attending OxIMUN. Walk-a-Thon, Run-a-Thon, Swim-a-Thon You can organise a sports event (marathon, triathlon,...), trying to obtain sponsorship for each kilometre or mile you or your team members run, swim, cycle etc. Possible donors include all of the above mentioned, although asking individuals you know personally for a small contribution for your effort may prove most successful. You can potentially increase your success by donating parts of your proceeds to charity and keeping the rest to attend OxIMUN. Entrance Fees, direct donations, food and drink sales at the event can increase your revenue additionally. ‘Rent-a-Delegate’ Offer your services to people within your community for a small donation and publicise this scheme widely. Anything you can do that other people need help with works, whether this is lawn-mowing, helping out at a local business, or tutoring school children. It may be better to ask those you wish to help what they need help with rather than offering your own service ideas. Again, this may prove more successful if you commit to donating a portion of your proceeds to charity. Discount Cards You can try selling students and other members of the community discount cards which will get them special deals or discounts at local stores. To make this idea work, you will need to find local businesses that are willing to work with you in providing those deals and discounts. Local businesses usually support such ventures as ways of promoting their business and their products. Your only cost is that of printing the discount cards, which can be on simple card stock or custom-ordered business cards. On each card, be sure to include the name of each of the participating stores, the terms of each deal, the name of your MUN team, and the selling price of each card. Make your cards distinctive so that other students cannot just try to make their own copies. Raffles A raffle is a popular and relatively easy to organise fundraiser, just make sure you consult your local gambling regulation to check whether raffles are legal in your area. The first step is finding and securing prizes for which people will be willing to gamble a small amount of money. These should be relatively valuable prizes with widespread appeal and you would ideally get these prizes at no cost, as donations from either individuals or companies. The hardest part of running a raffle will be selling tickets. Make sure as many people as possible are involved in selling tickets and offer some sort of incentive for your top salespeople. You can design the raffle tickets yourselves or buy pre-made ones, but be sure that every time someone buys a ticket you retain a copy of the ticket with their full contact information. Silent Auction A silent auction is another fun and straightforward way to raise money. The first step to organising your silent auction is gathering all the items you plan to auction off. Your aim should be to offer one or two grand prizes and many smaller prizes, like movie tickets and dinner 9 O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS vouchers at local restaurants. Ask for gift certificates from local companies, hotels or spas. See if a well-known professor at your university would be willing to host dinner for the winning bidder. Other prizes could include technology gadgets, sports tickets or DVDs. If you are feeling artistic, your team could create or decorate its own products. Be creative in coming up with items. Unique prizes usually get higher prices than things people could buy at the store. Even combining and packaging otherwise ordinary items in creative and eye-catching ways can increase their value considerably. At your auction, set all your items about the auction room in an attractive manner and provide interesting descriptions of each item. Place items in locations that will enhance their visibility and salient characteristics, and make sure to feature your most important items prominently. Place a bidding sheet by each item with a minimum bid for each object, the minimum possible bidding increment, and space for people to place their bid. As people arrive, have them register their names and contact information with you and assign each costumer an identification number. This number is what they should put down with each of their bids. If you wish, you may charge individuals an entry fee that can then be applied towards any of their purchases. Before you start your auction, make sure you have a specified end time for your silent auction and plan for how to clear your items. For instance, you can request that all bidders stay after the bidding period is over and then go through your items declaring and collecting the winning bids one by one. Parties, Concerts, and Other Events Other fund raising evens you can hold are movie nights, concerts, and club nights. Movie nights are usually easy to organize as they con- sist primarily of holding a special movie showing and charging for admission. Concerts can quite a bit more work but much more fun. The first steps to planning are to find a good venue and good light and sound systems you can use. The next step will be finding artists who can perform for you. Selecting performers well is crucial as your roster will make or break your concert. Always try to bring in one or two well-known performers who will help you draw a crowd. Then you can try to find popular local artists who will then bring their own following, or at least plenty of family and friends. Club nights can also be great moneymakers. Talk to a local club owner and see whether you can get a portion of the club‘s entrance fees for one night in return for publicizing the event on campus and bringing them significant business. Many clubs will also provide you with queue-jump tickets which you can sell at a profit. If you are not sure that your MUN team can draw that many people to a club on its own, think about partnering with another campus organization to host the event together. Be conscious of each club‘s minimum age restrictions. With all of these events, do not overlook opportunities to gain more revenues by soliciting event sponsors and by selling food and drinks. Sales Sales can be a very reliable way to fundraise on any campus and you have much room for creativity. When at all possible, try to sell items which you can either make yourself or which you can sell on commission. You risk losing money if you buy many items in advance and then don‘t manage to sell them. 10 O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS Here are some ideas of what has worked before: Compile stress relief packages for students during exam periods. These could include stress-relieving food (such as chocolate), stress balls, relaxing facemasks, or anything else you like. Sell coffee outside morning classes to help keep students awake. Gather donations from local families and host a garage or yard sale. Host a traditional bake sale or food sale at your university. This often works best in combination with another event such as a silent auction or a car wash. Partner with a business to sell their products for a share of the profit. Many businesses have formal programs where students can sell their goods in exchange for a commission. Even if a company has no specific programme in place, they might still be interested in selling their products through you if you present them with a good proposal. For even more ideas, simply search the web for ―fundraisers‖ or ―creative fundraising ideas.‖ Think carefully and creatively about what your team can offer your school or local community. D. Publicity Publicity will be a useful tool to improve your success in both sponsorship solicitation and fundraising through events. Donors will be much more likely to help you if they already know who you are and what you are doing. School and community members are more likely to come to your events if your organization sounds familiar. It is crucial to publicize your team and OxIMUN in your university and community. This is especially important if Model UN is not well known where you are from. As soon as you have been accepted to OxIMUN, draft a press release for distribution to your campus and community newspapers. Organisation is critical in drafting your press release. Have a catchy and informative title, and use your opening paragraph to summarize who you are, what you will be doing at OxIMUN, why it is important, and when you will be going. You can add detail in subsequent paragraphs, but put the most important information in the beginning of the release to catch your audience‘s attention. Do not forget to mention that you or your team needs financial assistance and publicize your sponsors and fundraising projects. Include contact information and ways in which people can help you. 11 O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS III. APPLYING FOR AN OXIMUN DIVERSITY SCHOLARSHIP If you have exhausted all other fundraising possibilities and still have a budget shortfall, you may consider applying for one of the OxIMUN Diversity Scholarships. Committed to make the OxIMUN experience as accessible and diverse as possible, we have allocated a substantial amount of our finances to this newly established scholarship scheme. Diversity Scholarships will be granted according to the following selection criteria: Demonstrated need Demonstrated fundraising efforts MUN excellence Enthusiasm for OxIMUN and the conference‘s theme Geographical and cultural diversity You may complete the first part of the application during the general delegation application procedure. Applications are open until 25th May 2014. Should you be offered a delegate place at the conference you will have to complete the section about application evidence and submit this according to the guidelines latest by the 30th June 2014. Remember to keep records of all your written requests for aid and relevant correspondence with university institutions, grantgiving bodies, and other potential sponsors. We will be asking for copies of these and documentation of any fundraising efforts and events. I look forward to reading and reviewing your applications. More information can be found on www.oximun.org/finance. 12 O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS IV. YOUR OXIMUN FUND RAISING TIMELINE Now that you have a clear idea of everything that might be involved in your fundraising efforts, you should take the time to create a timeline for everything you will be doing between now and OxIMUN. Detail your plans for your publicity efforts, your sponsorship solicitation process, and your fundraising event planning as well as when you expect to book transportation tickets, hotel rooms, etc. A timeline will be a great aid for staying well organised and well prepared. Be conscious of how you space out your various fundraising events and make sure you continuously update your timeline as new events and circumstances arise. Most importantly, start now, as significant effort and time is involved. The more time you have, the higher will be the chances of success. As much as possible, you should be contacting potential sponsors and making solicitations right after you have been accepted and holding fundraising events shortly after. Here is a timeline template: May: V. CONCLUSION We would like to thank Harvard National Model United Nations (www.hnmun.org) for their advice in compiling this guide. We sincerely hope that it will prove helpful and that your fundraising efforts will be successful. If you have any queries, suggestions or ideas for improvement, please do not hesitate to contact me at [email protected]. We at OxIMUN wish you best of luck and hope to see you in November! Notification of successful application to an OxIMUN position Early Jun: Research your expenses, get an overview of your budget, compile list of potential sponsors and sponsorship package, brainstorm about potential fundraising opportunities and events, send out press release Jun/Jul: Send out packages, contact sponsors and organisations, follow up, follow up, follow up, and hold your fund-raising events 13 O XFORD I NTERNATIONAL M ODEL U N ITED N ATIONS Oxford International Model United Nations [email protected] www.oximun.org 14
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