Monday 10 November, 2014 09:00-10:00 Welcome Speech 10:00-11:00 Casablanca Amphitheater Official Opening Ceremony Awarding of Honorary Insignia Rachid BELMOKHTAR (Morocco) Minister of Education Lahcen DAOUDI (Morocco) Minister of Higher Education, Scientific Research and Executive Education Hakima EL HAITE (Morocco) Minister Delegate to the Minister of Energy, Mining, Water and Environment, in charge of Environment Othman BENJELLOUN (Morocco) CEO, BMCE Bank Thami GHORFI (Morocco) Dean, ESCA Ecole de Management Florencia LIBRIZZI (PRME) Manager Participants and Regional Chapters, PRME Secretariat Pr. Bouchra BENHIDA RAHMOUNI (Morocco) Head, Research Institute in Geopolitics and GeoEconomics, ESCA Ecole de Management Casablanca Amphitheater 11:00-11:15 Coffee Break 11:15-12:45 Round Table 1 MENA Economic Specifications vs. Program and Curriculum Offerings: State of the Art President : Dr. Eesa Mohammed BASTAKI (UAE) President, University of Dubaï Mohamed Amine MOUNIR (Morocco) Academic Director, ESCA Ecole de Management Rachid FILALI MEKNASSI (Morocco) Lawyer, Professor at the Mohammed V University (Rabat - Agdal) Member of the National Council of Transparency Maroc The world is changing economically, socially and technologically and the ways that people learn and work are more different than ever. Business schools in MENA region need to think differently in order to educate top-class managers. Thinking differently means business schools in this area should both innovate and be locally rooted to respond to this mission and to local and regional markets. Some sectors are strategically important for economic and social development of the MENA region: food security, renewable energy, sustainable development, governance. Business schools in MENA area can respond to these needs with innovative programs, research, case studies... that develop management skills for specific sectors. Did any pioneering schools suggest new programs or plans to grow managerial talent pool of MENA region, responding to the specific needs of this area? What are the challenges and are there any opportunities to build a locallyrelevant responsible management education? 12:45-14:00 Lunch Break 14:15-15:45 Round Table 2 Responsible Management Education In MENA: In search of the best way to Enhance Faculty Competencies President : Pr. Hamid BOUSTA (Morocco) President, Scientific and Pedagogic Council Aziz KADIRI (Morocco) Entrepreneur President, CSR Committee, CGEM (Moroccan Association of Entrepreneurs) Pr. Imane EL GHAZALI (Morocco) Head, Business Cases Institute, ESCA Ecole de Management It is hitherto noticed and proven that “Responsible Management Education” and student skills and knowledge are positively correlated. Hence, promoting faculty involved in “Responsible Management Education” is becoming increasingly important in emerging countries and in transition economies. Regional business schools must keep on modernizing their pedagogies and increasing their connectivity to local environment to strengthen the school’s capabilities to produce and teach cases in relation with corporate experience. Some of the topics to explore in this plenary are :  What are the critical factors leading to increase the faculty involvement in responsible management education?  How can we make a change in faculty mentalities and, later on, in the behavior of business schools? In other words, how can we help faculties to acquire adequate and efficient behaviors in both teaching and research, in relation with responsible management education?  How can we evaluate the development of high-potential “responsible management education” competencies in business schools? 15.45-16.00 Coffee Break 16:00-17:30 Round Table 3 Scaling a Responsible Management Education across Business Schools in MENA: The Role of Partnership President : Nehmé AZOURY (Lebanon) Dean, Holy Spirit University of Kaslik USEK - Faculty of Business and Commercial Sciences Hassan BOUCHACHIA (Morocco) Journalist, “Les Leaders de la RSE” Pr. Majid Kaissar EL GHAIB (Morocco) Business Ethics Professor, ESCA Ecole de Management Chairman, ENACTUS Morocco Lea YAHCHOUCHI (Lebanon) Director of International Relations, Holy Spirit University of Kaslik - USEK - Faculty of Business and Commercial Sciences Karim EL AYNAOUI (Morocco) Director, OCP Policy Center Asmaa BELKEZIZ (Morocco) Director, Institutional Relations & Communication, Centrale Laitière Networks and associations of business schools can be powerful tools to help schools to acquire and spread out best pedagogical and administrative practices, in relevance with local needs. Partnerships are particularly valuable when networks take place between schools from developing and developed countries: cooperation then benefits to both parties, regardless of their localization.  How can MENA business schools enhance their “responsible management” knowledge and know-how?  How can MENA business schools strengthen their relationship with other stakeholders?  What about alumni relations and how can they contribute to enhance “responsible management education” competencies and skills in their alma mater? 20:30-00:00 Gala Dinner Thuesday 11 November, 2014 09:30-10:45 Round Table 4 Enhancing PRME in MENA Region through Research: What to Give and What to Expect? President : Karim SEGHIR (Egypt) Dean, School of Business, American University in Cairo Pr. Lahcen BELHCEN (Morocco) Head of Research Department, ESCA Ecole de Management Dalia ABDEL KADER (Egypt) Director of Marketing & Communications, Arab African International Bank Business schools in MENA region should encourage all research projects that study corporate responsibility and responsible management education issues in emerging contexts like ours. These projects could create a dynamic between academics from various fields and countries. Professors, researchers, and PhD students from MENA region could as well present their work in progress on a broad range of business and society issues.  What is the purpose of research in MENA region?  How can business education take part in the process? 10:45-11:00 Coffee Break 11:00-12:15 Round Table 5 Giving Responsible Management Education in MENA Area a Boost President : Hatem BEN SALEM (Tunisia) Tunisian Politician, Former Minister of Education & Training Florencia LIBRIZZI (PRME) Manager Participants and Regional Chapters, PRME Secretariat Thami GHORFI (Morocco) Dean, ESCA Ecole de Management Karim SEGHIR (Egypt) Dean, School of Business, American University in Cairo Nehmé AZOURY (Lebanon) Dean, Holy Spirit University of Kaslik USEK - Faculty of Business and Commercial Sciences Dr. Eesa Mohammed BASTAKI (UAE) President, University of Dubaï Identifying the keys to success is a strong issue: what would best serve the needs of a relevant responsible management education in MENA region? As growth and innovation continue to shift to new dynamic and complex markets, fresh opportunities and challenges have risen and traditional business schools need to adopt new teaching and program design.  What are the lessons learned from business schools success stories in MENA region? How did they go through local barriers?  Which are effective options to address the challenges of expanding “responsible management education” in MENA region?  How can we nurture success? 12:15-12:30 Closing Session 12:15-14:00 Lunch Break 14:00-16:00 PRME MENA Chapter Outcomes