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Design meets Business! ! The Business Challenge! ! THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future Design meets Business! THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future About ! a design & !to design! ! Product design Service design Strategic design THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future We don’t know what we want until we get it… THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future D2i – design to innovate! Better Business through Design! ! D2i offers businesses and organisations the opportunity to work with their innovation potential and to develop products, services and internal processes using design methods! ! THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future Design2innovate! Purpose! ! To create awareness about design and design thinking ! ! ! ! To unleash the potential of value creation within the company or organisation by using design as metod! ! ! ! THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future Competences Awareness THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future D2i – activities:! 1 day workshop! DESIGNCONSULTATION! ! 6 days post-education! DESIGNINTRODUKTION! ! Speaking/networking events! DESIGN UPDATE! ! DESIGNCAMP! ! THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future Companies use of design ! How Companies have used design BEFORE and AFTER par<cipa<on in D2i ac<vi<es? Main tendensies: Strategy leadership IP. asnd trategi og ledelse Innova<on projects Innova9onsprojekter Various Andet Product and Service doevelopment Produkt-‐ g serviceudvikling Produc<on proces I produk9onsprocessen Marke<ng Markedsføring None/minimal use Ingen/minimal brug 0 EPer Før 5 10 15 20 25 30 35 • General increased use of design • Specificly on innova9on projects and within strategy and leadership . • None/minimal use has decreased • Companies with up to 250 employees change the most (SMC) • Companies without pro designers changed more than companies with pro designers employed 40 ”We never dreamt about how design really with great advantage can be used in various ways within strategy and innova7on” THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future Input Establishing ini9a9ve (Contact) How is effect created?! Process Realisa9on of need by poten9al par9cipants, and inves9ng in par9cipa9on. (Par<cipate) Realisa9on of the project = use of methods, tools etc. (Ac<vi<es) Concrete results. As in change of market posi9on/ new products og offerings etc. Improved basis for business (Improvement) New insights, rela9ons and competencies (Poten<al) New ways of doing. Change in strategy, new priori9es, new ways of developing etc. (Change) Output Change in the par9cipa9ng organisa9ons economical performance (Effect) "Ripples in water" -‐ effect in organisa9ons related to the par9cipants in the project (Derived effect) Outcome THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future Fiberline Koldinghus Lean Energy Cluster Go Heart and Brain VBG Group Plum, Assens KA interiør Aller Friskole DAT, Vamdrup Fredericia Kommune House of Innova<on Netværk Billund Virklund Sport Kruuse HB Tex<l Odense Kommune Zebicon Skala.f Successpiralen Lean Eco Esbjerg Forsyning Sydjysk ]edderfabrik Div, 180 Aca opfølg Bestnet Grauerslund sportscafe H. P. Scou Hjermind Link Nord Gourmet Ocean Adventure K.G. Camping LMI Dan GriZ Isover Bjert Invest Blue Ocean Robo<cs Kolding Kommune Langer og Rasmussen Kvik Energirenovering Via Holstebro Sønderjysl Lanbo Learning Design Billund Kommune Miltek Fåborg Kro Stadsarkiv, Kolding Tempur Grøn Energivækst Safe Group Dampskibshuset Derma OXY Linko Gas First Hotel Inhouse Fotografi Eurowagon House4it Velux Allingham & Hansen OJ electrinocs L.S. Flag D2i Cases:! Four Design rcogm Jydske Vestkysten Marstal naviga<on Dansk Varebilindret. MCB Wear House of Denmark LMB Mar<n Kolding Bibliotek MeZe F, Kan<nen Image Consult Diet&Genes Terrariet i V Bennetgård Syn & Udvikling Grønhøj Frivillighed Campus Kolding Grontmij Telia Kolding Havn 56 Grader kompetencehuset KMD Louis Poulsen Dykon Freja Messe C Tresu Viking Mejeriet Truelink Moch Gram Louis Poulsen Hospitalsklovnene Refugiet Alivestyle Neets Nordagerskolen THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future Designthinking ! What is it and how do we do it?! THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future Design meets Business! ! The Business Challenge! ! THE EUROPEAN UNION The European Social Fund THE EUROPEAN UNION The European Regional Development Fund Investing in your future
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