1. business and industrial
2. advertising and marketing
3. advertising

SPONSORSHIP GUIDELINES
ENGLISH
SPONSORSHIP GUIDELINES
TV3, TV3+ and TV3 PULS
www.tv3.dk/business
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SPONSORSHIP GUIDELINES
CONTENT
Overview
This guide covers all areas that are important after the purchase of a sponsorship.
The guide includes:
• Introduction............................................................................... s. 3
• Facts about formats................................................................. s. 4
• Legislation................................................................................. s. 5
• Production................................................................................. s. 6
– Rules for content
– Speak & text
– Programme sponsorship & Programme Partnership
– RBS Sponsorship
• Fullscreen.................................................................................. s. 7
• Digital Delivery......................................................................... s. 8
– This guide covers all areas that are important after the purchase of a sponsorship
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SPONSORSHIP GUIDELINES
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INTRODUCTION
Guidelines when purchasing a sponsorship
Who can sponsor?
As a rule all companies can sponsor a TV-programme. Only political parties, employers’ associations
and trade unions with political messages, religious movements and companies which produce or sell
tobacco are denied the right to sponsor a TV programme.
When the sponsorship has been purchased
In order to ensure an optimal execution and return on investment, a line of practical matters needs
to be taken care of after the sponsorship has been purchased. Regarding production it is important
that the existing OFCOM rules are followed. Regarding delivery is it important to ensure a flawless
delivery.
For any queries do not hesitate to contact us.
For questions concerning the above please contact:
Henriette Kennedy (OFCOM): [email protected]
Carsten Ellemo (OFCOM): [email protected]
Malene Kongsberg Andersen (execution and delivery of material): [email protected]
www.tv3.dk/business
SPONSORSHIP GUIDELINES
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FACTS ABOUT FORMATS
Short info about the formats
Billboards (intro and outro)
10 sec.
Is placed before and after a programme
Break bumpers
5 sec.
Is placed before and after a commercial break
Programme
Fullscreen
Trailer/promo
Programme
The below illustrates a typical flow in a programme on the TV3 channels
www.tv3.dk/business
Billboard outro
Break bumper
Commercial break
Break bumper
Break bumper
Fullscreen
Commercial break
Break bumper
Billboard intro
Programme
Trailer/promo
Trailer/promo
Fullscreen
Fullscreen
5 sec.
Is placed after trailer/promo
(Break bumper material is usable)
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LEGISLATION
OFCOM Legislation
When working with commercial films and sponsorships, there are rules that need to be followed.
Special attention needs to be paid to the creative development of billboards and break bumpers.
Legislation
Viasat broadcasts from Britain and therefore all Viasat channels must follow the OFCOM legislation.
OFCOM (Office of Communications: www.ofcom.org.uk) is responsible for licensing all UK commercial
television services and regulate among other things the TV and radio sectors. In case of breaches
OFCOM will give out finds equalling the degree of the breach.
For a programme that is sponsored the rules are that the sponsorship must be clearly identified with
reference to sponsor name and/or sponsor logo. Identification must appear before, during and after
the programme. The relationship between sponsor and the sponsored programme must moreover
be transparent to the viewer.
See the section ”Production” for more information about OFCOM’s rules on production of billboards
and break bumpers.
Please note that it is buyer’s responsibility to ensure that all material comply with the OFCOM regulations. TV3 reserves the right to reject any material which is against regulations.
Read more about production and help with prior approval on storyboards on the next page.
For questions concerning the above please contact:
Henriette Kennedy (OFCOM): [email protected]
Carsten Ellemo (OFCOM): [email protected]
www.tv3.dk/business
SPONSORSHIP GUIDELINES
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PRODUCTION
Speak & text
Programme Sponsorship & Partnerships
Billboards and break bumpers must make the sponsor’s relationship to the programme visible. This
is done best by creating a link between sponsor and programme. It can either be visual or via speak/
payoff, but cannot include call to action or a promotional message.
Billboards – MUST always contain the
below speak AND text:
Break bumpers – The below can be chosen as speak
AND/OR text:
”The programme is presented
– possibly followed by payoff
”The Programme is presented
– possibly followed by payoff
by X”
or
”Y (programme title) is presented
– possibly followed by payoff
by X”
by XX”
or
”Y (programme title) is presented
– possibly followed by payoff
by X”
For example: ”Sandhedens Time is presented by Se & Hør
For example: ”Sandhedens Time is presented by Se & Hør
For example: ”Paradise Hotel is presented by Got2b
For example: ”Masterchef is presented by
– We update you on the hour of truth”
– Attitude for hair”
– we update you on the hour of truth”
Santa Maria Tex Mex”
RBS (Run By Station) Sponsorship
As a sponsor on a RBS sponsorship the sponsor does not sponsor a specific programme. Instead the
sponsor makes the purchase in a specific target group and the billboards and breakbumpers are then
placed in various programmes. Thus it can be difficult to create a concrete link between billboards/
break bumpers and programme. The solution could be to create a link to watching television in general.
Billboards – MUST always contain the below speak
AND text:
Break bumpers – The below can be chosen as speak
AND/OR text:
”The programme is presented
– possibly followed by payoff
”The programme is presented
– possibly followed by payoff
by X”
X”
For example: ”The programme is presented by
For example.: ”The programme is presented by
For example: ”The programme is presented by New Dream
For example: ” The programme is presented by New Dream
Tryg Forsikring”
from Diplom Ice-cream – natural pleasure with your favourite
programme”
For example: ”The programme is presented by Autocom.dk
– 24 hours car auction online”
Tryg Forsikring”
from Diplom Ice-cream – natural pleasure with your favourite
programme”
For example: ”The programme is presented by Autocom.dk
– 24 hours car auction online”
Prior approval of storyboards
We offer to read through and prior approve storyboards before the digital delivery. In this way breaches
can be avoided. Send storyboards to [email protected]
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FULLSCREEN
Information
A fullscreen is a 5 seconds sponsor spot, which is placed after the programmes trailers/promos that
is being sponsored. The fullscreen spot must be delivered to TV3 no later than 3 weeks before the
first on air showing on TV. In some cases it is necessary with delivery 4 weeks before depending on
the programme.
Technical specifications
Mostly the break bumper is used as fullscreen material, therefore rules for content are the same (see
under the section “Production”). However, it is important to note that the fullscreen spot MUST be
uploaded on a separate FTP server.
Fullscreen spots must be delivered in the below format:
TV MASTER
QT – animation / interlased (SD:1024 x 576)
Delivery of fullscreen spot FTP-server:
Host: ftp.vss.viasat.tv
Port: 21
Login: tv3dk_fullscreen
Password: lmdH9odgXvf7
In few cases it is necessary to deliver fullscreen material on a DIGI BETA tape.
This must be done to the below address:
TV3 A/S
Wildersgade 8
1408 Copenhagen K
Att.: Marie Kirkegaard
For questions concerning the above please contact:
Marie Kirkegaard: [email protected]
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DIGITAL DELIVERY
Delivery of sponsor spots – Adstream or Adtoox
Digital file
Viasat only accept digital delivery of sponsor spots through our two collaborators Adstream and Adtoox.
– All sponsorship spots must be delivered NO LATER THAN
5 workdays prior to the first on air showing.
Identification code
All spots must be uploaded with an identification code
(also called copy code or clock number). The code must
always contain 12 characters: AAAPPP111222
–
–
–
–
LATE SUBMISSION FEE
Correct
spot length
Wrong
spot length
5 business
days prior to
1. broadcast
Kr. 0
Kr. 5,000
1–4 business
days prior to
1. broadcast
Kr. 2,000
Kr. 5,000
Later
submissions
Kr. 5,000
Kr. 10,000
AAA=3 letters for advertiser
PPP=3 letters for product
111=3 numbers for version
222=3 numbers for spot duration
For example: Merrild Kaffe A/S, Café Noir, version 1, 10 sec. = MERCAF001010
NB! Identification code must be unique and a code can therefore never be used more than once.
NB: If the spot is for use on TV3 Play, this MUST be marked at the upload.
Technical Specifications
Technical specifications and all other relevant information about digital delivery can be found on Adstream and Adtoox’ websites. Always contact the companies below if you have questions in regards
to digital delivery.
www.adstream.com
[email protected]
Traffic: +45 70 30 28 30
Sundkaj 7
Pakhus 47
2100 KBH Ø
www.tv3.dk/business
www.adtoox.com
User support: +46 (0) 8 626 29 29
Technical support: +46 (0) 8 626 29 28
Sankt Göransgaten 84
11238 Stockholm
Sverige