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Palgrave Macmillan Asian Business Series
Series Editor: Harukiyo Hasegawa is Professor at Doshisha Business School, Kyoto,
Japan, and Honourable Research Fellow at the University of Sheffield’s School of East
Asian Studies, where he was formerly Director of the Centre for Japanese Studies.
The series invites practitioners, policy-makers and academic researchers to join us at
the cutting edge of constructive perspectives on Asian management, seeking to contribute towards the development of civil societies in Asia and further afield.
Titles include:
Claes-Göran Alvstam, Harald Dolles and Patrik Strom (editors)
ASIAN INWARD AND OUTWARD FDI
New Challenges in the Global Economy
Glenn D. Hook and Harukiyo Hasegawa (editors)
JAPANESE RESPONSES TO GLOBALIZATION IN THE 21st CENTURY
Politics, Security, Economics and Business
David Marutschke
CONTINUOUS IMPROVEMENT STRATEGIES
Japanese Convenience Store Systems
Hiroaki Miyoshi and Yoshifumi Nakata (editors)
HAVE JAPANESE FIRMS CHANGED?
The Lost Decade
Hiroaki Miyoshi and Masanobu Kii (editors)
TECHNOLOGICAL INNOVATION AND PUBLIC POLICY
The Automotive Industry
Diane Rosemary Sharpe and Harukiyo Hasegawa (editors)
NEW HORIZONS IN ASIAN MANAGEMENT
Emerging Issues and Critical Perspectives
Sten Söderman (editor)
EMERGING MULTIPLICITY
Integration and Responsiveness in Asian Business Development
Chikako Usui (editor)
COMPARATIVE ENTREPRENEURSHIP INITIATIVES
Studies in China, Japan and the USA
10.1057/9781137312211 - Asian Inward and Outward FDI, Edited by Claes-Göran Alvstam, Harald Dolles and Patrik Strom
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2014-10-15
The Palgrave Macmillan Asian Business Series seeks to publish theoretical and
empirical studies that contribute forward-looking social perspectives on the study of
management issues not just in Asia, but by implication elsewhere. The series specifically aims at the development of new frontiers in the scope, themes and methods of
business and management studies in Asia, a region which is seen as key to studies of
modern management, organisation, strategies, human resources and technologies.
Oliver H.M. Yau and Raymond P.M. Chow (editors)
HARMONY VERSUS CONFLICT IN ASIAN BUSINESS
Managing in a Turbulent Era
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Tan Yi
THE OIL AND GAS SERVICE INDUSTRY IN ASIA
A Comparison of Business Strategies
Palgrave Macmillan Asian Business Series
Series Standing Order ISBN 978–1–403–99841–5
You can receive future titles in this series as they are published by placing a standing
order. Please contact your bookseller or, in case of difficulty, write to us at the address
below with your name and address, the title of the series and the ISBN quoted above.
Customer Services Department, Macmillan Distribution Ltd, Houndmills,
Basingstoke, Hampshire RG21 6XS, England
10.1057/9781137312211 - Asian Inward and Outward FDI, Edited by Claes-Göran Alvstam, Harald Dolles and Patrik Strom
Asian Inward and
Outward FDI
New Challenges in the Global Economy
Claes G. Alvstam
Centre for International Business Studies (CIBS),
School of Business, Economics and Law, University of Gothenburg, Sweden
Harald Dolles
Molde University College, Specialized University, Norway
and Centre for International Business Studies (CIBS),
School of Business, Economics and Law, University of Gothenburg, Sweden
and
Patrik Ström
Centre for International Business Studies (CIBS),
School of Business, Economics and Law, University of Gothenburg, Sweden
10.1057/9781137312211 - Asian Inward and Outward FDI, Edited by Claes-Göran Alvstam, Harald Dolles and Patrik Strom
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2014-10-15
Edited by
Selection, introduction, conclusion and editorial matter © Claes G. Alvstam,
Harald Dolles and Patrik Ström 2014
Individual chapters © Respective authors 2014
Foreword © Harukiyo Hasegawa 2014
No portion of this publication may be reproduced, copied or transmitted
save with written permission or in accordance with the provisions of the
Copyright, Designs and Patents Act 1988, or under the terms of any licence
permitting limited copying issued by the Copyright Licensing Agency,
Saffron House, 6–10 Kirby Street, London EC1N 8TS.
Any person who does any unauthorized act in relation to this publication
may be liable to criminal prosecution and civil claims for damages.
The authors have asserted their rights to be identified as the authors of
this work in accordance with the Copyright, Designs and Patents Act 1988.
First published 2014 by
PALGRAVE MACMILLAN
Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited,
registered in England, company number 785998, of Houndmills, Basingstoke,
Hampshire RG21 6XS.
Palgrave Macmillan in the US is a division of St Martin’s Press LLC,
175 Fifth Avenue, New York, NY 10010.
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and has companies and representatives throughout the world.
Palgrave® and Macmillan® are registered trademarks in the United States,
the United Kingdom, Europe and other countries.
ISBN 978–1–137–31220–4
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Typeset by MPS Limited, Chennai, India.
10.1057/9781137312211 - Asian Inward and Outward FDI, Edited by Claes-Göran Alvstam, Harald Dolles and Patrik Strom
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2014-10-15
All rights reserved. No reproduction, copy or transmission of this
publication may be made without written permission.
Contents
List of Figures
vii
List of Tables
ix
x
Preface and Acknowledgements
xii
Notes on Contributors
xiv
1 Asian Inward and Outward FDI: New Challenges
in the Global Economy – An Introduction
Claes G. Alvstam, Harald Dolles, and Patrik Ström
2 Changing Faces of MNCs in China: Subsidiary Strategy
in Corporate Strategic Reorientation
Yu Zheng
3 Sponsoring as a Strategy to Enter, Develop, and
Defend Markets: Advertising Patterns of the Beijing
Olympic Games’ Sponsoring Partners
Harald Dolles and Sten Söderman
4 Global Innovation and R&D for Knowledge Creation:
The Case of P&G, Unilever and Kao
Chie Iguchi, Takabumi Hayashi, and Atsuho Nakayama
5 The New Face of Talent Management in Multinational
Corporations: Responding to the Challenges of Searching and
Developing Talent in Emerging Economies
Christian Schmidt, Sebastian Mansson, and Harald Dolles
1
17
36
65
87
6 Preferences and Intercultural Networking for Globalizing
Practices of Successful Leaders in the Intercultural Workplace
Rolf Schlunze, William W. Baber, and Weiwei Ji
115
7 Foreign Direct Investment and Economic Revitalization
in Japan: The Role of the Foreign Firm in Niseko
Andrew Staples
137
8 Exploring Thick Description in Business System Analysis:
The South Korean Business System from a European
Corporate Perception
Flora Bendt, Joakim Sanne, and Harald Dolles
153
v
10.1057/9781137312211 - Asian Inward and Outward FDI, Edited by Claes-Göran Alvstam, Harald Dolles and Patrik Strom
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2014-10-15
Foreword
Contents
9 Samsung Electronics: From ‘National Champion’
to ‘Global Leader’
Sang-Chul Park, Claes G. Alvstam, Harald Dolles, and Patrik Ström
10 A Business Tale on Marriage, Divorce and Remarriage in
the Corporate World: A Conceptual Framework of Firms’
Disintegration Process
Roger Schweizer and Katarina Lagerström
179
201
11 The ‘Hybrid’ Emerging Market Multinational
Enterprise – The Ownership Transfer of Volvo Cars to China
Claes G. Alvstam and Inge Ivarsson
217
12 Concluding Remarks on Asian Inward and Outward FDI;
New Challenges in the Global Economy
Claes G. Alvstam, Harald Dolles, and Patrik Ström
243
Index
249
10.1057/9781137312211 - Asian Inward and Outward FDI, Edited by Claes-Göran Alvstam, Harald Dolles and Patrik Strom
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2014-10-15
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