DBTA - Alliancer
Klaus Johansen – Adm. direktør American Express Business Travel
14 MAY 2012
AXP Restricted
CV
Klaus Johansen - CV
Business Travel Agency Experience


CWT
1997 – 2004
American Express 2011 -
Airline experience



British Airways
SAS
Air Greenland
2004 – 2005
2005 – 2008
2008 – 2011
(Oneworld)
(Star Alliance)
(Udenfor alliancer)
Education
 CBA
2007 – 2008
 Leadership Diploma
2008
Thisdocumentcontainsunpublishedconfidentialand proprietaryinformationof AmericanExpress.No disclosureoruseof anyportionof thesematerialsmaybemadewithouttheexpressedwrittenconsentof AmericanExpress.©2011 AmericanExpress
Company
Agenda
Alliancer - definition
Værdi
Alliancer set fra TMC perspektiv
Fremtidsmuligheder
Thisdocumentcontainsunpublishedconfidentialand proprietaryinformationof AmericanExpress.No disclosureoruseof anyportionof thesematerialsmaybemadewithouttheexpressedwrittenconsentof AmericanExpress.©2011 AmericanExpress
Company
AXP Restricted
Definition / Provokation
4
”XX alliance er ikke andet end et logo på et stykke brevpapir, og lidt markedsføring når de har
fødselsdag eller får et nyt medlem”
Citat: Anonym
Thisdocumentcontainsunpublishedconfidentialand proprietaryinformationof AmericanExpress.No disclosureoruseof anyportionof thesematerialsmaybemadewithouttheexpressedwrittenconsentof AmericanExpress.©2011 AmericanExpress
Company
American Express Advisory Services - Confidential
5
Alliancer – værdi for vores kunder
Økonomisk værdi for virksomheder
Fælles aftaler
Code-shares
Alliance
Joint Venture
Mergers
SK/LH
Star/Oneword/Skyteam
UA/LH/CO/AC
LH/SN/OS/LX
Thisdocumentcontainsunpublishedconfidentialand proprietaryinformationof AmericanExpress.No disclosureoruseof anyportionof thesematerialsmaybemadewithouttheexpressedwrittenconsentof AmericanExpress.©2011 AmericanExpress
Company
American Express Advisory Services - Confidential
6
Definition - værdi
Marketing
Corporate
deals
Produkt
Services for
den
rejsende
Operationelt
Netværk
Teknologi
Thisdocumentcontainsunpublishedconfidentialand proprietaryinformationof AmericanExpress.No disclosureoruseof anyportionof thesematerialsmaybemadewithouttheexpressedwrittenconsentof AmericanExpress.©2011 AmericanExpress
Company
American Express Advisory Services - Confidential
Med rejsebureauets øjne - udvikling
Positiv udvikling
• Ensartede priser, regler, kombinationer
• Voldsomt udvidet netværk
• Mulighed for en leverandør
Forbedringspotentiale
• Divergerende regler, priser og combineability på billetter.
• Ejerskab ved tvivlstilfælde
• Stor forskel på tilstedeværelse fra div. alliancer (DK/Norden)
Thisdocumentcontainsunpublishedconfidentialand proprietaryinformationof AmericanExpress.No disclosureoruseof anyportionof thesematerialsmaybemadewithouttheexpressedwrittenconsentof AmericanExpress.©2011 AmericanExpress
Company
American Express Advisory Services - Confidential
7
Fremtiden for alliancer
• Luftfartsselskaberne indenfor alliancerne er også konkurrenter
• Mindre targets på alliance aftaler
• Kan det betale sig at være uden for alliancer (Emirates, Etihad, Qatar vs. Low cost etc.)?
-
Thisdocumentcontainsunpublishedconfidentialand proprietaryinformationof AmericanExpress.No disclosureoruseof anyportionof thesematerialsmaybemadewithouttheexpressedwrittenconsentof AmericanExpress.©2011 AmericanExpress
Company
American Express Advisory Services - Confidential
8