Baird Market and Investment Strategy Weekly Market Notes October 20, 2014 Dow Industrials 16380 S&P 500 1887 Please refer to Appendix – Important Disclosures Initial Move Off Of Lows Must Prove Itself Summary The S&P 500 lost 1% last week, but the reversal off of the mid-week lows has raised the hope that a durable bottom is in place. While the improved performance of small-caps and increased evidence of excessive pessimism support this view, there is little evidence from the breadth and momentum indicators that this move is more than an oversold bounce. In other words, while an encouraging first step, more evidence is needed before suggesting that risks have diminished and the path of least resistance is higher. Economy: Small business optimism dropped and retail sales were disappointing but jobless claims moved to a 14-year low. Fed Policy: Fed meets October 28. Low inflation and weak global conditions argue Fed will remain friendly. The mid-week low on the S&P 500 was accompanied by a spike in the VIX above 30 (the highest level since 2011), continued high put/call ratios, and a collapse in treasury yields (the 10-year T-Note yield briefly moved below 2.0%). Data from the NAAIM later in the week showed active money managers becoming significantly more bearish, with the exposure index dropping below 10%. Advisory services and individual investors remain curiously optimistic. A quick return to optimism could cap the potential near-term upside. Persistent (or increased) skepticism could provide the fuel need to carry the popular averages higher. Sentiment: Options traders and active investment managers are bearish, but letter writers and individual investors still optimistic. Strongest Sectors: Health Care, Consumer Staples and Utilities. Recent small-cap leadership is encouraging, but more is needed to reverse the year-long underperformance relative to large-caps. Additionally, breadth trends and index-level momentum remain suspect. The percentage of industry groups in up-trends has now dropped to 44%, the lowest level in two years. While encouraged by the intraday and daily reversals seen last week, the jury is still out about whether the current move is more than an oversold bounce. If it is, last week’s lows should not be broken on any re-test. A break above 1900 on the S&P 500 would be supportive as well. Sentiment Current Previous Indication CBOE 10-Day Put/Call Ratio Below 80% is bearish; Above 95% is bullish 112% 104% Bullish CBOE 3-Day Equity Put/Call Ratio Below 53% is bearish; Above 64% is bullish 71% 76% Bullish VIX Volatility Index Below 16 is bearish; Above 21 is bullish 22.0 21.2 Bullish American Association of Individual Investors Twice as many bulls as bears is bearish; more bears than bulls is bullish Bulls: Bears: 42.7% 33.7% Bulls: Bears: 39.9% 31.0% Neutral Investors Intelligence (Advisory Services) 55% bulls and/or less than 18% bears is considered bearish Bulls: Bears: 37.8% 17.3 % Bulls: Bears: 45.5% 14.1 % Bearish National Assoc. of Active Investment Mgrs. (NAAIM) Below 30% is bullish; Above 70% is bearish 10% 34% Bullish Ned Davis Research Crowd Sentiment Poll Extreme Pessimism Optimism Fading Bullish Ned Davis Research Daily Trading Sentiment Composite Extreme Pessimism Extreme Pessimism Bullish William Delwiche, CMT,CFA Investment Strategist [email protected] 414-298-7802 Weekly Market Notes RS Ranking Current Previous RS Trend Leaders: Utilities 1 ** 3 Health Care 2 ** 1 Consumer Staples 3 ** 2 Information Technology 4 ** 4 - Telecom Services 5 6 + Financials 6 5 Materials 7 8 Laggards: Leaders: Laggards: Leaders: Industrials 8 9 Laggards: + Laggards: Leaders: Laggards: Leaders: Laggards: Leaders: Laggards: Leaders: Laggards: Leaders: Leaders: Consumer Discretionary Energy 9 7 Laggards: 10 10 Leaders: Laggards: ** Denotes Current Relative Strength-Based Overweight Sectors Sub-Industry Detail Electric Utilities; Gas Utilities; Multi-Utilities & Unregulated Power HC Distributors; HC Facilities; Managed Health Care; Biotechnology Soft Drinks; Tobacco Electronic Equipment & Instruments; Electronic Manufacturing Services Multi-Sector Holdings; Specialized Finance; Residential REIT's; Retail REIT's Life & Health Insurance Diversified Metals & Mining Environmental & Facility Services; Diversified Support Services; Railroads Construction & Engineering; Electrical Components & Equipment; Trading Companies & Distributors; Security & Alarm Services Footwear; Education Services; Distributors; Home Improvement Retail Auto Parts & Equipment; Tires & Rubber; Automobile Manufacturers; Motorcycle Manufacturers; Leisure Products; Broadcasting; Publishing; Internet Retail Oil & Gas Drilling; Oil & Gas Equipment & Services; Oil & Gas Exploration & Production; Coal & Consumable Fuels **1 = strongest sector – 10 = weakest sector S&P 500 and Industry Group Breadth 200% 2000 180% 1800 160% 1600 140% 1400 120% 1200 100% 1000 80% 800 60% 600 40% 400 Industry Group Up-Trend % 20% 200 S&P 500 (right) 0% 0 03 04 05 06 07 08 09 10 11 12 13 14 Source: FactSet, RWB Calculations Robert W. Baird & Co. Page 2 of 3 Weekly Market Notes Appendix – Important Disclosures and Analyst Certification This is not a complete analysis of every material fact regarding any company, industry or security. The opinions expressed here reflect our judgment at this date and are subject to change. The information has been obtained from sources we consider to be reliable, but we cannot guarantee the accuracy. ADDITIONAL INFORMATION ON COMPANIES MENTIONED HEREIN IS AVAILABLE UPON REQUEST The indices used in this report to measure and report performance of various sectors of the market are unmanaged and direct investment in indices is not available. Baird is exempt from the requirement to hold an Australian financial services license. Baird is regulated by the United States Securities and Exchange Commission, FINRA, and various other self-regulatory organizations and those laws and regulations may differ from Australian laws. This report has been prepared in accordance with the laws and regulations governing United States broker-dealers and not Australian laws. Copyright 2014 Robert W. Baird & Co. Incorporated Other Disclosures UK disclosure requirements for the purpose of distributing this research into the UK and other countries for which Robert W Baird Limited holds an ISD passport. This report is for distribution into the United Kingdom only to persons who fall within Article 19 or Article 49(2) of the Financial Services and Markets Act 2000 (financial promotion) order 2001 being persons who are investment professionals and may not be distributed to private clients. Issued in the United Kingdom by Robert W. Baird Limited, which has an office at Finsbury Circus House, 15 Finsbury Circus, London EC2M 7EB, and is a company authorized and regulated by the Financial Conduct Authority. For the purposes of the Financial Conduct Authority requirements, this investment research report is classified as objective. Robert W Baird Limited ("RWBL") is exempt from the requirement to hold an Australian financial services license. RWBL is regulated by the Financial Conduct Authority ("FCA") under UK laws and those laws may differ from Australian laws. This document has been prepared in accordance with FCA requirements and not Australian laws. Robert W. Baird & Co. Page 3 of 3
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