Steven Mitchell
Flat 3a
7 Frederick Street
Edinburgh EH2 2EY
Mobile 07968 172728
[email protected]
www.stevenmitchell.co.uk
Personal profile
I have been working extensively in the realm of digital marketing since 2009. After 15 years spent working in the design
for print field, I identified an opportunity to embrace the latest web technologies and set up my consultancy The Nth
Degree www.the-nth-degree.co.uk to design and deliver digital marketing strategies to SMEs around the UK.
I am currently seeking a permanent position or long-term contract, since the demands on running my consultancy are
proving to be unsustainable (for example, working in the evenings and weekends). Furthermore, I plan to get married in
September 2015 and would prefer the stable income and structured working hours in order to achieve a healthier worklife balance.
I am passionate about technology-led marketing strategies designed to create customer communities, drive commercial
growth and brand awareness. I have a proven track record in various digital marketing disciplines with expertise across a
wide range of marketing activities, which include:
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website design and development
website Content Management System training, for example WordPress
cloud software design and development
behavioural targeting
email marketing with training and management
social media training and management
blogging and content marketing
Search Engine Marketing (SEO and PPC)
video production and photography.
My consultancy work involves working in five key sectors:
• social enterprises and Community Interest Companies (CICs)
• catering and hospitality
• technology (companies that are taking software or products to market)
• e-commerce businesses
• independent consultants
My key case studies are featured on page two. View more case studies and testimonials at www.stevenmitchell.co.uk
The testimonials on page four prove that I am a creative, conscientious and a hard working team player that has tackled
a variety of career challenges, whether it’s a one off project or a long-term contract, with relentless drive, enthusiasm and
commitment. Here’s a summary of my digital marketing experience.
Career summary
January 2010 – Present
Established The Nth Degree Marketing & Design to offer clients an effective marketing mix by integrating marketing
strategy, branding, graphic design, copywriting with cutting edge web design, internet technologies, content marketing
and social media.
Long-term contract with PROJECT and Standard Life, Edinburgh May 2012 to October 2013
Primary role was to create artwork for over 250 items of literature and collateral for Standard Life expansion into markets
in Asia and the Middle East. I was also responsible for the creation email newsletters for Innis & Gunn, World First and
Health Management. During this contract I collaborated with an illustrator to create a promotional video for Innis & Gunn
which was shown at the Edinburgh International Festival 2012 (view video here http://bit.ly/nth-video).
Long-term contract with AEGON October 2006 to April 2007
Primary role was to create artwork for printed literature and PDFs in accordance with AEGON’s comprehensive identity
guidelines.
From 1994-2013, I worked freelance for design and advertising advertising agencies in Scotland.
Design PROJECT, Elmwood Tayburn, Navy Blue, Graphic Partners, Teviot
Advertising The Leith Agency, Union, Citigate Smarts, Marr Associates
Continued…/
October 2014
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Steven Mitchell
Flat 3a
7 Frederick Street
Edinburgh EH2 2EY
Mobile 07968 172728
[email protected]
www.stevenmitchell.co.uk
Recent achievements and key case studies
Below is summary of the key case studies from running my consultancy over the last five years. These case studies
represent my skills in creating and executing integrated marketing campaigns that include: marketing strategy, branding
and graphic design, website design and development, SEO, software development, email marketing, social media,
events and printed collateral. Links to these case studies and testimonials can be viewed at www.stevenmitchell.co.uk
Brightstripe, social enterprise based in Hereford
We recently created a website and software system which is aligned to a marketing strategy developed by my
collaborator, Dynamic Heart, for a social enterprise, Brightstripe, based in Hereford.
The outcome of this was an increase in audience interaction of 700% and a significant increase in membership and
event registrations. The comprehensive marketing strategy and sophisticated online presence will act as a solid
foundation for Brightstripe to pursue new markets, opportunities and partnerships within Herefordshire and beyond.
Read and view more http://bit.ly/nth-socialent
Testimonial from Mel Potter, Development Director, Brightstripe
Steven Mitchell certainly knows his stuff, he gave us confidence to implement our ideas and steered us through a
complex process successfully, we now have a new website we are very proud of – it’s just what we asked for. The toolkit
Steven has given us is very thorough and has enabled and empowered us to help ourselves. We couldn’t have done it
without his support and guidance and professional approach.
Christopher Trotter, chef and author
Christopher Trotter is a renowned chef and cookery writer from Fife who runs cookery classes and food tours around the
country. To promote his classes, tours and books we developed an integrated campaign which featured a dynamic
website, online shop, blogging, email marketing, presentations and print.
Read and view more http://bit.ly/nth-chef
Testimonial from Christopher Trotter
Steven Mitchell has been great, really listening to what I wanted and coming up with a great design and logo and building
a website and online shop which is easy to navigate. Steven Mitchell (The Nth Degree’s director) is always at the end of
e-mail or telephone for assistance with managing my website and e-mail marketing as well, which is really important to
me. Furthermore, having an online shop to sell signed copies of my cookery books directly to the public has been
fantastic.
Ignite Indian restaurant, Edinburgh
When Ignite Restaurant approached The Nth Degree to design and build a website, we explained that they would need
to take their internet marketing to another level in order to have the edge in the highly competitive restaurant sector in
Edinburgh. To promote the restaurant we developed an integrated campaign which featured a dynamic website,
blogging, social media, email marketing, advertising, print and business events.
Read and view more http://bit.ly/nth-ignite
Testimonial from Ignite owner Mohammed Khan
We have worked with Steven Mitchell since we opened our restaurant over ten years ago. He initially created a logo and
printed materials then our website.
The catering industry and internet marketing changes very quickly, and he has have helped Ignite to get optimum results
from social media and email marketing promotions. He also finds creative solutions to printed items like posters,
vouchers and our menus.
Furthermore, they have hosted business networking events at Ignite, which promotes the restaurant to the business
community in Edinburgh. I would recommend his consultancy, The Nth Degree, to businesses looking for an integrated
approach to their marketing.
Continued…/
October 2014
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Steven Mitchell
Flat 3a
7 Frederick Street
Edinburgh EH2 2EY
Mobile 07968 172728
[email protected]
www.stevenmitchell.co.uk
Additional skills and experience
More information can be supplied about these additional skills on request.
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Advanced skills in using Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, Premier, Flash, InDesign)
Web analysis tools such as Google Analytics, Google Web Master Tools, Google Keyword Planner and Google Trends
Inbound marketing
Event management
Public speaking
Project management
Advanced skills in using Microsoft Office (Word, Excel and PowerPoint)
Additional testimonials
Sally Watson, Ladies European Tour professional golfer http://ht.ly/BYhwn
Steven was a real asset to me as I started my professional golf career. He developed an attractive and relevant
logo/brand identity for me and built a visually appealing, easy to manage website, that has received many positive
comments from my contacts around the world. The website allows me to keep my sponsors and fans up to date with my
golfing career and it provides a seamless integration with my social media presence. Steven has been very easy to work
with and I would, without hesitation, recommend his services to anyone who is looking to build an initial online presence
in a professional manner.
Gill Booles, Words Are Everywhere http://bit.ly/nth-social
Steven improved my website not just visually but by making sure it can be found. He designed and built a responsive
website and provided on page SEO to increase traffic.
Paul Sudron, Creative Partner at PROJECT http://bit.ly/nth-email
Steven Mitchell collaborated with us on our work for WorldFirst and Health Management. He has assisted with revisions
and content creation for the website, production of email marketing campaigns, stationery and brochures. Steven works
to very high standard and always finds solutions to our clients’ technical and design requirements.
Graham Sturzaker, Creative Partner at PROJECT
Steven Mitchell recently worked with our team at PROJECT to deliver 250+ pieces of collateral for Standard Life. This
included the creation of printed brochures, forms and literature together with interior graphics, stationery and PowerPoint
presentations. Steven’s knowledge and experience in the software used to produce these materials proved invaluable in
meeting Standard Life’s technical requirements and expectations. Steven is a considerate and conscientious worker who
can deliver under pressure and doesn’t mind working long hours in order to hit a deadline. Furthermore, he is very
thorough, organised and easy to work with.
Education
2014
In November 2014 I will commence studying for CAM Level 4 Diploma in Digital Marketing
at The Chartered Institute of Marketing
1990-1991
Duncan of Jordanstone College of Art, Dundee
BA Hons in Graphic Design
Automatic entry into second year, but decided to leave the course at the end of the term.
1987-1990
Dundee College of Further Education
HNC in Graphic Design
Interests
Art, culture, music, dining out, travel, public speaking (Toastmasters) and cycling.
Portfolio links
This CV and case studies can be viewed or downloaded at www.stevenmitchell.co.uk
October 2014
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