Government & Defence Industry Insights October 2014 Australian Industry Insights

Australian Industry Insights
Government & Defence
Industry Insights
October 2014
Presented by Narelle Stefanac
@seekjobs #seekdata
Narelle Stefanac
National Client Training Manager
[email protected]
+61 413 048 340
@NarelleStefanac @seekjobs
http://insight.seek.com.au/
Content
Industry
insights
@seekjobs #seekdata
Supply & Demand
Salary
Behaviours
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Industry Insights
Employment figures and predictions
Employment growth has flat-lined
# of employed people
1,750
Thousands
Employment in Public
Service Sector is up 8%
over the last 5 years, but
has flat-lined for the last 3
years.
2,000
1,500
1,751
1,808
1,844
1,895
1,889
1,891
2011
2012
2013
1,250
1,000
2008
Source: ABS - 6248.0.55.002 - Employment and Earnings, Public Sector, Australia, 2008-2013
2009
2010
Some occupational groups show
continued growth prospects
2013
2018 (Projection)
Growth Projection %
70
25%
22%
60
20%
15%
40
30
10%
10%
6%
20
% Growth Projection
Employed people
(Thousandas)
50
6%
4%
5%
2%
10
0
0%
Police
Inspectors and Regulatory
Officers
Policy and Planning
Managers
Prison Officers
Policy Analysts
Commissioned Officers
(Management)
Source: Job Outlook 2013 (2013 vs 2018 projection). Occupations included in Government & Defence Statistics listed above are: Police | Inspectors and Regulatory Officers | Policy
and Planning Managers | Prison Officers | Policy Analysts | Commissioned Officers (Management)
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Supply & demand
Measure and interpret candidate supply and demand
State, Local & Federal job ads attract the
most interest
600,000
500,000
Number of Ad Details Viewed
Government & Defence
September 2014
Top 3 most
engaged
candidate supply
400,000
300,000
200,000
100,000
Government - Government - Government Policy,
State
Local
Federal
Planning &
Regulation
Source:
Other
Police &
Corrections
SEEK Ad Detail Views (AU) | Government & Defence | All Sub-Classifications (September 2014)
Emergency
Services
Army
Navy
Air Force
Air Force, Police & Emergency Services are
the hardest to source disciplines
Average applications per ad
Government & Defence
September 2014
Top 3 most
difficult to source
Air Force
Lowest
Source:
Police &
Corrections
Emergency
Services
Army
Government State
Navy
Government - Government Federal
Local
Average applications per ad
Other
Policy,
Planning &
Regulation
Highest
SEEK Job Ad Index (AU) | Government & Defence | All Sub-Classifications | Hard to Fill (September 2014) | Indexed from lowest to highest average applications per ad
VIC & QLD dominate engaged candidate
supply in the 3 hardest to source disciplines
8,000
7,000
Volume of Ad Details Viewed by State
Government & Defence
September 2014
6,000
5,000
4,000
3,000
2,000
1,000
Air Force
Police & Corrections
VIC
Source:
QLD
WA
NSW
NT
Emergency Services
SA
ACT
SEEK Ad Detail Views (AU) | Government & Defence | Top 3 hardest to source disciplines (September 2014)
Is merit really being served if the best
candidates are not applying?
Application process
• How can we make the application process quick for candidates?
• How can the application format be simplified?
• When should we use selection criteria? How broad can we make them? How many should we limit them to?
• What streamlined approaches could we try—where can they be piloted?
• When should we favour more streamlined approaches (e.g. CV and letter of interest)?
• Could we assess selection criteria at interview rather than at application stage?
• Are we capitalising on available technology?
Source: http://www.apsc.gov.au/publications-and-media/current-publications/streamlining-recruitment
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Salary offerings
Identify competitive salary offerings
Salary offerings peak around $118K
Average salary band selection
Government & Defence
September 2014
$140,000
$120,000
$100,000
$80,000
$60,000
$62,199
$47,200
$77,352
$57,059
$77,999
$58,000
$83,153
$70,952
$90,162
$75,547
$98,950
$82,160
$102,402
$81,638
$118,606
$20,000
$90,902
$40,000
$Other
Government State
Policy, Planning
& Regulation
Government Federal
AVG_MIN
Government Local
Army
Police &
Corrections
Emergency
Services
AVG_MAX
Source: SEEK Internal Data | Salary (AU) | Government & Defence | Measures the average minimum & maximum salary listed in job ads in 1 month (September 2014)
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Search behaviours
How candidate search has evolved
Mobile visits now dominate
54% of all visits
70%
Keyword
72%
Location
46% of all visits
55%
Class
Source: SEEK Internal Data (AU) | Visits by device (September 2014)
Top 20 keywords in Government & Defence
Role Title
Seniority
Industry
› Government
Skill
› Administration
› Graduate
› Security
› Manager
› Research
› Customer Service
› Trainee
› Legal
› Driver
› Junior
› Policy
› Engineer
› Entry Level
› Finance
› Project Manager
› Analyst
Source: SEEK Internal Data | Top 20 keywords | Government & Defence (2014)
› Project
› Admin
Work Type
› Part Time
Key Take-outs
1
Know the candidate market
2
Be the expert
3
Diversify your talent acquisition techniques
Know what roles are hard to resource for, what the salary benchmarks are and where to find the
candidates with in-demand skill sets.
Manage expectations of hiring managers and candidates by being the expert. Understand supply &
demand trends and provide consultative advice to hiring managers.
Make more placements by diversifying the way you source. Write great job ads that work and
communicate with candidates through Jobseeker Profiles to match with your ideal candidates.