Australian Industry Insights Government & Defence Industry Insights October 2014 Presented by Narelle Stefanac @seekjobs #seekdata Narelle Stefanac National Client Training Manager [email protected] +61 413 048 340 @NarelleStefanac @seekjobs http://insight.seek.com.au/ Content Industry insights @seekjobs #seekdata Supply & Demand Salary Behaviours @seekjobs #seekdata Industry Insights Employment figures and predictions Employment growth has flat-lined # of employed people 1,750 Thousands Employment in Public Service Sector is up 8% over the last 5 years, but has flat-lined for the last 3 years. 2,000 1,500 1,751 1,808 1,844 1,895 1,889 1,891 2011 2012 2013 1,250 1,000 2008 Source: ABS - 6248.0.55.002 - Employment and Earnings, Public Sector, Australia, 2008-2013 2009 2010 Some occupational groups show continued growth prospects 2013 2018 (Projection) Growth Projection % 70 25% 22% 60 20% 15% 40 30 10% 10% 6% 20 % Growth Projection Employed people (Thousandas) 50 6% 4% 5% 2% 10 0 0% Police Inspectors and Regulatory Officers Policy and Planning Managers Prison Officers Policy Analysts Commissioned Officers (Management) Source: Job Outlook 2013 (2013 vs 2018 projection). Occupations included in Government & Defence Statistics listed above are: Police | Inspectors and Regulatory Officers | Policy and Planning Managers | Prison Officers | Policy Analysts | Commissioned Officers (Management) @seekjobs #seekdata Supply & demand Measure and interpret candidate supply and demand State, Local & Federal job ads attract the most interest 600,000 500,000 Number of Ad Details Viewed Government & Defence September 2014 Top 3 most engaged candidate supply 400,000 300,000 200,000 100,000 Government - Government - Government Policy, State Local Federal Planning & Regulation Source: Other Police & Corrections SEEK Ad Detail Views (AU) | Government & Defence | All Sub-Classifications (September 2014) Emergency Services Army Navy Air Force Air Force, Police & Emergency Services are the hardest to source disciplines Average applications per ad Government & Defence September 2014 Top 3 most difficult to source Air Force Lowest Source: Police & Corrections Emergency Services Army Government State Navy Government - Government Federal Local Average applications per ad Other Policy, Planning & Regulation Highest SEEK Job Ad Index (AU) | Government & Defence | All Sub-Classifications | Hard to Fill (September 2014) | Indexed from lowest to highest average applications per ad VIC & QLD dominate engaged candidate supply in the 3 hardest to source disciplines 8,000 7,000 Volume of Ad Details Viewed by State Government & Defence September 2014 6,000 5,000 4,000 3,000 2,000 1,000 Air Force Police & Corrections VIC Source: QLD WA NSW NT Emergency Services SA ACT SEEK Ad Detail Views (AU) | Government & Defence | Top 3 hardest to source disciplines (September 2014) Is merit really being served if the best candidates are not applying? Application process • How can we make the application process quick for candidates? • How can the application format be simplified? • When should we use selection criteria? How broad can we make them? How many should we limit them to? • What streamlined approaches could we try—where can they be piloted? • When should we favour more streamlined approaches (e.g. CV and letter of interest)? • Could we assess selection criteria at interview rather than at application stage? • Are we capitalising on available technology? Source: http://www.apsc.gov.au/publications-and-media/current-publications/streamlining-recruitment @seekjobs #seekdata Salary offerings Identify competitive salary offerings Salary offerings peak around $118K Average salary band selection Government & Defence September 2014 $140,000 $120,000 $100,000 $80,000 $60,000 $62,199 $47,200 $77,352 $57,059 $77,999 $58,000 $83,153 $70,952 $90,162 $75,547 $98,950 $82,160 $102,402 $81,638 $118,606 $20,000 $90,902 $40,000 $Other Government State Policy, Planning & Regulation Government Federal AVG_MIN Government Local Army Police & Corrections Emergency Services AVG_MAX Source: SEEK Internal Data | Salary (AU) | Government & Defence | Measures the average minimum & maximum salary listed in job ads in 1 month (September 2014) @seekjobs #seekdata Search behaviours How candidate search has evolved Mobile visits now dominate 54% of all visits 70% Keyword 72% Location 46% of all visits 55% Class Source: SEEK Internal Data (AU) | Visits by device (September 2014) Top 20 keywords in Government & Defence Role Title Seniority Industry › Government Skill › Administration › Graduate › Security › Manager › Research › Customer Service › Trainee › Legal › Driver › Junior › Policy › Engineer › Entry Level › Finance › Project Manager › Analyst Source: SEEK Internal Data | Top 20 keywords | Government & Defence (2014) › Project › Admin Work Type › Part Time Key Take-outs 1 Know the candidate market 2 Be the expert 3 Diversify your talent acquisition techniques Know what roles are hard to resource for, what the salary benchmarks are and where to find the candidates with in-demand skill sets. Manage expectations of hiring managers and candidates by being the expert. Understand supply & demand trends and provide consultative advice to hiring managers. Make more placements by diversifying the way you source. Write great job ads that work and communicate with candidates through Jobseeker Profiles to match with your ideal candidates.