Content
MultiVu™ Broadcast Co-op Calendar
January - December 2014
MultiVu’s Multimedia Broadcast Co-op Tours provide premium multimedia news delivery platforms
which are designed to provide the most value for your PR video dollars and the best Co-op ROI in
the industry.
Co-op Tour Features:
Use Co-op Media Tours to
help clearly define message
points, target markets,
develop compelling pitches,
book studio time, arrange
satellite space and, finally,
track and report campaign
metrics that prove ROI.
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Seven-hour window for TV, radio station and Internet bookings
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Photo on The Reuters Sign* in Times Square
Live webcast of the entire tour. Watch from your desktop!
Recording of a generic interview segment
Participation is limited to a minimum of three and maximum of four sponsors per Co-op
Premium positioning available
A Co-op project manager – to facilitate the Co-op process
First report of the broadcast generated 24 hours after the tour
No additional food styling costs for food-related tours
Opportunity to speak with the co-op spokesperson prior to the tour
Weekly usage reports with viewership figures based on Nielsen data
Two station and two strategic placement airchecks to use in marketing efforts
Strategic placement of generic interview segment via News Update/ION and The Daily Buzz and
via more than 40 online portals
Secure a qualified spokesperson for each of the Co-op SMT broadcasts
Customizable co-ops available upon request
Co-op SMT Spokesperson
Please note: The spokespeople are subject to change.
Strategic Placements
In an effort to help generate significant broadcast coverage of each Co-op, we will provide strategic
placements via News Update/ION and The Daily Buzz.
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News Update/ION (Audience 3+ Million)
News Update is a syndicated news show that airs a variety of consumer and health stories. The
show airs on approximately 150 ION and Independent affiliates nationwide.
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The Daily Buzz (Audience 1+ Million)
The Daily Buzz is a morning news and variety talk show that airs in 165 markets nationwide,
delivering the latest in entertainment, business, technology and fashion as well as news and
weather in an informative and fun style. It reaches an audience of over one million viewers.
*Distribution to The Reuters Sign in Times Square is provided through
a partnership with Times Square2, a Thomson Reuters alliance.
engagement and workflow solutions for PR / IR / CSR / MARKETING
(800) 653-5313 | www.prnewswire.com.
Copyright © 2014 PR Newswire Association LLC. All Rights Reserved.
engage opportunity everywhere
2014 Broadcast Co-op Calendar
Co-op Media Tours deliver
your message directly to radio
and television audiences
in a question and answer
format that gets your target
audience’s attention.
Additional Services
> Customized Trade Show Co-op SMTs
In an effort to help generate significant broadcast coverage at the top trade shows, we can provide strategic customized Co-op
SMT packages to fit your budget as well as your communications and broadcast needs.
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MultiVuTM Exclusive: Hispanic Multimedia Co-op SMTs
In an effort to help generate significant broadcast coverage through out the year, MultiVu’s Latino division has created a
customized Hispanic/Latino Co-op SMT calendar to fit your budget as well as your communications and broadcast needs.
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Internet Photo Distribution
Have your photo displayed on The Reuters Sign* in Times Square, New York City and include your photo as a Web-ready
element on more than 175 major Web sites.
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Premium Photo Distribution
Transmit your high-res photo(s) via AP Photo Express (AP National Circuit) directly to the media and archive your images for
one year in NewsCom and AP Archive databases. This also includes Internet Photo Distribution and display in Times Square.
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MultiVuTM Multimedia News Release
With the MultiVuTM Multimedia News Release, your audience can view digital video, listen to soundbites, view and download
photos and documents, and share what they find with friends and colleagues with the click of a button. PR Newswire’s
full-national wire transmission to reach 5,700-plus media, 5,000-plus Web sites and PR Newswire for Journalists, PR
Newswire’s media-only Web site.
Broadcast Co-op Tour Schedule
On the next pages, you will find the current Co-op calendar for January to December 2014.
Please note, the calendar is subject to change.
On average, 15 to 25 local and national television, radio and Internet stations across the country will broadcast each of these
segments during their newscasts. Participation is limited to four sponsors per co-op and is determined based on availability and
the news value of your message.
For more information, contact your MultiVu account executive, or reach a representative
at (800) 653-5313 or [email protected].
*Distribution to The Reuters Sign in Times Square is provided through a partnership with Times Square2, a Thomson Reuters alliance.
engagement and workflow solutions for PR / IR / CSR / MARKETING
(800) 653-5313 | www.prnewswire.com.
Copyright © 2014 PR Newswire Association LLC. All Rights Reserved.
engage opportunity everywhere
2014 Broadcast Co-op Calendar
Title
Spokesperson
Location
Consumer Electronic Show
(Jan 8-11)
Tour Description
Todd Townsend, Consumer
Tech Expert
Sharon Liao, Health and
Nutrition Expert, Kathleen
Daelemans, Nutrition Expert
or Linda Ciampa, Health Expert
Linda Ciampa, Health Expert,
Dr. Melody McCloud or Jim
Morelli, Pharmacist and Health
Expert
NYC or
Latest technology presented at CES
Las Vegas
North American
International Auto Show
(Jan 14-27)
SMT
Date
Deadline
Date
Jan ‘14
Dec ‘13
NYC
Health, nutrition, fitness and wellness
Jan ‘14
tips and products
Dec ‘13
NYC
Tips to survive the cold and flu season Jan ‘14
Dec ‘13
Micah Muzio, Kelley Blue Book
Detroit
Automotive suppliers and exhibitors
Jan ‘14
Dec ‘13
Super Bowl Party (Feb 3)
Maureen Petrosky, Marc
Silverstein or Paulette
Mitchell, Food & Entertaining
Experts
NYC
Recipes, beverages & decorations to
celebrate the big day
Jan ‘14
Dec ‘13
Chicago Auto Show
(Feb 9-18)
Micah Muzio, Kelley Blue Book
NYC or
Chicago
OEMs, automotive suppliers and
exhibitors
Feb ‘14
Jan ‘14
Heart Health – American
Heart Month
Sharon Liao, Health and
Nutrition Expert, Kathleen
Daelemans or Neva Cochran,
Nutritionists
NYC
Latest improvements in
cardiovascular health, including
exercise, nutrition, and medication
Feb ‘14
Jan ‘14
Taking Care of Taxes
Vera Gibbons, Financial Expert
NYC
The latest consumer tax tips, trends
and tools
Feb ‘14
Jan ‘14
Valentine’s Day Gift Ideas
for Sweethearts, Family &
Friends
“Savvy Auntie” Gift Trends
Expert
NYC
Gift ideas for all the loves in your life
Feb ‘14
Jan ‘14
Mommy Matters
Pat Etheridge or Linda Ciampa,
Parenting Experts
NYC
Facts, fiction, tips and tools for new
and expectant mothers
Feb ‘14
Jan ‘14
Spring Into a Healthier You
Kelli Calabrese, Fitness and
Nutrition Expert or Sharon
Liao, Health and Nutrition
Expert
NYC
Tips on getting back into shape for
spring
Mar ‘14
Feb ‘14
National Nutrition Month
Sharon Liao, Health and
Nutrition Expert, Kathleen
Daelemans or Neva Cochran,
Nutritionists
NYC
Latest nutrition news, smart foods,
beverages, etc.
Mar ‘14
Feb ‘14
Spring Spruce Up
Martin Amado, HGTV Home &
Interior Design Expert or Pat
Simpson, Home Improvement
Expert
NYC
Clear out the clutter and organize
your home inside and out for spring
Mar ‘14
Feb ‘14
Spring Break Travel Trends
Stephanie Oswald, Editor in
Chief, Travel Girl Magazine or
Lisa McElroy, Travel Expert
NYC
The latest travel tips and trends for
spring break travel
Mar ‘14
Feb ‘14
Oscar Worthy Party
Planning
Paulette Mitchell, Maureen
Petrosky or Marc Sliverstein,
Food & Entertaining Experts
NYC
Party tips, foods, recipes, beverages
and décor
Mar ‘14
Feb ‘14
New Year New You
Cold & Flu
(800) 653-5313 | www.prnewswire.com.
Copyright © 2014 PR Newswire Association LLC. All Rights Reserved.
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2014 Broadcast Co-op Calendar
Title
Spokesperson
Location
Tour Description
SMT
Date
Deadline
Date
Easter Basket Gift Ideas
Danielle Knox & “Savvy
Auntie,” Lifestyle Trends & Gift
Experts
NYC
How to customize your basket,
games, activities and entertaining
ideas
Apr ‘14
Mar ‘14
New York International
Auto Show
Micah Muzio, Kelley Blue Book
NYC
OEM’s, Automotive suppliers and
exhibitors
Apr ‘14
Mar ‘14
Amilya Anonetti, Green
Lifestyle Expert or Lynda Lyday,
DIY Expert
NYC
Eco-friendly tips, and tools for a
greener home
Apr ‘14
Mar ‘14
Spring Car Care/National
Car Care Month
John Davis, Automotive
Experts
NYC
Automotive tips and products
Apr ‘14
Mar ‘14
National Allergy/Asthma
Awareness Month
Jim Morelli, Pharmacist and
Medical Expert, Dr. Melody
McCloud or Linda Ciampa RN,
Health Expert
NYC
Tips, tools and the latest news to help
tackle allergy and asthma season
May ‘14
Apr ‘14
Cinco de Mayo
(Bilingual SMT)
George Duran, Chef
NYC
History, activities, food, beverages
and decorations
May ‘14
Apr ‘14
Mother’s Day Gifts
(May 13)
Lisa McElroy or “Savvy Auntie,”
Gift Trends and Lifestyle
Experts
NYC
Unique gift ideas and how to plan the
May ‘14
perfect day for mom
Apr ‘14
Memorial Day BBQ
Marc Silverstein, Food
Network Host & Chef, Bren
Herrera & Paulette Mitchell,
Food and Entertaining Experts
NYC
Foods, beverages and activities
May ‘14
Apr ‘14
Summer Survival Travel
Guide
Stephanie Oswald, Editor in
Chief, Travel Girl Magazine or
Lisa McElroy, Travel Expert
NYC
Tips to know if you are staying at
home, traveling by car or plane
Jun or
July ‘13
May ‘14
Summer Celebrity Beauty
Trends
Rebekah George, Fashion &
Beauty Expert, Amy Sallinger,
Fashion Stylist
NYC
The latest celebrity beauty trends
Jun ‘14
May ‘14
Sizzling Summer
Entertaining
Maureen Petrosky or Bren
Hererra, Chef & Entertaining
Experts
NYC
Tips and tools for a sizzling summer
soiree
Jun ‘14
May ‘14
Summer Pet Care
Steven May, Pet Expert or Dr.
Elizabette Cohen, Veterinarian
NYC
Keeping your pet safe in the heat
Jun ‘14
May ‘14
4th of July Celebration
Paulette Mitchell Food &
Entertaining Expert, Maureen
Petrosky Chef & Entertaining
Expert, or Marc Silverstein,
Food Network Host
NYC
Foods, beverages and activities
Jun ‘14
May ‘14
There’s an App for That!
Todd Townsend, Consumer
Technology Trends Expert
NYC
The coolest smartphone Apps
unveiled this year
Jul ‘14
Jun ‘14
Healthy Summer
Entertaining
Sharon Liao Health and
Nutrition Expert, Kelli
Calabrese Nutritionist &
Fitness Expert
NYC
Nutrition tips, foods and beverages
Jun or
Jul ‘14
May or
Jun ‘14
Wedding Checklist
Expert TBD
NYC
Tips on gift-giving etiquette and gift
ideas for every wedding category
Jun or
Jul ‘14
May or
Jun ‘14
Go Green for Earth Day
(800) 653-5313 | www.prnewswire.com.
Copyright © 2014 PR Newswire Association LLC. All Rights Reserved.
4
2014 Broadcast Co-op Calendar
Title
Spokesperson
Location
Tour Description
SMT
Date
Deadline
Date
Busy Moms Survival Guide
Pat Etheridge, Parenting Expert,
Lisa McElroy or Tara Aronson,
Lifestyle and Parenting Expert
NYC
TIps and tools to help busy moms
stay organized
Jul or
Aug ‘14
Jun or
Jul ‘14
College Bound Survival
Guide
Todd Townsend or Andrew
Krasny, Consumer Trends
Experts
NYC
Latest trends and tips for those
entering college
Jul ‘14
Jun ‘14
Cool Tools for Back to
School
Andrew Krasny, Consumer
Trends Experts or Colleen Burns, NYC
“Mom on the Run”
Consumer products for kids of all
ages
Aug ‘14
Jul ‘14
Easy Meal Solutions for
Busy Families
Maureen Petrosky, Chef or
Paulette Mitchell, Chef and
Food Expert
NYC
Quick and easy recipes, beverages
and snack ideas
Aug ‘14
Jul ‘14
National Preparedness
Month
Pat Simpson, Home
Improvement & Safety Expert
NYC
Tips on how to be more prepared in
the event of an emergency
Sept ‘14
Aug ‘14
Crib Notes: Navigating
Your Way Through Baby’s
First Years
Pat Etheridge, Parenting Expert
or Linda Ciampi, Health and
Parenting Expert
NYC
Tools to help new moms navigate
baby’s first years
Sept ‘14
Aug ‘14
Tailgating Party
Marc Silverstein, Food Network
Host or Paulette Mitchell and
Maureen Petrosky, Food &
Entertaining Expert s
NYC
Kick off this season with the latest
trends from food and beverages to
cars, and consumer electronic devices
Sept ‘14
Aug ‘14
Fall Back into Beauty
Jeannine Morris or Alexis
Wolfer, Beauty & Fashion
Trends Experts
NYC
Top beauty tips, tools and trends
Sept ‘14
Aug ‘14
Fall Back into Health and
Fitness
Kelli Calabrese or Amie Hoff,
National Fitness and Nutrition
Experts
NYC
Exercise and nutrition tips and
products
Sept ‘14
Aug ‘14
Fall Home Alert: Tips for a
Green and Efficient Home
Pat Simpson, Home
Improvement Expert or Martin
Amado HGTV Interior Designer
and Lifestyle Expert
NYC
Eco-friendly tips and tools for a
greener home and lifestyle
Sept ‘14
Aug ‘14
Armed and Ready for the
Fall Allergy, Asthma and
Cold & Flu Season
Jim Morelli, Pharmacist &
Medical Expert, Linda Ciampa,
RN National Medical Expert or
Dr. Melody McCloud
NYC
How to prevent and ward off cold and
Sept ‘14
flu symptoms
Aug ‘14
Fall Pet Alert
Steven May, Pet Expert or Dr.
Elizabette Cohen, Veterinarian
NYC
Pet products for fun, health and
safety
Oct ‘14
Sept ‘14
Cyber Security Awareness
Michelle Madhok, Online
Shopping Trends Expert
NYC
Latest online secruity tips and trends
Oct ‘14
Sept ‘14
Safe and Fun Halloween
Tara Aronson Lifestyle & Trends
Expert, “Savvy Auntie” Gift
Trends Expert, or in between
the 2 talents
NYC
Food, treats, costumes, safety,
activities and parties
Oct ‘14
Sept ‘14
Winterizing Your Car
John Davis, Automotive Expert
NYC
Auto, tire, emergency kits to help
prepare your car for the winter
Oct ‘14
Sept ‘14
Winter Beauty
Jeannine Morris or Rebekah
George, Beauty and Fashion
Experts
NYC
Beauty products that will keep you
looking stylish this season
Oct ‘14
Sept ‘14
(800) 653-5313 | www.prnewswire.com.
Copyright © 2014 PR Newswire Association LLC. All Rights Reserved.
5
2014 Broadcast Co-op Calendar
Title
Spokesperson
Location
Tour Description
SMT
Date
Deadline
Date
Medicine Cabinet
Makeover
Jim Morelli, Pharmacist and
Medical Expert or Linda
Ciampa, RN Health Expert
NYC
Tips on what to keep and what to
throw out
Oct ‘14
Sept ‘14
Winterizing Your Home
Martin Amado, HGTV Home
& Interior Design Expert or
Pat Simpson, HGTV Home
Improvement Expert
NYC
Home improvement products that
will help prepare your home for the
winter months ahead
Oct or
Nov ‘14
Sept or
Oct ‘14
Winter Survival Guide
Kelli Calabrese or Sharon Liao,
National Health and Fitness
Experts
NYC
Tips on how to prepare yourself and
your family for the outdoors
Nov ‘14
Oct ‘14
Holiday Home
Tara Aronson Home/Lifestyle
Expert, Martin Amado HGTV
Home & Interior Design Expert
NYC
Preparing your home for the holidays
Nov ‘14
Oct ‘14
Stress-Free Thanksgiving
Celebration
Maureen Petrosky and Paulette
Mitchell Entertaining Experts or
NYC
Kathleen Daelemans, Nutrition
Expert & Chef
Foods, beverages and recipes
Nov ‘14
Oct ‘14
Holiday Gift Ideas for
Everyone and Every Budget
Danielle Knox or Drew Krasny,
Gift Giving Trends Experts
NYC
Gifts for everyone on your list
Nov ‘14
Oct ‘14
Smart Holiday Travel
Solutions
Stephanie Oswald, Editor-inChief, Travel Girl Magazine or
Lisa McElroy, Travel Expert
NYC
How to travel stress-free this holiday
season
Nov or
Dec ‘14
Oct or
Nov ‘14
Cyber Monday
Michelle Madhok, Financial and
Shopping Trends Expert or Vera
Gibbons, Financial Expert
NYC
The latest online shopping tips, tools
and trends
Nov ‘14
Oct ‘14
High-Tech Gift Ideas for
Kids and Grownups
Drew Krasny or Todd Townsend,
Consumer Tech Experts
NYC
The coolest high tech gadgets
available this year
Nov or
Dec ‘14
Oct or
Nov ‘14
Holiday Pet Alert
Steven May, Pet Expert or Dr.
Elizabette Cohen, Veterinarian
NYC
How to keep your pet healthy during
the holidays
Dec ‘14
Nov ‘14
Last Minute Holiday
Survival Guide
Tara Aronson, Lifestyle and
Trends Expert or Colleen Burns,
“Mom on the Run”
NYC
Latest gift ideas for every
procrastinator
Dec ‘14
Nov ‘14
Healthy Holiday
Entertaining
Kathleen Daelemans or Sharon
Liao Health and Nutrition
Experts
NYC
Nutrition tips, foods and beverages
Dec ‘14
Nov ‘14
Holiday Parties/
Entertaining
Maureen Petrosky, Chef or
Paulette Mitchell, Food &
Entertaining Expert
NYC
Host/hostess gifts, food, beverages
and décor
Dec ‘14
Nov ‘14
Holiday Glamour –
Beauty and Fashion
Jeannine Morris or Alexis
Wolfer, National Beauty &
Fashion Trends Experts
NYC
How to dress and look your best for
the holidays
Dec ‘14
Nov ‘14
Gifts for the Auto
Enthusiast
John Davis, Automotive Expert
NYC
Auto-related gifts
Dec ‘14
Nov ‘14
New Year’s Party
Paulette Mitchell, Marc
Silverstein or Maureen Petrosky,
Food & Entertaining Experts
NYC
Host/hostess gifts, food, beverages
and décor
Dec ‘14
Nov ‘14
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Copyright © 2014 PR Newswire Association LLC. All Rights Reserved.
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