Download Report

FA L L 2 0 1 4
M A D E TO LAST
Shadow Base
and Luxury
Waterproof Mascara
NEW
SKINCARE REPORT
We’re obsessed with O I L S
L I QUID ASSETS
Lipstick has gone L I Q U I D
1
No.
the
shade of R E D
for Fall
YOURNAMEPRO.COM / 800 221 3071
1
A
NEW
TA K E
ON
TU
RE
is abound in opulent textiles and rich, regal tones
that are easily translated into the season’s most captivating beauty
looks. From super sheer to elegantly opaque, our high-performance
formulas can be layered in endless combinations. Experience an
experimental attitude with new textures and fabulous new finishes.
FA L L FA S H I O N
I N T H I S I SS U E :
L I Q U I D L I P ST I C K P. 6
SHADOW BASE P. 12
LUXU RY WAT E R P R O O F M AS C A R A P. 1 1
SKINCARE OILS P. 20
SEASONAL TREND PALETTE P. 22
Cover model is shown wearing Polychromatic Shadow in Blue Emerald and NEW! Liquid Lipstick in Just Bitten.
what’s
Hot Now
SMOLDERING
COLOR
TRUE BLOOD
Deep, blood red lips are HOT for Fall 2014.
Go BOLD with a rich, creamy lipstick, or tip
toe into the trend with a sheer, red finish.
With so many shades, there’s a red
out there for every customer.
THE
NO.1
SHADE
FOR FALL
NEW!
LIQUID
LIPSTICK IN
JUST BITTEN
PAGE 6
MINERAL
SHADOW IN
EVERGREEN
Sultry, smokey eyes bring on the drama
like nothing else. This season, the classic
smoldering look gets a colorful new twist.
Rich hues of blue, green and purple,
as well as dark, metallic formulas,
give the smokey eye a fresh feel.
NEW SHADE!
GEL EYE LINER
IN IVY
PAGE 15
NEW SHADE!
GEL EYE LINER
IN NOBLE
PAGE 15
BROW
SCULPT IN
AUBURN
NEW SHADE!
POLYCHROMATIC
SHADOW IN
MARITIME
BREATHTAKING
BROWS
Polished and beautifully defined eyebrows
reigned supreme on the runways for Fall 2014.
The look is shaped, without losing fullness,
and filled in to add extra impact.
LUXURY MATTE
LIPSTICK IN
CASABLANCA
BROWBLENDER
PENCIL IN
SOFT TAUPE
LIPSHINE IN
RHUBARB
LIQUID
LUSTRE IN
SMOOCH
On the runways for Fall, the obvious word on brows was
“finished”. Well groomed brows are either subtly enhanced
with shaded, liquid brush-on products or defined using pencils
and powders…the end result looked polished, yet effortless.”
BROW
DEFINER IN
BRUNETTE
BEST
SELLER
— RUDY MILES, LEAD ARTIST, BEAUTY BY RUDY
4
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5
Color LIPS
LUSCIOUS LIQUID
UNCORKED
ELECTRIC CORAL
THE NEXT GENERATION OF LIPSTICK COMES IN A LIQUID FORM, SURE TO SUIT
LIP GLOSS AND LIPSTICK LOVERS ALIKE. COMBINING THE EASE OF A GLOSS
WITH THE PIGMENT OF A LIPSTICK, THIS BRILLIANT LIQUID LIPSTICK
PROVIDES SUMPTUOUS, OPAQUE COLOR IN A SINGLE SWIPE.
WILD OR
CHID
PUMPKIN SPICE
BROWN
NEW!
SUGAR
ELECTRIC PINK
LIQUID LIPSTICK
12 SHADES (BLLS)
WHY WE LOVE IT:
Provides the super creamy, non-sticky
coverage of a lipstick with the ease of a
wand. The luxurious liquid texture, made
with advanced polymers and intense
pigments, delivers fabulous full coverage
color in a single swipe. Even better,
the long lasting formula leaves lips
happily hydrated.
JUST BITTEN
MINK PINK
WHAT’S IN IT:
◆ Sumac Wax helps create a silky texture
without feeling greasy
◆ Actiphyte of Myrrh, a natural blend
of essential extracts and a resin, helps
maintain soft, supple lips, while providing
healing and emollient properties
◆ Vitamins C & E help condition and soften lips
KOSHER / VEGAN / GLUTEN-FREE /
PARABEN-FREE
CODE RED
CHERRY BOMB
WORKS BEST WITH:
Add even more staying power with
the Waterproof Gel Lip Liner (SLLG)
before applying Liquid Lipstick.
ELECTRIC TAFFY
MERCHANDISING
Display six sophisticated
shades of your choosing.
NEW! DISP 144
NCE
Model is shown wearing NEW! Liquid Lipstick in Code Red.
RAZZ DA
a whole
LOTTA LIP
NOTHING UPDATES YOUR LOOK FASTER THAN A SWIPE
OF LIP COLOR. FROM REFLECTIVE GLOSS TO EXTREME MATTE
AND FROM SUPER SHEER TO FULL COVERAGE, THERE’S
SOMETHING FOR EVERY CUSTOMER AND EVERY CRAVING.
>>
NEW SHADES!
LUXURY LIPSTICK
Pink
Nougat
Catwalk
Marigold
3
NEW!
5
11
13
1
8
9
4
2
PACKAGING
MAKEOVER
15
NEW SHADES!
LUXURY MATTE
LIPSTICK
6
New black cap!
12
10
7
14
Kate
1
LIP GLOSS
Fomerly Super Gloss
17 shades (JCY)
Finish:
Wet-shine
Coverage:
Transparent
Added Benefits:
Lip softening
2
LIPTOXL®
SHEER
10 shades (LIPX)
Finish:
Medium to no pearl
Coverage:
Semi-transparent
Added Benefits:
Lip plumping
3
LIPSHINE
LIPSTICK
13 shades (BLS)
Finish:
High-shine
Coverage:
Barely-there
Added Benefits:
Lip protecting
SHEER COVERAGE >>>
4
COLOR STICKLIP SHEERS
4 shades (SLSL)
Finish:
Glossy
Coverage:
Light veil of color
Added Benefits:
On-the-go application
5
LIQUID
LUSTRE
15 shades (LQCR)
Finish:
Shimmering shine
Coverage:
Hint-of-color
Added Benefits:
Volume enhancing
6
HYDRATING
LIP BALM
8 shades (BSLS)
Finish:
Wet-shine
Coverage:
Sheer
Added Benefits:
Ultra hydrating
7
LUXURY
GLOSS
16 shades (LQLG)
Finish:
High shine
Coverage:
Semi-sheer color
Added Benefits:
Lip conditioning
8
TRANSFORMING
LIPSTICK
13 shades (BTLS)
Finish:
Subtle pearl
Coverage:
Medium to high
Added Benefits:
Anti-aging
9
LUXURY
GLOSS VIVIDS
6 shades (LQLG)
Finish:
High shine
Coverage:
Intense color
Added Benefits:
Lip conditioning
10
MICRO-BUBBLE
LIPSTICK
31 shades (BMBL)
Finish:
Creamy
Coverage:
Medium to high
Added Benefits:
Continuous moisture
11
LIPTOXYL®
ROUGE
13 shades (LRLS)
Finish:
Low pearl to satin
Coverage:
Full color
Added Benefits:
Long lasting hydration
12
COLOR
STICK-LIPS
10 shades (SLRL)
Finish:
Jewel-like
Coverage:
Full color
Added Benefits:
On-the-go application
13
LUXURY
LIPSTICK
38 shades (BLUX)
Finish:
Creamy
Coverage:
Rich pigment
Added Benefits:
Long lasting
Showtime
14
NEW! LIQUID
LIPSTICK
12 shades (BLLS)
Finish:
Sumptuous shine
Coverage:
High pigment
Added Benefits:
Hydrating & soothing
15
LUXURY MATTE
LIPSTICK
23 shades (BMLS)
Finish:
Modern matte
Coverage:
High pigment
Added Benefits:
Ultra long wearing
<<< FULL COVERAGE
Color EYES
1
Distinct separation.
SUPERWEAR MASCARA
Available in Ink. (MASW)
2 Natural-looking
definition.
ORIGINAL MASCARA
Available in Black. (MA)
SENSITIVE MASCARA
Available in Black, Black/Brown,
Brown & Navy. (SMA)
3 A
dose of drama.
NEW! LUXURY
WATERPROOF MASCARA
Available in Black. (LWMA)
LUXURY MASCARA
Available in Black
& Black/Brown. (LLMA)
4 Voluminous
Available in Ink. (MAVX)
5 An
1
curl.
VOLUME X MASCARA
easy lift.
LUSH MASCARA
Available in Lush Black
& Lush Brown. (MAL)
MERCHANDISING
Showcase your full range
of Mascaras in the
multi-purpose, clear cups
template. DISP 135
2
NEW!
LUXURY
WATERPROOF
MASCARA
3
1 SHADE (LWMA 01)
WHY WE LOVE IT:
WANDerlust
GETTING PERFECTLY LUSH, LOOK-AT-ME
LASHES REQUIRES THE IDEAL BALANCE
BETWEEN A DYNAMIC FORMULA AND
A BRUSH THAT DELIVERS FLAWLESS
RESULTS. DISCOVER WHICH WAND YOUR
CUSTOMERS SHOULD WAVE TO MAKE
THEIR EVERY LASH WISH COME TRUE.
>>
4
Our best-selling, 4-in-1 formula is now
available with one extra, splash-proof
benefit. The ergonomic brush coats
each lash evenly to quickly lengthen,
curl, volumize and lock lashes into
place for all day wear. The result is
instantly impressive eyes with lashes
that are lusciously conditioned and
protected.
WHAT’S IN IT:
◆ Hydrolyzed Keratin helps
fortify lashes
◆ Panthenol conditions and strengthens lashes
◆ Sodium Hyaluronate &
Vitamin E condition lashes
5
HYPOALLERGENIC / KOSHER /
GLUTEN-FREE / PARABEN-FREE
Black
10
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11
Color EYES
FINISHING SCHOOL
Satin.
SHEER SATIN
SHADOW
27 shades. (BSSS)
Shown in Lingerie.
OUR COMPLETE RANGE OF
SHADOW FORMULAS BY FINISH
CREASE-PROOF
SHADOW WEAR
FROM RICH, MOODY MATTES TO
HIGH-IMPACT METALLICS. HERE’S A
QUICK GUIDE TO DECIPHER HOW
MUCH SHIMMER IS IN EACH SHADOW.
>>
GET AN “A” IN ENDURANCE WITH THIS
LONG-WEARING SHADOW PRIMER.
NEW!
SHADOW BASE
Velvet.
(SB 01)
WHY WE LOVE IT:
Lock eye shadow
into place with this
transparent, lightweight
shadow base enhanced
with a unique polymer
system. Extends shadow
wear and provides hours of
crease-proof performance.
Shimmer.
MINERAL SHADOW
27 shades. (BMPS)
Shown in Evergreen.
WHAT’S IN IT:
Sheer
Pearl.
◆Vitamins C & E
condition lids and
help protect against
environmental aggressors
LIQUID SHADOW
8 shades. (LLS)
Shown in Constellation.
HYPOALLERGENIC /
KOSHER / GLUTEN-FREE /
PARABEN-FREE
MERCHANDISING
Showcase Shadow Base
alongside your other favorite
Primers. DISP 128
WORKS
BEST WITH
Use the Small
Creme Brush
for a smooth
and even
application.
PMBA 18
BAKED SPLIT
SHADOW
6 shades. (BBSS)
Shown in Tranquil.
Demi
Matte.
MINERAL
MATTE SHADOW
27 shades. (BMMS)
Shown in Indigo.
Metallic.
Matte.
MATTE SHADOW
33 shades, including
2 new. (MSHB)
Shown in Malbec.
2 NEW
SHADES!
Malbec
Pebble
POLYCHROMATIC
SHADOW
26 shades, including
3 new. (BPS)
Shown in Sandy Peach.
3 NEW
SHADES!
Maritime
Blue
Emerald
Sandy
Peach
Color LIPS/EYES
SMOOTH
moves
WHY WE LOVE GEL LINERS
THE POPULARITY OF GEL-BASED COSMETICS
CONTINUES TO GROW. OUR FAVORITE
TAKE ON THE TREND COMES IN THE FORM
OF OUR WATERPROOF GEL LIP LINER AND
OUR GEL EYE LINER. THEY GLIDE ONTO
LIPS & LIDS, WITHOUT PULLING OR TUGGING.
THE RICH PIGMENT FORMULAS DELIVER
INTENSE COLOR PAY OFF THAT LASTS LONGER
THAN TRADITIONAL LINERS.
LIPS
EYES
NEW SHADE!
BORDEAUX
NEW SHADE!
NOBLE
NEW SHADE!
CINNAMON SUGAR
GUAVA
NEW SHADE!
IVY
NEW SHADE!
MAJESTY
NOIR
NAKED
SIENNA
PLUM WINE
MYSTIC
>>
RASPBERRY
FLORENTINE
MARASCHINO
BAROQUE
WATERPROOF GEL LIP LINER
GEL EYE LINER
7 SHADES + INVISIBLE, INCLUDING 2 NEW (SLLG)
8 SHADES, INCLUDING 3 NEW (SLPG)
The sumptuous formula applies effortlessly and blends
easily before setting to a waterproof finish that lasts up to
7 hours without bleeding or fading.
Formerly known as SuperWear® Gel Liner. Get intensely decadent
color that glides on and blends like a dream, using this super
smooth, long wearing eye liner with luscious, hydrating ingredients.
YOURNAMEPRO.COM / 800 221 3071
15
Color EYES
BROWS THAT WOW!
BRUSH ON BROW
BROW
SHAPER KIT
Easy-blend powder
effortlessly shapes and
contours brows for
instant definition and a
natural-looking brow line.
6 shades. (BXBB)
Total system for
dimensional brows.
Tinted wax creates
a base, while two
soft-fiber shades
impart natural looking
texture and dimension.
3 shades. (BBFX)
BROW SCULPT
Two-in-one sculpts
and adds instant
dimension to brows.
Powder shapes,
corrects and fills
in sparse spots.
Wax sets brows for
all-day definition.
3 shades. (BBS)
accesorEYES
URGE YOUR CUSTOMERS TO GO BEYOND THE
BASICS WHEN CREATING AN EXQUISITE EYE LOOK.
BROW PRODUCTS ACCENTUATE, HIGHLIGHT AND
FRAME THE EYES WITH AN UNEXPECTED POP OF
SOPHISTICATION AND A STUNNING FINISH.
>>
BROWBLENDER
PENCIL
Dual-ended pencil does
double duty. One side
shades brows with a
soft, natural-looking
pencil and the other
blends and brushes.
3 shades. (SLBB)
BROW
DEFINER
BROW SET
Formerly known
as SuperWear®
Brow Definer .
This quick-setting
precision pen fills
in brows for longlasting, natural
looking, smudgeproof wear.
3 shades. (SWB)
Clear, brush-on
gel sets quickly
to sculpt brows
for easy, errorfree contouring.
Flake and feather
resistant. (BS 01)
BROW TINT
Brush-on tinted gel
fills in and highlights
brows to enhance
natural color and set
them into place.
6 shades. (BT/BTQS)
16
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17
Color FACE
1 DUAL ACTION
CONCEALER
NEW SHADES!
Golden
Honey
PACKAGING
MAKEOVER
the MULTI
Now in Onyx
Packaging
ALL-IN-ONE ESSENTIALS
Erase the signs of under
eye circles with this antiaging cream concealer that
gradually improves skin
texture over time. 8 shades,
including 2 new. (BTC)
2BRIGHTENING
CC CREAM
BROAD SPECTRUM SPF 20
2
TASKERS
OUR BEST SELLING
Caramel
Skin-perfecting pigments
adapt to individual skin tones
for invisible, tone correcting
coverage with up to 72 hours
of hydration without the
excess oil. 3 shades. (BRS)
3MINERAL
ILLUMINATOR
NEW SHADES!
Sand
BEST
SELLER
Peach
This liquid concealer and
highlighter, infused with
photo-reflective pigments,
helps hide imperfections and
highlight the face. 6 shades,
including 3 new. (MER)
4RETEXTURIZING
FACE PRIMER
BROAD SPECTRUM SPF 20
3
1
Silk
MULTI-BENEFICIAL PRODUCTS ARE COMPLETELY ON TREND AND IN
Colorless, lightweight serum
helps protect and condition
skin, neutralize imperfections
and give foundation a faultfree base. (RPF 01A)
5PORE PERFECTING FACE PRIMER
DEMAND. HELP YOUR CUSTOMERS HAVE IT ALL WITH THESE ALL-IN-ONE,
SKIN-LOVING FORMULAS THAT DELIVER A MYRIAD OF BENEFITS. >>>>
4
Lightweight and oil free.
Combats shine, absorbs oils
and reduces the appearance
of pores to keep foundation
looking flawless. (FPR 01)
5
18
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19
Skincare FACE
ALL ABOUT OILS
OILS ARE THE CURRENT SKINCARE SENSATION, AND FOR GOOD REASON.
MODERN OIL-BASED FORMULAS ARE IDEAL FOR MOST SKIN TYPES
AND HAVE A UNIQUE ABILITY TO BALANCE SKIN BY OPTIMIZING
SEBUM PRODUCTION — MAKING THEM GREAT FOR EVEN OILY SKIN.
NEW!
OIL CLEANSER
(OIL 100)
Melt away makeup
and remove impurities
without stripping skin’s
natural moisture, with
this unique cleansing
oil. The transforming
formula turns milky
white when combined
with water, cleansing
gently, yet effectively,
and helps maintain a
balanced, hydrated and
smoothed complexion.
Available in
September.
NEW!
FACIAL OIL
(OIL 101)
OUR NEW OILS
ABSORB QUICKLY TO
SEAL IN HYDRATION,
WHILE DELIVERING
POWERFUL, SKIN
SOFTENING EFFECTS
AND ANTIOXIDANT
PROTECTION.
Add an extra layer of luscious
moisture to dry, dull skin with this
nurturing hydrator infused with
Jojoba, Calendula, Rosemary and
Jasmine Oils. The lightweight
formula absorbs quickly, to leave
skin glowing—never greasy.
Available in September.
YOURNAMEPRO.COM / 800 221 3071
21
MAKE AN INTRODUCTION
OUR LATEST PRODUCTS AND BESTSELLERS WILL GIVE YOUR BUSINESS
A BOOST. NOW, YOU CAN SAMPLE THEM FOR YOURSELF.
NEW!
FALL 2014 SEASONAL
TREND PALETTE
THE BEST SHADES OF THE SEASON TOGETHER IN ONE
CONVENIENTLY PORTABLE PACKAGE, FOR JUST $25.00
(PLAT F14)
FALL 2014
INTRODUCTORY
SAMPLER
NEW!
LIQUID LIPSTICK SAMPLER
ALL 12 SHADES,
A $67.20 VALUE FOR ONLY $50.00
(SMY 45F14)
31 FULL SIZE PRODUCTS. YOURS FOR $125,
A $152.85 VALUE. (FS 14)
NEW!
HYDRATING LIP BALM SAMPLER
ALL 8 SHADES,
A $35.20 VALUE FOR ONLY $25.00
(SMY 41S14)
NEW!
LIQUID LUSTRE SAMPLER
ALL 15 SHADES,
AN $84.00 VALUE FOR ONLY $60.00
(SMY 40S14)
22
YOURNAMEPRO.COM / 800 221 3071
Contents Include: Shadow Base, Luxury Waterproof Mascara,
12 shades of Liquid Lipstick, 3 shades of Luxury Lipstick,
2 shades of Luxury Matte Lipstick, 2 shades of Waterproof
Gel Lip Liner, 3 shades of Polychromatic Shadow,
2 shades of Matte Shadow, 3 shades of Gel Eye Liner
and 2 shades of Dual Action Concealer.
NEW! in review
OIL CLEANSER
PAGE 21 (OIL 100)
This unique cleansing
oil effectively dissolves
makeup and impurities while
maintaining skin’s natural
moisture.
◆Jojoba, Safflower and
Olive oils inhibit dryness
for a smooth, hydrated
complexion
◆Squalane soothes
and balances
shades
NEW!
LUXURY MATTE
LIPSTICK
(BMLS)
Kate
Showtime
LUXURY LIPSTICK
(BLUX)
Pink
Nougat
LIQUID LIPSTICK
Get fabulous full coverage,
creamy color with this hydrating,
intensely pigmented formula.
◆Sumac Wax creates
a non-greasy silky texture
◆Actiphyte of Myrrh naturally
heals and hydrates for soft,
supple lips
◆Vitamins C & E help condition
and smooth lips
(MSHB)
Malbec
Wild
Orchid
Mink
Pink
Brown
Sugar
Cherry
Bomb
Just
Bitten
Uncorked
Code
Red
Razz
Dance
Electric
Coral
Pumpkin
Spice
Pebble
POLYCHROMATIC
SHADOW
(BPS)
LUXURY WATERPROOF
MASCARA
Maritime
PAGE 11 (LWMA 01)
Electric
Pink
Marigold
MATTE SHADOW
PAGE 6 (BLLS)
Electric
Taffy
Catwalk
4-in-1, waterproof formula
glides on smoothly to protect,
curl, volumize, lengthen and lock
lashes into place.
◆ Hydrolyzed Keratin helps
fortify lashes
◆ Panthenol conditions
and strengthens lashes
◆ Sodium Hyaluronate &
Vitamin E condition lashes
Blue
Emerald
Sandy
Peach
WATERPROOF
GEL LIP LINER
(SLLG)
Bordeaux
Cinnamon
Sugar
GEL EYE LINER
(SLPG)
Black
Ivy
Noble
Majesty
DUAL ACTION
CONCEALER
(BTC)
SHADOW BASE
PAGE 12 (SB 01)
Lightweight and invisible
formula keeps concealer
and eye shadow in place
and helps prevent creasing.
◆Vitamins C & E condition
lids and help protect against
environmental aggressors
◆Unique Polymer System
extends makeup wear
24
YOURNAMEPRO.COM / 800 221 3071
FACIAL OIL
PAGE 21 (OIL 101)
A nourishing hydrator, this
lightweight oil soaks into dry, dull
skin leaving it dewy and glowing.
◆A luxurious blend of Jojoba,
Calendula, Rosemary
and Jasmine oils provides
deep hydration
◆Vitamin E delivers
antioxidant protection
Golden
Honey
Caramel
MINERAL ILLUMINATOR
(MER)
Sand
Silk
Peach
YOURNAMEPRO.COM / 800 221 3071
25
PUT YOUR NAME ON IT
ADD A LOGO AND CUSTOM DESIGN TO YOUR PRODUCTS
YO U R N A M E P RO . C O M
800.221.3071
ON ALL NEW FALL PRODUCT LAUNCHES
OFFER INCLUDES: LIQUID LIPSTICK, SHADOW BASE
AND LUXURY WATERPROOF MASCARA
Offer valid now through September 30th, when you reach the minimum required for custom decoration. New launches can be combined
with current items in common componentry to meet custom decoration minimums. Packaging decoration outlines may not be drawn to scale.
Please contact your sales representative for decoration guidelines and further details.
©2014 Your Name® Professional Brands (LIT FS14)
FREE PLATES AND SET UP
LIQUID LIPSTICK
INC REDI BL E COV E R AGE . C A P T I VAT I NG COLO R.
AVAILABLE IN 12 STUNNING SHADES. SHOWN IN JUST BITTEN.